Rapid Tests Market

Rapid Tests Market Size By Product (Consumables, Instruments, and Others), By Technology (Molecular Diagnostics, Immunoassay, and Others), By Application (Sepsis, Upper Respiratory Tract Infections, and Antibiotic-Resistant Infection), By End-User (Laboratory and Hospitals), Regions, Global Industry Analysis, Share, Growth, and Trends. Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13313
  • Published Date: Feb, 2023
  • Pages: 236
  • Category: Healthcare
  • Format: PDF
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The global Rapid Tests market is expected to reach USD 22.4 billion by 2032, at a CAGR of 4.2% during the forecast period 2022 to 2032. Europe is expected to grow the fastest during the forecast period.

Market Overview:

Rapid tests, also known as rapid diagnostic tests or RDTs, are simple procedures that give results in under 20 minutes. Unlike most routine tests, which must be submitted to a lab for examination, fast tests are performed at the point of treatment, and results are immediate. The place where a patient receives treatment is referred to as the point of care. It could be in the doctor's office, a clinic, or even at the patient's home. Patients can perform a simple self-test to get the results immediately. This may allow receiving treatment at the earliest. Various governments have launched several initiatives during the COVID-19 crisis to support the testing requirements of their different nations at the start of COVID-19. For instance, the German federal government mandated in April 2021 that companies provide free COVID-19 self-testing kits once a week to workers who are not working from home.

Rapid Tests Market Size

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Recent Development
  • In May 2020, The FDA granted Emergency Use Authorization (EUA) to Quidel Corporation, an American diagnostic healthcare firm, for its novel Sofia 2 SARS Antigen FIA for quick diagnosis of COVID-19.

Market Dynamics:

Drivers

Increasing Disposable Income- Increased personal disposable income, rising toxicity incidents internationally, and rising living standards, particularly in developing nations, are the primary factors driving market expansion. As the disposable income increases the spending power of consumers increases which adds impetus to the market’s growth. People will have more money to spend on the healthcare requirements and can easily go for rapid tests to check the any disease prevailing in the body. Other major market growth determinants include changing lifestyles, modernization, escalating health issues, an increasing geriatric population, and an ever-increasing worldwide population.

Restraints:

Lack of accuracy - Rapid tests usually do not show accurate test results. This hampers the market’s growth and reduces the efficiency of the tests done through rapid test kits.  User error can also affect the result. Antigen Tests are not much sensitive as PCR-based tests. Antigen Tests can only detect the virus in 80% of people. Furthermore, in most cases, a rapid test kit cannot identify a disease or a condition due to a lack of sensitivity, which also affects the market’s growth.

Restraints:

Rising Consumer Awareness- People these days are becoming aware of the importance of health conditions and can use equipment’s and rapid tests kits at home. This is expected to provide growth opportunities for the market during the forecast period.

Challenges:

Lack of awareness- A lack of knowledge about recently developed fast diagnostic tests and changes in the technology is expected to challenge the market’s growth during the forecast period.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global Rapid Tests market, with a 37% share of the market revenue in 2022. This is mainly because of the high prevalence of upper respiratory disorders and antibiotic-resistant infections, high healthcare spending, and the introduction of technologically improved products, the market in North America is expected to grow during the forecast period. Furthermore, supportive government initiatives and an increase in awareness of the use of PoC & fast diagnostics for the detection of various ailments in the region are driving market expansion. For instance, Chembio Diagnostics, Inc. will introduce a quick point-of-care COVID-19/Flu A&B test in the United States in April 2021.

Europe is expected to witness the fastest growth during the forecast period. This is due to industrialized economies such as Germany and Italy, excellent R&D infrastructure, and a growing patient pool. Furthermore, Europe's significant geriatric population of 90.4 million is supporting growth. Moreover, Europe is experiencing new IVD and medical device rules that are set to be updated by the end of 2022, offering a more sustainable and rigorous framework for compliance with diagnostic devices.

Asia Pacific region Industrial Foam Market Share in 2021 - 35.8%

 

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Product segment analysis

The product segment is divided into consumables, instruments, and others. The consumables segment dominated, with a market share of around 39.4% in 2022. This is due to rising testing rates for upper respiratory infections and the commercialization of various PoC assays. In the forecast period, market expansion is projected to be fuelled by rising product releases, R&D investments in molecular diagnostic technologies, and demand for Point-of-Care (POC) and self-test devices. Antibiotic-resistant diseases are a serious concern worldwide, driving demand for consumer goods. The issue is being aggressively addressed by organisations. For instance, in April 2021, the WHO incorporated BD MAX's Molecular Multi-Drug Resistant Tuberculosis (MDR-TB) Assay, which was recognised for the precision in TB testing and included under the revised TB diagnostic test recommendations, in its moderate complexity automated NAAT MDx technology.

Technology segment analysis

The technology segment is divided into molecular diagnostics, immunoassay, and others. Over the forecast period, the immunoassay segment is expected to grow at the fastest CAGR of 5.3%. On the market, there are numerous rapid immunoassays with excellent efficacy. RSV immunoassay-based rapid diagnostics next-generation lateral flow Digital Immunoassay (DIA) methods for qualitatively recognising RSV viral antigens include Directigen, QuickVue, Sofia, and BD Veritor. The rapid RSV antigen test is also the most broadly used test. The majority of RSV antigen testing results are accessible within an hour, in a doctor's office, on-site, or an emergency room.

Application segment analysis

The application segment is divided into sepsis, upper respiratory tract infections, and antibiotic-resistant infection. The upper respiratory tract infections segment dominated, with a market share of around 40.23% in 2022. This is due to high rates of contagious diseases. Furthermore, the market is being propelled by the invention of new fast diagnostics. Influenza and parainfluenza viruses, members of the streptococcus family of pathogens, and respiratory syncytial virus are all connected to upper respiratory tract illnesses.

End-User segment analysis

The end-user segment is divided into laboratory, and hospitals. The hospitals segment dominated, with a market share of around 62.23% in 2022. Because of the growing demand for POC tests by doctors. POC diagnostics allows clinicians to track patients' health more efficiently. It is advantageous for healthcare staff since it allows the diagnosis system to move and effectively approach the patient. Through single-level hospital access and market expansion, wireless connections and small devices can enhance hospital-based POC diagnostics.

List of Key Market Players:
  • BD (Becton, Dickinson and Company)
  • bioMérieux SA
  • Thermo Fisher Scientific, Inc.
  • F. Hoffmann-La Roche Ltd.
  • Danaher Corporation
  • DiaSorin S.P.A
  • Abbott

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 14.9 billion
Market size value in 2032 USD 22.4 billion
CAGR (2023 to 2032) 4.2%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Regional Segments North America, Asia Pacific, Europe, Latin America, Middle East and Africa
Segments Product, Technology, Application, End-User

Frequesntly Asked Questions

As per The Brainy Insights, the size of the rapid tests market was valued at USD 14.9 billion in 2022 to USD 22.4 billion by 2032.

The global rapid tests market is growing at a CAGR of 4.2% during the forecast period 2023-2032.

North America emerged as the largest market for rapid tests.

Key players in the rapid tests market are BD (Becton, Dickinson and Company), bioMérieux SA, Thermo Fisher Scientific, Inc., F. Hoffmann-La Roche Ltd., Danaher Corporation, DiaSorin S.P.A, and Abbott.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Product
          4.3.2. Market Attractiveness Analysis by Technology
          4.3.3. Market Attractiveness Analysis by Application
          4.3.4. Market Attractiveness Analysis by End-User
          4.3.5. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing Disposable Income
    5.3. Restraints
          5.3.1. Lack of accuracy
    5.4. Opportunities
          5.4.1. Rising Consumer Awareness
    5.5. Challenges
          5.5.1. Lack of awareness

6. Global Rapid Tests Market Analysis and Forecast, By Product
    6.1. Segment Overview
    6.2. Consumables
    6.3. Instruments
    6.4. Others

7. Global Rapid Tests Market Analysis and Forecast, By Technology
    7.1. Segment Overview
    7.2. Molecular Diagnostics
    7.3. Immunoassay
    7.4. Others

8. Global Rapid Tests Market Analysis and Forecast, By Application
    8.1. Segment Overview
    8.2. Sepsis
    8.3. Upper Respiratory Tract Infections
    8.4. Antibiotic-Resistant Infection

9. Global Rapid Tests Market Analysis and Forecast, By End-User
    9.1. Segment Overview
    9.2. Laboratory
    9.3. Hospitals

10. Global Rapid Tests Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Rapid Tests Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Rapid Tests Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. BD (Becton, Dickinson and Company)
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. BioMérieux SA
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Thermo Fisher Scientific, Inc.
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. F. Hoffmann-La Roche Ltd.
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Danaher Corporation
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. DiaSorin S.P.A
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Abbott
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
 

List of Table

1. Global Rapid Tests Market, By Product, 2019-2032 (USD Billion)

2. Global Consumables, Rapid Tests Market, By Region, 2019-2032 (USD Billion) 

3. Global Instruments, Rapid Tests Market, By Region, 2019-2032 (USD Billion) 

4. Global Others, Rapid Tests Market, By Region, 2019-2032 (USD Billion)  

5. Global Rapid Tests Market, By Technology, 2019-2032 (USD Billion)

6. Global Molecular Diagnostics, Rapid Tests Market, By Region, 2019-2032 (USD Billion)

7. Global Immunoassay, Rapid Tests Market, By Region, 2019-2032 (USD Billion)

8. Global Others, Rapid Tests Market, By Region, 2019-2032 (USD Billion)

9. Global Rapid Tests Market, By Application, 2019-2032 (USD Billion)

10. Global Sepsis, Rapid Tests Market, By Region, 2019-2032 (USD Billion)

11. Global Upper Respiratory Tract Infections, Rapid Tests Market, By Region, 2019-2032 (USD Billion)

12. Global Antibiotic-Resistant Infection, Rapid Tests Market, By Region, 2019-2032 (USD Billion)

13. Global Rapid Tests Market, By End-User, 2019-2032 (USD Billion)

14. Global Laboratory, Rapid Tests Market, By Region, 2019-2032 (USD Billion)

15. Global Hospitals, Rapid Tests Market, By Region, 2019-2032 (USD Billion)

16. North America Rapid Tests Market, By Product, 2019-2032 (USD Billion)

17. North America Rapid Tests Market, By Technology, 2019-2032 (USD Billion)

18. North America Rapid Tests Market, By Application, 2019-2032 (USD Billion)

19. North America Rapid Tests Market, By End-User, 2019-2032 (USD Billion)

20. U.S. Rapid Tests Market, By Product, 2019-2032 (USD Billion)

21. U.S. Rapid Tests Market, By Technology, 2019-2032 (USD Billion)

22. U.S. Rapid Tests Market, By Application, 2019-2032 (USD Billion)

23. U.S. Rapid Tests Market, By End-User, 2019-2032 (USD Billion)

24. Canada Rapid Tests Market, By Product, 2019-2032 (USD Billion)

25. Canada Rapid Tests Market, By Technology, 2019-2032 (USD Billion)

26. Canada Rapid Tests Market, By Application, 2019-2032 (USD Billion)

27. Canada Rapid Tests Market, By End-User, 2019-2032 (USD Billion)

28. Mexico Rapid Tests Market, By Product, 2019-2032 (USD Billion)

29. Mexico Rapid Tests Market, By Technology, 2019-2032 (USD Billion)

30. Mexico Rapid Tests Market, By Application, 2019-2032 (USD Billion)

31. Mexico Rapid Tests Market, By End-User, 2019-2032 (USD Billion)

32. Europe Rapid Tests Market, By Product, 2019-2032 (USD Billion)

33. Europe Rapid Tests Market, By Technology, 2019-2032 (USD Billion)

34. Europe Rapid Tests Market, By Application, 2019-2032 (USD Billion)

35. Europe Rapid Tests Market, By End-User, 2019-2032 (USD Billion)

36. Germany Rapid Tests Market, By Product, 2019-2032 (USD Billion)

37. Germany Rapid Tests Market, By Technology, 2019-2032 (USD Billion)

38. Germany Rapid Tests Market, By Application, 2019-2032 (USD Billion)

39. Germany Rapid Tests Market, By End-User, 2019-2032 (USD Billion)

40. France Rapid Tests Market, By Product, 2019-2032 (USD Billion)

41. France Rapid Tests Market, By Technology, 2019-2032 (USD Billion)

42. France Rapid Tests Market, By Application, 2019-2032 (USD Billion)

43. France Rapid Tests Market, By End-User, 2019-2032 (USD Billion)

44. U.K. Rapid Tests Market, By Product, 2019-2032 (USD Billion)

45. U.K. Rapid Tests Market, By Technology, 2019-2032 (USD Billion)

46. U.K. Rapid Tests Market, By Application, 2019-2032 (USD Billion)

47. U.K. Rapid Tests Market, By End-User, 2019-2032 (USD Billion)

48. Italy Rapid Tests Market, By Product, 2019-2032 (USD Billion)

49. Italy Rapid Tests Market, By Technology, 2019-2032 (USD Billion)

50. Italy Rapid Tests Market, By Application 2019-2032 (USD Billion)

51. Italy Rapid Tests Market, By End-User, 2019-2032 (USD Billion)

52. Spain Rapid Tests Market, By Product, 2019-2032 (USD Billion)

53. Spain Rapid Tests Market, By Technology, 2019-2032 (USD Billion)

54. Spain Rapid Tests Market, By Application, 2019-2032 (USD Billion)

55. Spain Rapid Tests Market, By End-User, 2019-2032 (USD Billion)

56. Asia Pacific Rapid Tests Market, By Product, 2019-2032 (USD Billion)

57. Asia Pacific Rapid Tests Market, By Technology, 2019-2032 (USD Billion)

58. Asia Pacific Rapid Tests Market, By Application, 2019-2032 (USD Billion)

59. Asia Pacific Rapid Tests Market, By End-User, 2019-2032 (USD Billion)

60. Japan Rapid Tests Market, By Product, 2019-2032 (USD Billion)

61. Japan Rapid Tests Market, By Technology, 2019-2032 (USD Billion)

62. Japan Rapid Tests Market, By Application, 2019-2032 (USD Billion)

63. Japan Rapid Tests Market, By End-User, 2019-2032 (USD Billion)

64. China Rapid Tests Market, By Product, 2019-2032 (USD Billion)

65. China Rapid Tests Market, By Technology, 2019-2032 (USD Billion)

66. China Rapid Tests Market, By Application, 2019-2032 (USD Billion)

67. China Rapid Tests Market, By End-User, 2019-2032 (USD Billion)

68. India Rapid Tests Market, By Product, 2019-2032 (USD Billion)

69. India Rapid Tests Market, By Technology, 2019-2032 (USD Billion)

70. India Rapid Tests Market, By Application, 2019-2032 (USD Billion)

71. India Rapid Tests Market, By End-User, 2019-2032 (USD Billion)

72. South America Rapid Tests Market, By Product, 2019-2032 (USD Billion)

73. South America Rapid Tests Market, By Technology, 2019-2032 (USD Billion)

74. South America Rapid Tests Market, By Application, 2019-2032 (USD Billion)

75. South America Rapid Tests Market, By End-User, 2019-2032 (USD Billion)

76. Brazil Rapid Tests Market, By Product, 2019-2032 (USD Billion)

77. Brazil Rapid Tests Market, By Technology, 2019-2032 (USD Billion)

78. Brazil Rapid Tests Market, By Application, 2019-2032 (USD Billion)

79. Brazil Rapid Tests Market, By End-User, 2019-2032 (USD Billion)

80. Middle East and Africa Rapid Tests Market, By Product, 2019-2032 (USD Billion)

81. Middle East and Africa Rapid Tests Market, By Technology, 2019-2032 (USD Billion)

82. Middle East and Africa Rapid Tests Market, By Application, 2019-2032 (USD Billion)

83. Middle East and Africa Rapid Tests Market, By End-User, 2019-2032 (USD Billion)

84. UAE Rapid Tests Market, By Product, 2019-2032 (USD Billion)

85. UAE Rapid Tests Market, By Technology, 2019-2032 (USD Billion)

86. UAE Rapid Tests Market, By Application, 2019-2032 (USD Billion)

87. UAE Rapid Tests Market, By End-User, 2019-2032 (USD Billion)

88. South Africa Rapid Tests Market, By Product, 2019-2032 (USD Billion)

89. South Africa Rapid Tests Market, By Technology, 2019-2032 (USD Billion)

90. South Africa Rapid Tests Market, By Application, 2019-2032 (USD Billion)

91. South Africa Rapid Tests Market, By End-User, 2019-2032 (USD Billion)

List of Figures 

1. Global Rapid Tests Market Segmentation

2. Global Rapid Tests Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Rapid Tests Market Attractiveness Analysis by Product

9. Global Rapid Tests Market Attractiveness Analysis by Technology

10. Global Rapid Tests Market Attractiveness Analysis by Application

11. Global Rapid Tests Market Attractiveness Analysis by End-User

12. Global Rapid Tests Market Attractiveness Analysis by Region

13. Global Rapid Tests Market: Dynamics

14. Global Rapid Tests Market Share by Product (2023 & 2032)

15. Global Rapid Tests Market Share by Technology (2023 & 2032)

16. Global Rapid Tests Market Share by Application (2023 & 2032)

17. Global Rapid Tests Market Share by End-User (2023 & 2032)

18. Global Rapid Tests Market Share by Regions (2023 & 2032)

19. Global Rapid Tests Market Share by Company (2022)

This study forecasts global, regional, and country revenue from 2019 to 2032. Brainy Insights has segmented the global rapid tests market based on the below-mentioned segments:

Global Rapid Tests Market by Product:

  • Consumables
  • Instruments
  • Others

Global Rapid Tests Market by Technology:

  • Molecular Diagnostics
  • Immunoassay
  • Others

Global Rapid Tests Market by Application:

  • Sepsis
  • Upper Respiratory Tract Infections
  • Antibiotic-Resistant Infection

Global Rapid Tests Market by End-User:

  • Laboratory
  • Hospitals

Global Rapid Tests Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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