Pressure Relief Mattress Market

Pressure Relief Mattress Market Size by Application (Hospitals, Home Use and Others), Type (Alternating Pressure Mattress and Static Pressure Mattress), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12666
  • Published Date: Feb, 2022
  • Pages: 234
  • Category: Consumer Goods
  • Format: PDF
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Global pressure relief mattress market is expected to reach USD 2.77 Billion by 2030, at a CAGR of 5.20% from 2022 to 2030. Pressure relief mattresses give relief to skin sores and the body. Pressure sores such as decubitus ulcers, bedsores, and pressure ulcers, are treated using pressure relief mattresses, providing ease to the buyers and de-stress the tissues and muscles. Rising obesity concerns lead to the demand for pressure relief mattresses.

Market Overview:

In pressure-relief mattresses the pressure between a patient and the mattress varies. The combination uses air cells and engineered foam to distribute pressure again and control the formation of ulcers and bedsores. Pressure ulcers are localized damages to the skin; the underlying tissue may or may not be impacted as well. Pressure ulcers are bedsores, decubitus ulcers, and pressure injuries. Different support tools are operated in the pressure deduction or pressure relief of ulcers. Among them, mattresses are one of the supporters that are primarily utilized. These mattresses can be classified as per the fabric they contain, the approach on which they function are reactive, hybrid, and active, and whether they are non-powered or powered. There are grades of pressure ulcers worth considering for a better understanding of pressure relief mattresses. Grade 1 - reddening of the skin, 2nd - blisters, 3rd - underlying tissue injury, and 4th - underlying tissue and skin highly damaged together with bone, joints, tendons, and muscle. However, home isolation and treatment of covid patients made a substantial need for these mattresses. The demand for pressure relief mattresses has increased among the old-age population, which was majorly impacted by COVID-19 due to their vulnerable immune system.

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Market Dynamics:

Drivers:
  • Rising need from the healthcare sector

Pressure relief mattresses are used broadly in hospitals, medicare centers, etc. The need for pressure relief mattresses is more increased from hospitals, to be utilized on the beds in hospitals to assure the well-being of patients, and to show care to individuals suffering from body pain near the elbows, shoulders, and skinny surfaces like sacrum. Similarly, the rising number of orthopedic cases provoking pain in knees, bones, and joints associated with bone surgeries has increased demand for mattresses. Patients suffering from long-term diseases must stay in bed for a long time, and bed-bound patients have accelerated the need for pressure relief mattresses. However, growing healthcare problems such as sleeping disorders, skin redness, and improper blood circulation have increased demand for the appropriate range of pressure relief mattresses.

Restraints:
  • Higher Durability of Products

Pressure relief mattresses are durable and last longer when used with proper maintenance. As per the survey, consumers replace their mattresses roughly only after every 11 years. Therefore, excellent product life is possible to restrict regular product purchasing requirements. Similarly, the greater availability of cost-effective local products is also anticipated to limit the penetration of premium and high-cost Pressure relief mattresses.

 

Opportunities:
  • Increasing demand among the elderly people

Deterioration of joints in the lower back spine is a typical problem for older people. The aged people are usually open to spinal compression and osteoarthritis, resulting in a lack of motion and stiffness challenging day-to-day tasks. The fast-growing elderly population and high life expectancy have provoked the need for advanced pressure relief mattresses such as dynamic air therapy beds and kinetic beds. These mattresses fast resolve sleeping problems, irritating pressure points and spread the weight evenly on the mattresses. All these elements have acted as an opportunity for the pressure relief mattress market.

Challenges:
  •   Big competitions with global player

With the presence of several major players, the risk factor increases in the market. The merchants do in-depth research analysis and make their selling model robust to help and satisfy their clients, which ultimately improves their market position worldwide. Therefore, to maintain their place in the market, they must continuously introduce advanced products or features for pressure relief mattress, which sometimes becomes a challenge.

Segmentation Analysis:

The global pressure relief mattress market has been segmented based on application, type, and regions.

  • The application segment is divided into hospitals, home use and others. By 2030, the home use segment is likely to dominate the market by 42.65%. The growth is because the long-term bed-ridden patients shift in-home care, and older adults are more apt to develop pressure ulcers due to lack of movement. The rising need for pressure relief mattresses for such patients expands the market. Due to prolonged resting on the bed and lack of mobility, patients shift to home care facilities. However, this is associated with bedsores or pressure ulcers which are common among patients undergoing long-term treatment.
  • The type of segment is divided into alternating pressure mattress and static pressure mattress. By 2030, the static pressure mattress segment is likely to dominate the market by 63.55%. The growth is because static mattresses, even called reactive mattresses, helps in shaping and contouring the body. They function by helping in spreading the user's weight over an ample space and reducing and relieving pressure over bony areas apt to pressure sore development.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. North America region emerged as the largest market for the global pressure relief mattress market with a 34.5% share of the market revenue in 2021.

  • Bedsores, pressure ulcers, and decubitus ulcers are widespread illnesses in the U.S. As per the Agency for Healthcare Research and Quality, over 2.5 million people are affected by decubitus ulcers each year. This indicates an increased prospect for the country's market as pressure relief mattresses are essential in controlling and treating pressure ulcers. The frequency of pressure ulcers is higher in Canada than in Mexico and the U.S. According to the National Center for Biotechnology Information, most pressure ulcers were registered at around 26% in all healthcare organizations of Canada.
  • The Asia Pacific is expected to register the fastest growth from 2022 to 2030. A sizeable old-age population in Japan is one of the critical elements for market growth. In Goto, Japan, a 2017 study performed by the NCBI revealed that out of 1126 parties, close to 10% had one or more pressure injuries, which is a moderately high number for a rural background. The majority rate of pressure ulcers in Japan is higher due to its more aged population. As the number of cases increases, the avoidance of pressure injuries becomes more robust, leading to the increasing demand for pressure relief mattresses.

North America Region Pressure Relief Mattress Market Share in 2021 - 34.5%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global pressure relief mattress industry.

In January 2017, Drive Devilbiss Healthcare Limited declared the investment of Sidhil Group Limited (a healthcare products manufacturing firm). Via this investment, Drive Devilbiss improved its product portfolio of pressure relief mattresses, among different products.

List of Key Market Players:

  • Abecca
  • ADL GmbH
  • Apex Medical Corp.
  • Arjo
  • Drive DeVilbiss Healthcare
  • FazziniSrl
  • Hill-Rom Holdings, Inc.
  • Invacare Corporation
  • Lifeline Corporation
  • Linet
  • Malvestio Spa
  • Paramount Bed Co. Ltd.
  • Span America
  • Stryker
  • Talley Group Ltd.

Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm

Report Description:

  • Global Pressure Relief Mattress Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global pressure relief mattress market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global pressure relief mattress market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of pressure relief mattress based on application, type and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global pressure relief mattress market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global pressure relief mattress market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related i.e., global pressure relief mattress market) is covered to comprehend the adoption rate and evaluate the market size. 

Frequesntly Asked Questions

As per The Brainy Insights, the size of the pressure relief mattress market was valued at USD 1.75 Billion in 2021 to USD 2.77 Billion by 2030.

Global pressure relief mattress market is growing at a CAGR of 5.20% during the forecast period 2022-2030.

The global pressure relief mattress market has been segmented based on application, type, and regions. The home use segment led the application segment in 2021. The static pressure mattress segment led the type of segment in 2021.

North America region emerged as the largest market for the pressure relief mattress.

The market's growth will be influenced by rising need from the healthcare sector.

Growing problem regarding big competitions with global player could hamper the market growth.

Increasing demand among the elderly people will provide huge opportunities to the market.

Key players are Abecca, ADL GmbH, Apex Medical Corp., Arjo, Drive DeVilbiss Healthcare, FazziniSrl, Hill-Rom Holdings, Inc., Invacare Corporation, Lifeline Corporation, Linet, Malvestio Spa, Paramount Bed Co. Ltd., Span America, Stryker

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Application
          4.3.2. Market Attractiveness Analysis By Type
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rising need from the healthcare sector
    5.3. Opportunities
          5.3.1. Increasing demand among the elderly people
    5.4. Challenges
          5.4.1. Big competitions with global player

6. Global Pressure Relief Mattress Market Analysis and Forecast, By Application
    6.1. Segment Overview
    6.2. Hospitals
    6.3. Home Use
    6.4. Others

7. Global Pressure Relief Mattress Market Analysis and Forecast, By Type
    7.1. Segment Overview
    7.2. Alternating Pressure Mattress
    7.3. Static Pressure Mattress

8. Global Pressure Relief Mattress Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Pressure Relief Mattress Market -Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in Global Pressure Relief Mattress Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Abecca
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. ADL GmbH
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Apex Medical Corp
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Arjo
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Drive DeVilbiss Healthcare
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. FazziniSrl
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Hill-Rom Holdings, Inc
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Invacare Corporation
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. ProcessMAP Corporation.
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Lifeline Corporation.
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
    10.11. Linet.
          10.11.1. Business Overview
          10.11.2. Company Snapshot
          10.11.3. Company Market Share Analysis
          10.11.4. Company Product Portfolio
          10.11.5. Recent Developments
          10.11.6. SWOT Analysis
    10.12. Malvestio Spa.
          10.12.1. Business Overview
          10.12.2. Company Snapshot
          10.12.3. Company Market Share Analysis
          10.12.4. Company Product Portfolio
          10.12.5. Recent Developments
          10.12.6. SWOT Analysis
    10.13. Paramount Bed Co. Ltd.
          10.13.1. Business Overview
          10.13.2. Company Snapshot
          10.13.3. Company Market Share Analysis
          10.13.4. Company Product Portfolio
          10.13.5. Recent Developments
          10.13.6. SWOT Analysis
    10.14. Span America.
          10.14.1. Business Overview
          10.14.2. Company Snapshot
          10.14.3. Company Market Share Analysis
          10.14.4. Company Product Portfolio
          10.14.5. Recent Developments
          10.14.6. SWOT Analysis
    10.15. Stryker.
          10.15.1. Business Overview
          10.15.2. Company Snapshot
          10.15.3. Company Market Share Analysis
          10.15.4. Company Product Portfolio
          10.15.5. Recent Developments
          10.15.6. SWOT Analysis
    10.16. Talley Group Ltd.
          10.16.1. Business Overview
          10.16.2. Company Snapshot
          10.16.3. Company Market Share Analysis
          10.16.4. Company Product Portfolio
          10.16.5. Recent Developments
          10.16.6. SWOT Analysis

List of Table

1. Global Pressure Relief Mattress Market, By Application, 2019-2030 (USD Billion) 

2. Global Hospitals, Pressure Relief Mattress Market, By Region, 2019-2030 (USD Billion) 

3. Global Home Use, Pressure Relief Mattress Market, By Region, 2019-2030 (USD Billion) 

4. Global Others, Pressure Relief Mattress Market, By Region, 2019-2030 (USD Billion) 

5. Global Pressure Relief Mattress Market, By Type, 2019-2030 (USD Billion) 

6. Global Alternating Pressure Mattress, Pressure Relief Mattress Market, By Region, 2019-2030 (USD Billion) 

7. Global Static Pressure Mattress, Pressure Relief Mattress Market, By Region, 2019-2030 (USD Billion)  

8. North America Pressure Relief Mattress Market, By Application, 2019-2030 (USD Billion)

9. North America Pressure Relief Mattress Market, By Type, 2019-2030 (USD Billion) 

10. U.S. Pressure Relief Mattress Market, By Application, 2019-2030 (USD Billion) 

11. U.S. Pressure Relief Mattress Market, By Type, 2019-2030 (USD Billion) 

12. Canada Pressure Relief Mattress Market, By Application, 2019-2030 (USD Billion) 

13. Canada Pressure Relief Mattress Market, By Type, 2019-2030 (USD Billion) 

14. Mexico Pressure Relief Mattress Market, By Application, 2019-2030 (USD Billion) 

15. Mexico Pressure Relief Mattress Market, By Type, 2019-2030 (USD Billion)  

16. Europe Pressure Relief Mattress Market, By Application, 2019-2030 (USD Billion) 

17. Europe Pressure Relief Mattress Market, By Type, 2019-2030 (USD Billion) 

18. Germany Pressure Relief Mattress Market, By Application, 2019-2030 (USD Billion)  

19. Germany Pressure Relief Mattress Market, By Type, 2019-2030 (USD Billion) 

20. France Pressure Relief Mattress Market, By Application, 2019-2030 (USD Billion) 

21. France Pressure Relief Mattress Market, By Type, 2019-2030 (USD Billion) 

22. U.K. Pressure Relief Mattress Market, By Application, 2019-2030 (USD Billion) 

23. U.K. Pressure Relief Mattress Market, By Type, 2019-2030 (USD Billion) 

24. Italy Pressure Relief Mattress Market, By Application, 2019-2030 (USD Billion) 

25. Italy Pressure Relief Mattress Market, By Type, 2019-2030 (USD Billion) 

26. Spain Pressure Relief Mattress Market, By Application, 2019-2030 (USD Billion) 

27. Spain Pressure Relief Mattress Market, By Type, 2019-2030 (USD Billion)  

28. Asia Pacific Pressure Relief Mattress Market, By Application, 2019-2030 (USD Billion) 

29. Asia Pacific Pressure Relief Mattress Market, By Type, 2019-2030 (USD Billion)  

30. Japan Pressure Relief Mattress Market, By Application, 2019-2030 (USD Billion)  

31. Japan Pressure Relief Mattress Market, By Type, 2019-2030 (USD Billion)  

32. China Pressure Relief Mattress Market, By Application, 2019-2030 (USD Billion) 

33. China Pressure Relief Mattress Market, By Type, 2019-2030 (USD Billion) 

34. India Pressure Relief Mattress Market, By Application, 2019-2030 (USD Billion) 

35. India Pressure Relief Mattress Market, By Type, 2019-2030 (USD Billion) 

36. South America Pressure Relief Mattress Market, By Application, 2019-2030 (USD Billion) 

37. South America Pressure Relief Mattress Market, By Type, 2019-2030 (USD Billion) 

38. Brazil Pressure Relief Mattress Market, By Application, 2019-2030 (USD Billion) 

39. Brazil Pressure Relief Mattress Market, By Type, 2019-2030 (USD Billion) 

40. Middle East and Africa Pressure Relief Mattress Market, By Application, 2019-2030 (USD Billion) 

41. Middle East and Africa Pressure Relief Mattress Market, By Type, 2019-2030 (USD Billion) 

42. UAE Pressure Relief Mattress Market, By Application, 2019-2030 (USD Billion) 

43. UAE Pressure Relief Mattress Market, By Type, 2019-2030 (USD Billion) 

44. South Africa Pressure Relief Mattress Market, By Application, 2019-2030 (USD Billion) 

45. South Africa Pressure Relief Mattress Market, By Type, 2019-2030 (USD Billion) 

List of Figures 

1. Global Pressure Relief Mattress Market Segmentation

2. Global Pressure Relief Mattress Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Pressure Relief Mattress Market Attractiveness Analysis By Application

9. Global Pressure Relief Mattress Market Attractiveness Analysis By Type 

10. Global Pressure Relief Mattress Market Attractiveness Analysis By Region

11. Global Pressure Relief Mattress Market: Dynamics

12. Global Pressure Relief Mattress Market Share By Application (2021 & 2030)

13. Global Pressure Relief Mattress Market Share By Type (2021 & 2030)

14. Global Pressure Relief Mattress Market Share By Regions (2021 & 2030)

15. Global Pressure Relief Mattress Market Share By Company (2021)

This study forecasts revenue at global, regional, and country levels from 2022 to 2030. The Brainy Insights has segmented the global pressure relief mattress market based on below mentioned segments:

Global Pressure Relief Mattress Market by Application:

  • Hospitals
  • Home Use
  • Others

Global Pressure Relief Mattress Market by Type:

  • Alternating Pressure Mattress
  • Static Pressure Mattress

Global Pressure Relief Mattress Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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