Stacker Crane Market

Stacker Crane Market Size by Product Type (Single Column & Double Column), End-Use (Consumer Goods, Automotive, Pharmaceuticals, E-commerce & Others), Operation Type, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-12692
  • Published Date: Sep, 2024
  • Pages: 238
  • Category: Machinery & Equipment
  • Format: PDF
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Global stacker crane market is expected to reach USD 2.99 billion by 2033, at a CAGR of 8.1% from 2024 to 2033. Stacker crane market growth would be driven by rising demand for automated storage & retrieval systems and rapid urbanization over the forecast period. The growing popularity of e-commerce is driving the demand for the Global Stacker Crane Market. This is because the surge in e-commerce will require warehouse upgrades, and stacker cranes will be needed to handle inventory as the size of warehouses will increase due to increasing orders.

Market Overview:

Industries need to store raw materials, inventory, finished goods in warehouses and various storage spaces. For the longest time, this was done manually with the help of workers responsible only for storing products and retrieving such products as and when required. The vast number of products and the extensive landscape of the warehouses make storage and retrieval difficult and time-consuming for a worker. This waste of valuable time can incur losses for the company. The loss of capital and time, along with other factors such as increased labor costs, underutilization of storage space due to human errors, delayed delivery, loss of inventory during retrieval, have led to the increase in demand for automated storage and retrieval systems. Stacker crane is a type of automated storage and retrieval system. A stacker crane usually has two vertical masts, and it has a lifting cradle in the middle, which helps access all the storage levels. Stacker cranes automate storing and retrieving goods by feeding the system with an algorithm that facilitates the optimum utilization of storage space, increased accuracy of retrieval, reduction in retrieval time, which translates into low operational costs and higher profit margins. Stacker cranes are highly reliable and accurate. They can perform consistent movements, ensuring material safety. These cranes can be used according to the desired storage requirements and operational needs, which increases overall efficiency. They can also shift a wide range of materials, indicating their versatility.

Stacker Crane Market Size

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Market Dynamics:

Drivers
  • Increasing demand for smart logistics

Smart logistics refers to the optimum use of resources and data to create, synthesize & build such products & processes, which help facilitate seamless flow of goods in the supply chain and ensure timely delivery of products. Smart logistics require planning, organizing, control of goods at all times. The increasing production output has resulted in the rising demand for automated systems that perform smart logistics with minimal to zero human intervention. The automated storage & retrieval systems use stacker cranes to deliver the stated objectives. The use of stacker cranes enables timely delivery of raw materials, provides computerized control of storage space, sensors for tracking articles ensure real-time information about the inventory.

Restraints:
  • High installation costs

Stacker crane market growth would be hampered by the extensive capital expenditure required in its initial installation. The further process of integration with the installed systems demands high capital expenditure. Small and medium enterprises cannot afford to integrate and switch to automated storage & retrieval systems. These enterprises form a bulk of the potential market, leavingunderexploited with high costs.

Opportunities:
  • The growing consumer demand in developing economies

With the advent of urbanization combined with the increase in disposable income, there has been an increasing demand for consumer goods. The increased internet penetration and the e-commerce boom have further fueled this demand. This demand has created an urgency to have automated storage and retrieval systems installed to handle this surge in demand and ensure efficient delivery of products.

Challenges:
  • Technical problems associated with IoT

IoT is the Internet of Things; physical objects are embedded with sensors, software, and applications, among other things. The use of sensors in stacker cranes will pose a challenge as technical errors in the algorithm, or manual input will lead to malfunctioning of such sensors. This malfunctioning can take hours or days to fix, translating into valuable time and capital loss. New product innovations and development can help overcome such challenges with modern & updated IoT.

Segmentation Analysis:

The global stacker crane market has been segmented based on product type, end-use, operation type, and regions.

  • The product type segment is divided into single column & double column. The single-column segment dominated the market, with a market share of around 59% in 2023. Single column stacker crane witnessed a rise in its demand in the fast-moving goods industry. This application in the fast-moving goods industry can be attributed to the single-column stacker crane's swift and precise nature, facilitating faster product customization.
  • The end-use segment is divided into consumer goods, automotive, pharmaceuticals, e-commerce & others. Over the forecast period, the E-Commerce segment is expected to grow at the fastest CAGR of 8.6% due to the shift in consumer purchasing habits towards online distributions channels owing to the pandemic, the increased internet penetration and attractive features associated with online shopping have led to E-commerce giants developing exclusive warehouses and storage spaces to meet this upsurge in demand. Automated systems are essential as the rise of e-commerce is backed by claims such as timely delivery and fast replacements.
  • The operation type segment is divided into automatic & semi-automatic. In 2023, the automatic segment dominated the market, accounting for around 82% of global revenue. Automated systems are preferred as they come with an algorithm designed to improve efficiency, cut down idle time, and reduce unnecessary movements. The lack of skilled labor to operate stacker cranes is driving the demand for automated stacker cranes as it needs minimal human intervention.
Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific region emerged as the largest market for the global stacker crane market with a 34% share of the market revenue in 2023.

Asia Pacific region Stacker Crane Market Share in 2023 - 34%

 

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  • The Asia Pacific currently dominates the stacker crane market due to the rise in population, which drives its consumer demand. The Asia Pacific will continue its domination during the forecast period as major market players of the manufacturing & construction are shifting units to this region owing to the increasing ease of doing business in the region.
Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global stacker crane industry.

AFT industries partnered with Daifuku Co. Ltd. in February 2021. The strategic aim of the partnership is to collaborate on a project-to-project basis and utilize the customer base technological knowledge of AFT industries in the European market with the global sales and production network of Daifuku Co. Ltd. and leverage it to increase market share and revenue.

List of Key Market Players:
  • Daifuku Co. Ltd.
  • KION Group AG
  • Murata Machinery Ltd
  • SSI Schafer
  • Swisslog AG
  • ATOX Sistemas De Almacenaje
  • Cassioli Group
  • Doosan Corporation
  • Mecalux, Inc.
  • Clark Material Handling
Key Target Audience
  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers
  • Value-Added Resellers (VARs)

Report Description:

  • Global Stacker Crane Market, Industry Analysis, Trends, Analysis and Forecast, 2024 to 2033 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2023 is considered as the base year of the report. 2020 to 2022 are considered as the historic years and 2024 to 2033 are the forecast years. The global stacker crane market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global stacker crane market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of stacker crane based on product type, end-use, operation type and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global stacker crane market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global stacker crane market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter's five forces analysis coupled with SWOT analysis to provide business related data and informations. Porter's five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company's growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related, i.e., global stacker crane market) is covered to comprehend the adoption rate and evaluate the market size. 

Frequesntly Asked Questions

As per The Brainy Insights, the size of the stacker crane market was valued at USD 1.37 billion in 2023 to USD 2.99 billion by 2033.

Global stacker crane market is growing at a CAGR of 8.1% during the forecast period 2024-2033.

Asia Pacific region emerged as the largest market for the stacker crane.

The market's growth will be influenced by the increasing demand for smart logistics.

High installation costs could hamper the market growth.

The growing consumer demand in developing economies will provide huge opportunities to the market.

Key players are Daifuku Co. Ltd., KION Group AG, Murata Machinery Ltd, SSI Schafer, Swisslog AG, ATOX Sistemas De Almacenaje, Cassioli Group, Doosan Corporation, Mecalux Inc., and Clark Material Handling.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product Type
          4.3.2. Market Attractiveness Analysis By End Use
          4.3.3. Market Attractiveness Analysis By Operation Type
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing demand for smart logistics
    5.3. Restraints
          5.3.1. High installation costs
    5.4. Opportunities
          5.4.1. The growing consumer demand in developing economies
    5.5. Challenges
          5.5.1. Technical problems associated with IoT

6. Global Stacker Crane Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Single Column
    6.3. Double Column

7. Global Stacker Crane Market Analysis and Forecast, By End Use
    7.1. Segment Overview
    7.2. Consumer Goods
    7.3. Automotive
    7.4. Pharmaceuticals
    7.5. E-commerce
    7.6. Others

8. Global Stacker Crane Market Analysis and Forecast, By Operation Type
    8.1. Segment Overview
    8.2. Automatic
    8.3. Semi-automatic

9. Global Stacker Crane Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Stacker Crane Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Stacker Crane Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Daifuku Co. Ltd.
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Component Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. KION Group AG
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Component Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Murata Machinery Ltd.
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Component Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. SSI Schafer
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Component Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Swisslog AG
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Component Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. ATOX Sistemas De Almacenaje
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Component Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Cassioli Group
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Component Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Doosan Corporation
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Component Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Mecalux Inc.
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Component Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Clark Material Handling
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Component Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis

List of Table

1. Global Stacker Crane Market, By Product Type, 2020-2033 (USD Billion) 

2. Global Single Column Stacker Crane Stacker Crane Market, By Region, 2020-2033 (USD Billion) 

3. Global Double Column Stacker Crane Market, By Region, 2020-2033 (USD Billion) 

4. Global Stacker Crane Market, By End Use, 2020-2033 (USD Billion) 

5. Global Consumer Goods Stacker Crane Market, By Region, 2020-2033 (USD Billion) 

6. Global Automotive Stacker Crane Market, By Region, 2020-2033 (USD Billion) 

7. Global Pharmaceuticals Stacker Crane Market, By Region, 2020-2033 (USD Billion) 

8. Global E-commerce Stacker Crane Market, By Region, 2020-2033 (USD Billion) 

9. Global Others Stacker Crane Market, By Region, 2020-2033 (USD Billion) 

10. Global Stacker Crane Market, By Operation Type, 2020-2033 (USD Billion) 

11. Global Automatic Stacker Crane Market, By Region, 2020-2033 (USD Billion) 

12. Global Semi-automatic Stacker Crane Market, By Region, 2020-2033 (USD Billion) 

13. Global Stacker Crane Market, By Region, 2020-2033 (USD Billion) 

14. North America Stacker Crane Market, By Product Type, 2020-2033 (USD Billion) 

15. North America Stacker Crane Market, By End Use, 2020-2033 (USD Billion) 

16. North America Stacker Crane Market, By Operation Type, 2020-2033 (USD Billion) 

17. U.S. Stacker Crane Market, By Product Type, 2020-2033 (USD Billion) 

18. U.S. Stacker Crane Market, By End Use, 2020-2033 (USD Billion) 

19. U.S. Stacker Crane Market, By Operation Type, 2020-2033 (USD Billion) 

20. Canada Stacker Crane Market, By Product Type, 2020-2033 (USD Billion) 

21. Canada Stacker Crane Market, By End Use, 2020-2033 (USD Billion) 

22. Canada Stacker Crane Market, By Operation Type, 2020-2033 (USD Billion) 

23. Mexico Stacker Crane Market, By Product Type, 2020-2033 (USD Billion) 

24. Mexico Stacker Crane Market, By End Use, 2020-2033 (USD Billion) 

25. Mexico Stacker Crane Market, By Operation Type, 2020-2033 (USD Billion) 

26. Europe Stacker Crane Market, By Product Type, 2020-2033 (USD Billion) 

27. Europe Stacker Crane Market, By End Use, 2020-2033 (USD Billion) 

28. Europe Stacker Crane Market, By Operation Type, 2020-2033 (USD Billion) 

29. Germany Stacker Crane Market, By Product Type, 2020-2033 (USD Billion) 

30. Germany Stacker Crane Market, By End Use, 2020-2033 (USD Billion) 

31. Germany Stacker Crane Market, By Operation Type, 2020-2033 (USD Billion) 

32. France Stacker Crane Market, By Product Type, 2020-2033 (USD Billion) 

33. France Stacker Crane Market, By End Use, 2020-2033 (USD Billion) 

34. France Stacker Crane Market, By Operation Type, 2020-2033 (USD Billion) 

35. U.K. Stacker Crane Market, By Product Type, 2020-2033 (USD Billion) 

36. U.K. Stacker Crane Market, By End Use, 2020-2033 (USD Billion) 

37. U.K. Stacker Crane Market, By Operation Type, 2020-2033 (USD Billion) 

38. Italy Stacker Crane Market, By Product Type, 2020-2033 (USD Billion) 

39. Italy Stacker Crane Market, By End Use, 2020-2033 (USD Billion) 

40. Italy Stacker Crane Market, By Operation Type, 2020-2033 (USD Billion) 

41. Spain Stacker Crane Market, By Product Type, 2020-2033 (USD Billion) 

42. Spain Stacker Crane Market, By End Use, 2020-2033 (USD Billion) 

43. Spain Stacker Crane Market, By Operation Type, 2020-2033 (USD Billion) 

44. Asia Pacific Stacker Crane Market, By Product Type, 2020-2033 (USD Billion) 

45. Asia Pacific Stacker Crane Market, By End Use, 2020-2033 (USD Billion) 

46. Asia Pacific Stacker Crane Market, By Operation Type, 2020-2033 (USD Billion) 

47. Japan Stacker Crane Market, By Product Type, 2020-2033 (USD Billion) 

48. Japan Stacker Crane Market, By End Use, 2020-2033 (USD Billion) 

49. Japan Stacker Crane Market, By Operation Type, 2020-2033 (USD Billion) 

50. China Stacker Crane Market, By Product Type, 2020-2033 (USD Billion) 

51. China Stacker Crane Market, By End Use, 2020-2033 (USD Billion) 

52. China Stacker Crane Market, By Operation Type, 2020-2033 (USD Billion) 

53. India Stacker Crane Market, By Product Type, 2020-2033 (USD Billion) 

54. India Stacker Crane Market, By End Use, 2020-2033 (USD Billion) 

55. India Stacker Crane Market, By Operation Type, 2020-2033 (USD Billion) 

56. South America Stacker Crane Market, By Product Type, 2020-2033 (USD Billion) 

57. South America Stacker Crane Market, By End Use, 2020-2033 (USD Billion) 

58. South America Stacker Crane Market, By Operation Type, 2020-2033 (USD Billion) 

59. Brazil Stacker Crane Market, By Product Type, 2020-2033 (USD Billion) 

60. Brazil Stacker Crane Market, By End Use, 2020-2033 (USD Billion) 

61. Brazil Stacker Crane Market, By Operation Type, 2020-2033 (USD Billion) 

62. Middle East and Africa Stacker Crane Market, By Product Type, 2020-2033 (USD Billion) 

63. Middle East and Africa Stacker Crane Market, By End Use, 2020-2033 (USD Billion) 

64. Middle East and Africa Stacker Crane Market, By Operation Type, 2020-2033 (USD Billion) 

65. UAE Stacker Crane Market, By Product Type, 2020-2033 (USD Billion) 

66. UAE Stacker Crane Market, By End Use, 2020-2033 (USD Billion) 

67. UAE Stacker Crane Market, By Operation Type, 2020-2033 (USD Billion) 

68. South Africa Stacker Crane Market, By Product Type, 2020-2033 (USD Billion) 

69. South Africa Stacker Crane Market, By End Use, 2020-2033 (USD Billion) 

70. South Africa Stacker Crane Market, By Operation Type, 2020-2033 (USD Billion) 

List of Figures 

1. Global Stacker Crane Market Segmentation

2. Stacker Crane Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Stacker Crane Market Attractiveness Analysis By Product Type

9. Global Stacker Crane Market Attractiveness Analysis By End Use

10. Global Stacker Crane Market Attractiveness Analysis By Operation Type

11. Global Stacker Crane Market Attractiveness Analysis By Region

12. Global Stacker Crane Market: Dynamics

13. Global Stacker Crane Market Share by Product Type (2023 & 2033)

14. Global Stacker Crane Market Share by End Use (2023 & 2033)

15. Global Stacker Crane Market Share by Operation Type (2023 & 2033)

16. Global Stacker Crane Market Share by Regions (2023 & 2033)

17. Global Stacker Crane Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global stacker crane market based on below mentioned segments:

Global Stacker Crane Market by Product Type:

  • Single column
  • Double Column

Global Stacker Crane Market by End Use:

  • Consumer Goods
  • Automotive
  • Pharmaceuticals
  • E-commerce
  • Others

Global Stacker Crane Market by Operation Type:

  • Automatic
  • Semi-automatic

Global Stacker Crane Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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