The global release agents market is expected to reach USD 2.25 billion by 2030, at a CAGR of 4.32% from 2022 to 2030. Release agents’ market growth would be driven by rising consumer demand for bakery and confectionery products attributed to the rise in disposable income of the population. The introduction of low-sugar, gluten-free, vegan, organic, and nutritious bakery and confectionery products can be considered the prime factor for the goring demand for these products. The rising awareness about the health benefits of plant-based release agents like vegetable oils in food processing industries will also aid in the market's growth. The growing applications of release agents in multiple sectors, namely, rubber, plastic, metal processing, food processing, asphalt, concrete, pharmaceuticals, and cosmetics, will also provide an impetus to the market's growth.

Market Overview:

A release agent can be defined as a chemical/substance that prevents materials from attaching to surfaces. For instance, releasing agent like vegetable oil is sprayed on the cupcake molds to prevent the baking material from sticking to the surface of the mold. Similarly, releasing agents are used for die-cast release, adhesive release, and plastic release, among others. Release agents enable cost cutting as they reduce the amount of waste/scrap generated, other residues, etc. It also prolongs the lifespan of molds and other materials. Releasing agents decreases processing time and increases production efficiency. Cosolvent-based, semi-permanent, sacrificial, water, and solvent-based are some releasing agents found in the market. Releasing agents are used in the asphalt, concrete, food processing, metal casting, paper, rubber, and plastic industries. For instance, it reduces the occurrence of potholes, raveling, and other negative pavement failures when used while pouring asphalt on the surface. It is used in the food processing sector to spray the cookware used for baking or cooking.

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Market Dynamics:

Drivers:

• The increasing demand for bakery & confectionery products

The shifting lifestyle and increasing disposable income of the population have increased the demand for bakery and confectionery products globally, especially in developing regions. The growing demand is concentrated on healthy bakery & confectionery products that are vegan, sugar-free, gluten-free, organic, low in calories, and high in nutrition. An increased emphasis on all organic processing, packaging, and distribution drives the demand for vegetable oils as release agents in the bakery and confectionery industry. The growing awareness about the benefits of using vegetable oil as a release agent will positively contribute to the development of the market as more market players are adopting vegetable oil to attract health-conscious consumers.

Restraints:

• Volatile prices of raw materials

Release agents’ market growth would be hampered by supply chain bottlenecks, trade restraints, wars, and other uncertainties that make raw material procurement difficult for the market players. Global geopolitical tensions, supply-chain constraints, and other uncertainties lead to demand-supply mismatch, thereby increasing the price of raw materials. The increase in the price of raw materials is reflected in the retail price of products, reducing their demand, and further limiting the market's growth. For instance, the Russia and Ukraine conflict, followed by US sanctions, led to a decrease in the supply of crude oil and increased prices. The increase in crude oil prices is reflected in the high prices of vegetable oils, emulsifiers, and wax esters due to the increase in transportation costs.

Opportunities:

• Growing demand for releasing agents from multiple industries

With increased research and development, releasing agents are now being used extensively in the pharmaceuticals, concrete, personal care, food processing, metal, plastic, and rubber industries. The increasing infrastructural development will drive the demand for releasing agents in the asphalt and concrete industries, thereby providing lucrative opportunities for the releasing agent market. With the growing influence of western food culture in Asia, the Middle East, and Africa, the demand for release agents will witness a rise driven by the food processing industry.

Challenges:

• Stringent international regulations 

The rising health awareness has encouraged consumers to check their food and beverages' ingredients, processing, packaging, calorific and nutritional values. Industry players are increasingly deploying marketing gimmicks of advertising their products as gluten-free, sugar-free, and high in fiber while hiding the added ultra-processing chemicals, preservatives, and artificial sweeteners. Awareness about such misleading information is growing, given the conscious shopping habits of the population, thereby challenging the market's growth. Furthermore, the international community is witnessing the rise of bakery & confectionery products which extensively uses release agents daily. Several institutions globally govern the industries directly or indirectly related to food consumed by their citizens. Therefore, they believe the release agents market needs to be brought under regulations to protect buyers' interests. It needs to be regulated to keep them safe from excessive use of release agents during processing, packaging, distribution, etc. The stringent international regulations will hamper the market's growth.

Segmentation Analysis:

The global release agents market has been segmented based on type, ingredient type, application, and region.

• The type segment is divided into fluid, solid, and water-based releasing agents. The fluid release agent segment dominated the market with a market share of around 56% in 2021. Liquid release agents are easy to use and leave no residue, given their hassle-free spray-on technology, making them popular in the market. Liquid-release agents can be used for indoor and outdoor applications. They provide a certain finesse to work, increasing the aesthetical value of products. Fluid release agents are used in food processing, paper, plastics, pharmaceuticals, rubber, metal casting, die casting, concrete, and asphalt industries. The wide scope of application is also a significant contributor to the growing dominance of the segment in the release agent market. 
• The ingredient type segment is divided into vegetable oils, wax & wax esters, emulsifiers, antioxidants, and others. Over the forecast period, the wax & wax esters segment is expected to grow at the fastest CAGR of 6.29%. Wax & wax esters find applications in multiple industries. They are used in die-casting, rubber, plastic, construction, and metal processing industries. Product innovations have led to the discovery of high-value esters used as lubricants in the automotive, pharmaceutical, and cosmetics industries. Wax & wax esters dry quickly and leave a low odor on application. They are easy-to-apply, no buffing is required for their application, and a single application provides multiple releases. They are primarily used for water-proofing surfaces. The numerous applications and benefits of wax & wax esters will contribute to the development of the segment during the forecast period. 
• The application segment is divided into bakery & confectionery products, processed food, meat & meat products, pharmaceutical, industrial, and others. In 2021, the bakery & confectionery products segment dominated the market, accounting for around 39% of global revenue. Release agents are primarily used to remove baked products from their molding or packaging without disfiguring the products or damaging them otherwise. For instance, release agents aid in removing baked products from baking pans, trays, tins, and other processing, assembly, and packaging materials. Release agents enable producers to avoid a mess and have a cleaner work environment. Release agents also reduce the amount of baked waste, thereby allowing cost-cutting and enabling a positive environmental contribution. The lifespan of bakery wares is increased. The reduction in processing times facilities an efficient production process. The changing lifestyle habits and increasing disposable income drive the global demand for high-quality, low-sugar, low-calorie bakery & confectionery products. Demand for bakery and confectionery products is also due to the increasing affordability and accessibility of these products. The reason is the growing presence of supermarkets/hypermarkets selling these products.

Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. North America emerged as the largest market for the global release agents market, with a 40.65% share of the market revenue in 2021.

• North America currently dominates the release agents market. Release agents are extensively used in the region's large and well-established food processing industry. The presence of significant market players in the region also contributes to its growing dominance in the market. The market players in the region offer a wide variety of release agents that cater to multiple industries, namely, rubber, plastic, bakery, confectionery, construction, and pharmaceuticals. Food bloggers' growing social media presence that inspires or encourages millions to start baking healthy products like vegan chocolates, muffins, cakes, and cookies with innovative, tasty, and authentic recipes also contributes to the market's growth. The growing demand for vegan, organic, low-sugar, gluten-free and nutritional bakery & confectionery products in the US and Canada has also significantly influenced the region's dominance in the release agents market. Asia-Pacific is expected to rise in the forecast period due to the increasing demand for bakery & confectionery products. The growing food processing industry in developing countries like China, India, and South Korea will also drive the region's growth. The thriving pharmaceuticals, cosmetics, construction, rubber, and plastic industry will also contribute to the region's development in the release agents market.

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global release agents industry.

ProKote 5022-AO, a water-miscible release agent for organic food processors that is allergen-free and made entirely of naturally derived materials, was developed by Avatar Corp in September 2020. It can resist extremely high processing temperatures and has a high smoke and flash point. Such product innovations bode well for the development of the release agents market.

List of Key Market Players:

• AAK AB
• Archer Daniels Midland Company
• Associated British Foods PLC
• Avatar Corporation
• Cargill Inc.
• DowDuPont
• Lallemand
• Lecico GmbH
• Mallet & Company Inc.
• Par-Way Tryson Company

Key Target Audience

• Market Players
• Investors
• End-users
• Retail Market Chains
• Venture capitalists
• Third-party knowledge providers
• Value-Added Resellers (VARs)
• Research Institutions

Report Description:

• Global Release Agents Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
• 2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global release agents market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions, and countries catering to the global release agents market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
• The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of release agents based on type, ingredient type, application and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
• The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to the global release agents market. This offers vital and in-depth insights to depict the overall market scenario.
• The report offers the detailed study for the company profiles of key organizations operating in the global release agents market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
• The report provides an elaborative assessment of the porter's five forces analysis coupled with SWOT analysis to provide business related data and information. Porter's five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company's growth and development to sustain and survive in the long run.
• Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
• Potential growth prospects along with the penetration rate analysis of the product (market related, i.e., global release agents market) is covered to comprehend the adoption rate and evaluate the market size.