Sports Apparel Market

Sports Apparel Market Size by Sport (Amateur Sport and Professional Athletics), End User (Children, Men and Women), End User (E-Commerce, Super/Hypermarket, Brand Outlet and Discount Stores), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13870
  • Published Date: Dec, 2023
  • Pages: 238
  • Category: Consumer Goods
  • Format: PDF
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The global Sports Apparel market was valued at USD 199.58 Billion in 2022 and growing at a CAGR of 4.45% from 2023 to 2032. The market is expected to reach USD 308.47 Billion by 2032. This market growth is attributed to the surge in the population's healthier lifestyles and increased participation in fitness and sports activities. Also, it has been observed that the innovative solutions provided by sports apparel brands lead to their growing popularity and, eventually, substantial growth. These factors are eventually driving the growth of the Sports Apparel market.

Market Introduction:

Sports apparel is the clothes that are worn when performing strenuous physical activities like workout sessions and playing some sports. These apparel are designed using a breathable material, which helps evaporate sweat quickly and helps the person who wears it feel fresh for a longer time. Some common fabrics for producing sports apparel clothing are microfiber, polyester, calico, and spandex. Athletes generally used this apparel, and with time, it has become very common with regular gym-goers and other non-athletes, like people going jogging, etc. Also, it has been observed that sports apparel is common in mature regions like the US, Canada and Germany and emerging economies like China, India and Brazil; this trend is growing fast. Also, there are many product launches happening with increased participation in sports activities in countries such as the US, India, etc. Also, there is an increase in the preference for outdoor recreational activities, especially among the young population, which has increased sports apparel sales. Moreover, people are becoming health-conscious, and there is an increased inclination towards sports activities and adventurous sports, eventually driving the growth of the sports apparel market. The market is expanding fast in emerging economies as there is a surge in the affluent population. Health awareness has grown in the region along with the growing adoption of fitness activities like swimming, aerobics, running and yoga, propelling the market's growth. Also, there is an increase in the trend of women's participation in sports and fitness activities. Also, the key sports apparel brands are making aggressive celebrity endorsements and advertisements. All these factors are driving the growth of the sports apparel market.

Sports Apparel Market Size

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Recent Development
  • In May 2022: Iconix completed the acquisition of an athletic brand called Pony from Symphony Holding Ltd. It excluded countries like China and Taiwan. This acquisition helped the organization improve product development and focus more on digital and data-based marketing. All these factors are helping the organization expand its market share in the sports apparel market.
  • In June 2023: Lululemon Athletica Inc. is focusing on investing in new stores and expanding its online research to strengthen its connection with the sports-loving community of China. The company is also innovating across the digital business. All these factors help to gain market share in the sports apparel market.    
  • In June 2022: Puma, a leading sports brand, launched a smartphone shopping app in India and used its brand ambassador, Virat Kohli, with a short digital feature film. India became the first market to access the app. It is planned to cater for the growing population of fashion-forward online shoppers and a surge in the preference for direct-to-consumer channels. These strategies help organizations grow in the market.    

Market Dynamics:


Growing health awareness There is a surge in public awareness of health and fitness globally. Many people have become health-conscious and focus on physical fitness; hence, the demand for sports apparel has increased. Sports apparel is generally linked to active lifestyles and workouts, propelling the market's growth. Also, there is a presence of many types of sports apparel in the market, which are designed to offer comfort and support while doing high-intensity workouts. It also provides a stylish look. All these factors are driving the market to grow. The blending of sportswear and fashion is giving rise to athleisure. Sports apparel is not getting worn just for exercise but also as casual wear. All these factors are driving the Sports Apparel market.


Fluctuation in the price of raw materials – There is fluctuation in the price of raw materials which are used in the making of sports apparel. For instance, synthetic fibres are used for sports apparel, and producing such fibres as rayon, nylon, and polyester requires crude oil in large quantities. Also, cotton production is seasonal and generally depends on factors like humidity, rainfall, solar radiation, etc. Moreover, counterfeit products are easily available. All these factors are acting as restraints for the Sports Apparel market.


Surge in Urbanization – There is a surge in urbanization, and the urban population are adopting active lifestyles. Due to urbanization, cities are growing, and hence, the demand for sports apparel to accommodate people's active lifestyles will grow. Also, high-profile celebrities and athletes endorse the sports apparel brands, influencing consumer preference. The consumer often follows the styles of their favourite athletes, and the demand for the endorsed products will grow. Also, major sports events such as the Cricket World Cup, FIFA World Cup, Olympics and Marathons often trigger interest in fitness and sports, which eventually help in buying sports apparel. Also, social media influences consumer preferences. People are discovering new brands and trends using YouTube, Instagram, etc. All these factors eventually drive the Sports Apparel market in the forecasting period.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global Sports Apparel market, with a 30.11% share of the market revenue in 2022. This lion's share is attributed to the growing number of people participating in sports like rugby and basketball in the region. Marathon races like Chicago, New York City, and Boston marathons are also popular in this region. The US is also popular for other sports like racket sports, hockey, basketball, racing, lacrosse and football. Also, many players are incentivized to introduce new product lines due to a surge in consumer participation in many sports activities. All these factors are driving the sports apparel market in the region.

North America Region Sports Apparel Market Share in 2022 - 30.11%

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  • The Asia Pacific region is showing the fastest growth rate as sports influence countries like China, India, Bangladesh, and Australia in the region. Introducing many new sports events also boosts the sales of sports apparel in the region. 
Sport Segment Analysis

The sport segment is divided into amateur sport and professional athletics. The amateur sport segment dominated the market, with a market share of around 82.11% in 2022. Advancements in technology are helping designers design sports apparel to improve the comfort and performance of the wearer, which drives sports apparel sales. These apparel are also becoming popular style statements and faster becoming a trend. The sales of sports-inspired apparel are growing at a faster pace. 

End User Segment Analysis

The end user segment is divided into children, men and women. The men segment dominated the market, with a market share of around 49.54% in 2022. This market share is attributed to a larger percentage of men's participation in sports activities. People are also involved in outdoor recreational activities, and men are also leading in this segment. Men are found to be more interested in playing sports than women.

Distribution Channel Segment Analysis

The Distribution Channel segment is divided into e-commerce, super/hypermarket, brand outlet and discount stores. The discount stores segment dominated the market, with a market share of around 29.67% in 2022. It is attributed to many favourable advantages like discounts, trials before buying the product, and a sense of gratification. Consumers prefer to buy apparel from such centres as it can be cost-effective and cheaper than usual stores. Also, discount stores offer many choices for customers.

Some of the Key Market Players:
  • Ralph Lauren Corporation
  • Iconix International
  • lululemon athletica inc
  • Under Armour, Inc.
  • Puma SE
  • New Balance Athletics, Inc.
  • Adidas AG
  • Columbia Sportswear Company
  • Fila Holdings Corp.
  • Nike, Inc.

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 199.58 Billion
Market size value in 2032 USD 308.47 Billion
CAGR (2023 to 2032) 4.45%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Sport, End User and Distribution Channel

Frequesntly Asked Questions

North America region emerged as the largest market for the Sports Apparel.

The market's growth will be influenced by growing health awareness.

Fluctuation in the price of raw materials could hamper the market growth.

Surge in urbanization will provide huge opportunities to the market.

Key players are Ralph Lauren Corporation, Iconix International, Lululemon Athletica Inc, Under Armour, Inc., Puma SE, New Balance Athletics, Inc., Adidas AG, Columbia Sportswear Company, Fila Holdings Corp. and Nike, Inc. among others.

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This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global Sports Apparel market based on below mentioned segments:

Global Sports Apparel Market by Sport:

  • Amateur Sport
  • Professional Athletics

Global Sports Apparel Market by End User:

  • Children
  • Men
  • Women

Global Sports Apparel Market by Distribution Channel:

  • E-Commerce
  • Super/Hypermarket
  • Brand Outlet
  • Discount Stores

Global Sports Apparel by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa


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