Shampoo Zinc Pyrithione (ZPT) Market

Shampoo Zinc Pyrithione (ZPT) Market Size by Age Group (Adults, Pediatrics, and Neonates), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies, Online, and Others), Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13117
  • Published Date: Dec, 2022
  • Pages: 235
  • Category: Chemicals & Materials
  • Format: PDF
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The shampoo zinc pyrithione (ZPT) market was estimated at around USD 106.8 million in 2021, growing at a CAGR of nearly 3.9% during 2022-2030.  The market is projected to reach approximately USD 150.2 million by 2030.

Shampoo Zinc Pyrithione (ZPT) Market: Overview

The demand for zinc pyrithione from the intended end use industries is anticipated to drive market expansion. One of the main factors influencing zinc pyrithione's growth is the usage of antibacterial coating in numerous applications, including the food and beverage, textile, and paint and coating sectors for anti-bacterial activity. A further important element that has been thought to propel the growth of the worldwide zinc pyrithione market is the expansion and increased demand for personal care products.

Zinc pyrithione, also known as pyrithione zinc, has antibacterial, antimicrobial, and antifungal qualities that can help cure acne, scalp psoriasis, and seborrheic dermatitis (also known as dandruff). It can stop yeast from growing, which is a major contributor to dandruff. Pyrithione zinc, as its name implies, is a chemical compound made from zinc and is utilized in a number of hair and skin care products. Zinc Pyrithione is anticipated to be ingested in significant quantities during the production of grooming items such soap and shower products, disinfectants, and antiseptic products. As a result, its consumption is predicted to increase at a significant rate, expanding the market size.

Shampoo Zinc Pyrithione (ZPT) Market Size

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Shampoo Zinc Pyrithione (ZPT) Market: COVID – 19 Impact Analysis

The emergence of COVID-19, which the World Health Organization has categorized as a pandemic, is significantly affecting global economic growth. The International Monetary Fund expects the global GDP to decline by 3% in 2020. The World Trade Organization (WTO) estimates that between 13% and 32% less global trade will be conducted in 2020 as a result of COVID-19's economic effects. Shampoo sales have dropped dramatically as a result of supply chain disruption brought on the government-imposed lockdowns. Moreover, Indians have traditionally placed a high priority on hair care and hair health. India has one of the largest markets for anti-hair fall shampoos in the APAC region, with a market share of 12%, according to Mintel's Global New Products Database (GNPD). Consumer anxiety levels have risen as a result of the epidemic, which has also induced a general shift in consumer behavior toward more wellness and healthcare items. Consequently, after the pandemic, the market will grow because the restrictions were lifted.

Shampoo Zinc Pyrithione (ZPT) Market: Growth Drivers

Increasing benefits of ZPT to accelerate the market’s growth

Since more than 50 years ago, dandruff and seborrheic dermatitis have been successfully treated using the active ingredient zinc pyrithione (ZPT). It has emerged as the most popular substance for that use, and its application has grown to encompass additional skin advantages such skin hygiene. Zinc pyrithione functions as an antifungal, lowering the quantity of fungi that might cause swelling and scaling, which may be clinically recognized as dandruff. Dandruff is stopped at its source by the antifungal, antimicrobial, and antibacterial characteristics. Natural anti-inflammatory, antifungal, and antibacterial properties exist in zinc pyrithione. By including zinc pyrithione, one can reduce the fungal buildup on the scalp and reduce the inflammation that leads to dandruff since dandruff is directly caused by an abundance of fungus and yeast residing on the scalp. Moreover, the possibility exists that zinc pyrithione will affect hair development. Zinc pyrithione can assist in clearing dead skin cells or disorders that inhibit hair growth (clogged hair follicles, psoriasis, etc.) since many hair loss and thinning hair issues are related to the scalp. This promotes fuller, healthier hair.

Rising antidandruff shampoo demand

One of the active components that manufacturers of anti-dandruff shampoos employ in their shampoos is zinc pyrithione (ZPT). A fungus called Malassezia globosa, which is found on everyone's scalp, is what causes dandruff. ZPT aids in stopping the production of the irritants to scalp by the bacteria that causes dandruff, Malassezia globosa. Long-term exposure to sunlight or UV rays, poor eating habits, an unclean environment, and the presence of other hazardous chemicals are all contributing to an increase in hair-related disorders. As a result, these trends have inspired the producers to introduce fresh goods in the form of effective medicated shampoos. Additionally, these shampoos are used to treat obstinate dandruff, fungal infections of the scalp, and itchy, flaky scalp. Young people are becoming increasingly interested in the introduction of new, advanced medicated shampoos, which is increasing demands for products. People of all ages are being persuaded to address their hair-related issues due to the numerous advantages that these products provide. Hence, the demand for this product is driving the market during the forecast period.

Shampoo Zinc Pyrithione (ZPT) Market: Segmentation Analysis

The shampoo zinc pyrithione (ZPT) market is segmented into the age group, and distribution channel. According to age group, the adult segment is dominating the shampoo zinc pyrithione market during the projected period. The main causes of increasing hair issues in adults are pollution and other climate changes, which are causing severe dandruff, hair loss, dryness, and itchy scalps.

Based on distribution channel, the market for supermarket/hypermarket segment is estimated to lead the market during the forecast period. Customers may physically compare various brands, kinds, and ingredients in supermarkets. These distributors provide advantages and product discounts for large orders. Compared to shopping at a smaller store, grocery shopping is often quicker and simpler. Since there are more room in supermarkets, finding what you need is simple. Furthermore, supermarkets frequently feature more check-out lanes, which can shorten lines.

Report Scope

Attribute Description
Base Year 2021
Forecast period 2022-2030
Report Coverage Revenue estimation and forecast, company profile, competitive landscape, growth factors, and recent trends
Regional scope North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
Market Size(unit) USD Million
CAGR (2022 to 2030) 3.9%
Segments Covered

By Age Group
By Distribution Channel

Key Insights:

  • Based on age group segmentation, the adult segment is estimated to hold the largest market share during the forecast period.
  • Based on distribution channel segmentation, the supermarket/hypermarket segment is the leading revenue-generating category during the forecast period.
  • On the basis of geography/region, the Asia Pacific region was the leading revenue generator in 2021.

Recent Development

  • April 2022: The launch of the most fashionable anti-dandruff shampoo was announced by REIN. For discerning clients who value both performance and beauty, REIN is launching an anti-dandruff shampoo and conditioner.
  • January 2017: In order to directly compete with P&G's well-known Head & Shoulders anti-dandruff shampoo brand, the company's Dove brand recently unveiled a new line of hair care products.

Regional Landscape

Asia-Pacific is anticipated to continue to be one of the most desirable markets for the duration of the forecast period; it accounts for the majority of market revenue. China dominates the personal care market in the Asia Pacific region, although India makes up a sizeable share of total personal care product consumption. The market is expanding even faster as a result of the rising demand for the product from the Asia Pacific beauty and personal care market, particularly South Korea, which is anticipated to develop throughout the forecast period. The necessity for this shampoo in their home is being driven by the escalating worries surrounding dandruff and scalp-related problems.

List of the prominent players in the Global Shampoo zinc pyrithione (ZPT) market:

  • Lonza Group Ltd.
  • Sanitized AG
  • Zhejiang Regen Chemical Co., Ltd.
  • L'Oréal S.A
  • Unilever Plc
  • Kao Corp
  • Procter & Gamble Company
  • Shiseido Co. Ltd

The global Shampoo zinc pyrithione (ZPT) market is segmented as follows:

By Age Group

  • Adults
  • Pediatrics
  • Neonates

By Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Pharmacies
  • Online
  • Others

By Region/Geography

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
  • Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Age Group
          4.3.2. Market Attractiveness Analysis By Distribution Channel
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing benefits of ZPT to accelerate the market’s growth
          5.2.2. Rising antidandruff shampoo demand
    5.3. Restrains
          5.3.1. Strict regulatory rules mandated by the government would hamper the market
    5.4. Opportunities
          5.4.1. Growing opportunity of new participants

6. Global Shampoo Zinc Pyrithione (ZPT) Market Analysis and Forecast, By Age Group
    6.1. Segment Overview
    6.2. Adults
    6.3. Pediatrics
    6.4. Neonates

7. Global Shampoo Zinc Pyrithione (ZPT) Market Analysis and Forecast, By Distribution Channel
    7.1. Segment Overview
    7.2. Supermarkets/Hypermarkets
    7.3. Convenience Stores
    7.4. Pharmacies
    7.5. Online
    7.6. Others

8. Global Shampoo Zinc Pyrithione (ZPT) Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
          8.3.6. Rest of Europe
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
          8.4.4. Australia
          8.4.5. South Korea
          8.4.6. Rest of Asia-Pacific
    8.5. South America
          8.5.1. Brazil
          8.5.2. Argentina
          8.5.3. Rest of South America
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa
          8.6.3. Egypt
          8.6.4. Kuwait
          8.6.5. Saudi Arabia
          8.6.6. Rest of Middle East & Africa

9. Global Shampoo Zinc Pyrithione (ZPT) Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Shampoo Zinc Pyrithione (ZPT) Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Age Group Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Lonza Group Ltd.
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Distribution Channel Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Sanitized AG
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Distribution Channel Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Zhejiang Regen Chemical Co., Ltd.
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Distribution Channel Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. L'Oréal S.A
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Distribution Channel Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Unilever Plc
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Distribution Channel Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Kao Corp
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Distribution Channel Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Procter & Gamble Company
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Distribution Channel Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Shiseido Co. Ltd
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Distribution Channel Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
 

List of Table

1. Global Shampoo Zinc Pyrithione (ZPT) Market, By Age Group, 2022-2030(USD Million) 

2. Global Adults Shampoo Zinc Pyrithione (ZPT) Market, By Region, 2022-2030(USD Million) 

3. Global Pediatrics Shampoo Zinc Pyrithione (ZPT) Market, By Region, 2022-2030(USD Million) 

4. Global Neonates Shampoo Zinc Pyrithione (ZPT) Market, By Region, 2022-2030(USD Million)  

5. Global Shampoo Zinc Pyrithione (ZPT) Market, By Distribution Channel, 2022-2030(USD Million) 

6. Global Supermarkets/Hypermarkets Shampoo Zinc Pyrithione (ZPT) Market, By Region, 2022-2030(USD Million) 

7. Global Convenience Stores Shampoo Zinc Pyrithione (ZPT) Market, By Region, 2022-2030(USD Million) 

8. Global Pharmacies Shampoo Zinc Pyrithione (ZPT) Market, By Region, 2022-2030(USD Million) 

9. Global Online Shampoo Zinc Pyrithione (ZPT) Market, By Region, 2022-2030(USD Million) 

10. Global Others Shampoo Zinc Pyrithione (ZPT) Market, By Region, 2022-2030(USD Million)  

11. Global Shampoo Zinc Pyrithione (ZPT) Market, By Region, 2022-2030(USD Million) 

12. Global Shampoo Zinc Pyrithione (ZPT) Market, By North America, 2022-2030(USD Million) 

13. North America Shampoo Zinc Pyrithione (ZPT) Market, By Age Group, 2022-2030(USD Million) 

14. North America Shampoo Zinc Pyrithione (ZPT) Market, By Distribution Channel, 2022-2030(USD Million) 

15. U.S. Shampoo Zinc Pyrithione (ZPT) Market, By Age Group, 2022-2030(USD Million) 

16. U.S. Shampoo Zinc Pyrithione (ZPT) Market, By Distribution Channel, 2022-2030(USD Million)  

17. Canada Shampoo Zinc Pyrithione (ZPT) Market, By Age Group, 2022-2030(USD Million) 

18. Canada Shampoo Zinc Pyrithione (ZPT) Market, By Distribution Channel, 2022-2030(USD Million) 

19. Mexico Shampoo Zinc Pyrithione (ZPT) Market, By Age Group, 2022-2030(USD Million) 

20. Mexico Shampoo Zinc Pyrithione (ZPT) Market, By Distribution Channel, 2022-2030(USD Million) 

21. Europe Shampoo Zinc Pyrithione (ZPT) Market, By Age Group, 2022-2030(USD Million) 

22. Europe Shampoo Zinc Pyrithione (ZPT) Market, By Distribution Channel, 2022-2030(USD Million) 

23. Germany Shampoo Zinc Pyrithione (ZPT) Market, By Age Group, 2022-2030(USD Million) 

24. Germany Shampoo Zinc Pyrithione (ZPT) Market, By Distribution Channel, 2022-2030(USD Million) 

25. France Shampoo Zinc Pyrithione (ZPT) Market, By Age Group, 2022-2030(USD Million) 

26. France Shampoo Zinc Pyrithione (ZPT) Market, By Distribution Channel, 2022-2030(USD Million) 

27. U.K. Shampoo Zinc Pyrithione (ZPT) Market, By Age Group, 2022-2030(USD Million) 

28. U.K. Shampoo Zinc Pyrithione (ZPT) Market, By Distribution Channel, 2022-2030(USD Million)  

29. Italy Shampoo Zinc Pyrithione (ZPT) Market, By Age Group, 2022-2030(USD Million) 

30. Italy Shampoo Zinc Pyrithione (ZPT) Market, By Distribution Channel, 2022-2030(USD Million) 

31. Spain Shampoo Zinc Pyrithione (ZPT) Market, By Age Group, 2022-2030(USD Million) 

32. Spain Shampoo Zinc Pyrithione (ZPT) Market, By Distribution Channel, 2022-2030(USD Million)

33. Rest of Europe Shampoo Zinc Pyrithione (ZPT) Market, By Age Group, 2022-2030(USD Million) 

34. Rest of Europe Shampoo Zinc Pyrithione (ZPT) Market, By Distribution Channel, 2022-2030(USD Million)

35. Asia Pacific Shampoo Zinc Pyrithione (ZPT) Market, By Age Group, 2022-2030(USD Million) 

36. Asia Pacific Shampoo Zinc Pyrithione (ZPT) Market, By Distribution Channel, 2022-2030(USD Million) 

37. Japan Shampoo Zinc Pyrithione (ZPT) Market, By Age Group, 2022-2030(USD Million) 

38. Japan Shampoo Zinc Pyrithione (ZPT) Market, By Distribution Channel, 2022-2030(USD Million) 

39. China Shampoo Zinc Pyrithione (ZPT) Market, By Age Group, 2022-2030(USD Million) 

40. China Shampoo Zinc Pyrithione (ZPT) Market, By Distribution Channel, 2022-2030(USD Million) 

41. India Shampoo Zinc Pyrithione (ZPT) Market, By Age Group, 2022-2030(USD Million) 

42. India Shampoo Zinc Pyrithione (ZPT) Market, By Distribution Channel, 2022-2030(USD Million) 

43. Australia Shampoo Zinc Pyrithione (ZPT) Market, By Age Group, 2022-2030(USD Million) 

44. Australia Shampoo Zinc Pyrithione (ZPT) Market, By Distribution Channel, 2022-2030(USD Million) 

45. South Korea Shampoo Zinc Pyrithione (ZPT) Market, By Age Group, 2022-2030(USD Million) 

46. South Korea Shampoo Zinc Pyrithione (ZPT) Market, By Distribution Channel, 2022-2030(USD Million) 

47. Rest of Asia-Pacific Shampoo Zinc Pyrithione (ZPT) Market, By Age Group, 2022-2030(USD Million) 

48. Rest of Asia-Pacific Shampoo Zinc Pyrithione (ZPT) Market, By Distribution Channel, 2022-2030(USD Million) 

49. South America Shampoo Zinc Pyrithione (ZPT) Market, By Age Group, 2022-2030(USD Million) 

50. South America Shampoo Zinc Pyrithione (ZPT) Market, By Distribution Channel, 2022-2030(USD Million)  

51. Brazil Shampoo Zinc Pyrithione (ZPT) Market, By Age Group, 2022-2030(USD Million) 

52. Brazil Shampoo Zinc Pyrithione (ZPT) Market, By Distribution Channel, 2022-2030(USD Million) 

53. Argentina Shampoo Zinc Pyrithione (ZPT) Market, By Age Group, 2022-2030(USD Million) 

54. Argentina Shampoo Zinc Pyrithione (ZPT) Market, By Distribution Channel, 2022-2030(USD Million) 

55. Rest of Latin America Shampoo Zinc Pyrithione (ZPT) Market, By Age Group, 2022-2030(USD Million) 

56. Rest of Latin America Shampoo Zinc Pyrithione (ZPT) Market, By Distribution Channel, 2022-2030(USD Million) 

57. Middle East and Africa Shampoo Zinc Pyrithione (ZPT) Market, By Age Group, 2022-2030(USD Million) 

58. Middle East and Africa Shampoo Zinc Pyrithione (ZPT) Market, By Distribution Channel, 2022-2030(USD Million) 

59. UAE Shampoo Zinc Pyrithione (ZPT) Market, By Age Group, 2022-2030(USD Million) 

60. UAE Shampoo Zinc Pyrithione (ZPT) Market, By Distribution Channel, 2022-2030(USD Million) 

61. South Africa Shampoo Zinc Pyrithione (ZPT) Market, By Age Group, 2022-2030(USD Million) 

62. South Africa Shampoo Zinc Pyrithione (ZPT) Market, By Distribution Channel, 2022-2030(USD Million) 

63. Egypt Shampoo Zinc Pyrithione (ZPT) Market, By Age Group, 2022-2030(USD Million) 

64. Egypt Shampoo Zinc Pyrithione (ZPT) Market, By Distribution Channel, 2022-2030(USD Million) 

65. Kuwait Shampoo Zinc Pyrithione (ZPT) Market, By Age Group, 2022-2030(USD Million) 

66. Kuwait Shampoo Zinc Pyrithione (ZPT) Market, By Distribution Channel, 2022-2030(USD Million) 

67. Saudi Arabia Shampoo Zinc Pyrithione (ZPT) Market, By Age Group, 2022-2030(USD Million) 

68. Saudi Arabia Shampoo Zinc Pyrithione (ZPT) Market, By Distribution Channel, 2022-2030(USD Million) 

69. Rest of Middle East Shampoo Zinc Pyrithione (ZPT) Market, By Age Group, 2022-2030(USD Million) 

70. Rest of Middle East Shampoo Zinc Pyrithione (ZPT) Market, By Distribution Channel, 2022-2030(USD Million) 

List of Figures 

1. Global Shampoo Zinc Pyrithione (ZPT) Market Segmentation

2. Shampoo Zinc Pyrithione (ZPT) Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Shampoo Zinc Pyrithione (ZPT) Market Attractiveness Analysis By Age Group

9. Global Shampoo Zinc Pyrithione (ZPT) Market Attractiveness Analysis By Distribution Channel

10. Global Shampoo Zinc Pyrithione (ZPT) Market Attractiveness Analysis By Region

11. Global Shampoo Zinc Pyrithione (ZPT) Market: Dynamics

12. Global Shampoo Zinc Pyrithione (ZPT) Market Share By Age Group(2022 & 2030)

13. Global Shampoo Zinc Pyrithione (ZPT) Market Share By Distribution Channel(2022 & 2030)

14. Global Shampoo Zinc Pyrithione (ZPT) Market Share by Regions (2022 & 2030)

15. Global Shampoo Zinc Pyrithione (ZPT) Market Share by Company (2021)

By Age Group

  • Adults
  • Pediatrics
  • Neonates

By Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Pharmacies
  • Online
  • Others

By Region/Geography

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
  • Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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