Smart Insulin Pens Market

Smart Insulin Pens Market Size by Connectivity (USB and Bluetooth), Product Type (First Generation Pens and Second Generation Pens), Distribution Channel (Hospital Pharmacy, Online Pharmacy, and Retail Pharmacy), End-user (Hospitals and Clinics, Homecare Settings, Ambulatory Surgical Centres and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13571
  • Published Date: Jul, 2023
  • Pages: 236
  • Category: Healthcare
  • Format: PDF
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The global smart insulin pens market was valued at USD 67.91 Million in 2022 and grew at a CAGR of 10.91% from 2023 to 2032. The market is expected to reach USD 191.26 Million by 2032. The growth of the smart insulin pens market can be attributed to the rise in patients suffering from chronic respiratory diseases.

Market Introduction:

Reusable smart insulin pens automatically record when a person injects insulin, how much was injected and when during the day. The gadgets may alert a user when a dose has been missed and contain a dose memory display that shows how much time has passed since the last dose. This data can then be delivered virtually to assist users in managing their insulin data more conveniently and in a single location after their smart insulin pen is connected to an integrated app. This system tracks doses, calculates and issues reports, alerts, and reminders that are all very useful. Smart insulin pens enhance the diabetes care environment for patients, providers, and health systems. Digital dose capture, real-time wireless connectivity, and integration with individualized dosing decision support are improvements to existing SIPs.

Smart Insulin Pens Market Size

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Recent Development
  • In November 2020, a significant player, Medtronic, announced the launch of their smart insulin pen, InPen. InPen has in-built real-time Guardian Collect CGM data.

Market Dynamics:

Drivers

Increasing usage of smart insulin pens: Insulin pen use has consistently increased in the developed economies over the past few decades in both type 1 and type 2 diabetes, and it currently accounts for a significant market share among people with commercial insurance. Insulin users are increasingly choosing insulin pens as their preferred delivery method. Patients prefer insulin pens over syringes and insulin vials because of their high level of satisfaction and simplicity of use. The user can anticipate additional benefits such as improved decision assistance, machine learning, and iteratively developing software as smart insulin pens go forward on the path of digital transformation. These technological developments and asynchronous interaction-based future care delivery models will rely on open, seamless, and ongoing data interchange across the expanding number of diabetes devices.

Restraints:

High cost: More tolerance-critical components and electronic control circuits are used to manufacture smart insulin pens. The manufacture of smart insulin pens requires a time-consuming multistage procedure for assembling the components. The high cost of smart insulin pens is restraining the market growth.

Opportunities:

Increasing incidence of diabetes:  Over the previous 15 years, trends in obesity have typically grown. With the rise in obesity rates, cases of diabetes have increased drastically. The chance of developing diabetes rises as one ages. A sizable portion of the population is getting older, reflected in the overall number of persons receiving a diabetes diagnosis. According to a recent study, the number of persons with type 1 diabetes worldwide is expected to double to more than 17 million by 2040. Growing childhood obesity rates, prenatal exposure to maternal diabetes and obesity, or more frequent diabetes tests could all contribute to an increase in the prevalence of type 2 diabetes. The effects of diabetes on the young generation are alarming since they could have a severe impact on them as they age and could serve as a precursor to future generations' health. Thus, the use of smart devices has increased in the recent decade.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Europe emerged as the most significant smart insulin pens market, with a 37.02% market revenue share in 2022.

Europe region will account for the largest market share with revenue growth. Nations such as the UK, Germany, Italy and France have a tremendous demand for smart insulin pens due to the rising incidence of diabetes, especially among the geriatric population. The high investment in research and development of high-end and next-generation smart insulin pens will lead to a substantial growth rate in the market. Further, increasing technological advancements have increased the reliability of smart insulin pens.

Europe region Smart Insulin Pens Market Share in 2022 - 37.02%

 

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Connectivity Segment Analysis

The connectivity segment is divided into USB and Bluetooth. The Bluetooth segment dominated the market, with a share of around 62.91% in 2022. The first and second-generation insulin pens are developed with Bluetooth characteristics for enhancing smartphone connectivity and enabling closer insulin medication monitoring. Numerous smart insulin pens have Bluetooth built in to permit wireless data transmission.

Product Type Segment Analysis

The product type segment is divided into first-generation pens and second-generation pens. The first-generation pens segment dominated the market, with a share of around 59.20% in 2022. By removing the need for bulky glass syringes, the first insulin pen enhances the quality of life for people with diabetes. With smart insulin pens, people can self-administer insulin as necessary discretely and more precisely.

Distribution Channel Segment Analysis

The distribution channel segment is divided into hospital pharmacy, online pharmacy, and retail pharmacy. The hospital pharmacy segment dominated the market, with a share of around 45.02% in 2022. Hospital pharmacies provide the most technologically advanced smart insulin pens for diabetes type 1 and 2. Hospital pharmacy consistently upholds and enhances patient pharmaceutical care and medication management to the highest standards in a hospital setting.

End-user Segment Analysis

The end-user segment is divided into hospitals and clinics, home care settings, ambulatory surgical centres and others. The hospitals and clinics segment dominated the market, with a share of around 52.91% in 2022. Hospitals and clinics witness high admissions of patient’s diabetes 1 and 2. The growing investment in hospitals and clinics has contributed to the segment’s revenue.

Some of the Key Market Players:
  • Bigfoot Biomedical
  • Berlin-Chemie
  • Digital Medics Pty Ltd.
  • Emperra GmbH
  • Eli Lilly and Company
  • Jiangsu Deflu Medical Device Co. Ltd.
  • Novo Nordisk
  • Medtronic PLC
  • Sanofi.
  • Pendiq

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 67.91 Million
Market size value in 2032 USD 191.26 Million
CAGR (2023 to 2032) 10.91%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Connectivity, Product Type, Distribution Channel and End-user

Frequesntly Asked Questions

As per The Brainy Insights, the size of the smart insulin pens market was valued 67.91 Million in 2022 to USD 191.26 Million by 2032.

Global smart insulin pens market is growing at a CAGR of 10.91% during the forecast period 2023-2032.

Europe region emerged as the largest market for the smart insulin pens.

The market's growth will be influenced by the high usage of smart insulin pens.

The high cost of the smart insulin pens can hamper the market growth.

The increasing incidence of diabetes is providing huge opportunities to the market.

Key players are Bigfoot Biomedical, Berlin-Chemie, Digital Medics Pty Ltd., Emperra GmbH, Eli Lilly and Company, Jiangsu Deflu Medical Device Co. Ltd., Novo Nordisk, Medtronic PLC, Sanofi., Pendiq, among others.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Connectivity
          4.3.2. Market Attractiveness Analysis by Product Type
          4.3.3. Market Attractiveness Analysis by Distribution Channel
          4.3.4. Market Attractiveness Analysis by End-users
          4.3.5. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing use of smart insulin pens among patients
    5.3. Restraints
          5.3.1. High cost
    5.4. Opportunities
          5.4.1. Increasing incidence of diabetes
    5.5. Challenges
          5.5.1. Stringent regulations for product approval

6. Global Smart Insulin Pens Market Analysis and Forecast, By Connectivity
    6.1. Segment Overview
    6.2. USB
    6.3. Bluetooth

7. Global Smart Insulin Pens Market Analysis and Forecast, By Product Type
    7.1. Segment Overview
    7.2. First Generation Pens
    7.3. Second Generation Pens

8. Global Smart Insulin Pens Market Analysis and Forecast, By Distribution Channel
    8.1. Segment Overview
    8.2. Hospital Pharmacy
    8.3. Online Pharmacy
    8.4. Retail Pharmacy

9. Global Smart Insulin Pens Market Analysis and Forecast, By End-users
    9.1. Segment Overview
    9.2. Hospitals and Clinics
    9.3. Homecare Settings
    9.4. Ambulatory Surgical Centres
    9.5. Others

10. Global Smart Insulin Pens Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Smart Insulin Pens Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Smart Insulin Pens Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Bigfoot Biomedical
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Berlin-Chemie
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Digital Medics Pty Ltd.
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Emperra GmbH
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Eli Lilly and Company
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Jiangsu Deflu Medical Device Co. Ltd.
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Novo Nordisk
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Medtronic PLC
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Sanofi
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. Pendiq
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis

List of Table

1. Global Smart Insulin Pens Market, By Connectivity, 2019-2032 (USD Million) 

2. Global USB, Based Smart Insulin Pens, Smart Insulin Pens Market, By Region, 2019-2032 (USD Million) 

3. Global Bluetooth, Smart Insulin Pens Market, By Region, 2019-2032 (USD Million) 

4. Global Smart Insulin Pens Market, By Product Type, 2019-2032 (USD Million) 

5. Global First Generation Pens, Smart Insulin Pens Market, By Region, 2019-2032 (USD Million) 

6. Global Second Generation Pens, Smart Insulin Pens Market, By Region, 2019-2032 (USD Million) 

7. Global Smart Insulin Pens Market, By Distribution Channel, 2019-2032 (USD Million) 

8. Global Hospital Pharmacy, Smart Insulin Pens Market, By Region, 2019-2032 (USD Million) 

9. Global Online Pharmacy, Smart Insulin Pens Market, By Region, 2019-2032 (USD Million) 

10. Global Retail Pharmacy, Smart Insulin Pens Market, By Region, 2019-2032 (USD Million) 

11. Global Smart Insulin Pens Market, By End-user, 2019-2032 (USD Million) 

12. Global Hospitals and Clinics, Smart Insulin Pens Market, By Region, 2019-2032 (USD Million) 

13. Global Homecare Settings, Smart Insulin Pens Market, By Region, 2019-2032 (USD Million) 

14. Global Ambulatory Surgical Centres, Smart Insulin Pens Market, By Region, 2019-2032 (USD Million) 

15. Global Others, Smart Insulin Pens Market, By Region, 2019-2032 (USD Million) 

16. Global Smart Insulin Pens Market, By Region, 2019-2032 (USD Million) 

17. North America Smart Insulin Pens Market, By Connectivity, 2019-2032 (USD Million) 

18. North America Smart Insulin Pens Market, By Product Type, 2019-2032 (USD Million) 

19. North America Smart Insulin Pens Market, By Distribution Channel, 2019-2032 (USD Million)

20. North America Smart Insulin Pens Market, By End-user, 2019-2032 (USD Million) 

21. U.S. Smart Insulin Pens Market, By Connectivity, 2019-2032 (USD Million) 

22. U.S. Smart Insulin Pens Market, By Product Type, 2019-2032 (USD Million) 

23. U.S. Smart Insulin Pens Market, By Distribution Channel, 2019-2032 (USD Million) 

24. U.S. Smart Insulin Pens Market, By End-user, 2019-2032 (USD Million) 

25. Canada Smart Insulin Pens Market, By Connectivity, 2019-2032 (USD Million) 

26. Canada Smart Insulin Pens Market, By Product Type, 2019-2032 (USD Million) 

27. Canada Smart Insulin Pens Market, By Distribution Channel, 2019-2032 (USD Million) 

28. Canada Smart Insulin Pens Market, By End-user, 2019-2032 (USD Million) 

29. Mexico Smart Insulin Pens Market, By Connectivity, 2019-2032 (USD Million) 

30. Mexico Smart Insulin Pens Market, By Product Type, 2019-2032 (USD Million) 

31. Mexico Smart Insulin Pens Market, By Distribution Channel, 2019-2032 (USD Million) 

32. Mexico Smart Insulin Pens Market, By End-user, 2019-2032 (USD Million) 

33. Europe Smart Insulin Pens Market, By Connectivity, 2019-2032 (USD Million) 

34. Europe Smart Insulin Pens Market, By Product Type, 2019-2032 (USD Million) 

35. Europe Smart Insulin Pens Market, By Distribution Channel, 2019-2032 (USD Million)

36. Europe Smart Insulin Pens Market, By End-user, 2019-2032 (USD Million) 

37. Germany Smart Insulin Pens Market, By Connectivity, 2019-2032 (USD Million) 

38. Germany Smart Insulin Pens Market, By Product Type, 2019-2032 (USD Million) 

39. Germany Smart Insulin Pens Market, By Distribution Channel, 2019-2032 (USD Million) 

40. Germany Smart Insulin Pens Market, By End-user, 2019-2032 (USD Million) 

41. France Smart Insulin Pens Market, By Connectivity, 2019-2032 (USD Million) 

42. France Smart Insulin Pens Market, By Product Type, 2019-2032 (USD Million) 

43. France Smart Insulin Pens Market, By Distribution Channel, 2019-2032 (USD Million) 

44. France Smart Insulin Pens Market, By End-user, 2019-2032 (USD Million) 

45. U.K. Smart Insulin Pens Market, By Connectivity, 2019-2032 (USD Million) 

46. U.K. Smart Insulin Pens Market, By Product Type, 2019-2032 (USD Million) 

47. U.K. Smart Insulin Pens Market, By Distribution Channel, 2019-2032 (USD Million) 

48. U.K. Smart Insulin Pens Market, By End-user, 2019-2032 (USD Million) 

49. Italy Smart Insulin Pens Market, By Connectivity, 2019-2032 (USD Million) 

50. Italy Smart Insulin Pens Market, By Product Type, 2019-2032 (USD Million) 

51. Italy Smart Insulin Pens Market, By Distribution Channel, 2019-2032 (USD Million) 

52. Italy Smart Insulin Pens Market, By End-user, 2019-2032 (USD Million) 

53. Spain Smart Insulin Pens Market, By Connectivity, 2019-2032 (USD Million) 

54. Spain Smart Insulin Pens Market, By Product Type, 2019-2032 (USD Million) 

55. Spain Smart Insulin Pens Market, By Distribution Channel, 2019-2032 (USD Million) 

56. Spain Smart Insulin Pens Market, By End-user, 2019-2032 (USD Million) 

57. Asia Pacific Smart Insulin Pens Market, By Connectivity, 2019-2032 (USD Million) 

58. Asia Pacific Smart Insulin Pens Market, By Product Type, 2019-2032 (USD Million) 

59. Asia Pacific Smart Insulin Pens Market, By Distribution Channel, 2019-2032 (USD Million) 

60. Asia Pacific Smart Insulin Pens Market, By End-user, 2019-2032 (USD Million) 

61. Japan Smart Insulin Pens Market, By Connectivity, 2019-2032 (USD Million) 

62. Japan Smart Insulin Pens Market, By Product Type, 2019-2032 (USD Million) 

63. Japan Smart Insulin Pens Market, By Distribution Channel, 2019-2032 (USD Million)

64. Japan Smart Insulin Pens Market, By End-user, 2019-2032 (USD Million) 

65. China Smart Insulin Pens Market, By Connectivity, 2019-2032 (USD Million) 

66. China Smart Insulin Pens Market, By Product Type, 2019-2032 (USD Million) 

67. China Smart Insulin Pens Market, By Distribution Channel, 2019-2032 (USD Million) 

68. China Smart Insulin Pens Market, By End-user, 2019-2032 (USD Million) 

69. India Smart Insulin Pens Market, By Connectivity, 2019-2032 (USD Million) 

70. India Smart Insulin Pens Market, By Product Type, 2019-2032 (USD Million) 

71. India Smart Insulin Pens Market, By Distribution Channel, 2019-2032 (USD Million) 

72. India Smart Insulin Pens Market, By End-user, 2019-2032 (USD Million) 

73. South America Smart Insulin Pens Market, By Connectivity, 2019-2032 (USD Million) 

74. South America Smart Insulin Pens Market, By Product Type, 2019-2032 (USD Million) 

75. South America Smart Insulin Pens Market, By Distribution Channel, 2019-2032 (USD Million) 

76. South America Smart Insulin Pens Market, By End-user, 2019-2032 (USD Million) 

77. Brazil Smart Insulin Pens Market, By Connectivity, 2019-2032 (USD Million) 

78. Brazil Smart Insulin Pens Market, By Product Type, 2019-2032 (USD Million) 

79. Brazil Smart Insulin Pens Market, By Distribution Channel, 2019-2032 (USD Million) 

80. BrazilSmart Insulin Pens Market, By End-user, 2019-2032 (USD Million) 

81. Middle East and Africa Smart Insulin Pens Market, By Connectivity, 2019-2032 (USD Million) 

82. Middle East and Africa Smart Insulin Pens Market, By Product Type, 2019-2032 (USD Million) 

83. Middle East and Africa Smart Insulin Pens Market, By Distribution Channel, 2019-2032 (USD Million) 

84. Middle East and Africa Smart Insulin Pens Market, By End-user, 2019-2032 (USD Million) 

85. UAE Smart Insulin Pens Market, By Connectivity, 2019-2032 (USD Million) 

86. UAE Smart Insulin Pens Market, By Product Type, 2019-2032 (USD Million) 

87. UAE Smart Insulin Pens Market, By Distribution Channel, 2019-2032 (USD Million) 

88. UAE Smart Insulin Pens Market, By End-user, 2019-2032 (USD Million) 

89. South Africa Smart Insulin Pens Market, By Connectivity, 2019-2032 (USD Million) 

90. South Africa Smart Insulin Pens Market, By Product Type, 2019-2032 (USD Million) 

91. South Africa Smart Insulin Pens Market, By Distribution Channel, 2019-2032 (USD Million) 

92. South Africa Smart Insulin Pens Market, By End-user, 2019-2032 (USD Million)  

List of Figures

1. Global Smart Insulin Pens Market Segmentation

2. Smart Insulin Pens Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Smart Insulin Pens Market Attractiveness Analysis by Connectivity

9. Global Smart Insulin Pens Market Attractiveness Analysis by Product Type

10. Global Smart Insulin Pens Market Attractiveness Analysis by Distribution Channel

11. Global Smart Insulin Pens Market Attractiveness Analysis by End-user

12. Global Smart Insulin Pens Market Attractiveness Analysis by Region

13. Global Smart Insulin Pens Market: Dynamics

14. Global Smart Insulin Pens Market Share by Connectivity (2022 & 2032)

15. Global Smart Insulin Pens Market Share by Product Type (2022 & 2032)

16. Global Smart Insulin Pens Market Share by Distribution Channel (2022 & 2032)

17. Global Smart Insulin Pens Market Share by End-user (2022 & 2032)

18. Global Smart Insulin Pens Market Share by Regions (2022 & 2032)

19. Global Smart Insulin Pens Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global smart insulin pens market based on below mentioned segments:

Global Smart Insulin Pens Market by Connectivity:

  • USB
  • Bluetooth

Global Smart Insulin Pens Market by Product Type:

  • First Generation Pens
  • Second Generation Pens

Global Smart Insulin Pens Market by Distribution Channel:

  • Hospital Pharmacy
  • Online Pharmacy
  • Retail Pharmacy

Global Smart Insulin Pens Market by End-user:

  • Hospitals and Clinics
  • Homecare Settings
  • Ambulatory Surgical Centres
  • Others

Global Smart Insulin Pens Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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