Tobacco Paper Market

Tobacco Paper Market Size by Paper Grade (Cigarette Tissue, Plug Wrap Paper, Tipping Base Paper), Material (Flax, Hemp, Sisal, Linen, Wood Pulp, Rice), Weight, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2021 to 2028

Base Year: 2020 Historical Data: 2018-19
  • Report ID: TBI-12519
  • Published Date: Oct, 2021
  • Pages: 226
  • Category: Consumer Goods
  • Format: PDF
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Global Tobacco Paper market is expected to reach USD 1.58 billion by 2028, at a CAGR of 3.04% from 2021 to 2028. Global Tobacco Paper market is witnessing a considerable growth owing to the burgeoning demand for treeless cigarette rolling papers and cheap cost associated with RYO product.

Market Overview:

Tobacco paper is used to smoke tobacco. The tobacco paper wraps tobacco and then it is burnt at one point for smoking. Due to an increase in awareness among the people about the environment, there is an increase in the demand for ecofriendly tobacco paper. Tobacco paper vendors are now focusing on eco-friendly cigarette papers. They now offer eco-friendly products, for instance, tree-less cigarette paper and filter tips. Different fruit pulp and vegetable pulp are now getting used for the rolling papers in place of trees by the tobacco paper manufacturers. The manufacturers are in such practices because eco-friendly products are in great demand, even in the case of tobacco paper. The Tobacco paper manufacturers are also coming up with different added features to attract more customers like slow-burning, giving less smokes and odour. These features are really propelling the tobacco paper market. The technological advancement with the time have led to tobacco paper rollers,  with which very less effort is required for the rolling of paper, thus increases the efficiency of the rolling process. This factor also is propelling the tobacco paper market. The roll your own cigarette is in great demand in developed and developing countries. The increase in disposable income of the people in the developed and developing countries have changed their lifestyle. This is also fueling the market. The Roll your own cigarette is in great demand by the younger generation who smokes and will continue to grow in the developing economies. India, which is having the world’s largest youngest population, would be a huge market for tobacco paper, especially roll your own cigarette market. Also, this has become a great factor for socializing especially in the parties. The stringent regulations by the government regulatory bodies on electronic cigarettes are restricting its sales, which is also forcing the electronic cigarette population to shift towards Roll your own cigarettes side. The high demand for ecofriendly tobacco paper is also driving the market. However, the rising awareness about the health due to many advertisement and social awareness could act as a restraint for the tobacco paper market.

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Market Dynamics

Drivers:
  • The burgeoning demand for treeless cigarette rolling papers

Tobacco Paper vendors are now providing advanced eco-friendly products like treeless cigarette rolling paper and filter tips addressing to the consumers who are now much more conscious about the surrounding and the environment.

  • Increasing popularity of roll-your-own (RYO) cigarettes

The roll-your-own cigarettes are in great demand, especially with the younger generations. This is because, with the advancement in technologies, there is the advent of tobacco paper rollers where consumer with decreased level of rolling efforts gets increased efficiency of the overall rolling process such factors are currently driving the growth of the tobacco paper market. Also, the stringent government regulations are restricting the sales of electronic cigarette in many regions. This has shifted the electronic cigarette population towards Roll Your own cigarette side.

  • Cheap cost associated with RYO product

The RYO products are cheaper compared to the factory-made cigarettes. This factor is fuelling the demand for RYO products. Thus propelling the tobacco paper market.

Restraints:
  • High demand for electronic cigarettes, especially among teens

The increasing demand for electronic cigarettes could act as a restraint for the market. However, the stringent government regulations are restricting the sales of electronic cigarette in many regions. This has shifted the electronic cigarette population towards Roll Your own cigarette side.

Opportunities:
  • Escalating popularity of eco-friendly tobacco papers

Due to awareness among the people about the environment, there is a great demand for ecofriendly products. Tobacco paper vendors are now focusing on eco-friendly cigarette papers. They now offer eco-friendly products, for instance, tree-less cigarette paper and filter tips. The tobacco paper manufacturers are now making the rolling paper from organic sources like fruit and vegetable pulp, cultivated cotton etc.

Segmentation Analysis:

The global tobacco paper market has been segmented based on paper grade, material, weight and regions.

  • Paper grades of cigarette paper include cigarette tissue, plug wrap paper, and tipping paper. The cigarette tissue paper seems to show the highest growth of 4.25% in the forecasting period. This is because it is widely used for preventing the inhalation of hazardous material and reduce the content of nicotine taken. Cigarette tissue paper is the cover packaging the tobacco.
  • The material segment includes hemp, wood pulp, rice, flax, linen, and sisal. Wood pulp segment is accounted for the highest market share of 28.65% in 2020. Due to awareness among the people about the environment, there is a great demand for ecofriendly products. Tobacco paper vendors are now focusing on eco-friendly cigarette papers.
  • The weight segment includes up to 10 gsm, 10  gsm-25 gsm, and above 25 gsm. 10 gsm - 25 gsm is accounted for the highest market share of 41.33 % in 2020. This is due to the fact that this weight paper segment is mostly used in the manufacturing of RYO Cigarettes.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. The Asia Pacific is accounted to have the highest market share in 2020.

  • Asia Pacific region is having the highest market share because there is an increase in disposable income of the people of developing economies like India and China. Also, India has the youngest population; this is also the reason for the highest market share of the region.
  • Europe is having the second highest market share because here, vendors are offering rolling papers with innovative designs. Also, there is a great demand for ecofriendly tobacco paper.

Asia Pacific Tobacco Paper Market Share in 2020- 39.64%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances and partnerships to improve their market position in the global tobacco paper industry.

For instance, Snail Custom Rolling Papers came up with more than 2000 unique designs of rolling papers for around 1000 different clients, which include artists, festivals, clubs, bands, bars etc.

List of Key Market Players

  • Bukit Muria Jaya
  • Delfortgroup AG
  • GlatzFeinpapiere
  • Hangzhou Huafeng Paper Co., Ltd.
  • Mudanjiang Hengfeng Paper Co., Ltd.
  • Republic Technologies (UK) Ltd
  • Schweitzer-Mauduit International, Inc.,
  • The Rolling Paper Company

Key Target Audience

  • Tobacco Paper Manufacture
  • Tobacco Companies
  • Raw Martial Importer Exporter
  • Pharmaceutical Companies 
  • Raw Material Producers And Suppliers
  • Consulting And Research Firm
  • Governments And R&D Institutions

Report Description:

  • Global tobacco paper Market, Industry Analysis, Trends, Analysis and Forecast, 2021 to 2028 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2020 is considered as the base year of the report. 2018 and 2019 are considered as the historic years and 2021 to 2028 are the forecast years. The global tobacco paper market is based on revenue (USD Million/Billion), volume and price. The report incorporates the market study on the basis of revenue, and volume. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global tobacco paper market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts all across the globe. The research report also delivers an outline of the attractiveness of paper grade, material, weight and regions which are deduced and formulated on the basis of their growth rate (CAGR), market size, and attractiveness by analyzing the present and future prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global tobacco paper market.  This offers vital and in depth insights in order to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global tobacco paper market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario. 
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis so as to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development in order to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which acts as a key potential for the investors. 
  • Potential growth prospects along with the penetration rate analysis of the products (market related i.e., global tobacco paper market) is covered in order to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the tobacco paper market was valued at USD 1.23 billion in 2020 and is anticipated to reach USD 1.58 billion by 2028.

Global tobacco paper market is growing at a CAGR of 3.04% during the forecast period 2021-2028.

The global tobacco paper market has been segmented based on paper grade, material, modality, weight and regions. The cigarette tissue segment led the tobacco paper market.The hemp segment is estimated to grow at the highest CAGR.

The Asia Pacific region emerged as the largest market for the tobacco paper.

The burgeoning demand for treeless cigarette rolling papers is the key driving factor for the tobacco paper market. Though, an increase in popularity of RYO cigarettes and especially among millenials, this has become the new trend.

Increasing adoption of electronic cigarettes, especially among teens is presumed to hamper the market growth.

Escalating popularity of eco-friendly tobacco papers will provide huge opportunities to the market.

Key players are Bukit Muria Jaya, Delfortgroup AG, GlatzFeinpapiere, Hangzhou Huafeng Paper Co., Ltd., MudanjiangHengfeng Paper Co., Ltd

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Paper Grade
          4.3.2. Market Attractiveness Analysis By Material
          4.3.3. Market Attractiveness Analysis By Weight
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The burgeoning demand for treeless cigarette rolling papers
          5.2.2. Escalation in the popularity of roll-your own (RYO) cigarettes, especially among millennials
          5.2.3. Cheap cost associated with RYO product
    5.3. Restrains
          5.3.1. Increasing adoption of electronic cigarettes, especially among teens
    5.4. Opportunities
          5.4.1. Escalating popularity of eco-friendly tobacco papers

6. Global Tobacco Paper Market Analysis and Forecast, By Paper Grade
    6.1. Segment Overview
    6.2. Cigarette Tissue Paper
    6.3. Plug wrap paper
    6.4. Tipping paper

7. Global Tobacco Paper Market Analysis and Forecast, By Material
    7.1. Segment Overview
    7.2. Hemp
    7.3. Wood pulp
    7.4. Rice
    7.5. Flax
    7.6. Linen
    7.7. Sisal

8. Global Tobacco Paper MarketAnalysis and Forecast, By Weight
    8.1. Segment Overview
    8.2. Up to 10 gsm
    8.3. 10 gsm-25 gsm
    8.4. Above 25 gsm

9. Global Tobacco Paper MarketAnalysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Tobacco Paper Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Tobacco Paper Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Bukit Muria Jaya
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Component Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Delfortgroup AG
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Component Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Glatz Feinpapiere
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Component Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Hangzhou Huafeng Paper Co., Ltd.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Component Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Mudanjiang Hengfeng Paper Co., Ltd.
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Component Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Republic Technologies (UK) Ltd
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Component Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Schweitzer-Mauduit International, Inc.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Component Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. The Rolling Paper Company
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Component Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
 

List of Table

1. Global Tobacco Paper Market, By Paper Grade, 2018-2028 (USD Billion)

2. Global Cigarette Tissue Paper Tobacco Paper Market, By Region, 2018-2028 (USD Billion)

3. Global Plug wrap paper Tobacco Paper Market, By Region, 2018-2028 (USD Billion)

4. Global Tipping paper Tobacco Paper Market, By Region, 2018-2028 (USD Billion)

5. Global Tobacco Paper Market, By Material, 2018-2028 (USD Billion)

6. Global Hemp Tobacco Paper Market, By Region, 2018-2028 (USD Billion)

7. Global Wood pulp Tobacco Paper Market, By Region, 2018-2028 (USD Billion)

8. Global Rice Tobacco Paper Market, By Region, 2018-2028 (USD Billion)

9. Global Flax Tobacco Paper Market, By Region, 2018-2028 (USD Billion)

10. Global Linen Tobacco Paper Market, By Region, 2018-2028 (USD Billion)

11. Global Sisal Tobacco Paper Market, By Region, 2018-2028 (USD Billion)

12. Global Tobacco Paper Market, By Weight , 2018-2028 (USD Billion)

13. Global Up to 10 gsm Tobacco Paper Market, By Region, 2018-2028 (USD Billion)

14. Global 10  gsm-25 gsm Tobacco Paper Market, By Region, 2018-2028 (USD Billion)

15. Global Above 25 gsm Tobacco Paper Market, By Region, 2018-2028 (USD Billion)

16. Global Tobacco Paper Market, By Region, 2018-2028 (USD Billion)

17. Global Tobacco Paper Market, By North America, 2018-2028 (USD Billion)

18. North America Tobacco Paper Market, By Paper Grade, 2018-2028 (USD Billion)

19. North America Tobacco Paper Market, By Material, 2018-2028 (USD Billion)

20. North America Tobacco Paper Market, By Weight , 2018-2028 (USD Billion)

21. U.S. Tobacco Paper Market, By Paper Grade, 2018-2028 (USD Billion)

22. U.S. Tobacco Paper Market, By Material, 2018-2028 (USD Billion)

23. U.S. Tobacco Paper Market, By Weight , 2018-2028 (USD Billion)

24. Canada Tobacco Paper Market, By Paper Grade, 2018-2028 (USD Billion)

25. Canada Tobacco Paper Market, By Material, 2018-2028 (USD Billion)

26. Canada Tobacco Paper Market, By Weight , 2018-2028 (USD Billion)

27. Mexico Tobacco Paper Market, By Paper Grade, 2018-2028 (USD Billion)

28. Mexico Tobacco Paper Market, By Material, 2018-2028 (USD Billion)

29. Mexico Tobacco Paper Market, By Weight , 2018-2028 (USD Billion)

30. Europe Tobacco Paper Market, By Paper Grade, 2018-2028 (USD Billion)

31. Europe Tobacco Paper Market, By Material, 2018-2028 (USD Billion)

32. Europe Tobacco Paper Market, By Weight , 2018-2028 (USD Billion)

33. Germany Tobacco Paper Market, By Paper Grade, 2018-2028 (USD Billion)

34. Germany Tobacco Paper Market, By Material, 2018-2028 (USD Billion)

35. Germany Tobacco Paper Market, By Weight , 2018-2028 (USD Billion)

36. France Tobacco Paper Market, By Paper Grade, 2018-2028 (USD Billion)

37. France Tobacco Paper Market, By Material, 2018-2028 (USD Billion)

38. France Tobacco Paper Market, By Weight , 2018-2028 (USD Billion)

39. U.K. Tobacco Paper Market, By Paper Grade, 2018-2028 (USD Billion)

40. U.K. Tobacco Paper Market, By Material, 2018-2028 (USD Billion)

41. U.K. Tobacco Paper Market, By Weight , 2018-2028 (USD Billion)

42. Italy Tobacco Paper Market, By Paper Grade, 2018-2028 (USD Billion)

43. Italy Tobacco Paper Market, By Material, 2018-2028 (USD Billion)

44. Italy Tobacco Paper Market, By Weight , 2018-2028 (USD Billion)

45. Spain Tobacco Paper Market, By Paper Grade, 2018-2028 (USD Billion)

46. Spain Tobacco Paper Market, By Material, 2018-2028 (USD Billion)

47. Spain Tobacco Paper Market, By Weight , 2018-2028 (USD Billion)

48. Asia Pacific Tobacco Paper Market, By Paper Grade, 2018-2028 (USD Billion)

49. Asia Pacific Tobacco Paper Market, By Material, 2018-2028 (USD Billion)

50. Asia Pacific Tobacco Paper Market, By Weight , 2018-2028 (USD Billion)

51. Japan Tobacco Paper Market, By Paper Grade, 2018-2028 (USD Billion)

52. Japan Tobacco Paper Market, By Material, 2018-2028 (USD Billion)

53. Japan Tobacco Paper Market, By Weight , 2018-2028 (USD Billion)

54. China Tobacco Paper Market, By Paper Grade, 2018-2028 (USD Billion)

55. China Tobacco Paper Market, By Material, 2018-2028 (USD Billion)

56. China Tobacco Paper Market, By Weight , 2018-2028 (USD Billion)

57. India Tobacco Paper Market, By Paper Grade, 2018-2028 (USD Billion)

58. India Tobacco Paper Market, By Material, 2018-2028 (USD Billion)

59. India Tobacco Paper Market, By Weight , 2018-2028 (USD Billion)

60. South America Tobacco Paper Market, By Paper Grade, 2018-2028 (USD Billion)

61. South America Tobacco Paper Market, By Material, 2018-2028 (USD Billion)

62. South America Tobacco Paper Market, By Weight , 2018-2028 (USD Billion)

63. Brazil Tobacco Paper Market, By Paper Grade, 2018-2028 (USD Billion)

64. Brazil Tobacco Paper Market, By Material, 2018-2028 (USD Billion)

65. Brazil Tobacco Paper Market, By Weight , 2018-2028 (USD Billion)

66. Middle East and Africa Tobacco Paper Market, By Paper Grade, 2018-2028     (USD Billion)

67. Middle East and Africa Tobacco Paper Market, By Material, 2018-2028   (USD Billion)

68. Middle East and Africa Tobacco Paper Market, By Weight , 2018-2028    (USD Billion)

69. UAE Tobacco Paper Market, By Paper Grade, 2018-2028    (USD Billion)

70. UAE Tobacco Paper Market, By Material, 2018-2028     (USD Billion)

71. UAE Tobacco Paper Market, By Weight , 2018-2028     (USD Billion)

72. South Africa Tobacco Paper Market, By Paper Grade, 2018-2028 (USD Billion)

73. South Africa Tobacco Paper Market, By Material, 2018-2028    (USD Billion)

74. South Africa Tobacco Paper Market, By Weight , 2018-2028     (USD Billion)

List of Figures 

1. Global Tobacco Paper Market Segmentation

2. Tobacco Paper Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Tobacco Paper Market Attractiveness Analysis By Paper Grade

9. Global Tobacco Paper Market Attractiveness Analysis By Material

10. Global Tobacco Paper Market Attractiveness Analysis By Weight 

11. Global Tobacco Paper Market Attractiveness Analysis By Region

12. Global Tobacco Paper Market: Dynamics

13. Global Tobacco Paper Market Share By Paper Grade (2021 & 2028)

14. Global Tobacco Paper Market Share By Material (2021 & 2028)

15. Global Tobacco Paper Market Share By Weight (2021 & 2028)

16. Global Tobacco Paper Market Share by Regions (2021 & 2028)

17. Global Tobacco Paper Market Share by Company (2020)

This study forecasts revenue at global, regional, and country levels from 2018 to 2028. The Brainy Insights has segmented the global tobacco paper market on the basis of below mentioned segments:

Global Tobacco Paper Market by Paper Grade:

  • Cigarette Tissue
  • Plug Wrap Paper
  • Tipping Paper

Global Tobacco Paper Market by Material:

  • Hemp
  • Wood Pulp
  • Rice
  • Flax
  • Linen
  • Sisal

Global Tobacco Paper Market by Weight:

  • 10 GSM
  • 10  GSM-25 GSM
  • Above 25 GSM

Global Tobacco Paper Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa         
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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