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Specialty Coffee Market

Specialty Coffee Market Size by Grade (90-100, 85-89.99, and 80-84.99), Application (Commercial and Home), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-12699
  • Published Date: Jul, 2024
  • Pages: 235
  • Category: Consumer Goods
  • Format: PDF
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Global specialty coffee market is expected to reach USD 76.88 Billion by 2033, at a CAGR of 11.8% from 2024 to 2033. The growing consumption of specialty coffee in special use & home use drive the expansion of the specialty coffee market. Due to several underlying factors, specialty coffee has seen a considerable demand increase over the past years. These encompass evolving consumer tastes, emphasis on sustainable practices and the impact of millennials who exhibit an exceptional fondness for this aromatic beverage. The latest trends observed globally within speciality coffee comprise expanding numbers of cafes and ready-to-drink (RTD) selections alongside cold brew variants are gaining significant popularity. With growing curiosity towards distinct specialities among consumers comes ample opportunities for providers operating within this market segment to capitalize on lucrative business prospects.

Market Overview:

Specialty coffee is related to the brewer and the farmers are comprehended as the third wave of coffee. The shift to utilizing artisanal products has directed to specialty coffee, which can be expressed as coffee that is made using the currently applied brewing principles utilizing high-quality coffee beans. Moreover, the specialty coffee’ refers to coffee that is graded above on a 100 point or a graded 80 points scale by a licensed Q Grader (CQI) or by a certified coffee taster. The specialty coffee association has a sequence of more precise specifications. The specialty coffee association also sets clear standards on the coffee grading process. The specialty coffee association also sets standards for specialty coffee at every stage of the coffee production involving permissible defects in brew strength, green beans, and water standards. The high-quality coffee beans are found via proper harvesting & farming methods which decrease defects and assure peak ripeness. Moreover, the coffee beans go via the quality standards set by graders which secure the beans meet specialty standards. Further, roasters require utilizing appropriate roasting processes to bring out the desired bean aromas, quality, and flavors. The proper brewing methods assure coffees are not acidic or bitter but rather showcase the flavor profile of the coffee beans being brewed.

Specialty Coffee Market Size

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Market Dynamics:

Drivers:
  • The rising consumption of coffee

The rising demand for the increasing popularity and the easy availability of coffee is helping to drive the market growth. Further, there has been a significant increase in the use of coffee not only from developed economies but also from developing economies. In addition to this, the use of coffee in emerging countries like Brazil, China, and India has also risen at a considerable rate. Thus, the increase in the use of coffee will further propel the specialty coffee market during the forecast period.

Restraints:
  • The fluctuating costs of coffee beans

The different factors like decreased production of coffee beans, the disparity in supply & demand of coffee beans, increasing labor costs, unfavorable weather circumstances lead to volatility in coffee costs. Further, the accumulation in the cost of raw materials raises the price and decreases manufacturers' profit margins. Moreover, growing competition in the industry between the players results in them functioning on low-profit margins despite the rising raw materials prices. This factor, along with the demand to stay competitive in the industry, affects manufacturers to test with low-cost substitutes like low-grade coffee beans & instant coffee powder. Thus, the fluctuating costs of coffee beans are anticipated to impede the growth of the specialty coffee market.

Opportunities:
  • Rising popularity of coffee as a subscription

Customers with more increased income purchase more coffee as they are willing to spend more, implying that a customer’s financial condition affects their tendency to buy a product. Further, online subscription services typically operate straightforwardly. Consumers pay a roaster regularly & receive freshly-roasted coffee. Moreover, the coffees on subscription services will frequently rotate based on the roaster’s supply, permitting consumers to try a “coffee of the month” and learn about various origins and processing techniques. Additionally, the access to coffee software and easy integrations with e-Commerce platforms have permitted coffee roasters to offer subscription coffee services & direct-to-customer sales at scale. This is the opportunity factor of the market growth.

Segmentation analysis:

The global specialty coffee market has been segmented based on grade, application, and regions.

  • The grade segment is divided into 90-100, 85-89.99, and 80-84.99. The 85-89.99 grade segment led the market with a market share of 39.3% in 2023 due to the coffee fragrance. Furthermore, a coffee grade helps buyers & sellers worldwide align their anticipations with each other. This factor also helps to drive the segment's growth.
  • The application segment is divided into commercial and home. The commercial segment led the market with a market share of 56.2% in 2023 due to the rising intake of coffee and increasing count of workplaces globally employing commercial capsule machines. Further, by 2030, the home application segment will likely dominate the market due to the increasing number of double-income households.
Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. Europe region emerged as the largest market for the global specialty coffee market with a 46.7% share of the market revenue in 2023.

Europe Region Specialty Coffee Market Share in 2023 - 46.7%

 

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  • The growing interest in high-quality Robusta coffees has also propelled the region's growth. In addition to this, the increasing the mainstream coffee players, higher income levels, and more advanced coffee culture are anticipated to boost this region's specialty coffee market growth.
  • During the forecast period, the North America region will record the highest growth due to the increasing popularity of pickup shops, and app-based technologies are anticipated to grow. Additionally, the rising use of gourmet and specialty coffee drinks among customers is also expected to grow in this region in the market growth.
Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global specialty coffee industry.

List of Key Market Players:
  • Dunkin’ Brands Group
  • Starbucks
  • Coffee Beane Peet’s Coffee
  • Whitbread
  • Barista
  • Restaurant Brands International
  • Tea and Global Baristas US
  • McDonald’s
  • Caribou Coffee
  • Caffe Nero
  • Keurig Green Mountain
  • Coffee Day Enterprises
  • Eight O’Clock Coffee
  • Blue Bottle
  • M. Smucker
  • Jammin Java Group
  • Don Fransisco’s Coffee
  • Costa
  • Bulletproof
  • Strauss
  • Stumptown
  • Gevelia
Key Target Audience:
  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm
Report Description:
  • Global Specialty Coffee Market, Industry Analysis, Trends, Analysis and Forecast, 2020 to 2033 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2023 is considered as the base year of the report. 2020, 2021 and 2022 are considered as the historic years and 2024 to 2033 are the forecast years. The global specialty coffee market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global specialty coffee market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of specialty coffee based on grade, application, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global specialty coffee market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global specialty coffee market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related i.e., global specialty coffee market) is covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the specialty coffee market was valued at USD 25.20 Billion in 2023 to USD 76.88 Billion by 2033.

Global specialty coffee market is growing at a CAGR of 11.8% during the forecast period 2024-2033.

The global specialty coffee market has been segmented based on grade, application, and regions. The 85-89.99 segment lead grade segment in 2023. The commercial segment led the application segment in 2023.

Europe region emerged as the largest market for the specialty coffee.

The market's growth will be influenced by the rising consumption of coffee.

The fluctuating costs of coffee beans could hamper the market growth.

The increasing popularity of coffee as a subscription will provide huge opportunities to the market.

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
  • Customers can be added on the basis of regions and countries
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Grade
          4.3.2. Market Attractiveness Analysis By Application
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Market Evaluation
    5.3. Drivers
          5.3.1. The rising demand for the increasing popularity
          5.3.2. The easy availability of coffee
          5.3.3. Growing disposable incomes
          5.3.4. An increasing number of specialty coffee shops worldwide
    5.4. Restraints
          5.4.1. The fluctuating costs of coffee beans
    5.5. Opportunities
          5.5.1. Rising popularity of coffee as a subscription

6. Global Specialty Coffee Market Analysis and Forecast, By Grade
    6.1. Segment Overview
    6.2. 90-100
    6.3. 85-89.99
    6.4. 80-84.99

7. Global Specialty Coffee Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Commercial
    7.3. Home

8. Global Specialty Coffee Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Specialty Coffee Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in Global Specialty Coffee Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Dunkin’ Brands Group
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Starbucks
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Coffee Beane Peet’s Coffee
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Whitbread
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Barista
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Restaurant Brands International
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Tea and Global Baristas US
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. McDonald’s
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Caribou Coffee
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Caffe Nero
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
    10.11. Keurig Green Mountain
          10.11.1. Business Overview
          10.11.2. Company Snapshot
          10.11.3. Company Market Share Analysis
          10.11.4. Company Product Portfolio
          10.11.5. Recent Developments
          10.11.6. SWOT Analysis
    10.12. Coffee Day Enterprises
          10.12.1. Business Overview
          10.12.2. Company Snapshot
          10.12.3. Company Market Share Analysis
          10.12.4. Company Product Portfolio
          10.12.5. Recent Developments
          10.12.6. SWOT Analysis
    10.13. Eight O’Clock Coffee
          10.13.1. Business Overview
          10.13.2. Company Snapshot
          10.13.3. Company Market Share Analysis
          10.13.4. Company Product Portfolio
          10.13.5. Recent Developments
          10.13.6. SWOT Analysis
    10.14. Blue Bottle
          10.14.1. Business Overview
          10.14.2. Company Snapshot
          10.14.3. Company Market Share Analysis
          10.14.4. Company Product Portfolio
          10.14.5. Recent Developments
          10.14.6. SWOT Analysis
    10.15. M. Smucker
          10.15.1. Business Overview
          10.15.2. Company Snapshot
          10.15.3. Company Market Share Analysis
          10.15.4. Company Product Portfolio
          10.15.5. Recent Developments
          10.15.6. SWOT Analysis
    10.16. Jammin Java Group
          10.16.1. Business Overview
          10.16.2. Company Snapshot
          10.16.3. Company Market Share Analysis
          10.16.4. Company Product Portfolio
          10.16.5. Recent Developments
          10.16.6. SWOT Analysis
    10.17. Don Fransisco’s Coffee
          10.17.1. Business Overview
          10.17.2. Company Snapshot
          10.17.3. Company Market Share Analysis
          10.17.4. Company Product Portfolio
          10.17.5. Recent Developments
          10.17.6. SWOT Analysis
    10.18. Costa
          10.18.1. Business Overview
          10.18.2. Company Snapshot
          10.18.3. Company Market Share Analysis
          10.18.4. Company Product Portfolio
          10.18.5. Recent Developments
          10.18.6. SWOT Analysis
    10.19. Bulletproof
          10.19.1. Business Overview
          10.19.2. Company Snapshot
          10.19.3. Company Market Share Analysis
          10.19.4. Company Product Portfolio
          10.19.5. Recent Developments
          10.19.6. SWOT Analysis
    10.20. Strauss
          10.20.1. Business Overview
          10.20.2. Company Snapshot
          10.20.3. Company Market Share Analysis
          10.20.4. Company Product Portfolio
          10.20.5. Recent Developments
          10.20.6. SWOT Analysis
    10.21. Stumptown
          10.21.1. Business Overview
          10.21.2. Company Snapshot
          10.21.3. Company Market Share Analysis
          10.21.4. Company Product Portfolio
          10.21.5. Recent Developments
          10.21.6. SWOT Analysis
    10.22. Gevelia
          10.22.1. Business Overview
          10.22.2. Company Snapshot
          10.22.3. Company Market Share Analysis
          10.22.4. Company Product Portfolio
          10.22.5. Recent Developments
          10.22.6. SWOT Analysis

List of Table

1. Global Specialty Coffee Market, By Grade, 2020-2033 (USD Billion)

2. Global 90-100, Specialty Coffee Market, By Region, 2020-2033 (USD Billion) 

3. Global  85-89.99, Specialty Coffee Market, By Region, 2020-2033 (USD Billion)

4. Global 80-84.99, Specialty Coffee Market, By Region, 2020-2033 (USD Billion)

5. Global Specialty Coffee Market, By Application, 2020-2033 (USD Billion)

6. Global Commercial, Specialty Coffee Market, By Region, 2020-2033 (USD Billion)

7. Global Home, Specialty Coffee Market, By Region, 2020-2033 (USD Billion)

8. North America Specialty Coffee Market, By Grade, 2020-2033 (USD Billion)

9. North America Specialty Coffee Market, By Application, 2020-2033 (USD Billion)

10. U.S. Specialty Coffee Market, By Grade, 2020-2033 (USD Billion)

11. U.S. Specialty Coffee Market, By Application, 2020-2033 (USD Billion)

12. Canada Specialty Coffee Market, By Grade, 2020-2033 (USD Billion)

13. Canada Specialty Coffee Market, By Application, 2020-2033 (USD Billion)

14. Mexico Specialty Coffee Market, By Grade, 2020-2033 (USD Billion)

15. Mexico Specialty Coffee Market, By Application, 2020-2033 (USD Billion)

16. Europe Specialty Coffee Market, By Grade, 2020-2033 (USD Billion)

17. Europe Specialty Coffee Market, By Application, 2020-2033 (USD Billion)

18. Germany Specialty Coffee Market, By Grade, 2020-2033 (USD Billion)

19. Germany Specialty Coffee Market, By Application, 2020-2033 (USD Billion)

20. France Specialty Coffee Market, By Grade, 2020-2033 (USD Billion)

21. France Specialty Coffee Market, By Application 2020-2033 (USD Billion)

22. U.K. Specialty Coffee Market, By Grade, 2020-2033 (USD Billion)

23. U.K. Specialty Coffee Market, By Application 2020-2033 (USD Billion)

24. Italy Specialty Coffee Market, By Grade, 2020-2033 (USD Billion)

25. Italy Specialty Coffee Market, By Application 2020-2033 (USD Billion)

26. Spain Specialty Coffee Market, By Grade, 2020-2033 (USD Billion)

27. Spain Specialty Coffee Market, By Application 2020-2033 (USD Billion)

28. Asia Pacific Specialty Coffee Market, By Grade, 2020-2033 (USD Billion)

29. Asia Pacific Specialty Coffee Market, By Application 2020-2033 (USD Billion)

30. Japan Specialty Coffee Market, By Grade, 2020-2033 (USD Billion)

31. Japan Specialty Coffee Market, By Application 2020-2033 (USD Billion)

32. China Specialty Coffee Market, By Grade, 2020-2033 (USD Billion)

33. China Specialty Coffee Market, By Application 2020-2033 (USD Billion)

34. India Specialty Coffee Market, By Grade, 2020-2033 (USD Billion)

35. India Specialty Coffee Market, By Application 2020-2033 (USD Billion)

36. South America Specialty Coffee Market, By Grade, 2020-2033 (USD Billion)

37. South America Specialty Coffee Market, By Application 2020-2033 (USD Billion)

38. Brazil Specialty Coffee Market, By Grade, 2020-2033 (USD Billion)

39. Brazil Specialty Coffee Market, By Application 2020-2033 (USD Billion)

40. Middle East and Africa Specialty Coffee Market, By Grade, 2020-2033 (USD Billion)

41. Middle East and Africa Specialty Coffee Market, By Application 2020-2033 (USD Billion)

42. UAE Specialty Coffee Market, By Grade, 2020-2033 (USD Billion)

43. UAE Specialty Coffee Market, By Application 2020-2033 (USD Billion)

44. South Africa Specialty Coffee Market, By Grade, 2020-2033 (USD Billion)

45. South Africa Specialty Coffee Market, By Application 2020-2033 (USD Billion)

List of Figures 

1. Global Specialty Coffee Market Segmentation

2. Global Specialty Coffee Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Specialty Coffee Market Attractiveness Analysis By Grade

9. Global Specialty Coffee Market Attractiveness Analysis By Application 

10. Global Specialty Coffee Market Attractiveness Analysis By Region

11. Global Specialty Coffee Market: Dynamics

12. Global Specialty Coffee Market Share By Grade (2023 & 2033)

13. Global Specialty Coffee Market Share By Application (2023 & 2033)

14. Global Specialty Coffee Market Share By Regions (2023 & 2033)

15. Global Specialty Coffee Market Share By Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global specialty coffee based on below mentioned segments:

Global Specialty Coffee by Grade:

  • 90-100
  • 85-89.99
  • 80-84.99

Global Specialty Coffee by Application:

  • Commercial
  • Home

Global Specialty Coffee by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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