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Probiotics Food and Cosmetics Market

Probiotics Food and Cosmetics Market Size by Ingredient (Bacteria, & Yeast), Application (Food & Beverages, Dietary Supplements, & Animal Feed), Function, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12675
  • Published Date: Mar, 2022
  • Pages: 238
  • Category: Healthcare
  • Format: PDF
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Global Probiotics Food and Cosmetics market is expected to reach USD 111.28 billion by 2030, at a CAGR of 8.4% from 2022 to 2030. Probiotics food and cosmetics market growth would be driven by rising consumer awareness and increase in personal disposable income of individuals over the forecast period.

Market Overview:

Probiotics is the introduction of microorganisms in/on the host body for its beneficial qualities. The microorganisms are in the form of bacteria or yeast. A human body already has certain bacteria which helps the body in staying healthy and keeps it functioning. The presence of bacteria in/on a human body or an animal body is categorized into two categories, good bacteria and bad bacteria, probiotics are the good bacteria which are essential for maintaining gut health, immune system, fighting of bad bacteria etc. Sometimes the balance between the number of good bacteria and bad bacteria is disrupted due to a viral or influenza which leads to the increase in number of bad bacteria creating an imbalance in the body. The imbalance in the body leads to the sickness, the good bacteria helps in restoring this balance and making the body healthy again. The good bacteria can be introduced in the body in the form of tablets, capsules, liquids as dietary supplements or preventive healthcare measures. These are natural, cost effective and safe ways of restoring balance in the body. With extensive research, regulated consumption of probiotics have proved promising in curing some conditions like constipation, diarrhea, yeast infections, urinary track diseases, gum disease, inflammatory bowl disease among many others.

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Market Dynamics:

Drivers:
  • Rising awareness about probiotics and their long-term benefits

With the rise in cases of obesity, digestive issues, gut ailments, there is a need to adopt a healthy lifestyle. This combined with the increase in disposable income of the population has shifted consumer preferences towards high-end supplementary products like probiotics which are natural, safe and cost-effective. Also, COVID has led to the increase in number of children suffering from malnutrition, which can be eradicated with nutritious food and probiotics which help in proper digestion of food to derive maximum benefits. Concerns about waning immunity in face of COVID has also led to the rise in consumption of probiotics which helps boost immunity.  Along with being a solution to dietary problems, probiotics promote skin health by repairing the skin barrier naturally and reducing irritation, inflammation and dryness.  Probiotics are less invasive and have long term benefits with minimal to no side effects, which has made them popular.

Restraints:
  • Stringent international guidelines, rules and regulations

The international community is witnessing the rise of probiotics market. Institutions all around the world believe that this market needs to be brought under the ambit of regulations to protect the interests of buyers from any fraudulent health benefit claims and to maintain the highest standards of quality, packaging, distribution, fair pricing etc. The stringent rules are acting as a hurdle to innovations as well. On the other hand, the lack of regulations in some markets can impede the growth of the industry.

Opportunities:
  • Probiotics are preferred over pharmaceutical agents

With increased research and development, the new innovations have been promising with claims of curing certain conditions like constipation, Eczema, sepsis, gum disease, yeast infections, irritable bowel disease, irritable bowel syndrome and diarrhea. This has changed the preference of medication from pharmaceutical agents to probiotics. Probiotics are agents with proven health benefits which is a natural choice of consumer now-a-days.

Challenges:
  • Probiotics cannot survive stomach acid and bile

Majority of the bacteria does not survive the pH of the stomach acid. The acid is released to kill the bad bacteria that might enter the stomach; however, the good bacteria is also destroyed in the process. Only a few survive the onslaught of the acid and bile juices only for a few seconds. Yeast strain which can survive the acid and bile salts are used as a replacement to other microbes wherever possible and have proven to be successful.

Segmentation Analysis:

The global probiotics food and cosmetics market has been segmented based on ingredient, application, function, and regions.

  • The ingredient type segment is divided into bacteria and yeast. The bacteria type segment dominated the market with a revenue share of around 80% in 2021. Bacteria can be further divided into lactobacilli, Bifidobacterium, streptococcus thermophilus. The most common type of yeast is Saccharomyces Boulardii.
  • The application segment is divided into food and beverage, dietary supplements, and animal feed. Over the forecast period, the dietary supplements segment is expected to grow the most and acquire the highest market share during the forecast period. It will grow at a CAGR of 9.2%. The intake of dietary supplements is already prevailing in the North American market, the manufacturers of these supplements are adding regional varieties to make it more familiar to the local consumer base which will boost sales in those other regions as well.
  • The function segment is divided into regular, preventive healthcare and therapeutic. The preventive healthcare segment is estimated to grow the fastest with a CAGR of 9.4% in the forecast period. This fast-paced growth can be attributed to increased consumer preference for probiotics over pharmaceutical agents and also the new innovations which can help prevent and cure a range of conditions with a regular intake of prescribed doses.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. Asia Pacific region emerged as the largest market for the global probiotics food and cosmetics market with a 40% share of the market revenue in 2021.

  • Asia Pacific currently dominates the probiotics food and cosmetics market due to an increase in population, rise in awareness and disposable income with a desire to raise the standard of living, which combined are going to contribute to the growth of this market. Adoption of different competitive strategies to capture the market along with capital investment in innovation is going to drive the demand for probiotics food and cosmetics market.

Asia Pacific region Probiotics Food and Cosmetics Market Share in 2021 - 40%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global probiotics food and cosmetics industry.

BioGaia, a biotechnology company in 2021 announced the launch of its research into developing probiotics which will focus on preventing metabolic conditions. Another major player Danone targeted the specific condition of lactation mastitis with a target audience of breast-feeding mothers. The product is only available in the Chinese market as of now.

List of Key Market Players:

  • BioGaia AB
  • Lifeway Foods, Inc.
  • Nestle S.A.
  • Protexin
  • Probi AB
  • Danone
  • Yakult Honsha Co., Ltd.
  • Ganeden, Inc.
  • ADM
  • Dupont
  • Kerry
  • Esse Skincare

Key Target Audience

  • Women
  • Breastfeeding women
  • Infant and Toddlers
  • Individuals with Specific Medical conditions
  • Vegetarians
  • Government Institutions involved in healthcare
  • Private healthcare institutions
  • Beauty and entertainment industry
  • Supermarkets/hypermarkets chains

Report Description:

  • Global Probiotics Food and Cosmetics Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global probiotics food and cosmetics market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global probiotics food and cosmetics control market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of probiotics food and cosmetics based on ingredient type, application, function, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global probiotics food and cosmetics market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global insect pest control market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related i.e., global probiotics food and cosmetics market) is covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the Probiotics Food and Cosmetics market was valued at USD 54.3 Billion in 2021 to USD 111.28 Billion by 2030.

Global Probiotics Food and Cosmetics market is growing at a CAGR of 8.3% during the forecast period 2022-2030.

The global Probiotics Food and Cosmetics market has been segmented based on ingredient, application, function and regions. The bacteria segment led the market in 2021. The dietary supplements segment led the market in 2021.

Asia Pacific region emerged as the largest market for the Probiotics Food and Cosmetics.

The market's growth will be influenced by the rising awareness about natural probiotics and their long-term benefits.

Stringent international guidelines, rules and regulations could hamper the market growth.

Probiotics Food and Cosmetics can replace pharmaceutical agents and this will provide huge opportunities to the market.

Key players BioGaia AB, Lifeway Foods, Inc., Nestle S.A., Protexin, Probi AB, Danone, Yakult Honsha Co., Ltd., Ganeden, Inc. ADM and Dupont.

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  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Ingredient
          4.3.2. Market Attractiveness Analysis By Application
          4.3.3. Market Attractiveness Analysis By Function
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rising Awareness about probiotics and their long-term benefits
    5.3. Restraints
          5.3.1. Stringent international guidelines, rule and regulations
    5.4. Opportunities
          5.4.1. Probiotics are preferred over pharmaceutical agents
    5.5. Challenges
          5.5.1. Probiotics cannot survive stomach acid and bile

6. Global Probiotics Food and Cosmetics Market Analysis and Forecast, By Ingredient
    6.1. Segment Overview
    6.2. Bacteria
    6.3. Yeast

7. Global Probiotics Food and Cosmetics Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Food and beverages
    7.3. Dietary supplements
    7.4. Animal feed

8. Global Probiotics Food and Cosmetics Market Analysis and Forecast, By Function
    8.1. Segment Overview
    8.2. Regular
    8.3. Preventive healthcare
    8.4. Therapeutic

9. Global Probiotics Food and Cosmetics Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Probiotics Food and Cosmetics Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Probiotics Food and Cosmetics Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. BioGaia AB
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Component Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Lifeway Food Inc.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Component Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Nestle S.A.
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Component Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Protexin
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Component Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Probi AB
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Component Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Danone
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Component Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Yakult Honsha
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Component Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Ganeden Inc.
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Component Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. ADM
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Component Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Dupont
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Component Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Probiotics Food and Cosmetics Market, By Ingredient, 2022-2030 (USD Billion) 

2. Global Bacteria Probiotics Food and Cosmetics Market, By Region, 2022-2030 (USD Billion) 

3. Global Yeast Probiotics Food and Cosmetics Market, By Region, 2022-2030 (USD Billion) 

4. Global Probiotics Food and Cosmetics Market, By Application, 2022-2030 (USD Billion) 

5. Global Food and Beverages Probiotics Food and Cosmetics Market, By Region, 2022-2030 (USD Billion) 

6. Global Dietary Supplements Probiotics Food and Cosmetics Market, By Region, 2022-2030 (USD Billion) 

7. Global Animal Feed Probiotics Food and Cosmetics Market, By Region, 2022-2030 (USD Billion) 

8. Global Probiotics Food and Cosmetics Market, By Function, 2022-2030 (USD Billion) 

9. Global Regular Probiotics Food and Cosmetics Market, By Region, 2022-2030 (USD Billion) 

10. Global Preventive Healthcare Probiotics Food and Cosmetics Market, By Region, 2022-2030 (USD Billion) 

11. Global Therapeutic Probiotics Food and Cosmetics Market, By Region, 2022-2030 (USD Billion) 

12. Global Probiotics Food and Cosmetics Market, By Region, 2022-2030 (USD Billion) 

13. North America Probiotics Food and Cosmetics Market, By Ingredient, 2022-2030 (USD Billion) 

14. North America Probiotics Food and Cosmetics Market, By Application, 2022-2030 (USD Billion) 

15. North America Probiotics Food and Cosmetics Market, By Function, 2022-2030 (USD Billion) 

16. U.S. Probiotics Food and Cosmetics Market, By Ingredient, 2022-2030 (USD Billion) 

17. U.S. Probiotics Food and Cosmetics Market, By Application, 2022-2030 (USD Billion) 

18. U.S. Probiotics Food and Cosmetics Market, By Function, 2022-2030 (USD Billion) 

19. Canada Probiotics Food and Cosmetics Market, By Ingredient, 2022-2030 (USD Billion) 

20. Canada Probiotics Food and Cosmetics Market, By Application, 2022-2030 (USD Billion) 

21. Canada Probiotics Food and Cosmetics Market, By Function, 2022-2030 (USD Billion) 

22. Mexico Probiotics Food and Cosmetics Market, By Ingredient, 2022-2030 (USD Billion) 

23. Mexico Probiotics Food and Cosmetics Market, By Application, 2022-2030 (USD Billion) 

24. Mexico Probiotics Food and Cosmetics Market, By Function, 2022-2030 (USD Billion) 

25. Europe Probiotics Food and Cosmetics Market, By Ingredient, 2022-2030 (USD Billion) 

26. Europe Probiotics Food and Cosmetics Market, By Application, 2022-2030 (USD Billion) 

27. Europe Probiotics Food and Cosmetics Market, By Function, 2022-2030 (USD Billion) 

28. Germany Probiotics Food and Cosmetics Market, By Ingredient, 2022-2030 (USD Billion) 

29. Germany Probiotics Food and Cosmetics Market, By Application, 2022-2030 (USD Billion) 

30. Germany Probiotics Food and Cosmetics Market, By Function, 2022-2030 (USD Billion) 

31. France Probiotics Food and Cosmetics Market, By Ingredient, 2022-2030 (USD Billion) 

32. France Probiotics Food and Cosmetics Market, By Application, 2022-2030 (USD Billion) 

33. France Probiotics Food and Cosmetics Market, By Function, 2022-2030 (USD Billion) 

34. U.K. Probiotics Food and Cosmetics Market, By Ingredient, 2022-2030 (USD Billion) 

35. U.K. Probiotics Food and Cosmetics Market, By Application, 2022-2030 (USD Billion) 

36. U.K. Probiotics Food and Cosmetics Market, By Function, 2022-2030 (USD Billion) 

37. Italy Probiotics Food and Cosmetics Market, By Ingredient, 2022-2030 (USD Billion) 

38. Italy Probiotics Food and Cosmetics Market, By Application, 2022-2030 (USD Billion) 

39. Italy Probiotics Food and Cosmetics Market, By Function, 2022-2030 (USD Billion) 

40. Spain Probiotics Food and Cosmetics Market, By Ingredient, 2022-2030 (USD Billion) 

41. Spain Probiotics Food and Cosmetics Market, By Application, 2022-2030 (USD Billion) 

42. Spain Probiotics Food and Cosmetics Market, By Function, 2022-2030 (USD Billion) 

43. Asia Pacific Probiotics Food and Cosmetics Market, By Ingredient, 2022-2030 (USD Billion) 

44. Asia Pacific Probiotics Food and Cosmetics Market, By Application, 2022-2030 (USD Billion) 

45. Asia Pacific Probiotics Food and Cosmetics Market, By Function, 2022-2030 (USD Billion) 

46. Japan Probiotics Food and Cosmetics Market, By Ingredient, 2022-2030 (USD Billion) 

47. Japan Probiotics Food and Cosmetics Market, By Application, 2022-2030 (USD Billion) 

48. Japan Probiotics Food and Cosmetics Market, By Function, 2022-2030 (USD Billion) 

49. China Probiotics Food and Cosmetics Market, By Ingredient, 2022-2030 (USD Billion) 

50. China Probiotics Food and Cosmetics Market, By Application, 2022-2030 (USD Billion) 

51. China Probiotics Food and Cosmetics Market, By Function, 2022-2030 (USD Billion) 

52. India Probiotics Food and Cosmetics Market, By Ingredient, 2022-2030 (USD Billion) 

53. India Probiotics Food and Cosmetics Market, By Application, 2022-2030 (USD Billion) 

54. India Probiotics Food and Cosmetics Market, By Function, 2022-2030 (USD Billion) 

55. South America Probiotics Food and Cosmetics Market, By Ingredient, 2022-2030 (USD Billion) 

56. South America Probiotics Food and Cosmetics Market, By Application, 2022-2030 (USD Billion) 

57. South America Probiotics Food and Cosmetics Market, By Function, 2022-2030 (USD Billion) 

58. Brazil Probiotics Food and Cosmetics Market, By Ingredient, 2022-2030 (USD Billion) 

59. Brazil Probiotics Food and Cosmetics Market, By Application, 2022-2030 (USD Billion) 

60. Brazil Probiotics Food and Cosmetics Market, By Function, 2022-2030 (USD Billion) 

61. Middle East and Africa Probiotics Food and Cosmetics Market, By Ingredient, 2022-2030 (USD Billion) 

62. Middle East and Africa Probiotics Food and Cosmetics Market, By Application, 2022-2030 (USD Billion) 

63. Middle East and Africa Probiotics Food and Cosmetics Market, By Function, 2022-2030 (USD Billion) 

64. UAE Probiotics Food and Cosmetics Market, By Ingredient, 2022-2030 (USD Billion) 

65. UAE Probiotics Food and Cosmetics Market, By Application, 2022-2030 (USD Billion) 

66. UAE Probiotics Food and Cosmetics Market, By Function, 2022-2030 (USD Billion) 

67. South Africa Probiotics Food and Cosmetics Market, By Ingredient, 2022-2030 (USD Billion) 

68. South Africa Probiotics Food and Cosmetics Market, By Application, 2022-2030 (USD Billion) 

69. South Africa Probiotics Food and Cosmetics Market, By Function, 2022-2030 (USD Billion) 

List of Figures 

1. Global Probiotics Food and Cosmetics Market Segmentation

2. Probiotics Food and Cosmetics Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Probiotics Food and Cosmetics Market Attractiveness Analysis By Ingredient

9. Global Probiotics Food and Cosmetics Market Attractiveness Analysis By Application

10. Global Probiotics Food and Cosmetics Market Attractiveness Analysis By Function

11. Global Probiotics Food and Cosmetics Market Attractiveness Analysis By Region

12. Global Probiotics Food and Cosmetics Market: Dynamics

13. Global Probiotics Food and Cosmetics Market Share by Ingredient (2021 & 2030)

14. Global Probiotics Food and Cosmetics Market Share by Application (2021 & 2030)

15. Global Probiotics Food and Cosmetics Market Share by Function (2021 & 2030)

16. Global Probiotics Food and Cosmetics Market Share by Regions (2021 & 2030)

17. Global Probiotics Food and Cosmetics Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2022 to 2030. The Brainy Insights has segmented the global probiotics food and cosmetics market based on below mentioned segments:

Global Probiotics Food and Cosmetics Market by Ingredient:

  • Bacteria
  • Yeast

Global Probiotics Food and Cosmetics Market by Application:

  • Food and Beverages
  • Dietary Supplements
  • Animal Feed

Global Probiotics Food and Cosmetics Market by Function:

  • Regular
  • Preventive Healthcare
  • Therapeutic

Global Probiotics Food and Cosmetics Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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