Self-Checkout Systems Market

Self-Checkout Systems Market Size By Component (Services, Systems), Type (Cashless Based Systems, Cash Based Systems), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12867
  • Published Date: Aug, 2022
  • Pages: 235
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global self-checkout systems market is expected to reach USD 13.54 billion by 2030, at a CAGR of 14.48% from 2022 to 2030. The necessity to keep social distance, shorten line wait lists, and supply items outside of retail shop premises during the COVID-19 epidemic was what fuelled the total market expansion. The market is mainly propelled by rising retail space costs and lengthening customer lines for orders or checkout. In addition, the lack of qualified employees in emerging countries, growing labor prices, and the need for a customized shopping experience are other reasons promoting the market growth.

Market Overview:

Automated systems known as self-checkouts are used in the retail, supermarket, and hospitality sectors to assist customers in self-ordering and checking out without the assistance of any staff members. Early self-checkout systems included separate, off-the-shelf components and required substantial storage space. On the other hand, the existing self-checkout systems are being redesigned and produced in response to a demand to fit the store's layout and enhance their functionality, affordability, form factor, and dependability. The value of the market for self-checkout systems would increase if there were more hypermarkets, supermarkets, department shops, and other retailers. Long-term development prospects for the demand for self-checkout systems will also be generated by appealing qualities, including dependability, reduced space usage, time efficiency, and ease of operation. Other indirect market growth factors include knowledgeable customers and increased personal disposable income. However, the low acceptance rate brought on by consumers' reluctance to use self-checkout systems will be a significant obstacle to this market's expansion. High inventory theft and shoplifting risks will also hinder this market's growth. High initial and ongoing expenditures may further slow the market's development of self-checkout systems.

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Market Dynamics:

Drivers:

The market expansion over the forecast years is anticipated to be driven by the rising trend of secure and self-payment technology, leading to kiosk vendors offering cashless solutions. Automation quickly becomes the primary factor behind industry change in several global sectors. The use of self-checkout systems in retail operations and warehouses is anticipated to be influenced by the rising penetration of automation throughout businesses and sectors, including hospitality and retail. Their rising popularity in the market is primarily due to self-scan, self-pay, and self-ordering, which eliminate long lines. Additionally, in recent years, the retail industry has seen a massive spike in robotic and automated production used to deal with the high unemployment rate.

Restraints:

Increase in the fraud and lack of awareness

Due to several benefits, the market is predicted to rise steadily; however, a lack of knowledge and increased skimming, fraud, and theft will hamper this expansion. Another aspect that might impact the sector's development is the senior population's resistance to self-checkout services. Seniors with trouble moving outdoors or diseases like dementia or loss of hearing, vision, or memory need exceptional care. Self-checkout systems are frequently avoided in retail establishments due to poor technical knowledge in less developed nations.

Opportunities:

Advancement in the technology

Market expansion is being fuelled steadily by technological advancements and growing IoT penetration in the retail sector. Shop owners are progressively spending money on technology to lessen problems with customer service, payment, and in-store concerns like inventory mapping and product identification. Retailers can, for example, use motion sensors and lasers to identify shoplifted items or items that have not been scanned at self-checkout counters. Self-checkout systems would also make it easier for customers to swiftly and independently complete their purchases without the assistance of store staff by enabling them to evaluate the various product characteristics and promotional offers available in the store. As a result, self-checkout systems act as a further point of contact for customers, enhancing their shopping experiences and helping store managers to increase consumer engagement.

Segmentation Analysis:

The global self-checkout systems market has been segmented based on components, types,and regions.

The component segment is divided into services and systems. In 2021, the systems segment had the highest revenue share of 58.28%. The significant proportion is due to self-checkout systems' increasing use of cutting-edge technology, including artificial intelligence, voice interface, and computer vision. Retailers prefer advanced hardware systems to outdated checkout methods. The most recent hybrid self-checkout systems include sophisticated security-based features, large coin dispenser systems, a simple user interface, multi-item scanning, and cashless transactions. Additionally, the shops' decision to implement new, more sophisticated methods is influenced by consumers' growing preference for cash and cashless transactions. 
The type segment is divided into cashless-based systems and cash-based systems. Cash-based systems became the most significant segment, with a revenue share of approximately 56.49% in 2021. Growing preferences drive the industry for paper-based transactions among small, medium, and big shops. Customers who have a few goods in their bags prefer to check out at store self-service kiosks. These clients also like using cash or a credit card to pay. Because cash-based systems give customers more options for both cash and cashless transactions, the market for them is expanding. Furthermore, the U.S. government's promotion of cash-based transactions at retail locations contributes to the market's expansion.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global self-checkout systems market, with a 36.82% share of the market revenue in 2021.

With a share of 36.82% in 2021, North America led the market. A vast number of food and supermarket chains are established, along with expanding retail in-store transformation is driving regional market expansion. In Canada and the United States, supermarkets and hypermarkets are increasingly using self-checkout systems, which has contributed to the development of the regional segment. The large percentage of vacant positions in the United States results from employee demand for a higher pay range. The demand for self-checkout systems is increasing across all physical shop types due to the increased need for workers at an optimum pay range.

North America Region Self-Checkout Systems Market Share in 2021 - 36.82%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new applications, product innovations, mergers & acquisitions, joint ventures, alliances, and partnerships to improve their market position in the global self-checkout systems market.

The Carrefour Group, for instance, revealed its 2026 digital retail strategy plan in November 2021. This strategy intends to increase spending on digital solutions by over 50%, with a total budget committed between 2022 and 2026. Due to the significant consumer engagement in these areas, these measures will accelerate the market's adoption of self-checkout systems. Holiday Oil Co., a Utah convenience store retailer with 67 locations, and Gilbarco Inc. worked together in June 2022 to integrate the Express Lane self-checkout system from Gilbarco Veeder-Passport Root for a smooth shopping experience. To better serve the growing number of self-service customers who want a quicker and cashier-less checkout experience, the firm aims to equip its whole network with Express Lane Kiosks. This will free up staff members to work on more demanding tasks.

List of Key Market Players:

  • MishiPay Ltd.
  • 365 Retail Markets
  • Mashgin, Inc.
  • Jump The Q Limited
  • Standard Cognition
  • Ladon Labs
  • ECR Software Corporation
  • SLABB INC.
  • Diebold Nixdorf Incorporated
  • Toshiba Corporation
  • IBM Corporation
  • rapitag GmbH
  • Wheelys Café Incorporated
  • Scansation GmbH
  • NCR Corporation
  • Caper Inc.
  • Imagr
  • FUJITSU
  • AIMAGNIFI
  • PCMS Group Ltd

Key Target Audience

⮚ Market Players

⮚ Investors

⮚ Government Authorities 

⮚ Consulting And Research Firm

⮚ Venture capitalists

⮚ Third-party knowledge providers

⮚ Value-Added Resellers (VARs)

Report Description: 

 

Global Self-Checkout Systems Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.

  • 2021 is considered the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global self-checkout systems market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions, and countries catering to the global self-checkout systems market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of self-checkout systems based on component, type, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to the global self-checkout systems market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers a detailed study for the company profiles of key organizations operating in the global self-checkout systems market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of porter's five forces analysis coupled with SWOT analysis to provide business-related data and information. Porter's five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influence the company's growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market-related driving factors, growth limitations (restraints), potential industry opportunities, significant trends, and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market-related i.e., global self-checkout systems market) are covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the self-checkout systems market was valued at USD 4.01 billion in 2021 to USD 13.54 billion by 2030.

The global self-checkout systems market is growing at a CAGR of 14.48% during the forecast period 2022-2030.

The global self-checkout systems market has been segmented based on component, type, and regions. The systems segment led the market in 2021.

The North American region emerged as the largest market for the self-checkout systems.

The market's growth will be influenced by the rising trend of secure and self-payment technology, which has led to kiosk vendors offering cashless solutions.

Lack of knowledge and an increase in skimming, fraud, and theft could hamper the market growth.

Technological advancements and growing IoT penetration in the retail sector will provide huge opportunities to the market.

The key players are MishiPay Ltd., 365 Retail Markets, Mashgin, Inc., Jump The Q Limited, Standard Cognition, Ladon Labs, ECR Software Corporation, SLABB INC., Diebold Nixdorf, Incorporated, Toshiba Corporation

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Component
          4.3.2. Market Attractiveness Analysis By Type
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Automation
    5.3. Restraints
          5.3.1. Increase in the fraud and lack of awareness
    5.4. Opportunities
          5.4.1. Advancement in the technology

6. Global Self-Checkout Systems Market Analysis and Forecast, By Component
    6.1. Segment Overview
    6.2. Services
    6.3. Systems

7. Global Self-Checkout Systems Market Analysis and Forecast, By Type
    7.1. Segment Overview
    7.2. Cashless Based Systems
    7.3. Cash Based Systems

8. Global Self-Checkout Systems Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Self-Checkout Systems Market-Competitive Landscape
    9.1. Overview
          9.1.1. Market Share of Key Players in the Self-Checkout Systems Market
          9.1.2. Global Company Market Share
          9.1.3. North America Company Market Share
          9.1.4. Europe Company Market Share
          9.1.5. APAC Company Market Share
    9.2. Competitive Situations and Trends
          9.2.1. Product Launches and Developments
          9.2.2. Partnerships, Collaborations, and Agreements
          9.2.3. Mergers & Acquisitions
          9.2.4. Expansions

10. Company Profiles
    10.1. MishiPay Ltd.
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. 365 Retail Markets
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Mashgin, Inc.
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Jump The Q Limited
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Standard Cognition
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Ladon Labs
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. ECR Software Corporation
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. SLABB INC.
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Diebold Nixdorf, Incorporated
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Toshiba Corporation
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
    10.11. IBM Corporation
          10.11.1. Business Overview
          10.11.2. Company Snapshot
          10.11.3. Company Market Share Analysis
          10.11.4. Company Product Portfolio
          10.11.5. Recent Developments
          10.11.6. SWOT Analysis
    10.12. rapitag GmbH
          10.12.1. Business Overview
          10.12.2. Company Snapshot
          10.12.3. Company Market Share Analysis
          10.12.4. Company Product Portfolio
          10.12.5. Recent Developments
          10.12.6. SWOT Analysis
    10.13. Wheelys Café Incorporated
          10.13.1. Business Overview
          10.13.2. Company Snapshot
          10.13.3. Company Market Share Analysis
          10.13.4. Company Product Portfolio
          10.13.5. Recent Developments
          10.13.6. SWOT Analysis
    10.14. Scansation GmbH
          10.14.1. Business Overview
          10.14.2. Company Snapshot
          10.14.3. Company Market Share Analysis
          10.14.4. Company Product Portfolio
          10.14.5. Recent Developments
          10.14.6. SWOT Analysis
    10.15. NCR Corporation
          10.15.1. Business Overview
          10.15.2. Company Snapshot
          10.15.3. Company Market Share Analysis
          10.15.4. Company Product Portfolio
          10.15.5. Recent Developments
          10.15.6. SWOT Analysis
    10.16. Caper Inc.
          10.16.1. Business Overview
          10.16.2. Company Snapshot
          10.16.3. Company Market Share Analysis
          10.16.4. Company Product Portfolio
          10.16.5. Recent Developments
          10.16.6. SWOT Analysis
    10.17. Imagr
          10.17.1. Business Overview
          10.17.2. Company Snapshot
          10.17.3. Company Market Share Analysis
          10.17.4. Company Product Portfolio
          10.17.5. Recent Developments
          10.17.6. SWOT Analysis
    10.18. FUJITSU
          10.18.1. Business Overview
          10.18.2. Company Snapshot
          10.18.3. Company Market Share Analysis
          10.18.4. Company Product Portfolio
          10.18.5. Recent Developments
          10.18.6. SWOT Analysis
    10.19. AIMAGNIFI
          10.19.1. Business Overview
          10.19.2. Company Snapshot
          10.19.3. Company Market Share Analysis
          10.19.4. Company Product Portfolio
          10.19.5. Recent Developments
          10.19.6. SWOT Analysis
    10.20. PCMS Group Ltd
          10.20.1. Business Overview
          10.20.2. Company Snapshot
          10.20.3. Company Market Share Analysis
          10.20.4. Company Product Portfolio
          10.20.5. Recent Developments
          10.20.6. SWOT Analysis
 

List of Table

1. Global Self-Checkout Systems Market, By Component, 2019-2030 (USD Billion) 

2. Global Services Self-Checkout Systems Market, By Region, 2019-2030 (USD Billion) 

3. Global Systems Self-Checkout Systems Market, By Region, 2019-2030 (USD Billion)

4. Global Self-Checkout Systems Market, By Type, 2019-2030 (USD Billion) 

5. Global Cashless Based Systems Self-Checkout Systems Market, By Region, 2019-2030 (USD Billion) 

6. Global Cash Based Systems Self-Checkout Systems Market, By Region, 2019-2030 (USD Billion)

7. Global Self-Checkout Systems Market, By Region, 2019-2030 (USD Billion) 

8. North America Self-Checkout Systems Market, By Component, 2019-2030 (USD Billion) 

9. North America Self-Checkout Systems Market, By Type, 2019-2030 (USD Billion) 

10. U.S. Self-Checkout Systems Market, By Component, 2019-2030 (USD Billion) 

11. U.S. Self-Checkout Systems Market, By Type, 2019-2030 (USD Billion) 

12. Canada Self-Checkout Systems Market, By Component, 2019-2030 (USD Billion) 

13. Canada Self-Checkout Systems Market, By Type, 2019-2030 (USD Billion) 

14. Mexico Self-Checkout Systems Market, By Component, 2019-2030 (USD Billion) 

15. Mexico Self-Checkout Systems Market, By Type, 2019-2030 (USD Billion) 

16. Europe Self-Checkout Systems Market, By Component, 2019-2030 (USD Billion) 

17. Europe Self-Checkout Systems Market, By Type, 2019-2030 (USD Billion) 

18. Germany Self-Checkout Systems Market, By Component, 2019-2030 (USD Billion) 

19. Germany Self-Checkout Systems Market, By Type, 2019-2030 (USD Billion) 

20. France Self-Checkout Systems Market, By Component, 2019-2030 (USD Billion) 

21. France Self-Checkout Systems Market, By Type, 2019-2030 (USD Billion) 

22. U.K. Self-Checkout Systems Market, By Component, 2019-2030 (USD Billion) 

23. U.K. Self-Checkout Systems Market, By Type, 2019-2030 (USD Billion) 

24. Italy Self-Checkout Systems Market, By Component, 2019-2030 (USD Billion) 

25. Italy Self-Checkout Systems Market, By Type, 2019-2030 (USD Billion) 

26. Spain Self-Checkout Systems Market, By Component, 2019-2030 (USD Billion) 

27. Spain Self-Checkout Systems Market, By Type, 2019-2030 (USD Billion) 

28. Asia Pacific Self-Checkout Systems Market, By Component, 2019-2030 (USD Billion) 

29. Asia Pacific Self-Checkout Systems Market, By Type, 2019-2030 (USD Billion) 

30. Japan Self-Checkout Systems Market, By Component, 2019-2030 (USD Billion) 

31. Japan Self-Checkout Systems Market, By Type, 2019-2030 (USD Billion) 

32. China Self-Checkout Systems Market, By Component, 2019-2030 (USD Billion) 

33. China Self-Checkout Systems Market, By Type, 2019-2030 (USD Billion) 

34. India Self-Checkout Systems Market, By Component, 2019-2030 (USD Billion) 

35. India Self-Checkout Systems Market, By Type, 2019-2030 (USD Billion) 

36. South America Self-Checkout Systems Market, By Component, 2019-2030 (USD Billion) 

37. South America Self-Checkout Systems Market, By Type, 2019-2030 (USD Billion) 

38. Brazil Self-Checkout Systems Market, By Component, 2019-2030 (USD Billion) 

39. Brazil Self-Checkout Systems Market, By Type, 2019-2030 (USD Billion) 

40. Middle East and Africa Self-Checkout Systems Market, By Component, 2019-2030 (USD Billion) 

41. Middle East and Africa Self-Checkout Systems Market, By Type, 2019-2030 (USD Billion) 

42. UAE Self-Checkout Systems Market, By Component, 2019-2030 (USD Billion) 

43. UAE Self-Checkout Systems Market, By Type, 2019-2030 (USD Billion) 

44. South Africa Self-Checkout Systems Market, By Component, 2019-2030 (USD Billion) 

45. South Africa Self-Checkout Systems Market, By Type, 2019-2030 (USD Billion) 

List of Figures 

1. Global Self-Checkout Systems Market Segmentation

2. Self-Checkout Systems Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Self-Checkout Systems Market Attractiveness Analysis By Component

9. Global Self-Checkout Systems Market Attractiveness Analysis By Type

10. Global Self-Checkout Systems Market Attractiveness Analysis By Region

11. Global Self-Checkout Systems Market: Dynamics

12. Global Self-Checkout Systems Market Share by Component (2022 & 2030)

13. Global Self-Checkout Systems Market Share by Type (2022 & 2030)

14. Global Self-Checkout Systems Market Share by Regions (2022 & 2030)

15. Global Self-Checkout Systems Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. Brainy Insights has segmented the global self-checkout systems market based on the below-mentioned segments:

Global Self-Checkout Systems Market by Component:

  • Services
  • Systems

Global Self-Checkout Systems Market by Type:

  • Cashless Based Systems
  • Cash Based Systems

Global Self-Checkout Systems Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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