Shiitake Mushroom Market

Shiitake Mushroom Market Size by Product Type (Fresh, Frozen and Dried), Category (Organic and Conventional), Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Specialty Stores, Online Sales Channel), Region, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-12716
  • Published Date: Aug, 2024
  • Pages: 238
  • Category: Consumer Goods
  • Format: PDF
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The global shiitake mushroom market is expected to reach USD 1,562.48 Million by 2033, at a CAGR of 6.4% from 2024 to 2033. Shiitake mushroom market growth would be driven by the healthy benefits of consuming shiitake mushrooms and therapeutic advantages over the forecast period. Due to their nutritional value, mushrooms are being rapidly embraced in the market. One of these types is shiitake mushroom, which has generous amounts of polysaccharides such as lentinans and beta-glucans that can protect cells from damage, increase white blood cell production for better pathogen resistance, and enhance overall consumer immunity. As knowledge about its health advantages grows more widespread, demand for shiitake mushrooms will rise significantly during the projected forecast period.

Market Overview:

Shiitake Mushrooms are a type of mushrooms with medicinal properties. These mushrooms are native to Japan and China and contain a chemical called lentinan. The lentinan and other components present in these mushrooms make it a good choice for increasing the immune system of the human body. It is the second-highest consumed mushroom in the world. These mushrooms are being used in the treatment of the common cold, HIV/AIDS, flu, and many other conditions. However, there is no scientific evidence to prove the benefits of shiitake mushrooms in treating the diseases mentioned above. These are also being prescribed by nutritionists to aid in weight reduction, increase energy level and mental well-being of human beings, support cardiovascular well-being, and back the safe framework. These smoky mushrooms have rich surfaces adding to more health benefits. The pharmaceutical industry has been using shiitake mushrooms to develop of medicines for several diseases as they have medicinal properties and can be easily incorporated as health supplements. Apart from acting as an immunity booster, these mushrooms are also helpful in lowering blood cholesterol levels, treating diabetes, treating colds and flu, hardening of the arteries, treating prostate or breast cancer, curing eczema, and also acting as an anti-aging agent.

Shiitake Mushroom Market Size

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Market Dynamics:

Drivers
  • A rise in the vegetarian diet

People these days are more concerned about their food and are shifting towards a vegetarian diet. The rising awareness among people regarding the health consequences of eating animals or animal products, as well as people is concerned about the welfare of animals which is driving the market growth. Apart from this, the shiitake mushrooms have several medicinal values which increase their demand in the market. They help lower the risk of cancer and heart diseases.

Restraints:
  • Side effects of shiitake mushrooms

Several people are allergic to the spores in the mushroom, which declines the growth of the shiitake mushroom. These also cause respiratory problems among some consumers, which restrain the growth of the market. This allergy also causes health effects to workers working in the mushroom farms.

Opportunities:
  • Growing food processing industry

The development in the food processing industry is an excellent opportunity for the growth of the market. People these days are more focused on foods with fewer calories and with a high nutritional value which the food processing companies are trying to fulfill. Development in types of food with high nutritional value and fewer calories are in demand among the young and working generation is expected to propel the demand for shiitake mushrooms. As these mushrooms are rich in nutrition and help in boosting the immunity system.

Challenges:
  • High cultivation cost

The cultivation of shiitake mushrooms is highly labor-intensive and requires high operational costs, which restrains the growth of the market. The rising demand for shiitake mushrooms is making producers use unhealthy methods for cultivation using excessive chemicals and fertilizers which causes health issues. The rising demand and high cultivation costs are a challenge for the growth of the market.

Segmentation Analysis:

The global shiitake mushroom market has been segmented based on product type, category, distribution channel, and regions.

  • The product type segment is divided into fresh, frozen, and dried. The fresh segment dominated the market, with a market share of around 44% in 2023. Fresh shiitake mushrooms are in high demand among consumers as they possess several health benefits and can be widely used in the food processing industry. Fresh mushroom shiitakes come with no preservatives which makes them a good option among health-conscious people. Apart from this, the price of fresh mushrooms is lower as compared to processed or frozen ones.
  • The category segment is divided into organic and conventional. Over the forecast period, the conventional segment is expected to grow at the fastest CAGR of 7.2%. The market has been growing owing to the convenience of growing conventional shiitake mushrooms which can be produced at a lower cost compared to organic shiitake mushrooms.
  • The distribution channel segment is divided into convenience stores, hypermarkets & supermarkets, specialty stores, and online sales channels. In 2023, the hypermarkets & supermarkets segment dominated the market, accounting for around 34% of the global market share. The demand for shiitake mushrooms is high in hypermarkets and supermarkets owing to their vast spread network and are easily available in each corner of the country.
Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific region emerged as the largest market for the global shiitake mushroom market, with a 42.3% share of the market revenue in 2023.

Asia Pacific Region Shiitake Mushroom Market Share in 2023 - 42.3%

 

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  • The Asia Pacific currently dominates the shiitake mushroom market owing to growing awareness about the health benefits of shiitake mushrooms among consumers. The region has also seen an increase in the number of manufacturers and consumers. Apart from this, the shiitake mushrooms are native to East Asian countries, including China and Japan, which helps in the market's growth. These mushrooms have several health benefits as they have low calories and high protein which make them a great option for health-conscious people. The increasing demand for low calories food is expected to propel market growth.
Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global shiitake mushroom market.

  • In December 2020, Jerky an organic mushroom made from organic shiitake mushrooms was launched by a plant-based start-up named Eat the Change. However, the product was available for consumption in retail stores from January 2022.
List of Key Market Players:
  • Bonduelle SA
  • Modern Mushroom Farms INC.
  • Banken Champignons
  • Oyster Island Mushrooms LLC
  • Brewer's Mushrooms
  • White Mountain Mushrooms, LLC.
  • Monterey Mushrooms, Inc.
  • Hirano Mushroom LLC
  • Rain Forest Mushrooms
  • Rocky Bottom Mushrooms LLC
Key Target Audience
  • Market Players
  • Investors
  • distribution channels
  • Government Authorities
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers
  • Value-Added Resellers (VARs)

Report Description:

  • Global Shiitake Mushroom Market, Industry Analysis, Trends, Analysis and Forecast, 2024 to 2033 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2023 is considered as the base year of the report. 2020, 2021 and 2022 are considered as the historic years and 2024 to 2033 are the forecast years. The global shiitake mushroom market is based on revenue (USD Million). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions, and countries catering to the global shiitake mushroom market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of the shiitake mushroom market based on product type, category, distribution channel, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to the global shiitake mushroom market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers a detailed study for the company profiles of key organizations operating in the global shiitake mushroom market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of porter’s five forces analysis coupled with SWOT analysis to provide business-related data and information. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company's growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market-related driving factors, growth limitations (restraints), potential industry opportunities, significant trends, and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market-related i.e., global shiitake mushroom market) are covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the shiitake mushroom market was valued at USD 840.23 million in 2023 to USD 1,562.48 million by 2033.

The global shiitake mushroom market is growing at a CAGR of 6.4% during the forecast period 2024-2033.

Asia Pacific region emerged as the largest market for shiitake mushrooms.

The market's growth will be influenced by the rise in the vegetarian diet.

Side effects of shiitake mushrooms could hamper market growth.

The growing food processing industry will provide huge opportunities to the market.

Key players are Bonduelle SA, Mushroom Farms INC., Banken Champignons, Oyster Island Mushrooms LLC, Brewer's Mushrooms, White Mountain Mushrooms, LLC., Monterey Mushrooms, Inc., Hirano Mushroom LLC, Rain Forest Mushrooms, and Rocky Bottom Mushrooms LLC.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product Type
          4.3.2. Market Attractiveness Analysis By Category
          4.3.3. Market Attractiveness Analysis By Distribution Channel
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rise in vegetarian diet
    5.3. Restraints
          5.3.1. Side effects of shiitake mushrooms
    5.4. Opportunities
          5.4.1. Growing food processing industry
    5.5. Challenges
          5.5.1. High cultivation cost

6. Global Shiitake Mushroom Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Fresh
    6.3. Frozen
    6.4. Dried

7. Global Shiitake Mushroom Market Analysis and Forecast, By Category
    7.1. Segment Overview
    7.2. Organic
    7.3. Conventional

8. Global Shiitake Mushroom Market Analysis and Forecast, By Distribution Channel
    8.1. Segment Overview
    8.2. Hypermarkets & Supermarkets
    8.3. Convenience Stores
    8.4. Specialty Stores
    8.5. Online Sales Channel

9. Global Shiitake Mushroom Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Shiitake Mushroom Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Shiitake Mushroom Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Bonduelle SA
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Component Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Modern Mushroom Farms INC.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Component Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Banken Champignons
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Component Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Oyster Island Mushrooms LLC
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Component Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Brewer's Mushrooms
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Component Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. White Mountain Mushrooms, LLC.
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Component Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Monterey Mushrooms, Inc.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Component Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Hirano Mushroom LLC
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Component Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Rain Forest Mushrooms
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Component Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Rocky Bottom Mushrooms LLC
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Component Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis

List of Table

1. Global Shiitake Mushroom Market, By Product Type, 2020-2033 (USD Billion) 

2. Global Fresh Shiitake Mushroom Market, By Region, 2020-2033 (USD Billion) 

3. Global Frozen Shiitake Mushroom Market, By Region, 2020-2033 (USD Billion) 

4. Global Dried Shiitake Mushroom Market, By Region, 2020-2033 (USD Billion) 

5. Global Shiitake Mushroom Market, By Category, 2020-2033 (USD Billion) 

6. Global Organic Shiitake Mushroom Market, By Region, 2020-2033 (USD Billion) 

7. Global Conventional Shiitake Mushroom Market, By Region, 2020-2033 (USD Billion) 

8. Global Shiitake Mushroom Market, By Distribution Channel, 2020-2033 (USD Billion) 

9. Global Hypermarkets & Supermarkets Shiitake Mushroom Market, By Region, 2020-2033 (USD Billion) 

10. Global Convenience Stores Shiitake Mushroom Market, By Region, 2020-2033 (USD Billion) 

11. Global Specialty Stores Shiitake Mushroom Market, By Region, 2020-2033 (USD Billion)

12. Global Online Sales Channel Shiitake Mushroom Market, By Region, 2020-2033 (USD Billion)

13. Global Shiitake Mushroom Market, By Region, 2020-2033 (USD Billion) 

14. North America Shiitake Mushroom Market, By Product Type, 2020-2033 (USD Billion) 

15. North America Shiitake Mushroom Market, By Category, 2020-2033 (USD Billion) 

16. North America Shiitake Mushroom Market, By Distribution Channel, 2020-2033 (USD Billion) 

17. U.S. Shiitake Mushroom Market, By Product Type, 2020-2033 (USD Billion) 

18. U.S. Shiitake Mushroom Market, By Category, 2020-2033 (USD Billion) 

19. U.S. Shiitake Mushroom Market, By Distribution Channel, 2020-2033 (USD Billion) 

20. Canada Shiitake Mushroom Market, By Product Type, 2020-2033 (USD Billion) 

21. Canada Shiitake Mushroom Market, By Category, 2020-2033 (USD Billion) 

22. Canada Shiitake Mushroom Market, By Distribution Channel, 2020-2033 (USD Billion) 

23. Mexico Shiitake Mushroom Market, By Product Type, 2020-2033 (USD Billion) 

24. Mexico Shiitake Mushroom Market, By Category, 2020-2033 (USD Billion) 

25. Mexico Shiitake Mushroom Market, By Distribution Channel, 2020-2033 (USD Billion) 

26. Europe Shiitake Mushroom Market, By Product Type, 2020-2033 (USD Billion) 

27. Europe Shiitake Mushroom Market, By Category, 2020-2033 (USD Billion) 

28. Europe Shiitake Mushroom Market, By Distribution Channel, 2020-2033 (USD Billion) 

29. Germany Shiitake Mushroom Market, By Product Type, 2020-2033 (USD Billion) 

30. Germany Shiitake Mushroom Market, By Category, 2020-2033 (USD Billion) 

31. Germany Shiitake Mushroom Market, By Distribution Channel, 2020-2033 (USD Billion) 

32. France Shiitake Mushroom Market, By Product Type, 2020-2033 (USD Billion) 

33. France Shiitake Mushroom Market, By Category, 2020-2033 (USD Billion) 

34. France Shiitake Mushroom Market, By Distribution Channel, 2020-2033 (USD Billion) 

35. U.K. Shiitake Mushroom Market, By Product Type, 2020-2033 (USD Billion) 

36. U.K. Shiitake Mushroom Market, By Category, 2020-2033 (USD Billion) 

37. U.K. Shiitake Mushroom Market, By Distribution Channel, 2020-2033 (USD Billion) 

38. Italy Shiitake Mushroom Market, By Product Type, 2020-2033 (USD Billion) 

39. Italy Shiitake Mushroom Market, By Category, 2020-2033 (USD Billion) 

40. Italy Shiitake Mushroom Market, By Distribution Channel, 2020-2033 (USD Billion) 

41. Spain Shiitake Mushroom Market, By Product Type, 2020-2033 (USD Billion) 

42. Spain Shiitake Mushroom Market, By Category, 2020-2033 (USD Billion) 

43. Spain Shiitake Mushroom Market, By Distribution Channel, 2020-2033 (USD Billion) 

44. Asia Pacific Shiitake Mushroom Market, By Product Type, 2020-2033 (USD Billion) 

45. Asia Pacific Shiitake Mushroom Market, By Category, 2020-2033 (USD Billion) 

46. Asia Pacific Shiitake Mushroom Market, By Distribution Channel, 2020-2033 (USD Billion) 

47. Japan Shiitake Mushroom Market, By Product Type, 2020-2033 (USD Billion) 

48. Japan Shiitake Mushroom Market, By Category, 2020-2033 (USD Billion) 

49. Japan Shiitake Mushroom Market, By Distribution Channel, 2020-2033 (USD Billion) 

50. China Shiitake Mushroom Market, By Product Type, 2020-2033 (USD Billion) 

51. China Shiitake Mushroom Market, By Category, 2020-2033 (USD Billion) 

52. China Shiitake Mushroom Market, By Distribution Channel, 2020-2033 (USD Billion) 

53. India Shiitake Mushroom Market, By Product Type, 2020-2033 (USD Billion) 

54. India Shiitake Mushroom Market, By Category, 2020-2033 (USD Billion) 

55. India Shiitake Mushroom Market, By Distribution Channel, 2020-2033 (USD Billion) 

56. South America Shiitake Mushroom Market, By Product Type, 2020-2033 (USD Billion) 

57. South America Shiitake Mushroom Market, By Category, 2020-2033 (USD Billion) 

58. South America Shiitake Mushroom Market, By Distribution Channel, 2020-2033 (USD Billion) 

59. Brazil Shiitake Mushroom Market, By Product Type, 2020-2033 (USD Billion) 

60. Brazil Shiitake Mushroom Market, By Category, 2020-2033 (USD Billion) 

61. Brazil Shiitake Mushroom Market, By Distribution Channel, 2020-2033 (USD Billion) 

62. Middle East and Africa Shiitake Mushroom Market, By Product Type, 2020-2033 (USD Billion) 

63. Middle East and Africa Shiitake Mushroom Market, By Category, 2020-2033 (USD Billion) 

64. Middle East and Africa Shiitake Mushroom Market, By Distribution Channel, 2020-2033 (USD Billion) 

65. UAE Shiitake Mushroom Market, By Product Type, 2020-2033 (USD Billion) 

66. UAE Shiitake Mushroom Market, By Category, 2020-2033 (USD Billion) 

67. UAE Shiitake Mushroom Market, By Distribution Channel, 2020-2033 (USD Billion) 

68. South Africa Shiitake Mushroom Market, By Product Type, 2020-2033 (USD Billion) 

69. South Africa Shiitake Mushroom Market, By Category, 2020-2033 (USD Billion) 

70. South Africa Shiitake Mushroom Market, By Distribution Channel, 2020-2033 (USD Billion) 

List of Figures 

1. Global Shiitake Mushroom Market Segmentation

2. Shiitake Mushroom Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Shiitake Mushroom Market Attractiveness Analysis By Product Type

9. Global Shiitake Mushroom Market Attractiveness Analysis By Category

10. Global Shiitake Mushroom Market Attractiveness Analysis By Distribution Channel

11. Global Shiitake Mushroom Market Attractiveness Analysis By Region

12. Global Shiitake Mushroom Market: Dynamics

13. Global Shiitake Mushroom Market Share by Product Type (2023 & 2033)

14. Global Shiitake Mushroom Market Share by Category (2023 & 2033)

15. Global Shiitake Mushroom Market Share by Distribution Channel (2023 & 2033)

16. Global Shiitake Mushroom Market Share by Regions (2023 & 2033)

17. Global Shiitake Mushroom Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global shiitake mushroom market based on the below-mentioned segments:

Global Shiitake Mushroom Market by Product Type:

  • Fresh
  • Frozen
  • Dried

Global Shiitake Mushroom Market by Category:

  • Organic
  • Conventional

Global Shiitake Mushroom Market by Distribution Channel:

  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Sales Channel

Global Shiitake Mushroom Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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