Real-Time Bidding Market

Real-Time Bidding Market Size by Advertisement Format (RTB Image and RTB Video), Auction (Open Auction and Invited Auction), Application (Mobile Apps, Media & Entertainment, Retail & E-commerce, Travel & Luxury, Education and Others), Device (Mobiles, Desktops and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-12845
  • Published Date: Jan, 2024
  • Pages: 235
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global real-time bidding market was valued at USD 10.91 Billion in 2022 and grew at a CAGR of 19.21% from 2023 to 2032. The market is expected to reach USD 63.23 Billion by 2032. The demand for real-time bidding is increasing among media and entertainment, retail and e-commerce, travel and luxury applications. Further, increasing investment in advertisement and marketing by regional agencies will provide lucrative opportunities to the market.

Market Introduction:

Real-time bidding, a form of programmatic advertising, enables the purchasing and selling digital ads in real-time. A real-time auction is held when visitors visit a website or mobile app, where advertisers bid and compete for an ad space. Real-time bidding often improves the effectiveness of programmatic ad buying and selling. Creating insertion orders, requests for bids, quotes, and discussions all take time in traditional advertising. Thanks to real-time bidding, advertisers may buy and place advertising quickly and with more control. For marketers, real-time bidding enables quicker and more effective purchasing. They have more control over their purchasing, which reduces wasted ad impressions by presenting advertising to appropriate audiences and lowering the chance of ad fraud, making it both cost-effective and efficient.

Real-Time Bidding Market Size

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Market Dynamics:

Drivers

Increasing use of real-time bidding in different verticals: Businesses can now optimize the advertising process more than ever due to technology and data. Real-time bidding aims to specifically target people or smaller groups of potential clients rather than casting a vast net. Compared to more conventional forms of advertising, these strategies have a greater conversion rate or success rate, enabling advertisers to reduce costs and produce more successful campaigns. A RTB platform enables each ad impression to be auctioned off to the highest bidder rather than sold in bulk. This gives an advertiser much greater control over who sees their online ads because the impression and, by extension, the audience for the advertisement is no longer restricted by a user's location or browser type.

Restraints:

Comprising of user data: The main disadvantage of real-time bidding is that publishers must share user information with advertisers to deliver appropriate advertising at all times. Many organizations are unwilling to share real-time data and find it difficult to update the dataset constantly. Many organizations need to be aware of the misuse of their user data, constraining the market's expansion.

Opportunities:

Increasing growth of the media and entertainment industry: The media and entertainment sector is vast and consists of distinct verticals or divisions. These divisions are integrated to meet the rising demand for entertainment and information. Digitization, the globalization of services, rising internet usage, reasonably priced internet data plans, and the availability of many platforms have all changed this industry in recent years. This industry is growing, and it is predicted to do so much more quickly than the average rate for the world. FDI inflows, government initiatives, mergers and acquisitions, increased internet demand, cost-effective internet plans, and the ubiquity of OTT platforms have caused this rise.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant real-time bidding market, with a 41.29% market revenue share in 2022.

North America region will account for the largest market share with revenue growth. Nations such as the U.S., Canada and Mexico have a tremendous demand for real-time bidding due to growing usage in the e-commerce and retail industry. Further, the rising investment in the media and entertainment in the region is providing lucrative opportunities for the market. Many organizations are advertising through online content as a high number of smartphone users will lead to high adoption of real-time bidding.

North American region Real-Time Bidding Market Share in 2022 - 41.29%

 

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Advertisement Format Segment Analysis

The advertisement format segment is divided into RTB image and RTB video. The RTB video segment dominated the market, with a share of around 64.02% in 2022. RTB video is becoming an invaluable tool for audience engagement and brand promotion. Videos are used by more than 86% of organizations in their marketing campaigns. Video advertisements can play in a separate video player or with already-existing video material, depending on the type.

Auction Segment Analysis

The auction segment is divided into open auction and invited auction. The open auction segment dominated the market, with a share of around 68.21% in 2022. Any publisher or advertiser may join an open auction, where bidding determines real-time inventory prices. Marketers bid against each other for the available media they want when publishers provide their media inventory in an ad exchange at a set minimum cost per thousand pricing.

Application Segment Analysis

The application segment is divided into mobile apps, media & entertainment, retail & e-commerce, travel & luxury, education and others. The retail & e-commerce segment dominated the market, with a share of around 35.04% in 2022. The varied retail and e-commerce business sector stands to gain the most from this sales-boosting advertising strategy. The RTB sector benefits from consumer needs in e-commerce and online retail transactions. Many companies use RTB videos and images to increase customer engagement with their portals.

Device Segment Analysis

The device segment is divided into mobiles, desktops and others. The mobile segment dominated the market, with a share of around 49.84% in 2022. Mobile has emerged as a major area of interest for marketers due to the rise in smartphone and mobile Internet usage. Mobile advertising has already been investigated in several ways and with several models and is vastly used for real-time bidding.

Some of the Key Market Players:
  • Google
  • WPP
  • Adobe
  • Criteo
  • Facebook
  • Smaato
  • PubMatic
  • Rubicon Project
  • Yandex
  • MediaMath
  • Salesforce
  • AppNexus
  • Verizon Media
  • MoPub
  • Platform One

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 10.91 Billion
Market size value in 2032 USD 63.23 Billion
CAGR (2023 to 2032) 19.21%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Advertisement Format, Auction, Application and Device

Frequesntly Asked Questions

As per The Brainy Insights, the size of the real-time bidding market was valued USD 10.91 billion in 2022 to USD 63.23 billion by 2032.

Global real-time bidding market is growing at a CAGR of 19.21% during the forecast period 2023-2032.

North America region emerged as the largest market for the real-time bidding.

The market's growth will be influenced by the rising usage of real-time bidding in different applications.

The lack of user data privacy can hamper the market growth.

The rising growth of media and entertainment industry is providing lucrative opportunities to the market.

Key players are Google, WPP, Adobe, Criteo, Facebook, Smaato, PubMatic, Rubicon Project, Yandex, MediaMath, Salesforce, AppNexus, Verizon Media, MoPub, Platform One among others.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Advertisement Format
          4.3.2. Market Attractiveness Analysis by Auction
          4.3.3. Market Attractiveness Analysis by Application
          4.3.4. Market Attractiveness Analysis by Device
          4.3.5. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing usage of real-time bidding in different applications
    5.3. Restraints
          5.3.1. Data privacy issues
    5.4. Opportunities
          5.4.1. Increasing investment in programmatic advertising
    5.5. Challenges
          5.5.1. Regulatory compliance

6. Global Real-Time Bidding Market Analysis and Forecast, By Advertisement Format
    6.1. Segment Overview
    6.2. RTB Image
    6.3. RTB Video

7. Global Real-Time Bidding Market Analysis and Forecast, By Auction
    7.1. Segment Overview
    7.2. Open Auction
    7.3. Invited Auction

8. Global Real-Time Bidding Market Analysis and Forecast, By Application
    8.1. Segment Overview
    8.2. Mobile Apps
    8.3. Media & Entertainment
    8.4. Retail & E-commerce
    8.5. Travel & Luxury
    8.6. Education
    8.7. Others

9. Global Real-Time Bidding Market Analysis and Forecast, By Device
    9.1. Segment Overview
    9.2. Mobiles
    9.3. Desktops
    9.4. Others

10. Global Real-Time Bidding Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Real-Time Bidding Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Real-Time Bidding Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Google
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. WPP
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Adobe
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Criteo
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Facebook
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Smaato
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. PubMatic
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. Rubicon Project
          12.8.1. Business Overview
          12.8.2. Company Snapshot
          12.8.3. Company Market Share Analysis
          12.8.4. Company Product Portfolio
          12.8.5. Recent Developments
          12.8.6. SWOT Analysis
    12.9. Yandex
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
    12.10. MediaMath
          12.10.1. Business Overview
          12.10.2. Company Snapshot
          12.10.3. Company Market Share Analysis
          12.10.4. Company Product Portfolio
          12.10.5. Recent Developments
          12.10.6. SWOT Analysis
    12.11. Salesforce
          12.11.1. Business Overview
          12.11.2. Company Snapshot
          12.11.3. Company Market Share Analysis
          12.11.4. Company Product Portfolio
          12.11.5. Recent Developments
          12.11.6. SWOT Analysis
    12.12. AppNexus
          12.12.1. Business Overview
          12.12.2. Company Snapshot
          12.12.3. Company Market Share Analysis
          12.12.4. Company Product Portfolio
          12.12.5. Recent Developments
          12.12.6. SWOT Analysis
    12.13. Verizon Media
          12.13.1. Business Overview
          12.13.2. Company Snapshot
          12.13.3. Company Market Share Analysis
          12.13.4. Company Product Portfolio
          12.13.5. Recent Developments
          12.13.6. SWOT Analysis
    12.14. MoPub
          12.14.1. Business Overview
          12.14.2. Company Snapshot
          12.14.3. Company Market Share Analysis
          12.14.4. Company Product Portfolio
          12.14.5. Recent Developments
          12.14.6. SWOT Analysis
    12.15. Platform One
          12.15.1. Business Overview
          12.15.2. Company Snapshot
          12.15.3. Company Market Share Analysis
          12.15.4. Company Product Portfolio
          12.15.5. Recent Developments
          12.15.6. SWOT Analysis
 

List of Table

1. Global Real-Time Bidding Market, By Advertisement Format, 2019-2032 (USD Billion) 

2. Global RTB Image, Real-Time Bidding Market, By Region, 2019-2032 (USD Billion) 

3. Global RTB Video, Real-Time Bidding Market, By Region, 2019-2032 (USD Billion) 

4. Global Real-Time Bidding Market, By Auction, 2019-2032 (USD Billion) 

5. Global Open Auction, Real-Time Bidding Market, By Region, 2019-2032 (USD Billion) 

6. Global Invited Auction, Real-Time Bidding Market, By Region, 2019-2032 (USD Billion) 

7. Global Real-Time Bidding Market, By Application, 2019-2032 (USD Billion) 

8. Global Mobile Apps, Real-Time Bidding Market, By Region, 2019-2032 (USD Billion) 

9. Global Media & Entertainment, Real-Time Bidding Market, By Region, 2019-2032 (USD Billion) 

10. Global Retail & E-commerce, Real-Time Bidding Market, By Region, 2019-2032 (USD Billion) 

11. Global Travel & Luxury, Real-Time Bidding Market, By Region, 2019-2032 (USD Billion) 

12. Global Education, Real-Time Bidding Market, By Region, 2019-2032 (USD Billion) 

13. Global Others, Real-Time Bidding Market, By Region, 2019-2032 (USD Billion) 

14. Global Real-Time Bidding Market, By Device, 2019-2032 (USD Billion) 

15. Global Mobiles, Real-Time Bidding Market, By Region, 2019-2032 (USD Billion) 

16. Global Desktops, Real-Time Bidding Market, By Region, 2019-2032 (USD Billion) 

17. Global Others, Real-Time Bidding Market, By Region, 2019-2032 (USD Billion) 

18. Global Real-Time Bidding Market, By Region, 2019-2032 (USD Billion) 

19. North America Real-Time Bidding Market, By Advertisement Format, 2019-2032 (USD Billion) 

20. North America Real-Time Bidding Market, By Auction, 2019-2032 (USD Billion) 

21. North America Real-Time Bidding Market, By Application, 2019-2032 (USD Billion)

22. North America Real-Time Bidding Market, By Device, 2019-2032 (USD Billion) 

23. U.S. Real-Time Bidding Market, By Advertisement Format, 2019-2032 (USD Billion) 

24. U.S. Real-Time Bidding Market, By Auction, 2019-2032 (USD Billion) 

25. U.S. Real-Time Bidding Market, By Application, 2019-2032 (USD Billion) 

26. U.S. Real-Time Bidding Market, By Device, 2019-2032 (USD Billion) 

27. Canada Real-Time Bidding Market, By Advertisement Format, 2019-2032 (USD Billion) 

28. Canada Real-Time Bidding Market, By Auction, 2019-2032 (USD Billion) 

29. Canada Real-Time Bidding Market, By Application, 2019-2032 (USD Billion) 

30. Canada Real-Time Bidding Market, By Device, 2019-2032 (USD Billion) 

31. Mexico Real-Time Bidding Market, By Advertisement Format, 2019-2032 (USD Billion) 

32. Mexico Real-Time Bidding Market, By Auction, 2019-2032 (USD Billion) 

33. Mexico Real-Time Bidding Market, By Application, 2019-2032 (USD Billion) 

34. Mexico Real-Time Bidding Market, By Device, 2019-2032 (USD Billion) 

35. Europe Real-Time Bidding Market, By Advertisement Format, 2019-2032 (USD Billion) 

36. Europe Real-Time Bidding Market, By Auction, 2019-2032 (USD Billion) 

37. Europe Real-Time Bidding Market, By Application, 2019-2032 (USD Billion)

38. Europe Real-Time Bidding Market, By Device, 2019-2032 (USD Billion) 

39. Germany Real-Time Bidding Market, By Advertisement Format, 2019-2032 (USD Billion) 

40. Germany Real-Time Bidding Market, By Auction, 2019-2032 (USD Billion) 

41. Germany Real-Time Bidding Market, By Application, 2019-2032 (USD Billion) 

42. Germany Real-Time Bidding Market, By Device, 2019-2032 (USD Billion) 

43. France Real-Time Bidding Market, By Advertisement Format, 2019-2032 (USD Billion) 

44. France Real-Time Bidding Market, By Auction, 2019-2032 (USD Billion) 

45. France Real-Time Bidding Market, By Application, 2019-2032 (USD Billion) 

46. France Real-Time Bidding Market, By Device, 2019-2032 (USD Billion) 

47. U.K. Real-Time Bidding Market, By Advertisement Format, 2019-2032 (USD Billion) 

48. U.K. Real-Time Bidding Market, By Auction, 2019-2032 (USD Billion) 

49. U.K. Real-Time Bidding Market, By Application, 2019-2032 (USD Billion) 

50. U.K. Real-Time Bidding Market, By Device, 2019-2032 (USD Billion) 

51. Italy Real-Time Bidding Market, By Advertisement Format, 2019-2032 (USD Billion) 

52. Italy Real-Time Bidding Market, By Auction, 2019-2032 (USD Billion) 

53. Italy Real-Time Bidding Market, By Application, 2019-2032 (USD Billion) 

54. Italy Real-Time Bidding Market, By Device, 2019-2032 (USD Billion) 

55. Spain Real-Time Bidding Market, By Advertisement Format, 2019-2032 (USD Billion) 

56. Spain Real-Time Bidding Market, By Auction, 2019-2032 (USD Billion) 

57. Spain Real-Time Bidding Market, By Application, 2019-2032 (USD Billion) 

58. Spain Real-Time Bidding Market, By Device, 2019-2032 (USD Billion) 

59. Asia Pacific Real-Time Bidding Market, By Advertisement Format, 2019-2032 (USD Billion) 

60. Asia Pacific Real-Time Bidding Market, By Auction, 2019-2032 (USD Billion) 

61. Asia Pacific Real-Time Bidding Market, By Application, 2019-2032 (USD Billion) 

62. Asia Pacific Real-Time Bidding Market, By Device, 2019-2032 (USD Billion) 

63. Japan Real-Time Bidding Market, By Advertisement Format, 2019-2032 (USD Billion) 

64. Japan Real-Time Bidding Market, By Auction, 2019-2032 (USD Billion) 

65. Japan Real-Time Bidding Market, By Application, 2019-2032 (USD Billion)

66. Japan Real-Time Bidding Market, By Device, 2019-2032 (USD Billion) 

67. China Real-Time Bidding Market, By Advertisement Format, 2019-2032 (USD Billion) 

68. China Real-Time Bidding Market, By Auction, 2019-2032 (USD Billion) 

69. China Real-Time Bidding Market, By Application, 2019-2032 (USD Billion) 

70. China Real-Time Bidding Market, By Device, 2019-2032 (USD Billion) 

71. India Real-Time Bidding Market, By Advertisement Format, 2019-2032 (USD Billion) 

72. India Real-Time Bidding Market, By Auction, 2019-2032 (USD Billion) 

73. India Real-Time Bidding Market, By Application, 2019-2032 (USD Billion) 

74. India Real-Time Bidding Market, By Device, 2019-2032 (USD Billion) 

75. South America Real-Time Bidding Market, By Advertisement Format, 2019-2032 (USD Billion) 

76. South America Real-Time Bidding Market, By Auction, 2019-2032 (USD Billion) 

77. South America Real-Time Bidding Market, By Application, 2019-2032 (USD Billion) 

78. South America Real-Time Bidding Market, By Device, 2019-2032 (USD Billion) 

79. Brazil Real-Time Bidding Market, By Advertisement Format, 2019-2032 (USD Billion) 

80. Brazil Real-Time Bidding Market, By Auction, 2019-2032 (USD Billion) 

81. Brazil Real-Time Bidding Market, By Application, 2019-2032 (USD Billion) 

82. BrazilReal-Time Bidding Market, By Device, 2019-2032 (USD Billion) 

83. Middle East and Africa Real-Time Bidding Market, By Advertisement Format, 2019-2032 (USD Billion) 

84. Middle East and Africa Real-Time Bidding Market, By Auction, 2019-2032 (USD Billion) 

85. Middle East and Africa Real-Time Bidding Market, By Application, 2019-2032 (USD Billion) 

86. Middle East and Africa Real-Time Bidding Market, By Device, 2019-2032 (USD Billion) 

87. UAE Real-Time Bidding Market, By Advertisement Format, 2019-2032 (USD Billion) 

88. UAE Real-Time Bidding Market, By Auction, 2019-2032 (USD Billion) 

89. UAE Real-Time Bidding Market, By Application, 2019-2032 (USD Billion) 

90. UAE Real-Time Bidding Market, By Device, 2019-2032 (USD Billion) 

91. South Africa Real-Time Bidding Market, By Advertisement Format, 2019-2032 (USD Billion) 

92. South Africa Real-Time Bidding Market, By Auction, 2019-2032 (USD Billion) 

93. South Africa Real-Time Bidding Market, By Application, 2019-2032 (USD Billion) 

94. South Africa Real-Time Bidding Market, By Device, 2019-2032 (USD Billion)  

List of Figures

1. Global Real-Time Bidding Market Segmentation

2. Real-Time Bidding Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Real-Time Bidding Market Attractiveness Analysis by Advertisement Format

9. Global Real-Time Bidding Market Attractiveness Analysis by Auction

10. Global Real-Time Bidding Market Attractiveness Analysis by Application

11. Global Real-Time Bidding Market Attractiveness Analysis by Device

12. Global Real-Time Bidding Market Attractiveness Analysis by Region

13. Global Real-Time Bidding Market: Dynamics

14. Global Real-Time Bidding Market Share by Advertisement Format (2022 & 2032)

15. Global Real-Time Bidding Market Share by Auction (2022 & 2032)

16. Global Real-Time Bidding Market Share by Application (2022 & 2032)

17. Global Real-Time Bidding Market Share by Device (2022 & 2032)

18. Global Real-Time Bidding Market Share by Regions (2022 & 2032)

19. Global Real-Time Bidding Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global real-time bidding market based on below mentioned segments:

Global Real-Time Bidding Market by Advertisement Format:

  • RTB Image
  • RTB Video

Global Real-Time Bidding Market by Auction:

  • Open Auction
  • Invited Auction

Global Real-Time Bidding Market by Application:

  • Mobile Apps
  • Media & Entertainment
  • Retail & E-commerce
  • Travel & Luxury
  • Education
  • Others

Global Real-Time Bidding Market by Device:

  • Mobiles
  • Desktops
  • Others

Global Real-Time Bidding Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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