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The global toys market was valued at USD 182.11 Billion in 2022 and grew at a CAGR of 7.66% from 2023 to 2032. The market is expected to reach USD 380.95 Billion by 2032. The demand for toys is increasing among preschool, outdoor and sports activities. Millennials also prefer to use recreational games in social gatherings, which positively impacts the market.
A toy is an item mostly used for amusement, especially for kids. Many types of toys are available today, some of which include board games, dolls, and toy blocks. Toys can encourage physical activity, cultural awareness, and mental stimulation, among other useful effects. Items intended for play can also be utilized as playthings, particularly if their intended use is no longer necessary. A fun method to prepare young children for life experiences is through toy play. Toys are made from various materials, including plastic, clay, paper, and wood. Smart toys and interactive digital entertainment are examples of more recent toy types. Certain toys are made mainly for collectors and are meant to be shown alone. With the Enlightenment and its subsequent shift in Western attitudes towards childhood and children, toys became more widely available in the commercial market.
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Increasing use of toys in preschools: Preschool toys are crucial because they help young children learn a variety of abilities. For instance, these toys can support the development of physical abilities like fine and gross motor skills and cognitive abilities like critical thinking and problem-solving. Additionally, they can support the development of social and emotional skills, including empathy and communication. Toys for preschoolers allow kids to play inventively and creatively, which is important for their learning and development. In general, toys are essential for preschoolers' learning and development. A child can practise many roles and emotions and learn about the world through toys. Additionally, toys can aid in children's understanding of bigger concepts. There's a lot of opportunity for toys to help kids grasp bigger ideas.
Comprising of user data: The emergence of digital games has significantly affected the sales of toys. The demand for toys has drastically reduced after the rise in sales of smartphones, gaming devices, gaming PCs, etc. Consumers are hugely influenced by social media and digital endorsements, which promote digital games. Also, various features are infused in online games, such as enhanced vision, sound quality, etc. Therefore, these factors are hindering the market growth.
Digital marketing and growing sales on e-commerce platforms: There are more e-commerce websites than ever, and there has been a greater need for online shopping in the last ten years. The proliferation of e-commerce websites can be attributed to increased internet penetration and accessibility. The bulk of items are now more frequently purchased online by consumers because of the increasing use of smartphones. Due to the rising per capita income, the US, UK, Germany, France, China, Japan, South Korea, and other countries have the highest growth rates. Technological developments in online marketing have greatly improved people's quality of life worldwide. Many toy company marketers employ fresh web campaigns and use social media marketing techniques to draw in new clients and keep existing ones interested. The media and entertainment sector is vast and has distinct verticals or divisions. Digitization, the globalization of services, rising internet usage, reasonably priced internet data plans, and the availability of many platforms have all changed this industry in recent years.
The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia-Pacific emerged as the most significant toy market, with a 40.12% market revenue share in 2022.
Asia Pacific region will account for the largest market share with revenue growth. Nations such as India, China and Japan have a tremendous demand for toys due to the growing production of specialized and interactive toys. Further, with rising disposable income, consumers are spending more on entertainment. Many organizations are advertising their products through online sales channels as smartphone users have increased.
North American region Toys Market Share in 2022 - 40.12%
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The product type segment is divided into outdoor and sports toys, dolls, preschool toys, games and puzzles, building and construction sets and others. The outdoor and sports toys segment dominated the market, with a share of around 38.11% in 2022. Outdoor and sports toys directly impact a child's weight, immune system, and physical strength. Children who are physically active during their early years are typically more inclined to exercise regularly as adults. Kids who play outside can acquire more advanced motor abilities, such as balance, agility, and coordination.
The age group segment is divided into 0 to 3 years, 3 to 10 years, 10 to 15 years, and above 15 years. The 3 to 10-year segment dominated the market, with a share of around 42.91% in 2022. Several preschools and schools provide recreational activities for their students, which can help them in their overall development. There is increasing popularity of several educational games among this age group.
The distribution channel segment is divided into online and offline. The offline segment further includes speciality stores, supermarkets and hypermarkets, departmental stores and others. The offline segment dominated the market, with a share of around 67.22% in 2022. Consumers prefer to visit offline stores to purchase a toy as it helps them physically check the product. There are also several departmental stores nowadays, which is driving the sales of the offline segment.
Report Description:
| Attribute | Description |
|---|---|
| Market Size | Revenue (USD Billion) |
| Market size value in 2022 | USD 182.11 Billion |
| Market size value in 2032 | USD 380.95 Billion |
| CAGR (2023 to 2032) | 7.66% |
| Historical data | 2019-2021 |
| Base Year | 2022 |
| Forecast | 2023-2032 |
| Region | The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level. |
| Segments | Product Type, Age Group and Distribution Channel |
As per The Brainy Insights, the size of the toys market was valued USD 182.11 billion in 2022 to USD 380.95 billion by 2032.
Global toys market is growing at a CAGR of 7.66% during the forecast period 2023-2032.
Asia-Pacific region emerged as the largest market for the toys.
The market's growth will be influenced by the rising usage of toys in pre-schools.
The increasing preference for online games can hamper the market growth.
The rising disposable income is providing lucrative opportunities to the market.
Key players are Dream International Ltd., The LEGO Group, VTech Holdings Ltd., Sanrio Company, Ltd., JAKKS Pacific, Inc., Playmates Toys Ltd., Mattel, Inc., Konami Holdings Corp., Hasbro, Bandai Namco Holdings Inc. among others.
1. Introduction
1.1. Objectives of the Study
1.2. Market Definition
1.3. Research Scope
1.4. Currency
1.5. Key Target Audience
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
4.1. Porter’s Five Forces Analysis
4.2. Value Chain Analysis
4.3. Top Investment Pockets
4.3.1. Market Attractiveness Analysis by Product Type
4.3.2. Market Attractiveness Analysis by Age Group
4.3.3. Market Attractiveness Analysis by Distribution Channel
4.3.4. Market Attractiveness Analysis by Region
4.4. Industry Trends
5. Market Dynamics
5.1. Market Evaluation
5.2. Drivers
5.2.1. Increasing use of toys in pre-schools
5.3. Restraints
5.3.1. Growing preference for online games
5.4. Opportunities
5.4.1. Increasing disposable income
5.5. Challenges
5.5.1. Harmful effects of plastic toys on environment
6. Global Ethyl Acetate Market Analysis and Forecast, By Product Type
6.1. Segment Overview
6.2. Outdoor and Sports Toys
6.3. Dolls
6.4. Preschool Toys
6.5. Games and Puzzles
6.6. Building and Construction Set
6.7. Others
7. Global Ethyl Acetate Market Analysis and Forecast, By Age Group
7.1. Segment Overview
7.2. 0 to 3 Years
7.3. 3 to 10 Years
7.4. 10 to 15 Years
7.5. Above 15 Years
8. Global Ethyl Acetate Market Analysis and Forecast, By Distribution Channel
8.1. Segment Overview
8.2. Online
8.3. Offline
8.3.1. Specialty Stores
8.3.2. Supermarkets and Hypermarkets
8.3.3. Departmental Stores
8.3.4. Others
9. Global Ethyl Acetate Market Analysis and Forecast, By Regional Analysis
9.1. Segment Overview
9.2. North America
9.2.1. U.S.
9.2.2. Canada
9.2.3. Mexico
9.3. Europe
9.3.1. Germany
9.3.2. France
9.3.3. U.K.
9.3.4. Italy
9.3.5. Spain
9.4. Asia-Pacific
9.4.1. Japan
9.4.2. China
9.4.3. India
9.5. South America
9.5.1. Brazil
9.6. Middle East and Africa
9.6.1. UAE
9.6.2. South Africa
10. Global Ethyl Acetate Market-Competitive Landscape
10.1. Overview
10.2. Market Share of Key Players in the Ethyl Acetate Market
10.2.1. Global Company Market Share
10.2.2. North America Company Market Share
10.2.3. Europe Company Market Share
10.2.4. APAC Company Market Share
10.3. Competitive Situations and Trends
10.3.1. Product Launches and Developments
10.3.2. Partnerships, Collaborations, and Agreements
10.3.3. Mergers & Acquisitions
10.3.4. Expansions
11. Company Profiles
11.1. Dream International Ltd.
11.1.1. Business Overview
11.1.2. Company Snapshot
11.1.3. Company Market Share Analysis
11.1.4. Company Product Portfolio
11.1.5. Recent Developments
11.1.6. SWOT Analysis
11.2. The LEGO Group
11.2.1. Business Overview
11.2.2. Company Snapshot
11.2.3. Company Market Share Analysis
11.2.4. Company Product Portfolio
11.2.5. Recent Developments
11.2.6. SWOT Analysis
11.3. VTech Holdings Ltd.
11.3.1. Business Overview
11.3.2. Company Snapshot
11.3.3. Company Market Share Analysis
11.3.4. Company Product Portfolio
11.3.5. Recent Developments
11.3.6. SWOT Analysis
11.4. Sanrio Company, Ltd.
11.4.1. Business Overview
11.4.2. Company Snapshot
11.4.3. Company Market Share Analysis
11.4.4. Company Product Portfolio
11.4.5. Recent Developments
11.4.6. SWOT Analysis
11.5. JAKKS Pacific, Inc.
11.5.1. Business Overview
11.5.2. Company Snapshot
11.5.3. Company Market Share Analysis
11.5.4. Company Product Portfolio
11.5.5. Recent Developments
11.5.6. SWOT Analysis
11.6. Playmates Toys Ltd.
11.6.1. Business Overview
11.6.2. Company Snapshot
11.6.3. Company Market Share Analysis
11.6.4. Company Product Portfolio
11.6.5. Recent Developments
11.6.6. SWOT Analysis
11.7. Mattel, Inc.
11.7.1. Business Overview
11.7.2. Company Snapshot
11.7.3. Company Market Share Analysis
11.7.4. Company Product Portfolio
11.7.5. Recent Developments
11.7.6. SWOT Analysis
11.8. Konami Holdings Corp.
11.8.1. Business Overview
11.8.2. Company Snapshot
11.8.3. Company Market Share Analysis
11.8.4. Company Product Portfolio
11.8.5. Recent Developments
11.8.6. SWOT Analysis
11.9. Hasbro
11.9.1. Business Overview
11.9.2. Company Snapshot
11.9.3. Company Market Share Analysis
11.9.4. Company Product Portfolio
11.9.5. Recent Developments
11.9.6. SWOT Analysis
11.10. Bandai Namco Holdings Inc.
11.10.1. Business Overview
11.10.2. Company Snapshot
11.10.3. Company Market Share Analysis
11.10.4. Company Product Portfolio
11.10.5. Recent Developments
11.10.6. SWOT Analysis
List of Table
1. Global Ethyl Acetate Market, By Product Type, 2019-2032 (USD Billion)
2. Global Outdoor and Sports Toys, Ethyl Acetate Market, By Region, 2019-2032 (USD Billion)
3. Global Dolls, Ethyl Acetate Market, By Region, 2019-2032 (USD Billion)
4. Global Preschool Toys, Ethyl Acetate Market, By Region, 2019-2032 (USD Billion)
5. Global Games and Puzzles, Ethyl Acetate Market, By Region, 2019-2032 (USD Billion)
6. Global Building and Construction Set, Ethyl Acetate Market, By Region, 2019-2032 (USD Billion)
7. Global Others, Ethyl Acetate Market, By Region, 2019-2032 (USD Billion)
8. Global Ethyl Acetate Market, By Age Group , 2019-2032 (USD Billion)
9. Global 0 to 3 Years, Ethyl Acetate Market, By Region, 2019-2032 (USD Billion)
10. Global 3 to 10 Years, Ethyl Acetate Market, By Region, 2019-2032 (USD Billion)
11. Global 10 to 15 Years, Ethyl Acetate Market, By Region, 2019-2032 (USD Billion)
12. Global Above 15 Years, Ethyl Acetate Market, By Region, 2019-2032 (USD Billion)
13. Global Ethyl Acetate Market, By Distribution Channel, 2019-2032 (USD Billion)
14. Global Online, Ethyl Acetate Market, By Region, 2019-2032 (USD Billion)
15. Global Offline, Ethyl Acetate Market, By Region, 2019-2032 (USD Billion)
16. Global Ethyl Acetate Market, By Region, 2019-2032 (USD Billion)
17. North America Ethyl Acetate Market, By Product Type, 2019-2032 (USD Billion)
18. North America Ethyl Acetate Market, By Age Group , 2019-2032 (USD Billion)
19. North America Ethyl Acetate Market, By Distribution Channel, 2019-2032 (USD Billion)
20. U.S. Ethyl Acetate Market, By Product Type, 2019-2032 (USD Billion)
21. U.S. Ethyl Acetate Market, By Age Group , 2019-2032 (USD Billion)
22. U.S. Ethyl Acetate Market, By Distribution Channel, 2019-2032 (USD Billion)
23. Canada Ethyl Acetate Market, By Product Type, 2019-2032 (USD Billion)
24. Canada Ethyl Acetate Market, By Age Group , 2019-2032 (USD Billion)
25. Canada Ethyl Acetate Market, By Distribution Channel, 2019-2032 (USD Billion)
26. Mexico Ethyl Acetate Market, By Product Type, 2019-2032 (USD Billion)
27. Mexico Ethyl Acetate Market, By Age Group , 2019-2032 (USD Billion)
28. Mexico Ethyl Acetate Market, By Distribution Channel, 2019-2032 (USD Billion)
29. Europe Ethyl Acetate Market, By Product Type, 2019-2032 (USD Billion)
30. Europe Ethyl Acetate Market, By Age Group , 2019-2032 (USD Billion)
31. Europe Ethyl Acetate Market, By Distribution Channel, 2019-2032 (USD Billion)
32. Germany Ethyl Acetate Market, By Product Type, 2019-2032 (USD Billion)
33. Germany Ethyl Acetate Market, By Age Group , 2019-2032 (USD Billion)
34. Germany Ethyl Acetate Market, By Distribution Channel, 2019-2032 (USD Billion)
35. France Ethyl Acetate Market, By Product Type, 2019-2032 (USD Billion)
36. France Ethyl Acetate Market, By Age Group , 2019-2032 (USD Billion)
37. France Ethyl Acetate Market, By Distribution Channel, 2019-2032 (USD Billion)
38. U.K. Ethyl Acetate Market, By Product Type, 2019-2032 (USD Billion)
39. U.K. Ethyl Acetate Market, By Age Group , 2019-2032 (USD Billion)
40. U.K. Ethyl Acetate Market, By Distribution Channel, 2019-2032 (USD Billion)
41. Italy Ethyl Acetate Market, By Product Type, 2019-2032 (USD Billion)
42. Italy Ethyl Acetate Market, By Age Group , 2019-2032 (USD Billion)
43. Italy Ethyl Acetate Market, By Distribution Channel, 2019-2032 (USD Billion)
44. Spain Ethyl Acetate Market, By Product Type, 2019-2032 (USD Billion)
45. Spain Ethyl Acetate Market, By Age Group , 2019-2032 (USD Billion)
46. Spain Ethyl Acetate Market, By Distribution Channel, 2019-2032 (USD Billion)
47. Asia Pacific Ethyl Acetate Market, By Product Type, 2019-2032 (USD Billion)
48. Asia Pacific Ethyl Acetate Market, By Age Group , 2019-2032 (USD Billion)
49. Asia Pacific Ethyl Acetate Market, By Distribution Channel, 2019-2032 (USD Billion)
50. Japan Ethyl Acetate Market, By Product Type, 2019-2032 (USD Billion)
51. Japan Ethyl Acetate Market, By Age Group , 2019-2032 (USD Billion)
52. Japan Ethyl Acetate Market, By Distribution Channel, 2019-2032 (USD Billion)
53. China Ethyl Acetate Market, By Product Type, 2019-2032 (USD Billion)
54. China Ethyl Acetate Market, By Age Group , 2019-2032 (USD Billion)
55. China Ethyl Acetate Market, By Distribution Channel, 2019-2032 (USD Billion)
56. India Ethyl Acetate Market, By Product Type, 2019-2032 (USD Billion)
57. India Ethyl Acetate Market, By Age Group , 2019-2032 (USD Billion)
58. India Ethyl Acetate Market, By Distribution Channel, 2019-2032 (USD Billion)
59. South America Ethyl Acetate Market, By Product Type, 2019-2032 (USD Billion)
60. South America Ethyl Acetate Market, By Age Group , 2019-2032 (USD Billion)
61. South America Ethyl Acetate Market, By Distribution Channel, 2019-2032 (USD Billion)
62. Brazil Ethyl Acetate Market, By Product Type, 2019-2032 (USD Billion)
63. Brazil Ethyl Acetate Market, By Age Group , 2019-2032 (USD Billion)
64. Brazil Ethyl Acetate Market, By Distribution Channel, 2019-2032 (USD Billion)
65. Middle East and Africa Ethyl Acetate Market, By Product Type, 2019-2032 (USD Billion)
66. Middle East and Africa Ethyl Acetate Market, By Age Group , 2019-2032 (USD Billion)
67. Middle East and Africa Ethyl Acetate Market, By Distribution Channel, 2019-2032 (USD Billion)
68. UAE Ethyl Acetate Market, By Product Type, 2019-2032 (USD Billion)
69. UAE Ethyl Acetate Market, By Age Group , 2019-2032 (USD Billion)
70. UAE Ethyl Acetate Market, By Distribution Channel, 2019-2032 (USD Billion)
71. South Africa Ethyl Acetate Market, By Product Type, 2019-2032 (USD Billion)
72. South Africa Ethyl Acetate Market, By Age Group , 2019-2032 (USD Billion)
73. South Africa Ethyl Acetate Market, By Distribution Channel, 2019-2032 (USD Billion)
List of Figures
1. Global Ethyl Acetate Market Segmentation
2. Ethyl Acetate Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Ethyl Acetate Market Attractiveness Analysis by Product Type
9. Global Ethyl Acetate Market Attractiveness Analysis by Age Group
10. Global Ethyl Acetate Market Attractiveness Analysis by Distribution Channel
11. Global Ethyl Acetate Market Attractiveness Analysis by Region
12. Global Ethyl Acetate Market: Dynamics
13. Global Ethyl Acetate Market Share by Product Type (2022 & 2032)
14. Global Ethyl Acetate Market Share by Age Group (2022 & 2032)
15. Global Ethyl Acetate Market Share by Distribution Channel (2022 & 2032)
16. Global Ethyl Acetate Market Share by Regions (2022 & 2032)
17. Global Ethyl Acetate Market Share by Company (2022)
This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global toys market based on below mentioned segments:
Global Toys Market by Product Type:
Global Toys Market by Age Group:
Global Toys Market by Distribution Channel:
Global Toys Market by Region:
Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision.
Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.
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Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:
The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.
The data procurement stage involves in data gathering and collecting through various data sources.
This stage involves in extensive research. These data sources includes:
Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:
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Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.
The supply side for a domain specific market is analysed by:
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In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.
Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:
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This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.
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