Sustainable Data Centres Market

Sustainable Data Centres Market Size by Component (Solutions and Services), Data Centre Type (Enterprise Data Centres, Colocation Data Centres, Hyperscale Data Centres and Edge Data Centres), Industry Vertical (IT & Telecom, BFSI, Government & Public Sector, Healthcare, Manufacturing, Retail and Energy & Utilities), Cooling Technique (Liquid Cooling and Air-based Cooling), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2025 to 2034

Base Year: 2024 Historical Data: 2021-23
  • Report ID: TBI-14816
  • Published Date: Aug, 2025
  • Pages: 236
  • Category: Information Technology & Semiconductors
  • Format: PDF
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Market Introduction

The global sustainable data centres market was valued at USD 71 billion in 2024 and grew at a CAGR of 16% from 2025 to 2034. The market is expected to reach USD 313.21 billion by 2034. The growing emphasis on sustainability and environmental protection will drive the growth of the global sustainable data centres market.

Sustainable data centres are created and kept in operation with the main goal of lowering their overall environmental impact without comprising reliability and efficiency. Since data centres power all the servers involved in today’s digital economy, they use a lot of energy and this makes ensuring their sustainability vital for the environment. The use of new technologies, energy-saving layouts, and clean sources of power by sustainable data centres enables them to reduce emissions and ensure the environment’s wellbeing for years. One important feature of sustainable data centres is how little energy they use. Using free cooling, liquid cooling, and hot/cold aisle patterns, these centres make it possible to use less electricity from traditional air conditioning units. Adopting servers and storage devices that use less energy for their high performance is also sustainable. In addition, smart systems for managing software can split computing resources whenever needed, so unnecessary energy consumption is prevented. In addition, it’s important to use solar, wind, or hydroelectric power as another source of electricity in the data centre. Reducing the use of fossil fuels in energy helps control greenhouse emissions that are released by data centres. With improved cooling options, the need for water goes down, and using and reusing water helps lower the facility’s impact on the environment. In addition, circular economy is promoted in sustainable data centres through making locations from recycled substances and reusing old equipment.

Sustainable Data Centres Market Size

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Recent Development

  • In order to provide cutting-edge power distribution solutions to Edged data centres across the United States, PowerSecure, a Southern Company subsidiary and a leading supplier of creative energy solutions, announced its partnership with Edged, a leading developer of ultra-efficient, sustainable data centres and next-generation digital infrastructure.  The announcement is an extension of the partnership between the organisations, which began with the Edged Atlanta facility, which opened for business in August 2024.  Several significant U.S. areas, including Atlanta, Chicago, Columbus, Dallas, Des Moines, Kansas City, and Phoenix, have seen PowerSecure and Edged work together on projects thus far.  Edged data centres have received 152 MW of essential load capacity from PowerSecure thus far, and the company is dedicated to continuing to supply power as their footprint grows.

Market Dynamics

Drivers

The growing emphasis on sustainability and environmental protection – A lot of businesses like to do things cheaply, which is why cost plays a huge role. Since energy usage is a big part of running data centres, saving energy leads to both lower bills and better financial results. To be sustainable, data centres use powerful cooling systems, energy-saving servers, and management applications, which helps them save money for companies. Companies can now manage sustainability more easily and efficiently because of constant technological developments. The use of improved server designs, different cooling options, and software for better use of resources allows data centres to work in an environmentally friendly way without losing function or space. It is becoming more common for corporations to include sustainability in their main strategies, because they are required internally to meet ESG objectives. As it uses a lot of energy to operate, reducing the energy use in data centres is very important, which encourages companies to invest in greener technology. It is clear to businesses that internal sustainability helps the environment as well as improves their financial and operational outcomes which contributes to the market’s growth.

Restraints

Significant capital investments – Sustainable technologies need a lot of financial resources to set up or enhance available facilities, which is a significant barrier inside the company. There are high costs involved in using energy-efficient servers, innovative cooling, and renewable energy systems, so these steps are difficult for small and medium-sized companies. A lot of organizations cannot provide the technical know-how essential for managing sustainable data centres and their operations. Since they also need knowledge about energy management, cooling, and connecting with green IT technologies, there is a skills shortage that stops these technologies from being fully used. Another important issue is that it is tough to make sustainability work with outdated systems. Since many data centres are using older equipment, it is hard and disruptive to bring them up to energy-saving standards. For this reason, companies are reluctant to change from their current operations. It is also very important to note that changes can be strongly resisted inside companies. This happens because organizations find it hard to make environmental changes.

Opportunities

Stringent regulatory requirements – Countries around the world are enacting stringent regulations to reduce the emissions globally to curb climate change. Adhering to such rules and certification standards forces data centre operators to switch to eco-friendly energy options. Businesses are expected to take better care of the environment, so being green has become vital for their reputation. Higher energy expenses and a shortage of power make more people prefer sustainable data centres. Furthermore, because of cloud computing, artificial intelligence, and the Internet of Things, more data is being used and this is leading to a higher demand for data centres. People prefer sustainable data centres that help with this growth without harming the environment. As a result, companies put more focus on sustainability. All these external influences, ranging from new laws and trading on the energy market to wider trends, encourage companies to use sustainable data centres.

Segment Analysis

Regional segmentation analysis

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global sustainable data centres market, with a 35% market revenue share in 2024.

The dominance of North America in the global sustainable data centres market comes from its advanced electronic systems, serious efforts to go green, and the presence of many top technology companies. A significant amount of the world’s biggest data centre zones and cloud service companies, such as Amazon Web Services (AWS), Microsoft, Google, and Meta, is found in the region, mainly in the United States. Rules and policies made by the government and on environmental issues are also key to North America’s authority. There are many initiatives at both the federal, state, and local levels that back achieving greater energy efficiency and lower emissions for IT operations. In addition, because of their capital and innovative technology resources, North American businesses and service providers can use the latest cooling systems, AI tools for energy, and modular designs for data centres with relative ease.

North America Region Sustainable Data Centres Market Share in 2024 - 35%

 

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  • The first sustainability report for its data centre branch, NTT Global Data Centres, was released by NTT DATA, a global leader in digital business and technology services.  NTT DATA's continuous dedication to environmental stewardship and its rapid advancement towards Net-Zero emissions in its data centres are highlighted in the study.  In order to assist its transition to reaching Net-Zero emissions in our operations by 2030, NTT Global Data Centres obtained 1.7 TWh of renewable energy through Power Purchase Agreements (PPAs) and achieved 51% renewable energy consumption for non-IT demand globally in FY23.

Component Segment Analysis

The component segment is divided into solutions and services. The solutions segment dominated the market, with a market share of around 54% in 2024. The leadership of solutions in this market is mainly because they help achieve energy efficiency, lower running costs, and support environmentally friendly data centres. Such solutions feature energy-saving servers, much better power management, better storage, modern networks, and sustainable cooling. These things make up the main structure of a data centre, controlling how much energy it uses and how much carbon it emits. These solutions, such as power and cooling, greatly add to sustainability through proper use of energy and reducing wasted energy. Many companies now wish to use these solutions because big data centre infrastructure requires scalability, efficiency, and compliance with more regulations. Organizations from various sectors are putting money into upgrading their current data centres or creating energy-efficient data centres to meet their ESG standards. Besides, increased use of cloud computing, IoT, and AI is creating huge volumes of data, so organizations require efficient and scalable solutions to meet their goals. Besides, advanced technology from solution providers means that businesses enjoy faster adoptions and low implementation costs. As these advancements happen, solutions overtake services since reliability features that improve immediately are more important than short-term services.

Data centre type Segment Analysis

The data centre type segment is divided into enterprise data centres, colocation data centres, hyperscale data centres and edge data centres. The enterprise data centres segment dominated the market, with a market share of around 36% in 2024. Large-scale activities, a rise in data traffic, and stronger focus on ESG goals are the main reasons why enterprise data centres are in charge of the sustainable data centres market. Most often, such facilities are belonging to large companies that have direct control over their data security, energy conservation, and efforts to reduce their effects on the environment. Enterprise data centres can be designed to meet the business’s unique needs, so they focus on sustainable solutions, energy-efficient technology, and renewable energy. The increasing influence of companies’ drive for sustainability and the attention of regulators, investors, and environmentally minded people has greatly contributed to enterprise data centres leading the market. Also, because numerous companies want to control their data, most enterprise data centres are upgraded or retrofitted instead of given over to third-party providers for outsourcing.

  • In order to provide cutting-edge power distribution solutions to Edged data centres across the United States, PowerSecure, a Southern Company subsidiary and a leading supplier of creative energy solutions, announced its partnership with Edged, a leading developer of ultra-efficient, sustainable data centres and next-generation digital infrastructure.  The announcement is an extension of the partnership between the organisations, which began with the Edged Atlanta facility, which opened for business in August 2024.

Industry vertical Segment Analysis

The industry vertical segment is divided into IT & telecom, BFSI, government & public sector, healthcare, manufacturing, retail and energy & utilities. The IT and telecom segment dominated the market, with a market share of around 58% in 2024. This sector is driving the sustainable data centres market mainly because of how much and how fast data processing, storage, and transmission are increasing. The progress behind services such as cloud computing, video streaming, modern networks, online tools, and mobile communications heavily involves solid data infrastructure. Consequently, IT and telecom businesses run the world’s biggest and most hungry data centres, so taking care of the environment becomes both a global concern and a valuable strategy. Some of the most important tech companies in cloud and telecom have set goals to reduce emissions, use only clean energy, and improve energy efficiency in everything they do. The industry is putting a lot of resources into using green solutions, such as high-efficient servers, cooling methods using liquids, and control systems powered by AI. Besides, since the IT and telecom industry is very competitive, firms here often use sustainable technologies to appear innovative and responsible. A lot of companies believe that sustainability makes them stand out and helps save money long term, mainly by using less energy and cutting down on expenses for daily operations. The size and efforts made by IT and telecom companies mean they both need a lot of data centre use and play a leading role in sustainability, helping them stay on top in this industry.

Cooling technique Segment Analysis

The cooling technique segment is divided into liquid cooling and air-based cooling. The liquid cooling segment dominated the market, with a share of around 56% in 2024. Due to its better energy efficiency, strong thermal control, and support for high-performing computers, liquid cooling is gaining popularity among those who build sustainable data centres. Traditional server-cooling methods that use fans and air conditioning units usually find it hard to keep temperatures within range as densities and energy use increase. However, direct-to-chip and immersion cooling methods use highly effective fluids to grab heat, thus using less energy and working better as coolants. Besides, liquid cooling helps achieve environmental goals by using less energy and water than traditional air handling systems do. A lot of companies are switching to liquid cooling to ensure energy savings, cut costs, and be kinder to the environment. More energy-conscious and powerful data centres are being called for, and liquid cooling is at the forefront since it’s a future solution, driving its popularity in the global sustainable data centres market.

  • The technology footprint of Schneider Electric encompasses automation, sustainability, and energy. The multinational company, well-known for its extensive involvement in digital innovation, is now at the forefront of solving issues with AI-heavy infrastructure, such as data centres. Schneider Electric wants to make sure data centres are resilient and efficient as energy consumption rises and electrical systems struggle to keep up. AI is at the heart of this movement, being directly incorporated into Schneider Electric's systems to enhance the energy consumption and conservation of digital infrastructure.

Some of the Key Market Players

  • Amazon Web Services (AWS)
  • Dell Technologies Inc.
  • Digital Realty Trust, Inc.
  • Equinix, Inc.
  • Google LLC (Alphabet Inc.)
  • Hewlett Packard Enterprise (HPE)
  • IBM Corporation
  • Meta Platforms, Inc.
  • Microsoft Corporation
  • NVIDIA Corporation
  • Schneider Electric SE
  • Vertiv Holdings Co.

Report Description

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2024 USD 71 Billion
Market size value in 2034 USD 313.21 Billion
CAGR (2025 to 2034) 16%
Historical data 2021-2023
Base Year 2024
Forecast 2025-2034
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analyzed at the country level.
Segments Component, Data Centre Type, Industry Vertical and Cooling Technique

Frequently Asked Questions

As per The Brainy Insights, the size of the global sustainable data centres market was valued at USD 71 billion in 2024 to USD 313.21 billion by 2034.

Global sustainable data centres market is growing at a CAGR of 16% during the forecast period 2025-2034.

The market's growth will be influenced by the growing emphasis on sustainability and environmental protection.

Significant capital investments could hamper the market growth.

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This study forecasts revenue at global, regional, and country levels from 2021 to 2034. The Brainy Insights has segmented the global sustainable data centres market based on below mentioned segments:

Global Sustainable Data Centres Market by Component:

  • Solutions
  • Services

Global Sustainable Data Centres Market by Data Centre Type:

  • Enterprise Data Centres
  • Colocation Data Centres
  • Hyperscale Data Centres
  • Edge Data Centres

Global Sustainable Data Centres Market by Industry Vertical:

  • IT & Telecom
  • BFSI
  • Government & Public Sector
  • Healthcare
  • Manufacturing
  • Retail
  • Energy & Utilities

Global Sustainable Data Centres Market by Cooling Technique:

  • Liquid Cooling
  • Air-based Cooling

Global Sustainable Data Centres Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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