Smart Plug Market

Smart Plug Market Size by Technology (Bluetooth, Wi-Fi), Application (Household, Commercial, & Industrial), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12883
  • Published Date: Aug, 2022
  • Pages: 235
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The Global smart plug market is expected to reach USD 99.84 billion by 2030, at a CAGR of 38.60% from 2022 to 2030.  Smart plug market growth would be driven by the increasing adoption of smart devices across household & commercial applications, the rising rate of technology adoption, and the higher standard of living of individuals contribute to market development.

Market Overview:

The smart plug market will notice growth mainly due to the quick adoption of home automation technologies and changing consumer choices toward smart home applications.  The increasing demand of people for enhanced energy savings, a suitable lifestyle, and advancements in the IoT (Internet of things) framework will support the smart plug market.  Smart plugs are achieving popularity and delivering several advantages like remote monitoring, remote control, and other features permitting comfort and expense savings for the customer.  It provides easy access through an application, which successively will allow functionalities even when individuals are not in the area to function the switch manually.  With these automated triggers, the security of a home system could be improved, by monitoring home appliances, for example, television, cable box, coffee machine, air conditioners, lamps, and fans, among others.  Smart plugs allow the user to control the devices using a mobile phone application remotely.  It enables turning appliances on and off; when a smart plug is linked to a smart home, its applications become versatile.  With the benefit of smart plugs, a user can transform any home appliance, such as a television, Alexa, google home, fan, and air conditioner, into a smart device allowing smart features controllable from mobile devices.  A transformation in customer choices against operating smart home appliances, associated with the technical developments by leading players in the market, is anticipated to have a good effect on the market expansion.  In the last few years, the shifting choice toward a comfortable lifestyle, improved awareness about power saving, and advances in the Internet of things (IoT) have paved the way for remotely managed appliances, including smart plugs.

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Market Dynamics:

Drivers:
  • Increasing customer choice for smart homes

The increasing consumer choice for smart homes is one of the vital driving factors influencing the expansion of the global smart plugs market.  Similarly, the endless bounds in technologies also provide critical players in the global smart plugs market with exciting opportunities to create new and creative products.  The trend will also likely affect the future expansion of the global smart plugs market.  Further, the growth of smart devices, such as smart personal assistants, and development in smart city projects are also rapidly pushing the transformation within the global smart plugs market.

Restraints:
  • The need for setups and configuration of smart device

Rising online sales have been a powerful accelerator in smart plug sales.  However, product delivery delays can affect smart plugs' sales and market development.  Although smart plugs are not costly, they are still considered an additional cost to invest among customers.  There is another need for configuration and setups, wires, and plugs in some smart plugs.  It can affect the market development of smart plugs during the projection time.

Opportunities:
  • Technological advancements

The smart-home ecosystem persists in accelerating growth, but market development rates are directly related to the speed of 5-G implementation.  Current IoT (Internet of things) investments by Amazon, Google, Apple, and Alibaba have changed the geography, gave companies prospects and forcing market strengthening.  Acknowledging the current average user penetration, long product substitute cycles, and improving device connectivity, the adoption of smart plugs will enhance in the future.

Segmentation Analysis:

The global smart plug market has been segmented based on technology, application, and regions.

  • The technology segment is divided into Bluetooth and Wi-Fi.  The Wi-Fi segment dominated, with a market share of around 56% in 2021.  The Wi-Fi segment revenue growth is expected to overgrow during the projection.  The increasing need for connected appliances among a growing base of techie customers and the craze for remotely using household appliances are essential elements anticipated to propel the demand for Wi-Fi-enabled smart plugs.  Battery power control, energy saving, and user comfort offered by Wi-Fi-enabled smart plugs have recently improved.  The perfect smart control solution provided by the Wi-Fi-enabled smart plug for commercial & residential buildings is anticipated to expand its development.
  • The application segment is divided into household, commercial, & industrial.  The household segment dominated the market, with a market share of around 34% in 2021.  The household use segment held the most considerable revenue share in the smart plug market in 2021.  Governments' establishment of power efficiency measures on appliances and devices is a crucial element pushing the need for smart plugs for household usage.  Increasing customer awareness about energy savings and minimizing power bills contribute to the increased use of smart plugs, as these help in power monitoring and battery power control.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa.  North America emerged as the largest market for the global smart plug market, with a 34.5% share of the market revenue in 2021.

  • Increasing adoption of smart homes in the region is anticipated to expand the smart plug market.  The United States recorded a substantially constant yearly growth in the number of interconnected home devices and is expected to grow during the projection period.  The increasing popularity of control applications & voice assistance like Alexa, Google Assistant, and Siri in the region contributes to the rising need for voice-controlled smart plugs.

North America Region Smart Plug Market Share in 2021 - 34.5%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global smart plug industry.

In October 2020, the connected home division within Belkin International and Foxconn Interconnect Technology, named Wemo, established the Wi-Fi Outdoor Smart Plug at the Pepcom Holiday Spectacular virtual event.  The latest product controls holiday decorations, lights, and other outdoor appliances.  It also operates with Apple Homekit, Amazon Alexa, and Hey Google and delivers easy integration into the smart home ecosystem for easy whole-home control.

List of Key Market Players:

  • Xiaomi Corporation
  • TP-Link Technologies Co., Ltd.
  • Satechi Inc.
  • Panasonic Corporation
  • Leviton Manufacturing Company
  • Lenovo Group Limited
  • iHome Inc.
  • Etekcity Corporation
  • Edimax Technology Co., Ltd.
  • Belkin International Inc

Key Target Audience

  • Residential
  • Industrial
  • Household
  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers

Report Description:

  • Global Smart Plug Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global smart plug market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global smart plug market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of smart plug based on technology, application, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global smart plug market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global smart plug market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related i.e., global smart plug market) is covered to comprehend the adoption rate and evaluate the market size. 

Frequesntly Asked Questions

As per The Brainy Insights, the size of the smart plug market was valued at USD 5.29 billion in 2021 to USD 99.84 billion by 2030.

Global smart plug market is growing at a CAGR of 38.60% during the forecast period 2022-2030.

The global smart plug market has been segmented based on technology, application, and regions. The Wi-Fi signal segment led the market in 2021. The household segment led the market in 2021.

North America region emerged as the largest market for the smart plug market.

The market's growth will be influenced by the increasing customer choice for smart homes to propel market growth.

The need for setups and configuration of smart device to hinder market growth.

Technological advancements will provide huge opportunities to the market.

Key players are Xiaomi Corporation, TP-Link Technologies Co., Ltd., Satechi Inc., Panasonic Corporation, Leviton Manufacturing Company, Lenovo Group Limited, iHome Inc., Etekcity Corporation, Edimax Technology Co., Ltd., and Belkin International Inc

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Technology
          4.3.2. Market Attractiveness Analysis by Application
          4.3.3. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing customer choice for smart homes
    5.3. Restraints
          5.3.1. The need for setups and configuration of smart device
    5.4. Opportunities
          5.4.1. Technological advancements

6. Global Smart Plug Market Analysis and Forecast, By Technology:
    6.1. Segment Overview
    6.2. Bluetooth
    6.3. Wi-Fi

7. Global Smart Plug Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Household
    7.3. Commercial
    7.4. Industrial

8. Global Smart Plug Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Smart Plug Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Smart Plug Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Xiaomi Corporation
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. TP-Link Technologies Co., Ltd
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Satechi Inc.
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Panasonic Corporation
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Leviton Manufacturing Company.
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Lenovo Group Limited
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. iHome Inc.
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Etekcity Corporation.
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Edimax Technology Co., Ltd.
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Belkin International Inc.
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis

List of Table

1. Global Smart Plug Market, By Technology, 2019-2030 (USD Billion) 

2. Global Bluetooth Smart Plug Market, By Region, 2019-2030 (USD Billion) 

3. Global Wi-Fi Smart Plug Market, By Region, 2019-2030 (USD Billion) 

4. Global Smart Plug Market, By Application, 2019-2030 (USD Billion) 

5. Global Household Smart Plug Market, By Region, 2019-2030 (USD Billion) 

6. Global Commercial Smart Plug Market, By Region, 2019-2030 (USD Billion)

7. Global Industrial Smart Plug Market, By Region, 2019-2030 (USD Billion)

8. North America Smart Plug Market, By Technology, 2019-2030 (USD Billion) 

9. North America Smart Plug Market, By Application, 2019-2030 (USD Billion) 

10. U.S. Smart Plug Market, By Technology, 2019-2030 (USD Billion) 

11. U.S. Smart Plug Market, By Application, 2019-2030 (USD Billion) 

12. Canada Smart Plug Market, By Technology, 2019-2030 (USD Billion) 

13. Canada Smart Plug Market, By Application, 2019-2030 (USD Billion) 

14. Mexico Smart Plug Market, By Technology, 2019-2030 (USD Billion) 

15. Mexico Smart Plug Market, By Application, 2019-2030 (USD Billion) 

16. Europe Smart Plug Market, By Technology, 2019-2030 (USD Billion) 

17. Europe Smart Plug Market, By Application, 2019-2030 (USD Billion) 

18. Germany Smart Plug Market, By Technology, 2019-2030 (USD Billion) 

19. Germany Smart Plug Market, By Application, 2019-2030 (USD Billion) 

20. France Smart Plug Market, By Technology 2019-2030 (USD Billion) 

21. France Smart Plug Market, By Application, 2019-2030 (USD Billion) 

22. U.K. Smart Plug Market, By Technology, 2019-2030 (USD Billion) 

23. U.K. Smart Plug Market, By Application, 2019-2030 (USD Billion) 

24. Italy Smart Plug Market, By Technology, 2019-2030 (USD Billion) 

25. Italy Smart Plug Market, By Application, 2019-2030 (USD Billion) 

26. Spain Smart Plug Market, By Technology, 2019-2030 (USD Billion) 

27. Spain Smart Plug Market, By Application, 2019-2030 (USD Billion) 

28. Asia Pacific Smart Plug Market, By Technology, 2019-2030 (USD Billion) 

29. Asia Pacific Smart Plug Market, By Application, 2019-2030 (USD Billion) 

30. Japan Smart Plug Market, By Technology, 2019-2030 (USD Billion) 

31. Japan Smart Plug Market, By Application, 2019-2030 (USD Billion) 

32. China Smart Plug Market, By Technology 2019-2030 (USD Billion) 

33. China Smart Plug Market, By Application, 2019-2030 (USD Billion) 

34. India Smart Plug Market, By Technology 2019-2030 (USD Billion) 

35. India Smart Plug Market, By Application, 2019-2030 (USD Billion) 

36. South America Smart Plug Market, By Technology, 2019-2030 (USD Billion) 

37. South America Smart Plug Market, By Application, 2019-2030 (USD Billion) 

38. Brazil Smart Plug Market, By Technology 2019-2030 (USD Billion) 

39. Brazil Smart Plug Market, By Application, 2019-2030 (USD Billion) 

40. Middle East and Africa Smart Plug Market, By Technology, 2019-2030 (USD Billion) 

41. Middle East and Africa Smart Plug Market, By Application, 2019-2030 (USD Billion) 

42. UAE Smart Plug Market, By Technology, 2019-2030 (USD Billion) 

43. UAE Smart Plug Market, By Application, 2019-2030 (USD Billion) 

44. South Africa Smart Plug Market, By Technology 2019-2030 (USD Billion) 

45. South Africa Smart Plug Market, By Application, 2019-2030 (USD Billion) 

List of Figures 

1. Global Smart Plug Market Segmentation

2. Smart Plug Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Smart Plug Market Attractiveness Analysis by Technology

9. Global Smart Plug Market Attractiveness Analysis by Application

10. Global Smart Plug Market Attractiveness Analysis by Region

11. Global Smart Plug Market: Dynamics

12. Global Smart Plug Market Share by Technology (2022 & 2030)

13. Global Smart Plug Market Share by Application (2022 & 2030)

14. Global Smart Plug Market Share by Regions (2022 & 2030)

15. Global Smart Plug Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global smart plug market based on below mentioned segments:

Global Smart Plug Market by Technology:

  • Bluetooth
  • Wi-Fi

Global Smart Plug Market by Application:

  • Household
  • Commercial
  • Industrial

Global Smart Plug Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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