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Smartphone Screen Protector Market

Smartphone Screen Protector Market Size by Material Type (Tempered Glass, Thermoplastic Polyurethane and Polyethylene Terephthalate), Thickness (21 mm, 26 mm, 33 mm, and 48 mm), Product Type (2D, 3D, 5D, and 9H), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13545
  • Published Date: Jun, 2023
  • Pages: 236
  • Category: Consumer Goods
  • Format: PDF
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The global smartphone screen protector market was valued at USD 45 billion in 2022 and grew at a CAGR of 7% from 2023 to 2032. The market is expected to reach USD 88.52 billion by 2032. Increasing smartphone ownership will drive the growth of the global smartphone screen protector market.

Market Introduction:

A smartphone is a mini-computer with features like mobile applications for various activities and tasks, a touchscreen interface, data connectivity, operating systems and battery life. In other words, a smartphone is a cellular phone with an integrated computer and additional features. These smartphones are durable but vulnerable to damage from external forces like scratches, falls, heavy pressure, water etc. Therefore, they require an extra layer of protection offered by a smartphone screen protector. There are different types of screen protectors, such as Tempered glass, Thermoplastic polyurethane (TPU), Polyethylene terephthalate (PET) and Nano liquid. A screen protector is an additional layer of material that can be applied to the screen of an electronic device to shield it from physical harm. It serves as a barrier against unintentional dents and scratches. It lessens the impact of a fall. Tempered glass protectors safeguard screen displays more effectively than others, as they can deflect impact and withstand higher stress levels. Tempered glass is a more durable material. The growth of germs or mould that can cause stains and odours on the screen display is prevented by anti-bacterial screen protectors. Screen protectors also offer Glare reduction and UV damage protection. New features offer improved privacy. The device's quality and lifespan are prolonged with a screen protector. Screen protectors shield eyes from the blue rays of phones. The increasing ownership of smartphones will increase the demand for screen protectors.

Smartphone Screen Protector Market Size

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Recent Development
  • June 2023 - Apex, a new smartphone screen protector from BodyGuardz, was recently introduced. According to the company, Apex is "the industry's only screen protector solution engineered with CrystalCore technology." It described a method for creating protection that is incredibly robust and thin. The crystalline structure of Apex glass is strengthened by a rigorous mixing and baking process, providing unmatched protection for the newest smartphone models. The business claimed that Apex's CrystalCore technology was created to offer "extreme protection" against scuffs, cracks, and other harm to smartphone screens. The anti-reflective qualities of Apex, it was stated, improve colours and clarity. Additionally, a smartphone's express aligns tool and anti-dust adhesive simplifies installation.
  • February 2023 - For the brand-new Samsung Galaxy S23, Galaxy S23+, and Galaxy S23 Ultra smartphones, ZAGG, the world leader in accessories and technologies that enhance mobile lifestyles, has launched screen protection and cases that give 360-degree protection. ZAGG Gear4 cases are more than just fashionable phone covers. They are D3O protected to protect phones from accidents in life. When used together, the screen protectors and cases give the smartphones complete front and back protection.

Market Dynamics:

Drivers

The increasing smartphone ownership – the increasing disposable income of consumers is reducing retail prices of smartphones, which has driven its demand globally in recent years. The increasingly digitized and automated world has made it more than necessary for individuals to own smartphones to utilize the multiple services offered on or through these devices. Smartphones are the getaway to the globalized world. The young population is the primary driver of the rising demand for smartphones. Introducing a new smartphone every few months, multiple payment options, including EMI options, and the latest technologies will further the market's demand. The increasing smartphone ownership is followed by the growing demand for smartphone screen protectors, which can be in-built or externally applied after the purchase.

Restraints:

The availability of cheap alternatives – the screen protectors market is highly fragmented. The genuine brands' products are on the higher side of the price range. Consumers prefer lower-end products or cheap copies of original products at throw-away prices. Since the smartphone market is always introducing new products, consumers prefer to buy affordable alternatives since they change their phones more frequently. Therefore, the availability of cheap alternatives will hamper the market's growth.

Opportunities:

The development of new technologies – technological advancements have enabled innovation in every field, including smartphone screen protectors. The market players are constantly upgrading their products to meet the demands of consumers. For instance, technological innovation has enabled market players to develop privacy screen protectors which prevent anyone besides users from peeking into their smartphones. It has been exceptionally well-received in the market, given the security and privacy it offers users and their information in public places. Similarly, the development of ultra-thin yet strong screen protectors to enhance the visual appeal of smartphones have also gained popularity. Therefore, developing new technologies leading to product innovations will propel the market's growth in the forecast period.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the largest global smartphone screen protector market, with a 45% market revenue share in 2022.

The population alone of India and China offer a significant consumer market for smartphone consumption. The young population and increasing per capita income drive the demand for high-end smartphones. The presence of significant market players with well-networked retail stores improving accessibility for consumers is playing a significant role in the market's growth. The rising internet penetration with digitization and automation of economic sectors also augment the market's growth. 

Asia Pacific Region Smartphone Screen Protector Market Share in 2022 - 45%

 

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  • TCL's CSOT Department recently achieved a ground-breaking display breakthrough for smartphones by creating ultra-thin active high-privacy display technology. In addition to having superior privacy-focused reflective angular efficiency than passive privacy screen protectors, the active privacy display also uses active technology, allowing it to switch privacy modes with a single click.
Material Type Segment Analysis

The material type segment is divided into tempered glass, thermoplastic polyurethane and polyethylene terephthalate. The tempered glass segment dominated the market, with a market share of around 55% in 2022. tempered glass screen protectors have a penetrable silicone coating, an oleophobic nano-coating, and an anti-shatter film. Tempered glass is heat and scratch resistant. Tempered glass can be created from annealed glass by heating it. Given its strength, safety, and temperature resistance, consumers prefer tempered glass. It is more resistant to thermal stress and, thereby, safer. The multiple benefits offered by tempered glass drive its dominance in the segment.

  • Belkin is a leading manufacturer of consumer electronics in the world. Belkin has unveiled two screen protector options specifically created for the iPhone 13 Pro, iPhone 13 Pro Max, iPhone 13, and iPhone 13 small. Belkin's extensive screen protection selection for iPhone includes the UltraGlass and Anti-Glare Screen Protectors. The UltraGlass and Anti-Glare screen protector will launch brand-new retail packaging made from 100% recycled plastic water bottles and forest-certified (FSC) paper as part of Belkin's recent promise to reduce single-use plastic by 25% by the end of 2025. Belkin is changing all of its screen protection envelopes to include kraft paper, plant-based plastic liners, and soy-based ink, in addition to updating its retail packaging and in-store Screen Protection Applicator procedure.
Thickness Outlook Segment Analysis

The thickness segment is divided into 21 mm, 26 mm, 33 mm, and 48 mm. The 33 mm segment dominated the market, with a market share of around 49% in 2022. the 33 mm thickness screen protectors are ideal for everyday users. They are generally acceptable in the consumer market. Market players also recommend these screen protectors to their consumers, given their ease of application, durability and aesthetic appearance.

Product type Segment Analysis

The product type segment is divided into 2D, 3D, 5D and 9H. The 3D segment dominated the market, with a market share of around 40% in 2022. 3D is concerned with the glass's shape. The edges of the glass are curved rather than flat. They match the curvature of the glass on the phone. It reduces glare and provides better protection. They are affordable, accessible and ideal screen protectors.

Some of the Key Market Players:
  • AZ Infolink Private Limited
  • Belkin International, Inc.
  • BodyGuardz
  • Clarivue
  • Corning Inc.
  • FeYong Digital Technology Limited
  • IntelliARMOR
  • Jiizii Glass
  • Shenzhen Yoobao Technology Co. Ltd.
  • ZAGG Inc.

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 45 Billion
Market size value in 2032 USD 88.52 Billion
CAGR (2023 to 2032) 7%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Material Type, Thickness and Product Type

Frequesntly Asked Questions

As per The Brainy Insights, the size of the global smartphone screen protector market was valued at USD 45 billion in 2022 to USD 88.52 billion by 2032.

Global smartphone screen protector market is growing at a CAGR of 7% during the forecast period 2023-2032.

The market's growth will be influenced by the increasing smartphone ownership.

The availability of cheap alternatives could hamper the market growth.

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  • Segmentation on the basis of any specific country or region
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  • Application segment can be further divided on the basis of companies
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  • Report can be prepared for any specific country/region/segment
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Material Type
          4.3.2. Market Attractiveness Analysis by Thickness
          4.3.3. Market Attractiveness Analysis by Product Type
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The increasing smartphone ownership
    5.3. Restraints
          5.3.1. The availability of alternatives
    5.4. Opportunities
          5.4.1. The development of new technologies
    5.5. Challenges
          5.5.1. The rising quality concerns

6. Global Smartphone Screen Protector Market Analysis and Forecast, By Material Type
    6.1. Segment Overview
    6.2. Tempered Glass
    6.3. Thermoplastic Polyurethane
    6.4. Polyethylene Terephthalate

7. Global Smartphone Screen Protector Market Analysis and Forecast, By Thickness
    7.1. Segment Overview
    7.2. 21 mm
    7.3. 26 mm
    7.4. 33 mm
    7.5. 48 mm

8. Global Smartphone Screen Protector Market Analysis and Forecast, By Product Type
    8.1. Segment Overview
    8.2. 2D
    8.3. 3D
    8.4. 5D
    8.5. 9H

9. Global Smartphone Screen Protector Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Smartphone Screen Protector Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Smartphone Screen Protector Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. AZ Infolink Private Limited
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Belkin International, Inc.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. BodyGuardz
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Clarivue
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Corning Inc.
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. FeYong Digital Technology Limited
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. IntelliARMOR
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Jiizii Glass
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Shenzhen Yoobao Technology Co. Ltd.
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. ZAGG Inc.
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis

List of Table

1. Global Smartphone Screen Protector Market, By Material Type, 2019-2032 (USD Billion) 

2. Global Tempered Glass Smartphone Screen Protector Market, By Region, 2019-2032 (USD Billion) 

3. Global Thermoplastic Polyurethane Smartphone Screen Protector Market, By Region, 2019-2032 (USD Billion) 

4. Global Polyethylene Terephthalate Smartphone Screen Protector Market, By Region, 2019-2032 (USD Billion) 

5. Global Smartphone Screen Protector Market, By Thickness, 2019-2032 (USD Billion) 

6. Global 21 mm Smartphone Screen Protector Market, By Region, 2019-2032 (USD Billion) 

7. Global 26 mm Smartphone Screen Protector Market, By Region, 2019-2032 (USD Billion) 

8. Global 33 mm Smartphone Screen Protector Market, By Region, 2019-2032 (USD Billion) 

9. Global 48 mm Smartphone Screen Protector Market, By Region, 2019-2032 (USD Billion) 

10. Global Smartphone Screen Protector Market, By Product Type, 2019-2032 (USD Billion) 

11. Global 2D Smartphone Screen Protector Market, By Region, 2019-2032 (USD Billion) 

12. Global 3D Smartphone Screen Protector Market, By Region, 2019-2032 (USD Billion) 

13. Global 5D Smartphone Screen Protector Market, By Region, 2019-2032 (USD Billion) 

14. Global 9H Smartphone Screen Protector Market, By Region, 2019-2032 (USD Billion) 

15. Global Smartphone Screen Protector Market, By Region, 2019-2032 (USD Billion) 

16. North America Smartphone Screen Protector Market, By Material Type, 2019-2032 (USD Billion) 

17. North America Smartphone Screen Protector Market, By Thickness, 2019-2032 (USD Billion) 

18. North America Smartphone Screen Protector Market, By Product Type, 2019-2032 (USD Billion) 

19. U.S. Smartphone Screen Protector Market, By Material Type, 2019-2032 (USD Billion) 

20. U.S. Smartphone Screen Protector Market, By Thickness, 2019-2032 (USD Billion) 

21. U.S. Smartphone Screen Protector Market, By Product Type, 2019-2032 (USD Billion) 

22. Canada Smartphone Screen Protector Market, By Material Type, 2019-2032 (USD Billion) 

23. Canada Smartphone Screen Protector Market, By Thickness, 2019-2032 (USD Billion) 

24. Canada Smartphone Screen Protector Market, By Product Type, 2019-2032 (USD Billion) 

25. Mexico Smartphone Screen Protector Market, By Material Type, 2019-2032 (USD Billion) 

26. Mexico Smartphone Screen Protector Market, By Thickness, 2019-2032 (USD Billion) 

27. Mexico Smartphone Screen Protector Market, By Product Type, 2019-2032 (USD Billion) 

28. Europe Smartphone Screen Protector Market, By Material Type, 2019-2032 (USD Billion) 

29. Europe Smartphone Screen Protector Market, By Thickness, 2019-2032 (USD Billion) 

30. Europe Smartphone Screen Protector Market, By Product Type, 2019-2032 (USD Billion) 

31. Germany Smartphone Screen Protector Market, By Material Type, 2019-2032 (USD Billion) 

32. Germany Smartphone Screen Protector Market, By Thickness, 2019-2032 (USD Billion) 

33. Germany Smartphone Screen Protector Market, By Product Type, 2019-2032 (USD Billion) 

34. France Smartphone Screen Protector Market, By Material Type, 2019-2032 (USD Billion) 

35. France Smartphone Screen Protector Market, By Thickness, 2019-2032 (USD Billion) 

36. France Smartphone Screen Protector Market, By Product Type, 2019-2032 (USD Billion) 

37. U.K. Smartphone Screen Protector Market, By Material Type, 2019-2032 (USD Billion) 

38. U.K. Smartphone Screen Protector Market, By Thickness, 2019-2032 (USD Billion) 

39. U.K. Smartphone Screen Protector Market, By Product Type, 2019-2032 (USD Billion) 

40. Italy Smartphone Screen Protector Market, By Material Type, 2019-2032 (USD Billion) 

41. Italy Smartphone Screen Protector Market, By Thickness, 2019-2032 (USD Billion) 

42. Italy Smartphone Screen Protector Market, By Product Type, 2019-2032 (USD Billion) 

43. Spain Smartphone Screen Protector Market, By Material Type, 2019-2032 (USD Billion) 

44. Spain Smartphone Screen Protector Market, By Thickness, 2019-2032 (USD Billion) 

45. Spain Smartphone Screen Protector Market, By Product Type, 2019-2032 (USD Billion) 

46. Asia Pacific Smartphone Screen Protector Market, By Material Type, 2019-2032 (USD Billion) 

47. Asia Pacific Smartphone Screen Protector Market, By Thickness, 2019-2032 (USD Billion) 

48. Asia Pacific Smartphone Screen Protector Market, By Product Type, 2019-2032 (USD Billion) 

49. Japan Smartphone Screen Protector Market, By Material Type, 2019-2032 (USD Billion) 

50. Japan Smartphone Screen Protector Market, By Thickness, 2019-2032 (USD Billion) 

51. Japan Smartphone Screen Protector Market, By Product Type, 2019-2032 (USD Billion) 

52. China Smartphone Screen Protector Market, By Material Type, 2019-2032 (USD Billion) 

53. China Smartphone Screen Protector Market, By Thickness, 2019-2032 (USD Billion) 

54. China Smartphone Screen Protector Market, By Product Type, 2019-2032 (USD Billion) 

55. India Smartphone Screen Protector Market, By Material Type, 2019-2032 (USD Billion) 

56. India Smartphone Screen Protector Market, By Thickness, 2019-2032 (USD Billion) 

57. India Smartphone Screen Protector Market, By Product Type, 2019-2032 (USD Billion) 

58. South America Smartphone Screen Protector Market, By Material Type, 2019-2032 (USD Billion) 

59. South America Smartphone Screen Protector Market, By Thickness, 2019-2032 (USD Billion)

60. South America Smartphone Screen Protector Market, By Product Type, 2019-2032 (USD Billion)

61. Brazil Smartphone Screen Protector Market, By Material Type, 2019-2032 (USD Billion) 

62. Brazil Smartphone Screen Protector Market, By Thickness, 2019-2032 (USD Billion) 

63. Brazil Smartphone Screen Protector Market, By Product Type, 2019-2032 (USD Billion)

64. Middle East and Africa Smartphone Screen Protector Market, By Material Type, 2019-2032 (USD Billion) 

65. Middle East and Africa Smartphone Screen Protector Market, By Thickness, 2019-2032 (USD Billion) 

66. Middle East and Africa Smartphone Screen Protector Market, By Product Type, 2019-2032 (USD Billion)

67. UAE Smartphone Screen Protector Market, By Material Type, 2019-2032 (USD Billion) 

68. UAE Smartphone Screen Protector Market, By Thickness, 2019-2032 (USD Billion) 

69. UAE Smartphone Screen Protector Market, By Product Type, 2019-2032 (USD Billion)

70. South Africa Smartphone Screen Protector Market, By Material Type, 2019-2032 (USD Billion) 

71. South Africa Smartphone Screen Protector Market, By Thickness, 2019-2032 (USD Billion) 

72. South Africa Smartphone Screen Protector Market, By Product Type, 2019-2032 (USD Billion) 

List of Figures 

1. Global Smartphone Screen Protector Market Segmentation

2. Smartphone Screen Protector Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Smartphone Screen Protector Market Attractiveness Analysis by Material Type

9. Global Smartphone Screen Protector Market Attractiveness Analysis by Thickness

10. Global Smartphone Screen Protector Market Attractiveness Analysis by Product Type

11. Global Smartphone Screen Protector Market Attractiveness Analysis by Region

12. Global Smartphone Screen Protector Market: Dynamics

13. Global Smartphone Screen Protector Market Share by Material Type (2022 & 2032)

14. Global Smartphone Screen Protector Market Share by Thickness (2022 & 2032)

15. Global Smartphone Screen Protector Market Share by Product Type (2022 & 2032)

16. Global Smartphone Screen Protector Market Share by Regions (2022 & 2032)

17. Global Smartphone Screen Protector Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global smartphone screen protector market based on below mentioned segments:

Global Smartphone Screen Protector Market by Material Type:

  • Tempered Glass
  • Thermoplastic Polyurethane
  • Polyethylene Terephthalate

Global Smartphone Screen Protector Market by Thickness:

  • 21 mm
  • 26 mm
  • 33 mm
  • 48 mm

Global Smartphone Screen Protector Market by Product Type:

  • 2D
  • 3D
  • 5D
  • 9H

Global Smartphone Screen Protector Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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