Speech and Voice Recognition Market

Speech and Voice Recognition Market Size By Technology (Artificial Intelligence Based, Non-Artificial Intelligence Based), By Industry Vertical (Automotive, Consumer, Enterprise, BFSI, Retail, Healthcare, Government, Military, Education, Legal, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12859
  • Published Date: Jul, 2022
  • Pages: 234
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global speech and voice recognition market is expected to reach USD 48.1 billion by 2030, at a CAGR of 14.9% during the forecast period 2022 to 2030. The market is anticipated to be driven by the rising adoption of advanced electronic devices and technological advancements. Furthermore, the increasing demand for voice-driven workstations and navigation systems adds impetus to the market's growth during the forecast period.

Market Overview:

Speech and voice recognition software is an artificial intelligence-based technology that takes input from the human voice and interprets it to produce a textual format. It is a computer program that breaks down the audio of a speech recording into segments and individual parts and analyzes each segment. It utilizes the algorithms to recognize and bring the most relevant words which suit the language and transcribes the sounds into text or written format. In simple terms, it acts as a translator. Based on the programming and speech patterns, specific determinations are made by the software, and a hypothesis is made about the users' voices. Then the most suitable terms are transcribed into the text format. The software breaks the speech down into bits for interpretation as it is a computer language and then converts it into a digital format for analyzing the segments of the main content. This speech recognition software uses deep learning neural languages and natural language processing (NLP). According to the Algorithma blog, "NLP is a way for computers to analyze, understand, and derive meaning from human language in a smart and useful way." This technology is very much in demand in healthcare and other application industries for its time-saving feature instead of typing.

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Market Dynamics:

Drivers:
  • Increasing demand for healthcare applications

Speech and voice recognition systems are in high demand in the healthcare and medical sectors. All data regarding the patient, starting from data entry, health reports, medical records, and history, need to be maintained in a document. It takes a lot of time to type the notes and reports, reducing the time from the essential segment, like treating the patient and interacting with them. Hence, nowadays, doctors and professionals are using natural language processing (NLP), an algorithm-based voice recognition software solution that drives the growth of the speech and voice recognition market.

Restraints:
  • The problem is the recognition of specific words

AI-based technologies are finding it challenging to recognize homophones. Homophones are words that are similar in sounds but different in meaning and spelling. In a sentence, the AI sometimes finds it confusing and cannot recognize the appropriate word without any relevant training with reference to the context and a comprehensive language model. Sometimes these problems also occur with the heteronym variety of words. Heteronyms are words with diverse meanings. A well-versed translator is needed to solve the problem. These factors are restraining the growth of the speech and voice recognition market.

Opportunities:

  • Preference for online shopping

The demand for online shopping is increasing daily in developing and developed countries. To buy the products online, there are various steps that the process undergoes, starting from the customer's inquiry to the delivery. Customers enquire about the prices, features, and many other details right from the comfort level of their homes. They also get suggestions based on their previous buying history. This experience can be made smoother with the help of voice assistance. Customers' preference for online shopping and their comfort with voice assistance will provide immense growth opportunities for the speech and voice recognition market. 

Challenges:
  • Influence of the background noise

A quiet environment is required to run the sound and voice recognition technology with no noise in the background. The result gets affected in case of too much noise in the background, which is a significant drawback of the sound and voice recognition system and why it cannot be used outdoors. The word error state measures the accuracy of the sound recognition system. Customers rate the speech recognition system based on accuracy and speed, which is hampered to a great extent because of the noise. This factor is challenging market’s growth.

Segmentation Analysis:

The global speech and voice recognition market has been segmented based on technology, industry verticals, and regions.

  • The technology segment is divided into artificial intelligence-based and non-artificial intelligence-based. The artificial intelligence-based segment dominated the market, with a market share of around 66% in 2021. The artificial intelligence-based speech and voice recognition segment has been growing as the system accurately recognizes speech and voice patterns.
  • The industry vertical segment is divided into automotive, consumer, enterprise, BFSI, retail, healthcare, government, military, education, legal, and others. Over the forecast period, the healthcare segment is expected to grow at the fastest CAGR of 16.6%. Speech and voice recognition is widely used in the healthcare industry as it boosts the data capturing process, which empowers physicians to input data accurately for any tests conducted by speaking a few words.
Regional Segmentation Analysis:

The regions analyzed for the Speech and voice recognition market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global speech and voice recognition market, with a 33% share of the market revenue in 2021.

North America currently dominates the speech and voice recognition market with a 33% market revenue share in 2021. The region’s market for speech and voice recognition in the region has been growing owing to the increasing adoption of voice-enabled smartphone applications. The region has also adopted speech and voice recognition applications in consumer electronics, mobile banking, and IoT devices. The rising spending power and economic growth are also expected to drive market growth in the North American region.

North America Region Speech and Voice Recognition Market Share in 2021 - 33%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new applications, product innovations, mergers & acquisitions, joint ventures, alliances, and partnerships to improve their market position in the global speech and voice recognition market industry.

List of Key Market Players:

  • Apple
  • IBM
  • Speak2web
  • Microsoft
  • Alphabet
  • Baidu
  • Verint
  • iFlytek
  • Amazon
  • SESTEK

Key Target Audience

  • Market Players
  • Investors
  • End-Users
  • Government Authorities
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers
  • Value-Added Resellers (VARs)

Report Description:

  • Global Speech And Voice Recognition Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global speech and voice recognition market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions, and countries catering to the global speech and voice recognition market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of speech and voice recognition based on technology, industry verticals, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to the global speech and voice recognition market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers a detailed study for the company profiles of key organizations operating in the global speech and voice recognition market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of porter’s five forces analysis coupled with SWOT analysis to provide business-related data and information. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influence the company's growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market-related driving factors, growth limitations (restraints), potential industry opportunities, significant trends, and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market-related i.e., global speech and voice recognition market) are covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the speech and voice recognition market was valued at USD 13.8 billion in 2021 to USD 48.1 billion by 2030.

The global speech and voice recognition market is growing at a CAGR of 14.9% during the forecast period 2022-2030.

The global speech and voice recognition market has been segmented based on technology, industry verticals, and regions. Over the forecast period, the artificial intelligence-based segment is predicted to have the largest market share.

North America region emerged as the largest market for speech and voice recognition.

The market's growth will be influenced by the increasing demand for healthcare applications.

The problem is the recognition of specific words which could hamper market growth.

Preference for online shopping will provide huge opportunities to the market.

Key players are Apple, IBM, Speak2web, Microsoft, Alphabet, Baidu, Verint, iFlytek, Amazon, and SESTEK

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Technology
          4.3.2. Market Attractiveness Analysis By Industry Verticals
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing demand for healthcare applications
    5.3. Restraints
          5.3.1. The problem is the recognition of specific words
    5.4. Opportunities
          5.4.1. Preference for online shopping
    5.5. Challenges
          5.5.1. Influence of the background noise

6. Global Speech and Voice Recognition Market Analysis and Forecast, By Technology
    6.1. Segment Overview
    6.2. Artificial Intelligence Based
    6.3. Non-Artificial Intelligence Based

7. Global Speech and Voice Recognition Market Analysis and Forecast, By Industry Verticals
    7.1. Segment Overview
    7.2. Automotive
    7.3. Consumer
    7.4. Enterprise
    7.5. BFSI
    7.6. Retail
    7.7. Healthcare
    7.8. Government
    7.9. Military
    7.10. Education
    7.11. Legal
    7.12. Others

8. Global Speech and Voice Recognition Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Speech and Voice Recognition Market-Competitive Landscape
    9.1. Overview
          9.1.1. Market Share of Key Players in the Speech and Voice Recognition Market
          9.1.2. Global Company Market Share
          9.1.3. North America Company Market Share
          9.1.4. Europe Company Market Share
          9.1.5. APAC Company Market Share
    9.2. Competitive Situations and Trends
          9.2.1. Product Launches and Developments
          9.2.2. Partnerships, Collaborations, and Agreements
          9.2.3. Mergers & Acquisitions
          9.2.4. Expansions

10. Company Profiles
    10.1. Apple
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Component Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. IBM
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Component Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Speak2web
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Component Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Microsoft
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Component Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Alphabet
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Component Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Baidu
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Component Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Verint
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Component Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. iFlytek
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Component Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Amazon
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Component Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. SESTEK
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Component Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
 

List of Table

1. Global Speech and Voice Recognition Market, By Technology, 2019-2030 (USD Billion) 

2. Global Artificial Intelligence Based Speech and Voice Recognition Market, By Region, 2019-2030 (USD Billion) 

3. Global Non-Artificial Intelligence Based Speech and Voice Recognition Market, By Region, 2019-2030 (USD Billion)

4. Global Speech and Voice Recognition Market, By Industry Verticals, 2019-2030 (USD Billion) 

5. Global Automotive Speech and Voice Recognition Market, By Region, 2019-2030 (USD Billion)

6. Global Consumer Speech and Voice Recognition Market, By Region, 2019-2030 (USD Billion)

7. Global Enterprise Speech and Voice Recognition Market, By Region, 2019-2030 (USD Billion)

8. Global BFSI Speech and Voice Recognition Market, By Region, 2019-2030 (USD Billion)

9. Global Retail Speech and Voice Recognition Market, By Region, 2019-2030 (USD Billion)

10. Global Healthcare Speech and Voice Recognition Market, By Region, 2019-2030 (USD Billion)

11. Global Government Speech and Voice Recognition Market, By Region, 2019-2030 (USD Billion)

12. Global Military Speech and Voice Recognition Market, By Region, 2019-2030 (USD Billion)

13. Global Education Speech and Voice Recognition Market, By Region, 2019-2030 (USD Billion) 

14. Global Legal Speech and Voice Recognition Market, By Region, 2019-2030 (USD Billion)

15. Global Others Speech and Voice Recognition Market, By Region, 2019-2030 (USD Billion) 

16. North America Speech and Voice Recognition Market, By Technology, 2019-2030 (USD Billion) 

17. North America Speech and Voice Recognition Market, By Industry Verticals, 2019-2030 (USD Billion) 

18. U.S. Speech and Voice Recognition Market, By Technology, 2019-2030 (USD Billion) 

19. U.S. Speech and Voice Recognition Market, By Industry Verticals, 2019-2030 (USD Billion) 

20. Canada Speech and Voice Recognition Market, By Technology, 2019-2030 (USD Billion) 

21. Canada Speech and Voice Recognition Market, By Industry Verticals, 2019-2030 (USD Billion) 

22. Mexico Speech and Voice Recognition Market, By Technology, 2019-2030 (USD Billion) 

23. Mexico Speech and Voice Recognition Market, By Industry Verticals, 2019-2030 (USD Billion) 

24. Europe Speech and Voice Recognition Market, By Technology, 2019-2030 (USD Billion) 

25. Europe Speech and Voice Recognition Market, By Industry Verticals, 2019-2030 (USD Billion) 

26. Germany Speech and Voice Recognition Market, By Technology, 2019-2030 (USD Billion) 

27. Germany Speech and Voice Recognition Market, By Industry Verticals, 2019-2030 (USD Billion) 

28. France Speech and Voice Recognition Market, By Technology, 2019-2030 (USD Billion) 

29. France Speech and Voice Recognition Market, By Industry Verticals, 2019-2030 (USD Billion) 

30. U.K. Speech and Voice Recognition Market, By Technology, 2019-2030 (USD Billion) 

31. U.K. Speech and Voice Recognition Market, By Industry Verticals, 2019-2030 (USD Billion) 

32. Italy Speech and Voice Recognition Market, By Technology, 2019-2030 (USD Billion) 

33. Italy Speech and Voice Recognition Market, By Industry Verticals, 2019-2030 (USD Billion) 

34. Spain Speech and Voice Recognition Market, By Technology, 2019-2030 (USD Billion) 

35. Spain Speech and Voice Recognition Market, By Industry Verticals, 2019-2030 (USD Billion) 

36. Asia Pacific Speech and Voice Recognition Market, By Technology, 2019-2030 (USD Billion) 

37. Asia Pacific Speech and Voice Recognition Market, By Industry Verticals, 2019-2030 (USD Billion) 

38. Japan Speech and Voice Recognition Market, By Technology, 2019-2030 (USD Billion) 

39. Japan Speech and Voice Recognition Market, By Industry Verticals, 2019-2030 (USD Billion) 

40. China Speech and Voice Recognition Market, By Technology, 2019-2030 (USD Billion) 

41. China Speech and Voice Recognition Market, By Industry Verticals, 2019-2030 (USD Billion) 

42. India Speech and Voice Recognition Market, By Technology, 2019-2030 (USD Billion) 

43. India  Speech and Voice Recognition Market, By Industry Verticals, 2019-2030 (USD Billion) 

44. South America Speech and Voice Recognition Market, By Technology, 2019-2030 (USD Billion) 

45. South America Speech and Voice Recognition Market, By Industry Verticals, 2019-2030 (USD Billion) 

46. Brazil Speech and Voice Recognition Market, By Technology, 2019-2030 (USD Billion) 

47. Brazil Speech and Voice Recognition Market, By Industry Verticals, 2019-2030 (USD Billion) 

48. The Middle East and Africa Speech and Voice Recognition Market, By Technology, 2019-2030 (USD Billion) 

49. The Middle East and Africa Speech and Voice Recognition Market, By Industry Verticals, 2019-2030 (USD Billion) 

50. UAE Speech and Voice Recognition Market, By Technology, 2019-2030 (USD Billion) 

51. UAE Speech and Voice Recognition Market, By Industry Verticals, 2019-2030 (USD Billion) 

52. South Africa Speech and Voice Recognition Market, By Technology, 2019-2030 (USD Billion) 

53. South Africa Speech and Voice Recognition Market, By Industry Verticals, 2019-2030 (USD Billion) 

List of Figures 

1. Global Speech and Voice Recognition Market Segmentation

2. Speech and Voice Recognition Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Speech and Voice Recognition Market Attractiveness Analysis By Technology

9. Global Speech and Voice Recognition Market Attractiveness Analysis By Industry Verticals

10. Global Speech and Voice Recognition Market Attractiveness Analysis By Region

11. Global Speech and Voice Recognition Market: Dynamics

12. Global Speech and Voice Recognition Market Share by Technology (2022 & 2030)

13. Global Speech and Voice Recognition Market Share by Industry Verticals (2022 & 2030)

14. Global Speech and Voice Recognition Market Share by Regions (2022 & 2030)

15. Global Speech and Voice Recognition Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. Brainy Insights has segmented the global speech and voice recognition market based on the below-mentioned segments:

Global Speech and Voice Recognition Market by Technology:

  • Artificial Intelligence Based
  • Non-Artificial Intelligence Based

Global Speech and Voice Recognition Market by Industry Vertical:

  • Automotive
  • Consumer
  • Enterprise
  • BFSI
  • Retail
  • Healthcare
  • Government
  • Military
  • Education
  • Legal
  • Others

Global Speech and Voice Recognition Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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