Salt Substitute Market

Global Salt Substitute Market Size By Product Type (Mineral Salts, Hydrolyzed Vegetable Protein, Amino Acids, Yeast Extracts, and Others), By Application (Snacks, Dairy and Frozen Foods, Bakery & Confectionery, Meat & Poultry, Soups, Beverages, Sauces & Dressings, Salads, and Others), Regions, Global Industry Analysis, By End-user, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12789
  • Published Date: Jun, 2022
  • Pages: 234
  • Category: Consumer Goods
  • Format: PDF
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The global salt substitute market is expected to reach USD 2.3 billion by 2030, at a CAGR of 7.9% from 2021 to 2030. Salt Substitute helps reduce the chances of adverse health effects such as diabetes, obesity, high blood pressure, and metabolic syndrome, which are being caused due to imbalance in calorie intake, driving the market's growth during the forecast period.

Market Overview:

Salt substitutes are low-sodium salts used to tackle the increasing risk of high blood pressure and many other cardiovascular diseases linked with the higher consumption of sodium chloride. This is a food ingredient used as a replacement for table salt. Rapid urbanization, modern lifestyle, and changed eating habits have increased the salt intake by people because of which almost every age group has a prevalence of obesity. Potassium chloride is the most common salt substitute used. Due to its significant health benefits and better taste, the salt substitute demand is growing. According to the guidelines of WHO, adults must take less than 2000 mg of sodium per day. The use of salt substitutes also helps fight the insufficiency of significant micronutrients like iron.

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Drivers:
  • Decreasing the chances of diseases

The increased risks of heart diseases because of the increased sodium chloride intake through various food has driven people to take salt substitutes to reduce the chances of diseases that, propels the market's growth. People nowadays are health conscious; hence, it has diminished salt use. There is an increase in demand for savory, and thus it has led to higher demand for salt substitutes internationally. Salt substitutes are also in demand because of their taste which is very appealing to the consumers. Salt substitutes can also be used to manage iodine deficiency. Salt substitutes are enhanced with essential nutrients and are much healthier, driving the market's growth.

Restraints:
  • Unawareness regarding the benefits of salt substitutes

The misconception of people that consuming salt substitute is not an original form of salt and hence unhealthy hampers the growth of the market. The price of the salt substitutes is higher than the regular table salt used, so people more often prefer to take table salt, which is a significant drawback for the growth of the salt substitutes market. The awareness about these salt substitutes has not yet reached out to the larger population as the salt substitutes are new in various nations, and it is yet to reflect their health benefits. Sometimes potassium salt substitutes, when used in high dosages, are harmful to the consumers' health. These factors restrain the growth of the market.

Opportunities:
  • Increasing demand for salt substitutes for its taste

Salt substitutes act as a healthy alternative to regular salt, creating an opportunity for the growth of the salt substitute market. Due to a shift in the market trend, people prefer healthy food for consumption, which significantly enhances the growth of the salt substitute market. An increase in the demand for the processed food industry is driving a wider path for this market to grow. Increasing awareness about the health benefits of the consumption of salt substitutes is another reason providing an opportunity for this market to evolve. Salt substitute acts as a flavor enhancer and is beneficial for consumers when used with essential nutrients.

Challenges:
  • The COVID-19 impact

When used in high dosages, salt substitutes like potassium chloride are harmful to people. Due to the global pandemic, COVID - 19, the food and beverage industry collapsed. Food manufacturers have reduced producing major food products. As a result, the demand for salt substitutes decreased. This is a significant factor posing a threat to the growth of the salt substitute market. Lack of proper awareness about the benefits of consuming these salt substitutes is another challenge facing this market. Due to higher demand and lower production, this industry faces a loss. Another factor challenging the market growth is that the people living in rural areas, who constitute a significant population, are mostly unaware.

Segmentation Analysis:

The global salt substitute market has been segmented based on product type, application, and regions.

  • The product type segment is divided into mineral salts, hydrolyzed vegetable protein, amino acids, yeast extracts, and others. The mineral salts segment dominated the market, with a market share of around 26% in 2021. The growing demand for mineral salts in food flavors as it enhances the taste of the food drives the segment's growth.
  • The application segment is divided into snacks, dairy and frozen foods, bakery & confectionery, meat & poultry, soups, beverages, sauces & dressings, salads, and others. Over the forecast period, the dairy and frozen foods segment is expected to grow at the fastest CAGR of 8.2%. The rising demand for dairy and frozen food is propelling the market's growth in the segment.
Regional Segmentation Analysis:

The regions analyzed for the salt substitute market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The Asia Pacific emerged as the largest market for the global salt substitute market, with a 40.8% share of the market revenue in 2021.

The Asia Pacific currently dominates the salt substitute market with a 40.8% share of the market revenue in 2021. The growth of the market in this region can be attributed to changing lifestyles of people, which triggered diseases. People in the Asia Pacific are rapidly changing their eating habits and adopting new substitutes for salt, which drives the growth of the market in the region.

Asia Pacific region Salt Substitute Market Share in 2021 - 40.8%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new industries, product innovations, mergers & acquisitions, joint ventures, alliances, and partnerships to improve their market position in the global salt substitute market.

List of Key Market Players:

  • Cargill Inc.
  • Food Sciences LLC
  • Koninklijke DSM N.V.
  • Indusrie Holding A.G.
  • Yeast Co. Ltd.
  • Tate & Lyle Plc
  • Innophos Holding Inc.
  • K+S Aktiengesellschaft
  • Alsiano
  • Givaudan SA

Key Target Audience

  • Market Players
  • Investors
  • End-Users
  • Government Authorities
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers
  • Value-Added Resellers (VARs)

Report Description:

  • Global Salt Substitute Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered the base year of the report. 2019 and 2020 are considered the historic years and 2022 to 2030 are the forecast years. The global salt substitute market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions, and countries catering to the global salt substitute market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of Salt Substitute based on product type, application, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, and key developments, along with the crucial strategies adopted by key organizations catering to the global salt substitute market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers a detailed study of the company profiles of key organizations operating in the global salt substitute market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & amp; innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of porter’s five forces analysis coupled with SWOT analysis to provide business-related data and information. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influence the company's growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market-related driving factors, growth limitations (restraints), potential industry opportunities, significant trends, and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market-related i.e., global salt substitute market) are covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the salt substitute market was valued at USD 1.2 billion in 2021 to USD 2.3 billion by 2030.

The global salt substitute market is growing at a CAGR of 7.9% during the forecast period 2022-2030.

The global salt substitute market has been segmented based on product type, application, and regions. The mineral salts segment led the market in 2021.

The Asia Pacific region emerged as the largest market for salt substitutes.

The market's growth will be influenced by decreasing the chances of diseases.

Unawareness regarding the benefits of salt substitutes could hamper the market growth.

Unawareness regarding the benefits of salt substitutes could hamper the market growth.

Increasing demand for salt substitutes for its taste will provide huge opportunities to the market.

Key players are Cargill Inc., Food Sciences LLC, Koninklijke DSM N.V., Indusrie Holding A.G., Yeast Co. Ltd., Tate & Lyle Plc, Innophos Holding Inc., K+S Aktiengesellschaft, Alsiano, and Givaudan SA

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product Type
          4.3.2. Market Attractiveness Analysis By Application
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Decreasing the chances of diseases
    5.3. Restraints
          5.3.1. Unawareness regarding the benefits of salt substitutes
    5.4. Opportunities
          5.4.1. Increasing demand for salt substitutes for its taste
    5.5. Challenges
          5.5.1. The COVID-19 impact

6. Global Salt Substitute Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Mineral Salts
    6.3. Hydrolyzed Vegetable Protein
    6.4. Amino Acids
    6.5. Yeast Extracts
    6.6. Others

7. Global Salt Substitute Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Snacks
    7.3. Dairy and Frozen Foods
    7.4. Bakery & Confectionery
    7.5. Meat & Poultry
    7.6. Soups
    7.7. Beverages
    7.8. Sauces & Dressings
    7.9. Salads
    7.10. Others

8. Global Salt Substitute Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Salt Substitute Market-Competitive Landscape
    9.1. Overview
          9.1.1. Market Share of Key Players in the Salt Substitute Market
          9.1.2. Global Company Market Share
          9.1.3. North America Company Market Share
          9.1.4. Europe Company Market Share
          9.1.5. APAC Company Market Share
    9.2. Competitive Situations and Trends
          9.2.1. Product Launches and Developments
          9.2.2. Partnerships, Collaborations, and Agreements
          9.2.3. Mergers & Acquisitions
          9.2.4. Expansions

10. Company Profiles
    10.1. Cargill Inc.
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Component Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Food Sciences LLC
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Component Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Koninklijke DSM N.V.
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Component Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Indusrie Holding A.G.
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Component Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Yeast Co. Ltd.
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Component Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Tate & Lyle Plc
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Component Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Innophos Holding Inc.
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Component Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. K+S Aktiengesellschaft
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Component Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Alsiano
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Component Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Givaudan SA
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Component Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
 

List of Table

1. Global Salt Substitute Market, By Product Type, 2019-2030 (USD Billion) 

2. Global Mineral Salts Salt Substitute Market, By Region, 2019-2030 (USD Billion) 

3. Global Hydrolyzed Vegetable Protein Salt Substitute Market, By Region, 2019-2030 (USD Billion)

4. Global Amino Acids Salt Substitute Market, By Region, 2019-2030 (USD Billion)

5. Global Yeast Extracts Salt Substitute Market, By Region, 2019-2030 (USD Billion)

6. Global Others Salt Substitute Market, By Region, 2019-2030 (USD Billion)

7. Global Salt Substitute Market, By Application, 2019-2030 (USD Billion) 

8. Global Snacks Salt Substitute Market, By Region, 2019-2030 (USD Billion)

9. Global Dairy and Frozen Foods Salt Substitute Market, By Region, 2019-2030 (USD Billion)

10. Global Bakery & Confectionery Salt Substitute Market, By Region, 2019-2030 (USD Billion)

11. Global Meat & Poultry Salt Substitute Market, By Region, 2019-2030 (USD Billion)

12. Global Soups Salt Substitute Market, By Region, 2019-2030 (USD Billion)

13. Global Beverages Salt Substitute Market, By Region, 2019-2030 (USD Billion)

14. Global Sauces & Dressings Salt Substitute Market, By Region, 2019-2030 (USD Billion)

15. Global Salads Salt Substitute Market, By Region, 2019-2030 (USD Billion)

16. Global Others Salt Substitute Market, By Region, 2019-2030 (USD Billion)

17. North America Salt Substitute Market, By Product Type, 2019-2030 (USD Billion) 

18. North America Salt Substitute Market, By Application, 2019-2030 (USD Billion) 

19. U.S. Salt Substitute Market, By Product Type, 2019-2030 (USD Billion) 

20. U.S. Salt Substitute Market, By Application, 2019-2030 (USD Billion) 

21. Canada Salt Substitute Market, By Product Type, 2019-2030 (USD Billion) 

22. Canada Salt Substitute Market, By Application, 2019-2030 (USD Billion) 

23. Mexico Salt Substitute Market, By Product Type, 2019-2030 (USD Billion) 

24. Mexico Salt Substitute Market, By Application, 2019-2030 (USD Billion) 

25. Europe Salt Substitute Market, By Product Type, 2019-2030 (USD Billion) 

26. Europe Salt Substitute Market, By Application, 2019-2030 (USD Billion) 

27. Germany Salt Substitute Market, By Product Type, 2019-2030 (USD Billion) 

28. Germany Salt Substitute Market, By Application, 2019-2030 (USD Billion) 

29. France Salt Substitute Market, By Product Type, 2019-2030 (USD Billion) 

30. France Salt Substitute Market, By Application, 2019-2030 (USD Billion) 

31. U.K. Salt Substitute Market, By Product Type, 2019-2030 (USD Billion) 

32. U.K. Salt Substitute Market, By Application, 2019-2030 (USD Billion) 

33. Italy Salt Substitute Market, By Product Type, 2019-2030 (USD Billion) 

34. Italy Salt Substitute Market, By Application, 2019-2030 (USD Billion) 

35. Spain Salt Substitute Market, By Product Type, 2019-2030 (USD Billion) 

36. Spain Salt Substitute Market, By Application, 2019-2030 (USD Billion) 

37. Asia Pacific Salt Substitute Market, By Product Type, 2019-2030 (USD Billion) 

38. Asia Pacific Salt Substitute Market, By Application, 2019-2030 (USD Billion) 

39. Japan Salt Substitute Market, By Product Type, 2019-2030 (USD Billion) 

40. Japan Salt Substitute Market, By Application, 2019-2030 (USD Billion) 

41. China Salt Substitute Market, By Product Type, 2019-2030 (USD Billion) 

42. China Salt Substitute Market, By Application, 2019-2030 (USD Billion) 

43. India Salt Substitute Market, By Product Type, 2019-2030 (USD Billion) 

44. India  Salt Substitute Market, By Application, 2019-2030 (USD Billion) 

45. South America Salt Substitute Market, By Product Type, 2019-2030 (USD Billion) 

46. South America Salt Substitute Market, By Application, 2019-2030 (USD Billion) 

47. Brazil Salt Substitute Market, By Product Type, 2019-2030 (USD Billion) 

48. Brazil Salt Substitute Market, By Application, 2019-2030 (USD Billion) 

49. The Middle East and Africa Salt Substitute Market, By Product Type, 2019-2030 (USD Billion) 

50. The Middle East and Africa Salt Substitute Market, By Application, 2019-2030 (USD Billion) 

51. UAE Salt Substitute Market, By Product Type, 2019-2030 (USD Billion) 

52. UAE Salt Substitute Market, By Application, 2019-2030 (USD Billion) 

53. South Africa Salt Substitute Market, By Product Type, 2019-2030 (USD Billion) 

54. South Africa Salt Substitute Market, By Application, 2019-2030 (USD Billion) 

List of Figures 

1. Global Salt Substitute Market Segmentation

2. Salt Substitute Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Salt Substitute Market Attractiveness Analysis By Product Type

9. Global Salt Substitute Market Attractiveness Analysis By Application

10. Global Salt Substitute Market Attractiveness Analysis By Region

11. Global Salt Substitute Market: Dynamics

12. Global Salt Substitute Market Share by Product Type (2022 & 2030)

13. Global Salt Substitute Market Share by Application (2022 & 2030)

14. Global Salt Substitute Market Share by Regions (2022 & 2030)

15. Global Salt Substitute Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. Brainy Insights has segmented the global salt substitute based on the below-mentioned segments:

Global Salt Substitute by Product Type:

  • Mineral Salts
  • Hydrolyzed Vegetable Protein
  • Amino Acids
  • Yeast Extracts
  • Others

Global Salt Substitute by Application:

  • Snacks
  • Dairy and Frozen Foods
  • Bakery & Confectionery
  • Meat & Poultry
  • Soups
  • Beverages
  • Sauces & Dressings
  • Salads
  • Others

Global Salt Substitute by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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