Sorting Cash Machine Market

Global Sorting Cash Machine Market Size By Product Type (Note Sorter and Coin Sorter), By End-User (Banks, Supermarkets, Hospitals, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12732
  • Published Date: Apr, 2022
  • Pages: 235
  • Category: Machinery & Equipment
  • Format: PDF
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The global sorting cash machine market is expected to reach USD 2026.6 million by 2030, at a CAGR of 3.4% during the forecast period 2022 to 2030. The sorting cash machine market has been growing owing to the increase in cash-incentive businesses. Sorting cash machines helps simplify cash management in any organization, which drives the market over the forecast period.

Market Overview:

A sorting cash machine is used for sorting currencies like banknotes and coins. The machine goes through a bundle of notes or a heap of coins and sorts it based on different denominations. It also counts the money and splits them into different groups of specific amounts. Some technologically advanced sorting cash machines also help detect counterfeit notes or coins using certain security features. Sorting cash machines are used in banks, casinos, financial institutions, hospitals, supermarkets, and large theme parks, as a large amount of cash gets collected regularly. Sorting cash machines helps in reducing human efforts put into sorting cash and saves a considerable amount of time, which would have been wasted in sorting and counting of cash. This also reduces the chances of errors which usually take place when sorting and counting of cash is done by humans. This also leads to fewer financial losses and helps in decreasing operational costs. The sorting cash machines automatically take up the process once the bundle of notes is inserted and does the work of sorting and counting cash with error-free results. The detection of counterfeit notes and coins helps save the organization's reputation. It also helps detect torn notes or faulty notes and starts beeping once it detects such kind of notes or coins.

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Market Dynamics:

Drivers:
  • Rising disposable income

There has been a significant rise in disposable income, and strong savings growth is impacting the financial growth of multiple institutions and organizations. The worldwide retail sector is also operating in cash, due to which they have a high flux of cash daily. This is creating remarkable growth for sorting cash machines in the retail shopping sector. Along with this, many educational institutes are also taking fees from students in the form of cash which is driving the market growth for sorting cash machines in educational institutes.

Restraints:
  • Penetration of digital payment

The penetration of digital payments methods in most of the sectors is hindering the growth of the sorting cash machine. Many retailers have multiple payment options, which also include digital payment options. This is a convenient and easy way to pay payments instantly without worrying about anything.

Opportunities:
  • Potential growth from developing economies

Cash intensive sectors such as the retail industry in emerging economies offer a massive demand for sorting cash machines as the developing economies with growth in banked population work mostly in cash and do their regular purchasing by paying the amount in cash to the retailer. This offers a lucrative opportunity for the market's growth during the forecast period.

Challenges:
  • Counterfeit currency

There is an increase in counterfeit currency notes due to which people are hesitant to take out notes from the ATMs and do not wish to take any amount of return in cash to avoid being trapped in the counterfeit notes. Due to this, people are shifting toward digital payment options. Counterfeit currency has become a challenge for the growth of the market. Most sorting cash machines do not alert the user about counterfeit currency notes.

Segmentation Analysis:

The global sorting cash machine market has been segmented based on product type, end-user, and regions.

  • The product type segment is divided into note sorters and coin sorters. The note sorter segment dominated the market, with a market share of around 73% in 2021. Note sorter machines are in high demand as managing the notes is difficult. A note sorter machine optimizes cash management by efficiently sorting the notes and bundling them according to denomination. Most often, the notes get stuck to each other, which can be missed by the eyes of a human, but the machine does not miss it and saves the institution from financial losses. This offers a lucrative growth opportunity for the segment during the forecast period.
  • The end-user segment is divided into banks, supermarkets, hospitals, and others. Over the forecast period, the banks segment is expected to grow at the fastest CAGR of 4.6%. The banks' demand for the sorting cash machine is increasing as they handle a large volume of notes every day. Most financial transactions take place in banks which drive the market growth. Most of the banks use innovative sorting machines with advanced features such as counting, batching, authenticating, and strapping the notes.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East, and Africa. Asia Pacific emerged as the largest market for the global sorting cash machines market, with a 39% share of the market revenue in 2021.

  • The Asia Pacific currently dominates the sorting cash machines market with a 39% share of the market revenue in 2021. Customers in the Asia Pacific still rely on cash payments despite the rapid rise in electronic payment methods. Micropayments still have a stronghold on cash. Countries like Vietnam pay in cash for daily necessities like food and beverages, gasoline, groceries, or large purchases like logistics and real estate. This increases the demand for sorting cash machines in the Asia Pacific region. As the cash sorting machines help reduce the load of bank employees and help tackle some of the security concerns.

Asia Pacific Region Sorting Cash Machine Market Share in 2021 - 39%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new applications, product innovations, mergers & acquisitions, joint ventures, alliances, and partnerships to improve their market position in the global sorting cash machine market industry.

List of Key Market Players:

  • Giesecke & Devrient GmbH
  • De La Rue plc
  • Toshiba Infrastructure Systems & Solutions Corporation
  • Cummins-Allison Corp.
  • Julong Europe GmbH
  • Glory Global Solutions Limited
  • GRGBanking
  • Kisan Electronics
  • Bcash Electronics Co.
  • Laurel

Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers
  • Value-Added Resellers (VARs)

Report Description:

  • Global Sorting Cash Machine Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global sorting cash machine market is based on revenue (USD Million). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions, and countries catering to the global sorting cash machine market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of sorting cash machine based on product type, end-user, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to the global sorting cash machine market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers a detailed study for the company profiles of key organizations operating in the global sorting cash machine market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of porter’s five forces analysis coupled with SWOT analysis to provide business-related data and information. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influence the company's growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market-related driving factors, growth limitations (restraints), potential industry opportunities, significant trends, and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market-related i.e., global sorting cash machine market) are covered to comprehend the adoption rate and evaluate the market size. 

Frequesntly Asked Questions

As per The Brainy Insights, the size of the sorting cash machine market was valued at USD 1500.0 million in 2021 to USD 2026.6 million in 2030.

The global sorting cash machine market is growing at a CAGR of 3.4% during the forecast period 2022-2030.

The global sorting cash machine market has been segmented based on product type, end-user, and regions. The note sorter segment led the market in 2021. The banks segment is projected to witness the highest growth during the forecast period.

Asia Pacific region emerged as the largest market for sorting cash machines.

The market's growth will be influenced by the rising disposable income.

Penetration of digital payment could hamper the market growth.

Potential growth from developing economies will provide huge opportunities to the market.

The key players are Giesecke & Devrient GmbH, De La Rue plc, Toshiba Infrastructure Systems & Solutions Corporation, Cummins-Allison Corp., Julong Europe GmbH, Glory Global Solutions Limited, GRGBanking, Kisan Electronics

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product Type
          4.3.2. Market Attractiveness Analysis By End-User
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rising disposable income
    5.3. Restraints
          5.3.1. Penetration of digital payment
    5.4. Opportunities
          5.4.1. Potential growth from developing economies
    5.5. Challenges
          5.5.1. Counterfeit currency

6. Global Sorting Cash Machine Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Note Sorter
    6.3. Coin Sorter

7. Global Sorting Cash Machine Market Analysis and Forecast, By End-User
    7.1. Segment Overview
    7.2. Banks
    7.3. Supermarkets
    7.4. Hospitals
    7.5. Others

8. Global Sorting Cash Machine Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Sorting Cash Machine Market-Competitive Landscape
    9.1. Overview
          9.1.1. Market Share of Key Players in theSorting Cash Machine Market
          9.1.2. Global Company Market Share
          9.1.3. North America Company Market Share
          9.1.4. Europe Company Market Share
          9.1.5. APAC Company Market Share
    9.2. Competitive Situations and Trends
          9.2.1. Cancer Launches and Developments
          9.2.2. Partnerships, Collaborations, and Agreements
          9.2.3. Mergers & Acquisitions
          9.2.4. Expansions

10. Company Profiles
    10.1. Giesecke & Devrient GmbH
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Component Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. De La Rue plc
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Component Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Toshiba Infrastructure Systems & Solutions Corporation
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Component Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Cummins-Allison Corp.
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Component Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Julong Europe GmbH
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Component Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Glory Global Solutions Limited
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Component Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. GRGBanking
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Component Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Kisan Electronics
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Component Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Bcash Electronics Co.
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Component Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Laurel
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Component Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis

List of Table

1. Global Sorting Cash Machine Market, By Product Type, 2019-2030 (USD Million) 

2. Global Note Sorter Sorting Cash Machine Market, By Region, 2019-2030 (USD Million) 

3. Global Coin Sorter Sorting Cash Machine Market, By Region, 2019-2030 (USD Million)

4. Global Sorting Cash Machine Market, By End-User, 2019-2030 (USD Million) 

5. Global Banks Sorting Cash Machine Market, By Region, 2019-2030 (USD Million) 

6. Global Supermarkets Sorting Cash Machine Market, By Region, 2019-2030 (USD Million)

7. Global Hospitals Sorting Cash Machine Market, By Region, 2019-2030 (USD Million) 

8. Global Others Sorting Cash Machine Market, By Region, 2019-2030 (USD Million) 

9. Global Sorting Cash Machine Market, By Region, 2019-2030 (USD Million) 

10. North America Sorting Cash Machine Market, By Product Type, 2019-2030 (USD Million) 

11. North America Sorting Cash Machine Market, By End-User, 2019-2030 (USD Million) 

12. U.S. Sorting Cash Machine Market, By Product Type, 2019-2030 (USD Million) 

13. U.S. Sorting Cash Machine Market, By End-User, 2019-2030 (USD Million) 

14. Canada Sorting Cash Machine Market, By Product Type, 2019-2030 (USD Million) 

15. Canada Sorting Cash Machine Market, By End-User, 2019-2030 (USD Million) 

16. Mexico Sorting Cash Machine Market, By Product Type, 2019-2030 (USD Million) 

17. Mexico Sorting Cash Machine Market, By End-User, 2019-2030 (USD Million) 

18. Europe Sorting Cash Machine Market, By Product Type, 2019-2030 (USD Million) 

19. Europe Sorting Cash Machine Market, By End-User, 2019-2030 (USD Million) 

20. Germany Sorting Cash Machine Market, By Product Type, 2019-2030 (USD Million) 

21. Germany Sorting Cash Machine Market, By End-User, 2019-2030 (USD Million) 

22. France Sorting Cash Machine Market, By Product Type, 2019-2030 (USD Million) 

23. France Sorting Cash Machine Market, By End-User, 2019-2030 (USD Million) 

24. U.K.Sorting Cash Machine Market, By Product Type, 2019-2030 (USD Million) 

25. U.K.Sorting Cash Machine Market, By End-User, 2019-2030 (USD Million) 

26. Italy Sorting Cash Machine Market, By Product Type, 2019-2030 (USD Million) 

27. Italy Sorting Cash Machine Market, By End-User, 2019-2030 (USD Million) 

28. Spain Sorting Cash Machine Market, By Product Type, 2019-2030 (USD Million) 

29. Spain Sorting Cash Machine Market, By End-User, 2019-2030 (USD Million) 

30. Asia Pacific Sorting Cash Machine Market, By Product Type, 2019-2030 (USD Million) 

31. Asia Pacific Sorting Cash Machine Market, By End-User, 2019-2030 (USD Million) 

32. Japan Sorting Cash Machine Market, By Product Type, 2019-2030 (USD Million) 

33. Japan Sorting Cash Machine Market, By End-User, 2019-2030 (USD Million) 

34. China Sorting Cash Machine Market, By Product Type, 2019-2030 (USD Million) 

35. China Sorting Cash Machine Market, By End-User, 2019-2030 (USD Million) 

36. India Sorting Cash Machine Market, By Product Type, 2019-2030 (USD Million) 

37. India Sorting Cash Machine Market, By End-User, 2019-2030 (USD Million) 

38. South America Sorting Cash Machine Market, By Product Type, 2019-2030 (USD Million) 

39. South America Sorting Cash Machine Market, By End-User, 2019-2030 (USD Million) 

40. Brazil Sorting Cash Machine Market, By Product Type, 2019-2030 (USD Million) 

41. Brazil Sorting Cash Machine Market, By End-User, 2019-2030 (USD Million) 

42. Middle East and Africa Sorting Cash Machine Market, By Product Type, 2019-2030 (USD Million) 

43. Middle East and Africa Sorting Cash Machine Market, By End-User, 2019-2030 (USD Million) 

44. UAE Sorting Cash Machine Market, By Product Type, 2019-2030 (USD Million) 

45. UAE Sorting Cash Machine Market, By End-User, 2019-2030 (USD Million) 

46. South Africa Sorting Cash Machine Market, By Product Type, 2019-2030 (USD Million) 

47. South Africa Sorting Cash Machine Market, By End-User, 2019-2030 (USD Million) 

List of Figures 

1. Global Sorting Cash Machine Market Segmentation

2. Sorting Cash Machine Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Sorting Cash Machine Market Attractiveness Analysis By Product Type

9. Global Sorting Cash Machine Market Attractiveness Analysis By End-User

10. Global Sorting Cash Machine Market Attractiveness Analysis By Region

11. Global Sorting Cash Machine Market: Dynamics

12. Global Sorting Cash Machine Market Share by Product Type (2022 & 2030)

13. Global Sorting Cash Machine Market Share by End-User (2022 & 2030)

14. Global Sorting Cash Machine Market Share by Regions (2022 & 2030)

15. Global Sorting Cash Machine Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. Brainy Insights has segmented the global sorting cash machine market based on the below-mentioned segments:

Global Sorting Cash Machine Market by Product Type:

  • Note Sorter
  • Coin Sorter

Global Sorting Cash Machine Market by End-User:

  • Banks
  • Supermarkets
  • Hospitals
  • Others

Global Sorting Cash Machine Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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