Tea Market

Tea Market Size By Product (Green, Herbal, Black, and Oolong), and By Distribution Channel (Convenience Stores, Online, Hypermarkets & Supermarkets, and Specialty Stores), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13853
  • Published Date: Dec, 2023
  • Pages: 238
  • Category: Food & Beverages
  • Format: PDF
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The global tea market was valued at USD 52.0 billion in 2022, growing at a CAGR of 7.2% from 2023 to 2032. The market is expected to reach USD 104.2 billion by 2032. The increasing disposable income of consumers and the willingness to spend more on different products encourage manufacturers to introduce premium and exclusive blends of tea.

Market Introduction:

Tea is the most commonly consumed beverage after water and has several health benefits. The aromatic drink is made by processing and fermenting the leaves of the Camellia Sinensis plant. It contains powerful antioxidants known as flavonoids, which stabilize harmful free radicals in the body. In addition, the tea contains vitamins C, K, B12, B6 and E; a small amount of potassium, manganese, magnesium and calcium minerals; and various amino acids such as L-theanine. Several studies and research on tea show that it prevents cancer, lowers cholesterol, facilitates weight loss and improves immunity. In particular, tea can be classified according to the degree of fermentation or oxidation into black and green tea. Growing awareness of its benefits, such as its ability to boost the immune system, strengthen bones and teeth, reduce the risk of cardiovascular disease, cancer and kidney stones, and control blood cholesterol, is expected to increase demand for the products.

Tea Market Size

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Recent Development

In November 2022, Dabur India Limited introduced Dabur Vedic Tea, a high-quality black tea with over thirty ayurvedic herbs that strengthen immunity and offer health advantages. Herbs like cardamom, ginger, tulsi, and others are included in the product. 

In November 2022, With the introduction of Tetley Green Tea with tulsi flavour, Tata Consumer Products increased the variety of green teas. Green tea's vitamin C content is high, enhancing immunity. 

In July 2022, CVC Capital Partners Fund VIII successfully acquired Unilever's tea company Ekaterra. In November 2021, Unilever and CVC agreed to sell Ekaterra for EUR 4.5 billion (USD 4.83 billion), cash-free and debt-free. 

Market Dynamics:

Drivers

Rising popularity of organic tea- The growing popularity of organic tea is expected to impact the growth of the tea market positively. Manufacturers participate in Research and Development to improve the quality and taste of their products and attract more consumers. For example, Green Hills introduced herbal tea flavoured with rum and honey to consumers looking for low-sugar beverages. The alcohol-free product contains a lot of liquorice, apple, cinnamon and star anise, which give the alcohol its characteristic taste.

Restraints:

Overconsumption leads to negative health effects- Although drinking tea offers several health benefits, it is important to avoid consuming too much of it. Nutritionists do not recommend drinking more than three cups of tea daily to maintain a healthy balance. Excessive consumption of tea can lead to addiction and various adverse health effects. This can lead to dehydration, bloating, nutritional deficiencies and anxiety.

Opportunities:

Premiumization of tea products- Tea suppliers in the global market serve the wishes of consumers by offering a diverse range of tea products, including different tastes, qualities, quantities and prices. Consumers prefer high-quality tea products that contain natural or organic ingredients and offer health benefits. In addition, high-quality products such as herbal and organic functional teas are in high demand and often carry USDA organic certification to ensure quality. Introducing premium tea products is expected to boost market growth in developed countries like the United States. For example, Numi offers a selection of Premium Matcha green tea in different flavours to appeal to consumers.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the largest global tea market, with a 39.8% market revenue share in 2022.

The tea market in the Asia Pacific is growing significantly due to the dominant tea culture in countries such as China, India and Japan. Demand for black tea is expected to be highest in the region due to its high popularity and low price compared to other segments. Consumers have become health-conscious and interested in healthy products, which should also boost the tea market. Innovations in packaging taste and flavour will open new business opportunities for regional markets. Gen Z and Millennials are drawn into its consumption with ever-increasing innovations like different theme flavours. In addition, the region's working population prefers tea as a source of instant energy and irrigation during working hours. Due to all these factors, market players are launching healthy and delicious tea products to meet consumer demand.

Asia Pacific Region Tea Market Share in 2022 - 39.8%

 

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Product Segment Analysis

The product segment is divided into green, herbal, black, and oolong. The green segment dominated, with a market share of around 34% in 2022. Health and fitness awareness and the number of educated tea consumers have increased. In addition, the frequency of direct-to-consumer advertisements and celebrity endorsements are also boosting the growth of this segment in the market.

Distribution Channel Segment Analysis

The distribution channel segment is divided into convenience stores, online, hypermarkets & supermarkets, and speciality stores. The hypermarkets & supermarkets segment dominated, with a market share of around 30% in 2022. The growth of the supermarket/hypermarket segment in the tea market is due to the increase in the use of supermarkets and hypermarkets in both mature and emerging markets. In addition, the one-size-fits-all solution offered by these retail formats makes them a popular shopping option for consumers.

Some of the Key Market Players:
  • HAIN CELESTIAL GROUP, INC.
  • Mcleod Russel India Limited
  • The Republic of Tea, Inc.
  • Unilever PLC
  • Barrys Tea
  • Associated British Foods plc
  • ITO EN, LTD.
  • Nestle S.A.
  • Tata Consumer Products Limited
  • R.C. Bigelow, Inc.

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 52.0 Billion
Market size value in 2032 USD 104.2 Billion
CAGR (2023 to 2032) 7.2%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Product, Distribution Channel

Frequesntly Asked Questions

As per The Brainy Insights, the size of the tea market was valued at USD 52.0 billion in 2022 to USD 104.2 billion by 2032.

The global tea market is growing at a CAGR of 7.2% during the forecast period 2023-2032.

Asia Pacific emerged as the largest tea market.

Key players in the tea market are HAIN CELESTIAL GROUP, INC., Mcleod Russel India Limited, The Republic of Tea, Inc., Unilever PLC, Barrys Tea, Associated British Foods plc, ITO EN, LTD., Nestle S.A., Tata Consumer Products Limited, and R.C. Bigelow, Inc.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Product
          4.3.2. Market Attractiveness Analysis by Distribution Channel
          4.3.3. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rising popularity of organic tea
    5.3. Restraints
          5.3.1. Overconsumption leads to negative health effects
    5.4. Opportunities
          5.4.1. Premiumization of tea products
    5.5. Challenges
          5.5.1. Changing weather conditions

6. Global Tea Market Analysis and Forecast, By Product
    6.1. Segment Overview
    6.2. Green
    6.3. Herbal
    6.4. Black
    6.5. Oolong

7. Global Tea Market Analysis and Forecast, By Distribution Channel
    7.1. Segment Overview
    7.2. Convenience Stores
    7.3. Online
    7.4. Hypermarkets & Supermarkets
    7.5. Specialty Stores

8. Global Tea Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Tea Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in Global Tea Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. HAIN CELESTIAL GROUP, INC.
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Mcleod Russel India Limited
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. The Republic of Tea, Inc.
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Unilever PLC
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Barrys Tea
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Associated British Foods plc
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. ITO EN, LTD.
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Nestle S.A.
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Tata Consumer Products Limited
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. R.C. Bigelow, Inc.
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
 

List of Table

1. Global Tea Market, By Product, 2019-2032 (USD Billion)

2. Global Green, Tea Market, By Region, 2019-2032 (USD Billion) 

3. Global Herbal, Tea Market, By Region, 2019-2032 (USD Billion) 

4. Global Black, Tea Market, By Region, 2019-2032 (USD Billion) 

5. Global Oolong, Tea Market, By Region, 2019-2032 (USD Billion)

6. Global Tea Market, By Distribution Channel, 2019-2032 (USD Billion)

7. Global Convenience Stores, Tea Market, By Region, 2019-2032 (USD Billion)

8. Global Online, Tea Market, By Region, 2019-2032 (USD Billion)

9. Global Hypermarkets & Supermarkets, Tea Market, By Region, 2019-2032 (USD Billion)

10. Global Specialty Stores, Tea Market, By Region, 2019-2032 (USD Billion)

11. North America Tea Market, By Product, 2019-2032 (USD Billion)

12. North America Tea Market, By Distribution Channel, 2019-2032 (USD Billion)

13. U.S. Tea Market, By Product, 2019-2032 (USD Billion)

14. U.S. Tea Market, By Distribution Channel, 2019-2032 (USD Billion)

15. Canada Tea Market, By Product, 2019-2032 (USD Billion)

16. Canada Tea Market, By Distribution Channel, 2019-2032 (USD Billion)

17. Mexico Tea Market, By Product, 2019-2032 (USD Billion)

18. Mexico Tea Market, By Distribution Channel, 2019-2032 (USD Billion)

19. Europe Tea Market, By Product, 2019-2032 (USD Billion)

20. Europe Tea Market, By Distribution Channel, 2019-2032 (USD Billion)

21. Germany Tea Market, By Product, 2019-2032 (USD Billion)

22. Germany Tea Market, By Distribution Channel, 2019-2032 (USD Billion)

23. France Tea Market, By Product, 2019-2032 (USD Billion)

24. France Tea Market, By Distribution Channel, 2019-2032 (USD Billion)

25. U.K. Tea Market, By Product, 2019-2032 (USD Billion)

26. U.K. Tea Market, By Distribution Channel, 2019-2032 (USD Billion)

27. Italy Tea Market, By Product, 2019-2032 (USD Billion)

28. Italy Tea Market, By Distribution Channel, 2019-2032 (USD Billion)

29. Spain Tea Market, By Product, 2019-2032 (USD Billion)

30. Spain Tea Market, By Distribution Channel, 2019-2032 (USD Billion)

31. Asia Pacific Tea Market, By Product, 2019-2032 (USD Billion)

32. Asia Pacific Tea Market, By Distribution Channel, 2019-2032 (USD Billion)

33. Japan Tea Market, By Product, 2019-2032 (USD Billion)

34. Japan Tea Market, By Distribution Channel, 2019-2032 (USD Billion)

35. China Tea Market, By Product, 2019-2032 (USD Billion)

36. China Tea Market, By Distribution Channel, 2019-2032 (USD Billion)

37. India Tea Market, By Product, 2019-2032 (USD Billion)

38. India Tea Market, By Distribution Channel, 2019-2032 (USD Billion)

39. South America Tea Market, By Product, 2019-2032 (USD Billion)

40. South America Tea Market, By Distribution Channel, 2019-2032 (USD Billion)

41. Brazil Tea Market, By Product, 2019-2032 (USD Billion)

42. Brazil Tea Market, By Distribution Channel, 2019-2032 (USD Billion)

43. Middle East and Africa Tea Market, By Product, 2019-2032 (USD Billion)

44. Middle East and Africa Tea Market, By Distribution Channel, 2019-2032 (USD Billion)

45. UAE Tea Market, By Product, 2019-2032 (USD Billion)

46. UAE Tea Market, By Distribution Channel, 2019-2032 (USD Billion)

47. South Africa Tea Market, By Product, 2019-2032 (USD Billion)

48. South Africa Tea Market, By Distribution Channel, 2019-2032 (USD Billion)

List of Figures 

1. Global Tea Market Segmentation

2. Global Tea Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Tea Market Attractiveness Analysis by Product

9. Global Tea Market Attractiveness Analysis by Distribution Channel

10. Global Tea Market Attractiveness Analysis by Region

11. Global Tea Market: Dynamics

12. Global Tea Market Share by Product (2023 & 2032)

13. Global Tea Market Share by Distribution Channel (2023 & 2032)

14. Global Tea Market Share by Regions (2023 & 2032)

15. Global Tea Market Share by Company (2022)

This study forecasts global, regional, and country revenue from 2019 to 2032. The Brainy Insights has segmented the global tea market based on the below-mentioned segments:

Global Tea Market By Product:

  • Green
  • Herbal
  • Black
  • Oolong  

Global Tea Market By Distribution Channel:

  • Convenience Stores
  • Online
  • Hypermarkets & Supermarkets
  • Specialty Stores

Global Tea Market By Region:                                                        

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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