Precision Viticulture Market

Precision Viticulture Market Size by Component (Hardware, Software and Services), Technology (Guidance Systems, Remote Sensing and Variable Rate Technology), Application (Yield Monitoring, Field Mapping, Crop Scouting, Weather Tracking & Forecasting, Irrigation Management, Inventory Management, Farm Labor Management and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14138
  • Published Date: Feb, 2024
  • Pages: 237
  • Category: Agriculture
  • Format: PDF
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The global precision viticulture market generated USD 1.61 billion revenue in 2023 and is projected to grow at a CAGR of 11.07% from 2024 to 2033. The market is expected to reach USD 4.60 billion by 2033. The expansion of the global wine industry and the emergence of new vineyards in developing wine-producing regions are driving the growth of the precision viticulture market. Additionally, substantial government support for viticulture techniques is a significant catalyst for market expansion. Moreover, adopting modernized techniques and the resultant increase in productivity are poised to generate abundant opportunities over the forecast years.

Market Introduction:

Precision viticulture is an approach to grape growing that utilizes advanced technologies and data-driven methodologies to enhance the efficiency and effectiveness of vineyard management. By employing techniques such as global positioning systems (GPS), remote sensing, data analytics, and geographic information systems (GIS), precision viticulture aims to understand and optimize the spatial variability within vineyards. It includes soil properties, microclimates, vine vigor, and pest pressures. Through precise monitoring, analysis, and targeted interventions, precision viticulture allows growers to make informed decisions on irrigation, fertilization, pest control, and harvesting practices. By modifying management strategies for different vineyard areas' specific needs, growers can optimize grape quality, yield, and uniformity while minimizing resource inputs and environmental impacts. Overall, precision viticulture enables growers to maximize profitability, sustainability, and resilience in grape production.

Precision Viticulture Market Size

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Recent Development
  • In February 2024: AGCO Corporation, renowned worldwide for its expertise in crafting agricultural machinery and cutting-edge precision ag technology, has unveiled its latest innovation—the Massey Ferguson 3 Series Specialty tractor—to North American farmers. Tailored specifically to address the distinctive demands of vineyards and orchards, the MF 3 Series is a beacon of reliability and simplicity in a burgeoning market. Offering seven distinct models spanning from 75 to 115 HP, this newly introduced series delivers a compact yet potent solution for the most demanding tasks. With a keen emphasis on efficiency, operator comfort, and environmental sustainability, the redesigned series promises to redefine standards while leaving a smaller carbon footprint.
  • In February 2023: Hortau is delighted to announce a significant investment of around $6.9 million from Sustainable Development Technology Canada (SDTC) to advance the development of its pioneering precision agriculture platform. Since its inception in 2002, Hortau's revolutionary irrigation management system, protected by patents, has empowered growers to nurture healthier plants while maximizing resource efficiency. By leveraging soil tension tracking—a precise measure of available water to plants—growers can proactively address potential stress, ensuring optimal growth conditions and mitigating water wastage, energy consumption, and environmental footprint. The grant from SDTC represents a milestone for Hortau, enabling the company to persist in its innovation trajectory across irrigation, automation, AI, and sensing technologies. This initiative will facilitate Hortau's expansion into international markets through strategic alliances, reinforcing its position as a frontrunner in the AgTech sector.
  • In November 2022: John Deere is expanding its range of speciality tractors tailored for operations in narrow orchards and vineyards by introducing the new 5EN and 5ML Series. The 5EN and 5ML models are equipped with AutoTrac capability, with AutoTrac Universal offered on the 5EN and Integrated AutoTrac accessible through the in-dash display on the 5ML. This advanced AutoTrac guidance system empowers operators to minimize overlap and enhance machine efficiency while undertaking tasks like spraying, planting, or mowing, enhancing overall productivity, according to the company.

Market Dynamics:


Increasing Demand for Wine - The growing global demand for wine, driven by changing consumer preferences, increasing disposable incomes, and expanding wine tourism, has led to a surge in vineyard cultivation. Precision viticulture helps vineyard owners maximize grape quality and yield, meeting the rising demand for high-quality wines.

Government Support and Regulations - Government initiatives promoting sustainable agriculture practices and regulations aimed at reducing chemical usage and environmental impact are driving the adoption of precision viticulture technologies. Subsidies, grants, and incentives provided by governments encourage vineyard owners to invest in advanced precision farming solutions.

Need for Resource Efficiency - With concerns about environmental sustainability and resource scarcity, vineyard owners are increasingly adopting precision viticulture practices to improve the usage of resources such as fertilizers, water, and pesticides. By targeting inputs based on vineyard variability, these practices reduce wastage and environmental impact while improving efficiency.


High Initial Investment - Implementing precision viticulture technologies requires a significant upfront investment in equipment such as sensors, drones, GPS systems, and data analytics software. This cost can be prohibitive for small and medium-sized vineyards, limiting their adoption of these technologies.

Complexity of Technology - Precision viticulture solutions often involve complex technologies such as remote sensing, GIS, and AI algorithms. Vineyard owners and managers may need more technical expertise to deploy and utilize these technologies effectively, leading to underutilization or improper implementation.


Integration of AI and ML - Integrating AI and machine learning algorithms in precision viticulture offers more advanced data analysis and decision-making opportunities. These technologies can identify patterns, predict outcomes, and provide actionable insights to optimize vineyard management practices and enhance productivity.

Development of Tailored Solutions - Precision viticulture companies have an opportunity to create tailored solutions to fulfil the detailed needs of different vineyards. Customized software platforms, sensor configurations, and analytics tools can address individual vineyard sites' unique characteristics and challenges, improving precision farming practices' effectiveness.

Collaboration and Partnerships - Collaboration between precision viticulture companies, research institutions, and vineyard associations can drive innovation and knowledge sharing in the industry. Partnerships focused on technology development, research initiatives, and educational programs can accelerate the adoption of precision farming practices and foster industry growth.


Limited Connectivity in Rural Areas - Many vineyards have limited internet connectivity and infrastructure in rural or remote areas. This lack of connectivity hinders real-time data transmission from sensors and IoT devices, impacting the effectiveness of precision viticulture solutions that rely on timely data insights for decision-making.

Weather Dependency and Uncertainty - Despite the use of advanced weather monitoring systems, vineyard operations remain highly dependent on weather conditions. Unpredictable weather events such as frost, hail, drought, and extreme temperatures can adversely affect grape production and quality, limiting the effectiveness of precision viticulture practices.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Europe emerged as the most prominent global precision viticulture market, with a 38.25% market revenue share in 2023.

Europe has a long history of wine production, with many countries in the region having centuries-old winemaking traditions. This rich heritage has fostered a culture of innovation and experimentation in viticulture, making European vineyards early adopters of precision farming technologies. Furthermore, Europe boasts diverse terroirs and microclimates, offering excellent conditions for growing broad grape varieties. Precision viticulture technologies allow vineyard managers to tailor cultivation practices to the specific characteristics of each vineyard site, optimizing grape quality and yield. Additionally, European governments have been proactive in supporting agricultural innovation and sustainability. Initiatives like research grants, technology adoption subsidies, and collaborative project funding have encouraged European vineyards to invest in precision viticulture technologies. The region is home to some of the world's leading research institutions, universities, and agricultural organizations focused on viticulture and oenology. These institutions conduct cutting-edge research and development in precision viticulture, providing vineyard owners access to the latest technologies and best practices. In addition, European vineyards are increasingly focused on environmental sustainability and minimizing their ecological footprint. Precision viticulture allows vineyard managers to optimize resource usage, reduce chemical inputs, and minimize environmental impact, aligning with Europe's stringent environmental regulations and consumer preferences for sustainably produced wines.

Europe Region Precision Viticulture Market Share in 2023 - 38.25%

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Component Segment Analysis

The component segment is divided into hardware, software and services. The hardware segment dominated the market, with a share of around 62.38% in 2023. Hardware components form the foundational infrastructure of precision viticulture systems. Technology sensors, drones, GPS devices, and weather stations are critical for collecting data on soil conditions, weather patterns, vine health, and grape ripeness. These hardware components are the backbone of precision viticulture systems, enabling vineyard managers to monitor and manage vineyard conditions effectively. Moreover, hardware components are crucial in data collection and monitoring within vineyards. Sensors embedded in the soil, on vines, or mounted on drones capture real-time data on key specifications such as temperature, nutrient levels, soil moisture, and pest activity. This data is essential for making informed decisions about irrigation, fertilization, pest control, and other vineyard management practices. Besides, hardware components are designed to provide precise and accurate measurements, ensuring reliable data collection in vineyard environments. Advanced sensor technologies, GPS receivers, and imaging systems enable high-resolution data capture, allowing vineyard managers to identify variability within the vineyard and implement targeted interventions for optimal grape production.

Technology Segment Analysis

The technology segment is classified into guidance systems, remote sensing and variable rate technology. The guidance systems segment dominated the market, with a share of around 45.19%. Guidance systems offer high accuracy and precision in navigating agricultural machinery within vineyards. These systems utilize GPS (Global Positioning System) or GNSS (Global Navigation Satellite System) technology to provide precise location information, ensuring that tasks such as planting, spraying, and harvesting are conducted with minimal overlap and waste. The precise guidance of these systems improves operational efficiency and resource utilization in vineyard management. Furthermore, by automating navigation tasks and providing real-time guidance to operators, guidance systems significantly enhance the efficiency and productivity of vineyard operations. Automated steering systems, for instance, enable operators to focus on monitoring equipment performance and overall vineyard management rather than manually steering vehicles. This aspect leads to increased throughput, reduced downtime, and improved operational efficiency. Guidance systems also help to reduce operational costs associated with vineyard management. These systems reduce fuel consumption, labour costs, and input usages such as pesticides and fertilizers by optimizing route planning and minimizing overlaps. Additionally, the increased efficiency and productivity achieved through guidance systems result in cost savings over time, making them economically attractive to vineyard owners.

Application Segment Analysis

The application segment includes yield monitoring, field mapping, crop scouting, weather tracking & forecasting, irrigation management, inventory management, farm labor management and others. The yield monitoring segment dominated the market, with a share of around 41.26% in 2023. Yield monitoring gives vineyard managers valuable insights into yield variability across different vineyard sections. This information is crucial for making informed decisions regarding irrigation, fertilization, pest control, and harvesting strategies. By identifying high and low-productivity areas, yield monitoring enables vineyard managers to optimize resource allocation and maximize overall grape yield. Most importantly, yield monitoring systems allow vineyard managers to accurately assess grape ripeness and harvest readiness. By monitoring yield variability in real-time, vineyard managers can schedule harvest operations more efficiently, ensuring grapes are picked at their optimal maturity level. This precision in timing helps maintain grape quality and taste, eventually improving the quality of the resulting wines. In addition, yield monitoring helps to ensure consistent grape quality throughout the vineyard. Vineyard managers can take corrective actions to address underlying issues such as soil nutrient deficiencies, pest infestations, or disease outbreaks by monitoring yield variability and identifying areas of low productivity. This proactive approach to quality control helps maintain the quality and reputation of the vineyard's wine offerings.

Some of the Key Market Players:
  • Atlas Vineyard Management, LLC
  • Aha Viticulture
  • Ateknea Solutions
  • AgJunction
  • Ag Leader Technology
  • AGCO Corporation
  • BLADESCAPE Airborne Services GmbH
  • Chouette
  • Deveron
  • Deere & Company
  • Deep Planet
  • eVineyard
  • Fruition Sciences
  • Group ICV
  • Gamaya
  • Hortau
  • John Deere
  • Netsens s.r.l.
  • OnFarm
  • PrecisionHawk
  • QuantisLabs
  • Raven Industries
  • Syngenta
  • Trimble Inc.
  • Topcon
  • TeeJet Technologies
  • Terraview Pte. Ltd.
  • TerraNIS
  • Tracmap
  • Vindara
  • VineView

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 1.61 Billion
Market size value in 2033 USD 4.60 Billion
CAGR (2024 to 2033) 11.07%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Component, Technology and Application

Frequesntly Asked Questions

As per The Brainy Insights, the size of the precision viticulture market was valued at USD 1.61 billion in 2023 to USD 4.60 billion by 2033.

The global precision viticulture market is growing at a CAGR of 11.07% during the forecast period 2024-2033.

Europe became the largest market for precision viticulture.

Increasing demand for wine and government support and regulations drive the market's growth.

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This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global precision viticulture market based on below-mentioned segments:

Global Precision Viticulture Market by Component:

  • Hardware       
  • Software
  • Services

Global Precision Viticulture Market by Technology:

  • Guidance Systems           
  • Remote Sensing
  • Variable Rate Technology

Global Precision Viticulture Market by Application:

  • Yield Monitoring            
  • Field Mapping
  • Crop Scouting
  • Weather Tracking & Forecasting
  • Irrigation Management
  • Inventory Management
  • Farm Labor Management
  • Others

Global Precision Viticulture Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa


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