Returnable Packaging Market

Returnable Packaging Market Size by Product Type (Crates, Intermediate Bulk Containers (IBC), Pallets, Drums & Barrels, Dunnage, Bottles, & Others), Material Type (Metal, Wood, Glass, Plastic, Foam, & Others), End User, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12758
  • Published Date: May, 2022
  • Pages: 235
  • Category: Consumer Goods
  • Format: PDF
Buy @ $4700.00 Request Sample PDF

The global returnable packaging market will reach USD 170.44 billion by 2030, at a CAGR of 6.5% from 2022 to 2030. Returnable packaging market growth would be driven by rising demand for sustainable packaging, government regulations encouraging environment-friendly packaging innovations & reduction in operation costs facilitated by returnable packaging.

Market Overview:

All the products that a person or organization buys are not handed over to them in their raw form. It is covered in material, plastic, or paper and then given to the consumers. Packaging is the art, science, and technology that involves wrapping, enclosing, or covering products with plastic, metal, wood, or paper for storage, transportation, and distribution. Packaging is a crucial process in the market economy. It protects the contents of the product, maintains the integrity and quality of the product by ensuring its safe transport, and improves the aesthetic appeal of the products. Even industries need to store raw materials, inventory, and finished goods in warehouses and various storage spaces, which require enhanced packaging for the reasons mentioned above. Different materials are used for packaging like plastic, paper, wood, glass, etc. Labeling products while packaging displays the necessary information about the products' structure, function, and contents, which helps ease handling and transportation. Customers can make informed choices with the help of such displayed information. However, packaging waste has become a huge environmental problem. Packaging materials are often for single-use purposes, meaning they are used once and then thrown away. The massive use of packaging daily creates equally massive amounts of waste. Returnable packaging is a sustainable packaging method that reduces the environmental burden of the packaging and logistics industry. Returnable packaging is reusable, can be used for multiple trips, and is returned to the vendor after the delivery of the product. Returnable packaging reduces packaging wastes, reduces warehousing & storage needs, and cuts labor and operation costs. They are environmentally friendly and cost-efficient in the long run.

Get an overview of this study by requesting a free sample

Market Dynamics:

Drivers:
  • Increasing demand for sustainable packaging

The rising awareness about climate change, environmental degradation & its severe consequences on humankind has created an urgency for adopting sustainable development models. Single-use and expendable packaging is harmful to the environment as they are not-biodegradable. Single-use packaging materials stay in the biosphere for millions of years in the form of microplastics, which enter the food chain via water and reach humans causing severe health problems. Global packaging demands are massive, and hence equally vast amounts of packaging waste are created every day. Returnable packaging is environmentally friendly and reusable, which reduces the amount of waste generated daily.

Restraints:
  • High installation costs

Returnable packaging market growth would be hampered by the extensive capital expenditure required. The cost per trip is lower for returnable packaging compared to single-use packaging. However, the return trip costs add to the operation expenditure making the former expensive. Small and medium enterprises cannot afford the adoption of returnable packaging owing to its expensive nature. These enterprises form the bulk of the potential market, which will be left underexploited with high installation costs.

Opportunities:
  • The growing consumer demand in developing economies

With the advent of urbanization combined with the increase in disposable income of the population, there has been an increasing demand in the consumer durable and food & beverages market. The increased internet penetration and the e-commerce boom have further fueled this demand. The growing consumer demand will translate into an equal increase for returnable packaging. Returnable packaging reduces operating costs in the long run, resulting in more significant profit margins and contributing to the growing adoption of returnable packaging in developing economies.

Challenges:
  • Integration with existing supply chain logistics

The existing supply chains are accustomed to single-use packaging models. No process involves returning packaging materials from the consumer to the vendor/supplier. The storage and administration of returnable packaging need to be simplified and efficiently integrated with the existing supply chain systems. The failure of which will lead to higher maintenance and operational costs. A collaborative and cooperative approach can help achieve efficiency and optimize returnable packaging.

Segmentation Analysis:

The global returnable packaging market has been segmented based on product type, material type, end-user, and regions.

  • The product type segment is divided into crates, intermediate bulk containers (IBC), pallets, drums & barrels, dunnage, bottles, & others. The pallets segment dominated the market, with a market share of around 35% in 2021. Pallets' returnable packaging finds wide applications across various industries. The reusable nature of pallets makes them a low-cost, effective, and sustainable packaging option.
  • The material type segment is divided into metal, wood, glass, plastic, foam, & others. Over the forecast period, the plastic segment is expected to grow at the fastest CAGR of 7.2%. Plastic is readily available, durable, light, malleable, & versatile. Plastics can be easily molded into different shapes & sizes, making them ideal for various packaging. Non-corrosive nature and solvent resistance properties facilitate the use of plastic in packing liquid substances like dairy, bakery products, & other beverages.
  • The end-user segment is divided into automotive, food & beverages, consumer durables, healthcare, & others. In 2021, the food & beverages segment dominated the market, accounting for around 43% of global revenue. The growing population and increasing disposable income have led to rising consumer demand. The increasing consumer demand for groceries, dairy products & other beverages will drive the growth of this segment.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific region emerged as the largest market for the global returnable packaging market, with a 39% share of the market revenue in 2021.

  • The Asia Pacific currently dominates the returnable packaging market due to the rise in population, which drives its consumer demand. The Asia Pacific will continue its domination during the forecast period due to the increasing presence of major manufacturing units. Rising government initiatives aimed at sustainability also contribute to the growth of the Asia Pacific returnable packaging market.

Asia Pacific Region Returnable Packaging Market Share in 2021 - 39%

 

www.thebrainyinsights.com

Check the geographical analysis of this market by requesting a free sample

Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global returnable packaging industry.

Nefab, a global packaging and logistics services provider, established production sites across regions to expand its global footprint. Nefab has several productions units across India and they are a well-established name in the Indian Market. Nefab is diversifying its product portfolio by venturing into sustainable packaging and logistics services and facilitating the reduction of operating costs for its customers. The expansion aims to gain a competitive advantage by increasing market share and revenue.

List of Key Market Players:

  • Plastic Packaging Solutions Midlands & East Ltd.
  • Nefab Group
  • Returnable Packaging Resource Inc.
  • Tri-Pack Plastic Ltd
  • Amatech Inc.
  • ORBIS Corporation
  • CHEP
  • Celina Industries
  • Integra packaging
  • Lamar Packaging Systems

Key Target Audience

  • Warehouses
  • Manufacturing Units
  • Healthcare Institutions
  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers
  • Value-Added Resellers (VARs)

Report Description:

  • Global Returnable Packaging Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered as the base year of the report. 2019 and 2020 are considered the historic years and 2022 to 2030 are the forecast years. The global returnable packaging market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global returnable packaging market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of returnable packaging based on product type, material type, end-user and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global returnable packaging market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global returnable packaging market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter's five forces analysis coupled with SWOT analysis to provide business related data and information. Porter's five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company's growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related, i.e., global returnable packaging market) is covered to comprehend the adoption rate and evaluate the market size. 

Frequesntly Asked Questions

As per The Brainy Insights, the size of the returnable packaging market was valued at USD 96.70 billion in 2021 to USD 170.44 billion by 2030.

Global returnable packaging market is growing at a CAGR of 6.5% during the forecast period 2022-2030.

The global returnable packaging market has been segmented based on product type, material type, end user, and regions. The pallets segment led the market in 2021. The food & beverages segment led the market in 2021.

Asia Pacific region emerged as the largest market for the returnable packaging.

The market's growth will be influenced by the increasing demand for sustainable packaging.

High installation costs could hamper the market growth.

The growing consumer demand in developing economies will provide huge opportunities to the market.

Key players are Plastic Packaging Solutions Midlands & East Ltd., Nefab Group, Returnable Packaging Resource Inc., Tri-Pack Plastic Ltd, Amatech Inc., ORBIS Corporation, CHEP, Celina Industries, Integra packaging, and Lamar Packaging Systems.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Product Type
          4.3.2. Market Attractiveness Analysis by Material Type
          4.3.3. Market Attractiveness Analysis by End User
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing demand for sustainable packaging
    5.3. Restraints
          5.3.1. High installation costs
    5.4. Opportunities
          5.4.1. The growing consumer demand in developing economies
    5.5. Challenges
          5.5.1. Integration with existing supply chain logistics

6. Global Returnable Packaging Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Crates
    6.3. Intermediate Bulk Containers (IBC)
    6.4. Pallets
    6.5. Drums & Barrels
    6.6. Dunnage
    6.7. Bottles
    6.8. Others

7. Global Returnable Packaging Market Analysis and Forecast, By Material Type
    7.1. Segment Overview
    7.2. Metal
    7.3. Wood
    7.4. Glass
    7.5. Plastic
    7.6. Foam
    7.7. Others

8. Global Returnable Packaging Market Analysis and Forecast, By End User
    8.1. Segment Overview
    8.2. Automotive
    8.3. Food & Beverages
    8.4. Consumer Durables
    8.5. Healthcare
    8.6. Others

9. Global Returnable Packaging Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Returnable Packaging Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Returnable Packaging Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Plastic Packaging Solutions Midlands & East Ltd.
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Nefab Group
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Returnable Packaging Resource Inc.
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Tri-Pack Plastic Ltd
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Amatech Inc.
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. ORBIS Corporation
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. CHEP
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Celina Industries
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Integra packaging
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Lamar Packaging Systems
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis

List of Table

1. Global Returnable Packaging Market, By Product Type, 2019-2030 (USD Billion) 

2. Global Crates Returnable Packaging Market, By Region, 2019-2030 (USD Billion) 

3. Global Intermediate Bulk Containers (IBC) Returnable Packaging Market, By Region, 2019-2030 (USD Billion) 

4. Global Pallets Returnable Packaging Market, By Region, 2019-2030 (USD Billion) 

5. Global Drums & Barrels Returnable Packaging Market, By Region, 2019-2030 (USD Billion) 

6. Global Dunnage Returnable Packaging Market, By Region, 2019-2030 (USD Billion) 

7. Global Bottles Returnable Packaging Market, By Region, 2019-2030 (USD Billion) 

8. Global Others Returnable Packaging Returnable Packaging Market, By Region, 2019-2030 (USD Billion) 

9. Global Returnable Packaging Market, By Material Type, 2019-2030 (USD Billion) 

10. Global Metal Returnable Packaging Market, By Region, 2019-2030 (USD Billion) 

11. Global Wood Returnable Packaging Market, By Region, 2019-2030 (USD Billion) 

12. Global Glass Returnable Packaging Market, By Region, 2019-2030 (USD Billion) 

13. Global Plastic Returnable Packaging Market, By Region, 2019-2030 (USD Billion) 

14. Global Foam Returnable Packaging Market, By Region, 2019-2030 (USD Billion) 

15. Global Others Returnable Packaging Market, By Region, 2019-2030 (USD Billion) 

16. Global Returnable Packaging Market, By End User, 2019-2030 (USD Billion) 

17. Global Automotive Returnable Packaging Market, By Region, 2019-2030 (USD Billion) 

18. Global Food & Beverages Returnable Packaging Market, By Region, 2019-2030 (USD Billion) 

19. Global Consumer Durables Returnable Packaging Market, By Region, 2019-2030 (USD Billion) 

20. Global Healthcare Returnable Packaging Market, By Region, 2019-2030 (USD Billion) 

21. Global Others Returnable Packaging Market, By Region, 2019-2030 (USD Billion) 

22. Global Returnable Packaging Market, By Region, 2019-2030 (USD Billion) 

23. North America Returnable Packaging Market, By Product Type, 2019-2030 (USD Billion) 

24. North America Returnable Packaging Market, By Material Type, 2019-2030 (USD Billion) 

25. North America Returnable Packaging Market, By End User, 2019-2030 (USD Billion) 

26. U.S. Returnable Packaging Market, By Product Type, 2019-2030 (USD Billion) 

27. U.S. Returnable Packaging Market, By Material Type, 2019-2030 (USD Billion) 

28. U.S. Returnable Packaging Market, By End User, 2019-2030 (USD Billion) 

29. Canada Returnable Packaging Market, By Product Type, 2019-2030 (USD Billion) 

30. Canada Returnable Packaging Market, By Material Type, 2019-2030 (USD Billion) 

31. Canada Returnable Packaging Market, By End User, 2019-2030 (USD Billion) 

32. Mexico Returnable Packaging Market, By Product Type, 2019-2030 (USD Billion) 

33. Mexico Returnable Packaging Market, By Material Type, 2019-2030 (USD Billion) 

34. Mexico Returnable Packaging Market, By End User, 2019-2030 (USD Billion) 

35. Europe Returnable Packaging Market, By Product Type, 2019-2030 (USD Billion) 

36. Europe Returnable Packaging Market, By Material Type, 2019-2030 (USD Billion) 

37. Europe Returnable Packaging Market, By End User, 2019-2030 (USD Billion) 

38. Germany Returnable Packaging Market, By Product Type, 2019-2030 (USD Billion) 

39. Germany Returnable Packaging Market, By Material Type, 2019-2030 (USD Billion) 

40. Germany Returnable Packaging Market, By End User, 2019-2030 (USD Billion) 

41. France Returnable Packaging Market, By Product Type, 2019-2030 (USD Billion) 

42. France Returnable Packaging Market, By Material Type, 2019-2030 (USD Billion) 

43. France Returnable Packaging Market, By End User, 2019-2030 (USD Billion) 

44. U.K. Returnable Packaging Market, By Product Type, 2019-2030 (USD Billion) 

45. U.K. Returnable Packaging Market, By Material Type, 2019-2030 (USD Billion) 

46. U.K. Returnable Packaging Market, By End User, 2019-2030 (USD Billion) 

47. Italy Returnable Packaging Market, By Product Type, 2019-2030 (USD Billion) 

48. Italy Returnable Packaging Market, By Material Type, 2019-2030 (USD Billion) 

49. Italy Returnable Packaging Market, By End User, 2019-2030 (USD Billion) 

50. Spain Returnable Packaging Market, By Product Type, 2019-2030 (USD Billion) 

51. Spain Returnable Packaging Market, By Material Type, 2019-2030 (USD Billion) 

52. Spain Returnable Packaging Market, By End User, 2019-2030 (USD Billion) 

53. Asia Pacific Returnable Packaging Market, By Product Type, 2019-2030 (USD Billion) 

54. Asia Pacific Returnable Packaging Market, By Material Type, 2019-2030 (USD Billion) 

55. Asia Pacific Returnable Packaging Market, By End User, 2019-2030 (USD Billion) 

56. Japan Returnable Packaging Market, By Product Type, 2019-2030 (USD Billion) 

57. Japan Returnable Packaging Market, By Material Type, 2019-2030 (USD Billion) 

58. Japan Returnable Packaging Market, By End User, 2019-2030 (USD Billion) 

59. China Returnable Packaging Market, By Product Type, 2019-2030 (USD Billion) 

60. China Returnable Packaging Market, By Material Type, 2019-2030 (USD Billion) 

61. China Returnable Packaging Market, By End User, 2019-2030 (USD Billion) 

62. India Returnable Packaging Market, By Product Type, 2019-2030 (USD Billion) 

63. India Returnable Packaging Market, By Material Type, 2019-2030 (USD Billion) 

64. India Returnable Packaging Market, By End User, 2019-2030 (USD Billion) 

65. South America Returnable Packaging Market, By Product Type, 2019-2030 (USD Billion) 

66. South America Returnable Packaging Market, By Material Type, 2019-2030 (USD Billion) 

67. South America Returnable Packaging Market, By End User, 2019-2030 (USD Billion) 

68. Brazil Returnable Packaging Market, By Product Type, 2019-2030 (USD Billion) 

69. Brazil Returnable Packaging Market, By Material Type, 2019-2030 (USD Billion) 

70. Brazil Returnable Packaging Market, By End User, 2019-2030 (USD Billion) 

71. Middle East and Africa Returnable Packaging Market, By Product Type, 2019-2030 (USD Billion) 

72. Middle East and Africa Returnable Packaging Market, By Material Type, 2019-2030 (USD Billion) 

73. Middle East and Africa Returnable Packaging Market, By End User, 2019-2030 (USD Billion) 

74. UAE Returnable Packaging Market, By Product Type, 2019-2030 (USD Billion) 

75. UAE Returnable Packaging Market, By Material Type, 2019-2030 (USD Billion) 

76. UAE Returnable Packaging Market, By End User, 2019-2030 (USD Billion) 

77. South Africa Returnable Packaging Market, By Product Type, 2019-2030 (USD Billion) 

78. South Africa Returnable Packaging Market, By Material Type, 2019-2030 (USD Billion) 

79. South Africa Returnable Packaging Market, By End User, 2019-2030 (USD Billion) 

List of Figures 

1. Global Returnable Packaging Market Segmentation

2. Returnable Packaging Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Returnable Packaging Market Attractiveness Analysis by Product Type

9. Global Returnable Packaging Market Attractiveness Analysis by Material Type

10. Global Returnable Packaging Market Attractiveness Analysis by End User

11. Global Returnable Packaging Market Attractiveness Analysis by Region

12. Global Returnable Packaging Market: Dynamics

13. Global Returnable Packaging Market Share by Product Type (2022 & 2030)

14. Global Returnable Packaging Market Share by Material Type (2022 & 2030)

15. Global Returnable Packaging Market Share by End User (2022 & 2030)

16. Global Returnable Packaging Market Share by Regions (2022 & 2030)

17. Global Returnable Packaging Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2022 to 2030. The Brainy Insights has segmented the global returnable packaging market based on below mentioned segments:

Global Returnable Packaging Market by Product Type:

  • Crates
  • Intermediate Bulk Containers (IBC)
  • Pallets
  • Drums & Barrels
  • Dunnage
  • Bottles
  • Others

Global Returnable Packaging Market by Material Type:

  • Metal
  • Wood
  • Glass
  • Plastic
  • Foam
  • Others

Global Returnable Packaging Market by End User:

  • Automotive
  • Food & Beverages
  • Consumer Durables
  • Healthcare
  • Others

Global Returnable Packaging Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

Some Facts About The Brainy Insights

50%

Free Customization

300+

Fortune 500 Clients

1

Free Yearly Update On Purchase Of Multi/Corporate License

900+

Companies Served Till Date