Skin Health Foods Market

Skin Health Foods Market Size by Indication (Skin Conditions, Anti-aging, Anti-allergy), By Source (Fatty Fish, Avocados, Walnuts, Sunflower Seeds, Sweet Potatoes, Red or Yellow Bell Peppers, Broccoli, Others), By Distribution Channel (Online, Offline) Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14060
  • Published Date: Feb, 2024
  • Pages: 238
  • Category: Food & Beverages
  • Format: PDF
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The Skin Health Foods Market was valued at USD 2.1 billion in 2023 and grew at a CAGR of 6.4% from 2024 to 2033. Skin Health Foods are nutrient-rich edibles that support and enhance skin health. Packed with vitamins, minerals, antioxidants, and essential fatty acids, these foods include fruits like berries and citrus, leafy greens, fatty fish, flaxseeds, chia seeds, nuts, and seeds. Vitamin C and antioxidants combat free radicals and promote collagen production, while omega-3 fatty acids reduce inflammation and boost skin hydration. Vitamin E aids in skin repair and UV protection. Integrating these foods into a balanced diet promotes a radiant complexion and overall skin health.

Market Introduction:

A fast expanding subset of the larger health and wellness sector is the market for skin health foods. Customers are looking for dietary solutions that can improve skin health as they become more conscious of how important it is to keep good skin. This market focuses on goods that address problems including aging, dehydration, acne, and general skin vitality by nourishing and supporting the skin from the inside out.

Skin Health Foods Market Size

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Recent Development
  • In June 2022: The Better Health business (TBHC), the parent business of GO Healthy and Égmont, was purchased by Nestlé Health Science from CDH Investments and the original shareholders of TBHC. Nestlé Health Science purchased The Better Health Company as part of this agreement. This includes the top supplement brand in New Zealand, GO Healthy, as well as Egmont Manuka honey and New Zealand Health Production, a vitamin, mineral, and supplement production facility located in Auckland.

Market Dynamics:

Drivers

Customers are now more equipped to educate themselves about the relationship between nutrition and skin health because to the increased availability of information on the internet and social media platforms. One of the main drivers is also the growing awareness of general wellness and the importance of diet in preserving healthy skin. Proactively, consumers are looking for goods that improve their general well-being. Additionally, as the world's population ages, there is a growing need for solutions that deal with skin problems associated with aging. The aging population is drawn to diets high in antioxidants and collagen, which are components of skin health.

Restraints:

Strict adherence to rules and requirements for health claims might be difficult. Market participants face a challenge in ensuring that products meet regulatory criteria while making verifiable and accurate claims. Adding some healthy elements to food goods without sacrificing flavor and palatability can sometimes be difficult. If skin health foods don't appeal to consumers, they can be reluctant to try them.

Opportunities:

There are chances for businesses to help customers understand how important nutrition is for healthy skin. Businesses might develop educational programs to draw attention to and emphasize the advantages of particular meals for healthy skin. The move toward personalized nutrition makes it possible to create foods for skin health that are specifically suited to each person's needs, taking into consideration variables like age, skin type, and lifestyle. Customer happiness and product efficacy can both be improved with customized solutions.

Regional segmentation analysis:

Asia Pacific led the market in 2023 with the largest market share of 46.7%. Young, clear skin is highly valued in many Asian cultures. The importance of having healthy skin in culture drives the demand for skincare items, including foods that are good for the skin. Additionally, the popularity of Japanese (J-Beauty) and Korean (K-Beauty) beauty trends has had a big impact on product preferences and skincare regimens. Asia-Pacific consumers are more likely to include foods that are good for their skin in their beauty routine.

Asia Pacific Region Skin Health Foods Market Share in 2023 - 46.7%

 

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Indication Segment Analysis

The Skin condition segment dominated the global market in 2023 with a market share of 53.6%. One major factor driving the demand for anti-aging skin health foods is the aging population worldwide. Products like collagen, antioxidants, and vitamins gain popularity as customers look for ways to reduce fine lines and wrinkles. Additionally, consumers with delicate skin look for skin-healthy meals that contain antioxidants, aloe vera, and chamomile, among other mild and calming elements. Items having anti-inflammatory qualities are especially desirable. 

Source Segment Analysis

The fatty fish segment dominated the global market in 2023 with a market share of 33.8%. Rich in fatty fish, omega-3 fatty acids contain anti-inflammatory qualities that can help control inflammation brought on by skin disorders like eczema, psoriasis, and acne. Furthermore, eating fatty fish may be beneficial for people who have surgical scars or skin injuries due to the anti-inflammatory qualities of omega-3 fatty acids, which may promote wound healing and minimize the production of scars.

Distribution Channel Segment Analysis

The offline segment dominated the global market in 2023 with a market share of 63.7%. One benefit of physical establishments is that their staff members are knowledgeable and can assist you in person. This individual touch can improve the whole shopping experience, particularly for customers looking for nutrition and skincare guidance.  Instant product access is offered by offline retailers, enabling customers to buy and use skin-healthy items right away. This sudden satisfaction may be alluring, particularly to people who are searching for speedy fixes for their skincare issues.

Some of the Key Market Players:
  • BASF SE
  • ADM
  • DuPont
  • Cargill, Incorporated
  • Arla Foods Amba
  • Nestlé
  • DSM
  • Glanbia PLC
  • Herbalife International of America, Inc.
  • Amway Corp.

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 2.1 Billion
Market size value in 2033 USD 3.6 Billion
CAGR (2024 to 2033) 6.4%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Indication, Source, Distribution Channel

Frequesntly Asked Questions

As per The Brainy Insights, the size of the skin health foods market was valued at USD 2.1 billion in 2023 to USD 3.6 billion by 2033.

The global skin health foods market is growing at a CAGR of 6.4% during the forecast period 2024-2033.

The Asia Pacific region emerged as the largest market for the skin health foods.

The growing consumer awareness will influence the market's growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Indication
          4.3.2. Market Attractiveness Analysis by Source
          4.3.3. Market Attractiveness Analysis by Distribution Channel
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Growing Consumer Awareness
          5.2.2. Aging Population
    5.3. Restraints
          5.3.1. Stringent regulations
    5.4. Opportunities
          5.4.1. Personalization and Customization
    5.5. Challenges
          5.5.1. Taste and Texture Considerations

6. Global Skin Health Foods Market Analysis and Forecast, By Indication
    6.1. Segment Overview
    6.2. Skin Conditions
    6.3. Anti-aging
    6.4. Anti-allergy

7. Global Skin Health Foods Market Analysis and Forecast, By Source
    7.1. Segment Overview
    7.2. Fatty Fish
    7.3. Avocados
    7.4. Walnuts
    7.5. Sunflower Seeds
    7.6. Sweet Potatoes
    7.7. Red or Yellow Bell Peppers
    7.8. Broccoli
    7.9. Others

8. Global Skin Health Foods Market Analysis and Forecast, By Distribution Channel
    8.1. Segment Overview
    8.2. Online
    8.3. Offline

9. Global Skin Health Foods Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Skin Health Foods Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Skin Health Foods Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. BASF SE
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. ADM
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. DuPont
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Cargill, Incorporated
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Arla Foods Amba
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Nestlé
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. DSM
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Glanbia PLC
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Herbalife International of America, Inc.
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Amway Corp.
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Skin Health Foods Market, By Indication, 2020-2033 (USD Billion) 

2. Global Skin Conditions Skin Health Foods Market, By Region, 2020-2033 (USD Billion) 

3. Global Anti-Aging Skin Health Foods Market, By Region, 2020-2033 (USD Billion) 

4. Global Anti-Allergy Skin Health Foods Market, By Region, 2020-2033 (USD Billion) 

5. Global Skin Health Foods Market, By Source, 2020-2033 (USD Billion) 

6. Global Fatty Fish Skin Health Foods Market, By Region, 2020-2033 (USD Billion) 

7. Global Avocados Skin Health Foods Market, By Region, 2020-2033 (USD Billion) 

8. Global Walnuts Skin Health Foods Market, By Region, 2020-2033 (USD Billion) 

9. Global Sunflower Seeds Skin Health Foods Market, By Region, 2020-2033 (USD Billion) 

10. Global Sweet Potatoes Skin Health Foods Market, By Region, 2020-2033 (USD Billion) 

11. Global Red or Yellow Bell Peppers Skin Health Foods Market, By Region, 2020-2033 (USD Billion) 

12. Global Broccoli Skin Health Foods Market, By Region, 2020-2033 (USD Billion) 

13. Global Others Skin Health Foods Market, By Region, 2020-2033 (USD Billion) 

14. Global Skin Health Foods Market, By Distribution Channel, 2020-2033 (USD Billion) 

15. Global Online Skin Health Foods Market, By Region, 2020-2033 (USD Billion) 

16. Global Offline Skin Health Foods Market, By Region, 2020-2033 (USD Billion) 

17. Global Skin Health Foods Market, By Region, 2020-2033 (USD Billion) 

18. North America Skin Health Foods Market, By Indication, 2020-2033 (USD Billion) 

19. North America Skin Health Foods Market, By Source, 2020-2033 (USD Billion) 

20. North America Skin Health Foods Market, By Distribution Channel, 2020-2033 (USD Billion) 

21. U.S. Skin Health Foods Market, By Indication, 2020-2033 (USD Billion) 

22. U.S. Skin Health Foods Market, By Source, 2020-2033 (USD Billion) 

23. U.S. Skin Health Foods Market, By Distribution Channel, 2020-2033 (USD Billion) 

24. Canada Skin Health Foods Market, By Indication, 2020-2033 (USD Billion) 

25. Canada Skin Health Foods Market, By Source, 2020-2033 (USD Billion) 

26. Canada Skin Health Foods Market, By Distribution Channel, 2020-2033 (USD Billion) 

27. Mexico Skin Health Foods Market, By Indication, 2020-2033 (USD Billion) 

28. Mexico Skin Health Foods Market, By Source, 2020-2033 (USD Billion) 

29. Mexico Skin Health Foods Market, By Distribution Channel, 2020-2033 (USD Billion) 

30. Europe Skin Health Foods Market, By Indication, 2020-2033 (USD Billion) 

31. Europe Skin Health Foods Market, By Source, 2020-2033 (USD Billion) 

32. Europe Skin Health Foods Market, By Distribution Channel, 2020-2033 (USD Billion) 

33. Germany Skin Health Foods Market, By Indication, 2020-2033 (USD Billion) 

34. Germany Skin Health Foods Market, By Source, 2020-2033 (USD Billion) 

35. Germany Skin Health Foods Market, By Distribution Channel, 2020-2033 (USD Billion) 

36. France Skin Health Foods Market, By Indication, 2020-2033 (USD Billion) 

37. France Skin Health Foods Market, By Source, 2020-2033 (USD Billion) 

38. France Skin Health Foods Market, By Distribution Channel, 2020-2033 (USD Billion) 

39. U.K. Skin Health Foods Market, By Indication, 2020-2033 (USD Billion) 

40. U.K. Skin Health Foods Market, By Source, 2020-2033 (USD Billion) 

41. U.K. Skin Health Foods Market, By Distribution Channel, 2020-2033 (USD Billion) 

42. Italy Skin Health Foods Market, By Indication, 2020-2033 (USD Billion) 

43. Italy Skin Health Foods Market, By Source, 2020-2033 (USD Billion) 

44. Italy Skin Health Foods Market, By Distribution Channel, 2020-2033 (USD Billion) 

45. Spain Skin Health Foods Market, By Indication, 2020-2033 (USD Billion) 

46. Spain Skin Health Foods Market, By Source, 2020-2033 (USD Billion) 

47. Spain Skin Health Foods Market, By Distribution Channel, 2020-2033 (USD Billion) 

48. Asia Pacific Skin Health Foods Market, By Indication, 2020-2033 (USD Billion) 

49. Asia Pacific Skin Health Foods Market, By Source, 2020-2033 (USD Billion) 

50. Asia Pacific Skin Health Foods Market, By Distribution Channel, 2020-2033 (USD Billion) 

51. Japan Skin Health Foods Market, By Indication, 2020-2033 (USD Billion) 

52. Japan Skin Health Foods Market, By Source, 2020-2033 (USD Billion) 

53. Japan Skin Health Foods Market, By Distribution Channel, 2020-2033 (USD Billion) 

54. China Skin Health Foods Market, By Indication, 2020-2033 (USD Billion) 

55. China Skin Health Foods Market, By Source, 2020-2033 (USD Billion) 

56. China Skin Health Foods Market, By Distribution Channel, 2020-2033 (USD Billion) 

57. India Skin Health Foods Market, By Indication, 2020-2033 (USD Billion) 

58. India Skin Health Foods Market, By Source, 2020-2033 (USD Billion) 

59. India Skin Health Foods Market, By Distribution Channel, 2020-2033 (USD Billion) 

60. South America Skin Health Foods Market, By Indication, 2020-2033 (USD Billion) 

61. South America Skin Health Foods Market, By Source, 2020-2033 (USD Billion) 

62. South America Skin Health Foods Market, By Distribution Channel, 2020-2033 (USD Billion) 

63. Brazil Skin Health Foods Market, By Indication, 2020-2033 (USD Billion) 

64. Brazil Skin Health Foods Market, By Source, 2020-2033 (USD Billion) 

65. Brazil Skin Health Foods Market, By Distribution Channel, 2020-2033 (USD Billion) 

66. Middle East and Africa Skin Health Foods Market, By Indication, 2020-2033 (USD Billion) 

67. Middle East and Africa Skin Health Foods Market, By Source, 2020-2033 (USD Billion) 

68. Middle East and Africa Skin Health Foods Market, By Distribution Channel, 2020-2033 (USD Billion) 

69. UAE Skin Health Foods Market, By Indication, 2020-2033 (USD Billion) 

70. UAE Skin Health Foods Market, By Source, 2020-2033 (USD Billion) 

71. UAE Skin Health Foods Market, By Distribution Channel, 2020-2033 (USD Billion) 

72. South Africa Skin Health Foods Market, By Indication, 2020-2033 (USD Billion) 

73. South Africa Skin Health Foods Market, By Source, 2020-2033 (USD Billion) 

74. South Africa Skin Health Foods Market, By Distribution Channel, 2020-2033 (USD Billion) 

List of Figures 

1. Global Skin Health Foods Market Segmentation

2. Skin Health Foods Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Skin Health Foods Market Attractiveness Analysis by Indication

9. Global Skin Health Foods Market Attractiveness Analysis by Source

10. Global Skin Health Foods Market Attractiveness Analysis by Distribution Channel

11. Global Skin Health Foods Market Attractiveness Analysis by Region

12. Global Skin Health Foods Market: Dynamics

13. Global Skin Health Foods Market Share by Indication (2023 & 2033)

14. Global Skin Health Foods Market Share by Source (2023 & 2033)

15. Global Skin Health Foods Market Share by Distribution Channel (2023 & 2033)

16. Global Skin Health Foods Market Share by Regions (2023 & 2033)

17. Global Skin Health Foods Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global skin health foods market based on below-mentioned segments:

Global Skin Health Foods Market by Indication:

  • Skin Conditions
  • Anti-Aging
  • Anti-Allergy

Global Skin Health Foods Market by Source:

  • Fatty Fish
  • Avocados
  • Walnuts
  • Sunflower Seeds
  • Sweet Potatoes
  • Red or Yellow Bell Peppers
  • Broccoli
  • Others

Global Skin Health Foods Market by Distribution Channel:

  • Online
  • Offline

Global Skin Health Foods Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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