Stock Images Market

Stock Images Market Size by Type (Free and Paid), Application (Commercial and Editorial), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14455
  • Published Date: Jun, 2024
  • Pages: 236
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global stock images market was valued at USD 4 billion in 2023 and grew at a CAGR of 6% from 2024 to 2033. The market is expected to reach USD 7.16 billion by 2033. The expanding social media influence will drive the growth of the global stock images market.

Market Introduction:

Stock images are a category of images or photographs that are professionally clicked or captured. They are then marketed for use under certain licencing terms. They can be free or paid. they are used for a variety of purposes, from simply using it for personal use to advertising products through them. Stock images are a readily available source or library of photographs offering a wide variety of images to cater to the needs of the users without the need hire or click professional pictures for their projects. This saves time and money for users and makes money for stock image agencies. These are high-quality images and match the exact description of user’s needs. there is a wide variety, they are easy to use, they offer the highest quality and can be customized or used in any way the user desires. It enables access to best photographs from the best professionals across geographical boundaries. They are used commercially in advertising and marketing campaigns, content creation, brand promotions, social media and e-commerce listings. They are also used in informative pieces like newspapers, editorials, magazines, and educational books.

Stock Images Market Size

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Recent Development
  • wants to support regional Australian photographers in order to build a stock library of photos that feel candid, portray life from a local perspective, and are suitable for a campaign. Giving companies, the creative community, and government agencies the opportunity to purchase premium local stock photos is their main objective. Truestock's rapidly expanding library includes narrative-based representations of everyday living, family moments, and primary sector experiences, ranging from busy cityscapes to tranquil rural landscapes. All of the photos in the library were taken in Australia.

Market Dynamics:


The expanding digital media market – the rising ownership of smart connected devices has increased the access to digital media. This has also led to an increasing demand for digital content, which leads to proliferation of digital media market and contributes positively to the market’s growth. the growing access to high-speed internet also augments the market’s growth. the shift towards visuals in the content space as images and videos are preferred over other forms has led to an increasing demand for stock images as they offer high-quality and professional set of images. The widespread availability of high-speed internet has expanded the global audience for digital content, necessitating a constant supply of fresh and engaging visuals. Social media platforms like Facebook, Instagram, and TikTok, which are highly visual, drive individuals and brands to seek new content regularly. The shift towards online marketing and advertising also relies heavily on compelling images to capture and retain audience interest. therefore, the expanding digital media market will drive the global stock images market’s growth.


The inconsistent quality of stock images The quality of stock images varies significantly as it is impacted by the cameras and lenses uses, photographers and their skills, lighting, set-up, and editing prowess or software facilitating editing. These irregularities can lead to the creation of either a high-quality image or low-quality ones. The quality may vary after sharing these images across platforms or printing them out. The inauthenticity or nearly perfect set-ups and illustrations can cause a detachment with the audience, meaning, the audience may not be able to relate to it and this can prove to be detrimental to the businesses. therefore, the lack of consistency and inauthenticity will hamper the market’s growth.


The expanding E-commerce market – The rising instances of online shopping, be it for clothes, food, furniture, electricals, footwear, utilities, consumer goods, given the convenience it offers has led to the expansion of E-commerce. The increasing ownership of smart connected devices augments the rise of e-commerce. E-commerce solely depends of high-quality images and videos of products to catch the eye of the consumer and make a sale. It needs to as close as it can be to the real product if not the exact replica, so as to build consumers trust and offer genuine products to protect brand reputation. Images and videos are the sole providers of visual information and are highly significant in the consumer’s purchasing decision. Therefore, the expanding e-commerce industry will drive the global stock images market’s growth during the forecast period.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global stock images market, with a 37% market revenue share in 2023.

The expanding digital marketing space will contribute to the market’s dominance. The rising social media influence and the growing dominance of digital content creation heavily reliant on images and videos to reach new audience will also augment the market’s growth. the diverse content creation in the region also expands the market’s growth. access to professionals to curate these stock images also contribute to the market’s growth. furthermore, the rising marketing budgets, especially in the digital media space, given the rising consumption of digital content will contribute to the market’s growth and development. major stock image agencies are present in the region, thereby, augmenting the market’s growth.

North America Region Stock Images Market Share in 2023 - 37%

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  • A group of employees at the Human Development Institute (HDI) at the University of Kentucky assembled a collection of images that reflects the diversity of Kentuckians. The creation of an accurate and varied stock photo library that emphasizes disability representation was the primary objective of the Photo Library Fund for Excellence Project.
Type Segment Analysis

The type segment is divided into free and paid. The free segment dominated the market, with a market share of around 57% in 2023. The wide availability of free images across various platforms makes them accessible to a large audience, contributing to its dominance in the market. majority of the users are small businesses or startups or individuals with low budgets and therefore benefit from free stock images. Public domain stock images contribute to the growing popularity of free stock images as it enables access to high-quality pictures without burning a hole in user’s pocket. The financial aspect of free stock images highlights its dominance in the market.

  • The company behind the well-known photo-editing app, Picsart, announced a collaboration with Getty Images to introduce a new generative AI model. The model will provide Picsart subscribers full economic rights to any creative work created with the AI tool. The model was trained solely on the licensed photos from Getty photos. This is noteworthy because accusations of copyright infringement have dogged other AI picture generators like Midjourney. In light of this, Picsart is promoting the new model as a "commercially safe" choice for artists who want to use AI-generated imagery. The company is mostly aimed at small businesses and marketers who may be familiar with using Picsart for social media marketing.
Application Segment Analysis

The application segment is divided into commercial and editorial. The commercial segment dominated the market, with a market share of around 56% in 2023. The commercial application of stock images refers to the use of these images for advertising, product promotions, content creations and marketing campaigns. The growing social media influence and emphasis on content creation to promote brands and services through influencers has increased the demand for commercial stock images. Furthermore, the expanding digital marketing space has led to a rising demand for well-curated professional images or stock images. The importance of engaging visual content has also augmented the rising demand for stock images.

Some of the Key Market Players:
  • Adobe Inc.
  • Canva Inc.
  • Depositphotos Inc.
  • Dreamstime
  • Getty Images Holdings, Inc.
  • Inmagine Lab Pte. Ltd.
  • Shutterstock Inc.
  • Stocksy United
  • The Associated Press
  • Unsplash

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 4 Billion
Market size value in 2033 USD 7.16 Billion
CAGR (2024 to 2033) 6%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analyzed at the country level.
Segments Type and Application

Frequesntly Asked Questions

As per The Brainy Insights, the size of the global stock images market was valued at USD 4 billion in 2023 to USD 7.16 billion by 2033.

Global stock images market is growing at a CAGR of 6% during the forecast period 2024-2033.

The market's growth will be influenced by the expanding digital media market.

The inconsistent quality of stock images could hamper the market growth.

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This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global stock images market based on below mentioned segments:

Global Stock Images Market by Mooring:

  • Free
  • Paid

Global Stock Images Market by Application:

  • Commercial
  • Editorial

Global Stock Images Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa


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