Truffle Market

Truffle Market Size by Nature (Organic and Conventional), Form (Fresh and Processed), Product (White Truffles, Black Truffles and Others), Application (Food and Beverages, Personal Care and Cosmetics, and Pharmaceutical), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14409
  • Published Date: Jun, 2024
  • Pages: 238
  • Category: Chemicals & Materials
  • Format: PDF
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The global truffle market was valued at USD 562.54 Million in 2023 and grew at a CAGR of 8.01% from 2024 to 2033. The market is expected to reach USD 1215.60 Million by 2033. The growth of the truffle market can be attributed to the rising demand for different applications such as food and beverages, pharmaceutical products, and personal care products.  

Market Introduction:

Edible underground fungus, known as truffles, is highly valued as a culinary delicacy. The Tuber genus includes true truffles, primarily found in temperate climates. The sizes of the various species range from those of an orange to those of a pea. A truffle's spherical, spore-producing fruiting body forms at the soil's surface or beneath the earth. A young specimen's section reveals uniform, white flesh that, as it ages, takes on a deep, black hue with lighter marbling. When found close to the ground, truffles break through the surface as they enlarge, and skilled collectors can identify them. Truffles are highly sought-after as food, but direct production for commercial purposes is challenging. In open forests with calcareous soil, truffles grow abundantly. Typically, they are connected to tree roots as members of a mutually beneficial partnership. As they are highly prized in haute cuisine, edible truffles are pricey. Numerous European and international countries use them in their cuisine.

Truffle Market Size

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Market Dynamics:

Drivers

Increasing applications in the food and beverages industry: A common component in gourmet and fine dining cooking, truffles give pasta, pork, risotto, and shellfish a distinct flavour and scent. Truffles are usually served fresh and shaved over warm, basic dishes where their flavour will be enhanced, like buttered pasta or eggs, because the volatile scents fade more quickly when heated. Slices of thin truffle can be used as stuffing in foie gras dishes, meats, or under the skins of roasted poultry. Truffles are also a component of several gourmet cheeses. Additionally, truffles are utilized to make truffle honey and salt. These days, most restaurants delicately brush the truffle and shave or dice it while the skin is still on, maximizing the use of this priceless item. Some restaurants utilize the truffle skins for sauces and stamp off circular discs of truffle flesh.

Restraints:

Cost of production: A pound of truffles can cost several hundred dollars or tens of thousands of dollars, depending on the size, species, availability, and quality of the truffle. Prices for truffles are usually expressed in pounds per ounce or euros per kilogramme. An ounce of truffle can range from $50 to $100.

Opportunities:

Increasing consumption of convenience food: Convenient products and services are in more demand in all areas of personal life as individuals lead hectic, fast-paced lifestyles. This also holds for easy, quick, cheap, and useful food options. Convenience food is an excellent choice for working people, such as students, working women, and others. Furthermore, the convenience of these products has been further enhanced by the expanding number of online delivery options and retail chains. Targeted and astute marketing tactics are propelling sales of these food items and launching new goods with various flavours, textures, and packaging. As a result, the need for quick and convenient meal options will be fueled by changing lifestyles associated with a fast-paced way of life.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Europe emerged as the most significant truffle market, with a 43.08% market revenue share in 2023.

The Europe region will account for the largest market share with revenue growth. The rising demand for truffles in different food and beverage products drives the market's growth in the region. Truffle-based chocolates are popular in regional countries such as the U.K., Germany and France. Further, its anti-oxidant properties make it a favourable choice for many nutraceutical and pharmaceutical products.

Europe region Truffle Market Share in 2023 - 43.08%

 

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Nature Segment Analysis

The nature segment is divided into organic and conventional. The conventional segment dominated the market, with a share of around 71.28% in 2023. Growers of conventional truffles use synthetic chemicals, artificial fertilizers, and fossil fuels. Synthetic materials are used to produce traditional truffle oil, which could harm the ecosystem.

Form Segment Analysis

The form segment is divided into fresh and processed. The fresh segment dominated the market, with a share of around 55.92% in 2023. The scent of fresh truffles is stronger and more ephemeral than that of preserved truffles. Additionally, the flavour of fresh truffles is more nuanced, sophisticated, and powerful than that of truffle extract or oil. The perfume of fresh truffles is deep and can include elements of pungent garlic, hay, and moist earth.

Product Segment Analysis

The product segment is divided into white truffles, black truffles and others. The black truffles segment dominated the market, with a share of around 53.88% in 2023. A truffle species indigenous to Southern Europe is called black truffle or Tuber melanosporum. They are a delicacy because they are more sophisticated and have a deeper flavour than mushrooms.

Application Segment Analysis

The application segment is divided into food and beverages, personal care and cosmetics, and pharmaceuticals. The food and beverages segment dominated the market, with a share of around 48.37% in 2023. Truffles are frequently served raw and shaved to enhance the flavour of warm meals like eggs, buttered pasta, risotto, sauces, or shellfish. Moreover, truffles are commonly utilized in fine-dining recipes.

Some of the Key Market Players:
  • Arotz SA
  • TruffleHunter Inc.
  • Gazzarrini Tartufi
  • SABATINO NA LLC
  • Urbani Truffles
  • LES FRÈRES JAUMARD
  • PLANTIN Truffles
  • The Welsh Truffle Co
  • Tartufi Morra
  • Truffle Hill
  • Angellozzi Tartuficoltura
  • BLACK BOAR TRUFFLE
  • Trufo
  • Great Southern Truffles
  • OLD WORLD TRUFFLES

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 562.54 Million
Market size value in 2033 USD 1215.60 Million
CAGR (2024 to 2033) 8.01%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The market's regions are Asia Pacific, Europe, South America, North America, and the Middle East and Africa. Furthermore, the regions are further analyzed at the country level.
Segments Nature, Product and Application

Frequesntly Asked Questions

As per The Brainy Insights, the size of the truffle market was valued at USD 562.54 Million in 2023 to USD 1215.60 Million by 2033.

Global truffle market is growing at a CAGR of 8.01% during the forecast period 2024-2033.

Europe region emerged as the largest market for the truffle.

The market's growth will be influenced by the rising application of truffle.

The high cost of manufacturing can hamper the market growth.

The increasing cultivation of truffle mushroom is providing huge opportunities to the market.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Nature
          4.3.2. Market Attractiveness Analysis By Form
          4.3.3. Market Attractiveness Analysis By Product
          4.3.4. Market Attractiveness Analysis By Application
          4.3.5. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing demand for Truffle
    5.3. Restraints
          5.3.1. High cost
    5.4. Opportunities
          5.4.1. Rising investment in technological advancement
    5.5. Challenges
          5.5.1. Incompatibility

6. Global Truffle Market Analysis and Forecast, By Nature
    6.1. Segment Overview
    6.2. Organic
    6.3. Conventional

7. Global Truffle Market Analysis and Forecast, By Form
    7.1. Segment Overview
    7.2. Fresh
    7.3. Processed

8. Global Truffle Market Analysis and Forecast, By Product
    8.1. Segment Overview
    8.2. White Truffles
    8.3. Black Truffles
    8.4. Others

9. Global Truffle Market Analysis and Forecast, By Application
    9.1. Segment Overview
    9.2. Food and Beverages
    9.3. Personal Care and Cosmetics
    9.4. Pharmaceutical

10. Global Truffle Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Truffle Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Truffle Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Arotz SA
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. TruffleHunter Inc.
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Gazzarrini Tartufi
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. SABATINO NA LLC
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Urbani Truffles
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. LES FRÈRES JAUMARD
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. PLANTIN Truffles
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. The Welsh Truffle Co
          1.1.1. Business Overview
          1.1.2. Company Snapshot
          1.1.3. Company Market Share Analysis
          1.1.4. Company Product Portfolio
          1.1.5. Recent Developments
          1.1.6. SWOT Analysis
    12.9. Tartufi Morra
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Truffle Hill
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis
    12.11. Angellozzi Tartuficoltura
          12.11.1. Business Overview
          12.11.2. Company Snapshot
          12.11.3. Company Market Share Analysis
          12.11.4. Company Product Portfolio
          12.11.5. Recent Developments
          12.11.6. SWOT Analysis
    12.12. BLACK BOAR TRUFFLE
          12.12.1. Business Overview
          12.12.2. Company Snapshot
          12.12.3. Company Market Share Analysis
          12.12.4. Company Product Portfolio
          12.12.5. Recent Developments
          12.12.6. SWOT Analysis
    12.13. Trufo
          12.13.1. Business Overview
          12.13.2. Company Snapshot
          12.13.3. Company Market Share Analysis
          12.13.4. Company Product Portfolio
          12.13.5. Recent Developments
          12.13.6. SWOT Analysis
    12.14. Great Southern Truffles
          1.1.7. Business Overview
          1.1.8. Company Snapshot
          1.1.9. Company Market Share Analysis
          1.1.10. Company Product Portfolio
          1.1.11. Recent Developments
          1.1.12. SWOT Analysis
    12.15. OLD WORLD TRUFFLES
          12.15.1. Business Overview
          12.15.2. Company Snapshot
          12.15.3. Company Market Share Analysis
          12.15.4. Company Product Portfolio
          12.15.5. Recent Developments
          12.15.6. SWOT Analysis
 

List of Table

1. Global Truffle Market, By Nature, 2020-2033 (USD Million) 

2. Global Organic, Truffle Market, By Region, 2020-2033 (USD Million) 

3. Global Conventional, Truffle Market, By Region, 2020-2033 (USD Million) 

4. Global Truffle Market, By Form, 2020-2033 (USD Million) 

5. Global Fresh, Truffle Market, By Region, 2020-2033 (USD Million) 

6. Global Processed, Truffle Market, By Region, 2020-2033 (USD Million) 

7. Global Truffle Market, By Product, 2020-2033 (USD Million) 

8. Global White Truffles, Truffle Market, By Region, 2020-2033 (USD Million) 

9. Global Black Truffles, Truffle Market, By Region, 2020-2033 (USD Million) 

10. Global Others, Truffle Market, By Region, 2020-2033 (USD Million) 

11. Global Truffle Market, By Application, 2020-2033 (USD Million) 

12. Global Food and Beverages, Truffle Market, By Region, 2020-2033 (USD Million) 

13. Global Personal Care and Cosmetics, Truffle Market, By Region, 2020-2033 (USD Million) 

14. Global Pharmaceutical, Truffle Market, By Region, 2020-2033 (USD Million) 

15. Global Truffle Market, By Region, 2020-2033 (USD Million) 

16. North America Truffle Market, By Nature, 2020-2033 (USD Million) 

17. North America Truffle Market, By Form , 2020-2033 (USD Million) 

18. North America Truffle Market, By Product, 2020-2033 (USD Million)

19. North America Truffle Market, By Application, 2020-2033 (USD Million) 

20. U.S. Truffle Market, By Nature, 2020-2033 (USD Million) 

21. U.S. Truffle Market, By Form , 2020-2033 (USD Million) 

22. U.S. Truffle Market, By Product, 2020-2033 (USD Million)

23. U.S. Truffle Market, By Application, 2020-2033 (USD Million) 

24. Canada Truffle Market, By Nature, 2020-2033 (USD Million) 

25. Canada Truffle Market, By Form , 2020-2033 (USD Million) 

26. Canada Truffle Market, By Product, 2020-2033 (USD Million)

27. Canada Truffle Market, By Application, 2020-2033 (USD Million) 

28. Mexico Truffle Market, By Nature, 2020-2033 (USD Million) 

29. Mexico Truffle Market, By Form , 2020-2033 (USD Million) 

30. Mexico Truffle Market, By Product, 2020-2033 (USD Million) 

31. Mexico Truffle Market, By Application, 2020-2033 (USD Million)

32. Europe Truffle Market, By Nature, 2020-2033 (USD Million) 

33. Europe Truffle Market, By Form , 2020-2033 (USD Million) 

34. Europe Truffle Market, By Product, 2020-2033 (USD Million)

35. Europe Truffle Market, By Application, 2020-2033 (USD Million)

36. Germany Truffle Market, By Nature, 2020-2033 (USD Million) 

37. Germany Truffle Market, By Form , 2020-2033 (USD Million) 

38. Germany Truffle Market, By Product, 2020-2033 (USD Million) 

39. Germany Truffle Market, By Application, 2020-2033 (USD Million) 

40. France Truffle Market, By Nature, 2020-2033 (USD Million) 

41. France Truffle Market, By Form , 2020-2033 (USD Million) 

42. France Truffle Market, By Product, 2020-2033 (USD Million) 

43. France Truffle Market, By Application, 2020-2033 (USD Million)

44. U.K. Truffle Market, By Nature, 2020-2033 (USD Million) 

45. U.K. Truffle Market, By Form , 2020-2033 (USD Million)

46. U.K. Truffle Market, By Product, 2020-2033 (USD Million) 

47. U.K. Truffle Market, By Application, 2020-2033 (USD Million)

48. Italy Truffle Market, By Nature, 2020-2033 (USD Million) 

49. Italy Truffle Market, By Form , 2020-2033 (USD Million) 

50. Italy Truffle Market, By Product, 2020-2033 (USD Million) 

51. Italy Truffle Market, By Application, 2020-2033 (USD Million)

52. Spain Truffle Market, By Nature, 2020-2033 (USD Million) 

53. Spain Truffle Market, By Form , 2020-2033 (USD Million) 

54. Spain Truffle Market, By Product, 2020-2033 (USD Million) 

55. Spain Truffle Market, By Application, 2020-2033 (USD Million) 

56. Asia Pacific Truffle Market, By Nature, 2020-2033 (USD Million) 

57. Asia Pacific Truffle Market, By Form , 2020-2033 (USD Million) 

58. Asia Pacific Truffle Market, By Product, 2020-2033 (USD Million) 

59. Asia Pacific Truffle Market, By Application, 2020-2033 (USD Million)

60. Japan Truffle Market, By Nature, 2020-2033 (USD Million) 

61. Japan Truffle Market, By Form , 2020-2033 (USD Million) 

62. Japan Truffle Market, By Product, 2020-2033 (USD Million)

63. Japan Truffle Market, By Application, 2020-2033 (USD Million)

64. China Truffle Market, By Nature, 2020-2033 (USD Million) 

65. China Truffle Market, By Form , 2020-2033 (USD Million) 

66. China Truffle Market, By Product, 2020-2033 (USD Million) 

67. China Truffle Market, By Application, 2020-2033 (USD Million)

68. India Truffle Market, By Nature, 2020-2033 (USD Million)

69. India Truffle Market, By Form , 2020-2033 (USD Million)  

70. India Truffle Market, By Product, 2020-2033 (USD Million) 

71. India Truffle Market, By Application, 2020-2033 (USD Million) 

72. South America Truffle Market, By Nature, 2020-2033 (USD Million) 

73. South America Truffle Market, By Form , 2020-2033 (USD Million) 

74. South America Truffle Market, By Product, 2020-2033 (USD Million) 

75. South America Truffle Market, By Application, 2020-2033 (USD Million) 

76. Brazil Truffle Market, By Nature, 2020-2033 (USD Million) 

77. Brazil Truffle Market, By Form , 2020-2033 (USD Million) 

78. Brazil Truffle Market, By Product, 2020-2033 (USD Million) 

79. Brazil Truffle Market, By Application, 2020-2033 (USD Million) 

80. Middle East and Africa Truffle Market, By Nature, 2020-2033 (USD Million) 

81. Middle East and Africa Truffle Market, By Form , 2020-2033 (USD Million) 

82. Middle East and Africa Truffle Market, By Product, 2020-2033 (USD Million) 

83. Middle East and Africa Truffle Market, By Application, 2020-2033 (USD Million)

84. UAE Truffle Market, By Nature, 2020-2033 (USD Million) 

85. UAE Truffle Market, By Form , 2020-2033 (USD Million) 

86. UAE Truffle Market, By Product, 2020-2033 (USD Million) 

87. UAE Truffle Market, By Application, 2020-2033 (USD Million)

88. South Africa Truffle Market, By Nature, 2020-2033 (USD Million) 

89. South Africa Truffle Market, By Form , 2020-2033 (USD Million) 

90. South Africa Truffle Market, By Product, 2020-2033 (USD Million) 

91. South Africa Truffle Market, By Application, 2020-2033 (USD Million) 

List of Figures 

1. Global Truffle Market Segmentation

2. Truffle Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Truffle Market Attractiveness Analysis By Nature

9. Global Truffle Market Attractiveness Analysis By Form 

10. Global Truffle Market Attractiveness Analysis By Product

11. Global Truffle Market Attractiveness Analysis By Application

12. Global Truffle Market Attractiveness Analysis By Region

13. Global Truffle Market: Dynamics

14. Global Truffle Market Share by Nature (2023 & 2032)

15. Global Truffle Market Share by Form  (2023 & 2032)

16. Global Truffle Market Share by Product (2023 & 2032)

17. Global Truffle Market Share by Application (2023 & 2032)

18. Global Truffle Market Share by Regions (2023 & 2032)

19. Global Truffle Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global truffle market based on below mentioned segments:

Global Truffle Market by Nature:

  • Organic
  • Conventional

Global Truffle Market by Form:

  • Fresh
  • Processed

Global Truffle Market by Product:

  • White Truffles
  • Black Truffles
  • Others

Global Truffle Market by Application:

  • Food and Beverages
  • Personal Care and Cosmetics
  • Pharmaceutical

Global Truffle Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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