Powdered Fats Market

Powdered Fats Market Size by Source (Coconut, Sunflower, Palm and Palm Kernel, Corn, Canola and Others), Processing Technology (Freeze Drying, Spray Drying, Drum Drying, and Others), Application (Bakery and Confectionery, Frozen Desserts, Dairy and Non-Dairy Products, Baby Food and Infant Formula, Seasonings and Flavourings, Beverages and Others), Sales Channel (B2B and B2C), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-14355
  • Published Date: Jun, 2024
  • Pages: 237
  • Category: Food & Beverages
  • Format: PDF
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The global powdered fats market was valued at USD 2.64 Billion in 2023 and grew at a CAGR of 5.61% from 2024 to 2033. The market is expected to reach USD 4.55 Billion by 2033. The growth of the powdered fats market can be attributed to the rising demand for processed foods, nutritional supplements, and dairy products.  

Market Introduction:

Fat powders also referred to as powdered fats, are manufactured from canola, sunflower, coconut, soybean, or palm oils and range in fat content from 30% to 50%. In dry mix applications, they are frequently used instead of conventional butter, cream, and liquid vegetable oils. Vegetable oil and fat milk powders are the sources of fat powder, which is carefully processed to guarantee uniformity and long shelf life. Powdered vegetable fat is produced using dairy or glucose as a basis. They resemble a powder that flows freely. They are especially advantageous because they are simple to measure and can be added to powdered premix. The production of hot sauces, ice cream, dehydrated soups, and bakery premixes are the most popular uses. These powders don't need to be refrigerated and have good conservation qualities. Recipes for sauces, soups, and baked items can be creative with these useful components, especially if they call for quick powder applications. Fat powders can be tailored to produce desired levels of whitening, creaminess, mouthfeel, colour, texture, taste, and sensory attributes.

Powdered Fats Market Size

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Market Dynamics:

Drivers

Increasing application in different food and beverage products: Fat powders are utilized in nutraceutical formulations such as mass gainers and weight gainers to provide a concentrated source of energy calories. For instance, a 70% fat powder contains about 7.6 kCal per gramme of powder. They also give the drink its texture, viscosity, whiteness, and creaminess. They are also frequently used to improve the mouthfeel of snacks and seasonings. They are occasionally used to partially replace cheese powders in seasonings to lower the finished product's price. They add texture, taste, and creaminess to the final product when added to ice cream mixes for frozen desserts, bread, cake mixes, and dessert mixes. Fat addition improves the finished product's flavour and fragrance perception. The fat powders, for instance, are perfect for making puddings, cold creams and soups.

Restraints:

Nutrient quality: Although vitamins and minerals are frequently added to powdered food items, their nutritional value may not be as high as that of whole meals. A range of phytochemicals, fibre, and other nutrients in whole meals are sometimes absent from powdered food items.

Opportunities:

Increasing demand for bakery and confectionery products: With a long and rich history that dates back to antiquity, bakery products have changed to meet the needs of consumers with varying tastes and lifestyles. The burgeoning e-commerce industry, propelling varied product sales with distinctive flavours and scents, is one of the key developments in the market for bakery products. Major players are concentrating on research and development to produce novel bakery goods with a high nutritional value, such as cakes, bread, and biscuits. Convenience stores' explosive rise also aids market expansion in semi-urban areas. Important market trends include rising living standards and a growing working-class population's desire for wholesome bread products.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia-Pacific emerged as the most significant powdered fats market, with a 36.91% market revenue share in 2023.

Asia-Pacific region will account for the largest market share with revenue growth. The rising demand for powdered fats in processed foods, nutritional supplements, etc., is promoting market growth. The increasing popularity of ketogenic diets in countries such as Japan and India has led to the development of low-carb products. Furthermore, with increasing purchasing power, consuming processed foods such as bakery and confectionery leads to higher demand for powdered fats.

Asia-Pacific region Powdered Fats Market Share in 2023 - 36.91%

 

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Source Segment Analysis

The source segment is divided into coconut, sunflower, palm and palm kernel, corn, canola and others. The palm and palm kernel segment dominated the market, with a share of around 37.91% in 2023. Both palm oil and palm kernel oil are useful oils taken from various sections of the oil palm fruit. It is possible to alter palm kernel oil for usage in particular foods. It keeps well for a long time and won't go bad if kept at room temperature for up to 18 months.

Processing Technology Segment Analysis

The processing technology segment is divided into freeze drying, spray drying, drum drying, and others. The spray drying segment dominated the market, with a share of around 53.28% in 2023. A liquid, emulsion, slurry, suspension, or paste can be continuously dried by spraying it into a heated gas medium, usually air, to create a dry powder. The procedure is atomizing a solution, slurry, or emulsion into droplets, in which hot air at a specific temperature and pressure quickly evaporates into solid powder.

Application Segment Analysis

The application segment is divided into bakery and confectionery, frozen desserts, dairy and non-dairy products, baby food and infant formula, seasonings and flavourings, beverages and others. The bakery and confectionery segment dominated the market, with a share of around 39.12% in 2023. Fat powders are simple to handle and mix, but they are useful in various food compositions, particularly fast mixes that include bakery and classic sweets. Due to their high-fat content and excellent free-flowing qualities, these powders are highly suitable for use as a fat source in baked goods.

Sales Channel Segment Analysis

The sales channel segment is divided into B2B and B2C. The B2B segment dominated the market, with a share of around 67.18% in 2023. A business-to-business company sells products and services to other companies. In the food sector, any company that sells goods to other food businesses is considered a B2B company.

Some of the Key Market Players:
  • Royal FrieslandCampina N.V.
  • Kerry Group plc
  • Aarkay Food Products Ltd.
  • Zeon Lifesciences Ltd
  • Insta Foods
  • Castle Dairy S.A
  • Hill Natural Extract
  • LUS Health Ingredients BV
  • Tiba Starch & Glucose Manufacturing Co. S.A.E

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2023 USD 2.64 Billion
Market size value in 2033 USD 4.55 Billion
CAGR (2024 to 2033) 5.61%
Historical data 2020-2022
Base Year 2023
Forecast 2024-2033
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Source, Processing Technology, Application and Sales Channel

Frequesntly Asked Questions

As per The Brainy Insights, the size of the powdered fats market was valued at USD 2.64 Billion in 2023 to USD 4.55 Billion by 2033.

Global powdered fats market is growing at a CAGR of 5.61% during the forecast period 2024-2033.

Asia-Pacific region emerged as the largest market for the powdered fats.

The market's growth will be influenced by the rising application of powdered fats.

The high cost can hamper the market growth.

The increasing demand for bakery and confectionery products is providing huge opportunities to the market.

Key players are Royal FrieslandCampina N.V., Kerry Group plc, Aarkay Food Products Ltd., Zeon Lifesciences Ltd, Insta Foods; Castle Dairy S.A, Hill Natural Extract, LUS Health Ingredients BV, Tiba Starch & Glucose Manufacturing Co. S.A.E among others.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Source
          4.3.2. Market Attractiveness Analysis By Processing Technology
          4.3.3. Market Attractiveness Analysis By Application
          4.3.4. Market Attractiveness Analysis By Sales Channel
          4.3.5. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing demand for Powdered Fats
    5.3. Restraints
          5.3.1. High cost
    5.4. Opportunities
          5.4.1. Rising investment in technological advancement
    5.5. Challenges
          5.5.1. Incompatibility

6. Global Powdered Fats Market Analysis and Forecast, By Source
    6.1. Segment Overview
    6.2. Coconut
    6.3. Sunflower
    6.4. Palm and Palm Kernel
    6.5. Corn
    6.6. Canola
    6.7. Others

7. Global Powdered Fats Market Analysis and Forecast, By Processing Technology
    7.1. Segment Overview
    7.2. Freeze Drying
    7.3. Spray Drying
    7.4. Drum Drying
    7.5. Others

8. Global Powdered Fats Market Analysis and Forecast, By Application
    8.1. Segment Overview
    8.2. Bakery and Confectionery
    8.3. Frozen Desserts
    8.4. Dairy and Non-Dairy Products
    8.5. Baby Food and Infant Formula
    8.6. Seasonings and Flavourings
    8.7. Beverages
    8.8. Others

9. Global Powdered Fats Market Analysis and Forecast, By Sales Channel
    9.1. Segment Overview
    9.2. B2B
    9.3. B2C

10. Global Powdered Fats Market Analysis and Forecast, By Regional Analysis
    10.1. Segment Overview
    10.2. North America
          10.2.1. U.S.
          10.2.2. Canada
          10.2.3. Mexico
    10.3. Europe
          10.3.1. Germany
          10.3.2. France
          10.3.3. U.K.
          10.3.4. Italy
          10.3.5. Spain
    10.4. Asia-Pacific
          10.4.1. Japan
          10.4.2. China
          10.4.3. India
    10.5. South America
          10.5.1. Brazil
    10.6. Middle East and Africa
          10.6.1. UAE
          10.6.2. South Africa

11. Global Powdered Fats Market-Competitive Landscape
    11.1. Overview
    11.2. Market Share of Key Players in the Powdered Fats Market
          11.2.1. Global Company Market Share
          11.2.2. North America Company Market Share
          11.2.3. Europe Company Market Share
          11.2.4. APAC Company Market Share
    11.3. Competitive Situations and Trends
          11.3.1. Product Launches and Developments
          11.3.2. Partnerships, Collaborations, and Agreements
          11.3.3. Mergers & Acquisitions
          11.3.4. Expansions

12. Company Profiles
    12.1. Royal FrieslandCampina N.V.
          12.1.1. Business Overview
          12.1.2. Company Snapshot
          12.1.3. Company Market Share Analysis
          12.1.4. Company Product Portfolio
          12.1.5. Recent Developments
          12.1.6. SWOT Analysis
    12.2. Kerry Group plc
          12.2.1. Business Overview
          12.2.2. Company Snapshot
          12.2.3. Company Market Share Analysis
          12.2.4. Company Product Portfolio
          12.2.5. Recent Developments
          12.2.6. SWOT Analysis
    12.3. Aarkay Food Products Ltd.
          12.3.1. Business Overview
          12.3.2. Company Snapshot
          12.3.3. Company Market Share Analysis
          12.3.4. Company Product Portfolio
          12.3.5. Recent Developments
          12.3.6. SWOT Analysis
    12.4. Zeon Lifesciences Ltd
          12.4.1. Business Overview
          12.4.2. Company Snapshot
          12.4.3. Company Market Share Analysis
          12.4.4. Company Product Portfolio
          12.4.5. Recent Developments
          12.4.6. SWOT Analysis
    12.5. Insta Foods
          12.5.1. Business Overview
          12.5.2. Company Snapshot
          12.5.3. Company Market Share Analysis
          12.5.4. Company Product Portfolio
          12.5.5. Recent Developments
          12.5.6. SWOT Analysis
    12.6. Castle Dairy S.A
          12.6.1. Business Overview
          12.6.2. Company Snapshot
          12.6.3. Company Market Share Analysis
          12.6.4. Company Product Portfolio
          12.6.5. Recent Developments
          12.6.6. SWOT Analysis
    12.7. Hill Natural Extract
          12.7.1. Business Overview
          12.7.2. Company Snapshot
          12.7.3. Company Market Share Analysis
          12.7.4. Company Product Portfolio
          12.7.5. Recent Developments
          12.7.6. SWOT Analysis
    12.8. LUS Health Ingredients BV
          1.1.1. Business Overview
          1.1.2. Company Snapshot
          1.1.3. Company Market Share Analysis
          1.1.4. Company Product Portfolio
          1.1.5. Recent Developments
          1.1.6. SWOT Analysis
    12.9. Tiba Starch & Glucose Manufacturing Co. S.A.E
          12.9.1. Business Overview
          12.9.2. Company Snapshot
          12.9.3. Company Market Share Analysis
          12.9.4. Company Product Portfolio
          12.9.5. Recent Developments
          12.9.6. SWOT Analysis
 

List of Table

1. Global Powdered Fats Market, By Source, 2020-2033 (USD Billion) 

2. Global Coconut, Powdered Fats Market, By Region, 2020-2033 (USD Billion) 

3. Global Sunflower, Powdered Fats Market, By Region, 2020-2033 (USD Billion) 

4. Global Palm and Palm Kernel, Powdered Fats Market, By Region, 2020-2033 (USD Billion) 

5. Global Corn, Powdered Fats Market, By Region, 2020-2033 (USD Billion) 

6. Global Canola, Powdered Fats Market, By Region, 2020-2033 (USD Billion) 

7. Global Others, Powdered Fats Market, By Region, 2020-2033 (USD Billion) 

8. Global Powdered Fats Market, By Processing Technology , 2020-2033 (USD Billion) 

9. Global Freeze Drying, Powdered Fats Market, By Region, 2020-2033 (USD Billion) 

10. Global Spray Drying, Powdered Fats Market, By Region, 2020-2033 (USD Billion) 

11. Global Drum Drying, Powdered Fats Market, By Region, 2020-2033 (USD Billion)

12. Global Others, Powdered Fats Market, By Region, 2020-2033 (USD Billion)

13. Global Powdered Fats Market, By Application, 2020-2033 (USD Billion) 

14. Global Bakery and Confectionery, Powdered Fats Market, By Region, 2020-2033 (USD Billion) 

15. Global Frozen Desserts, Powdered Fats Market, By Region, 2020-2033 (USD Billion) 

16. Global Dairy and Non-Dairy Products, Powdered Fats Market, By Region, 2020-2033 (USD Billion) 

17. Global Baby Food and Infant Formula, Powdered Fats Market, By Region, 2020-2033 (USD Billion) 

18. Global Seasonings and Flavourings, Powdered Fats Market, By Region, 2020-2033 (USD Billion) 

19. Global Beverages, Powdered Fats Market, By Region, 2020-2033 (USD Billion) 

20. Global Others, Powdered Fats Market, By Region, 2020-2033 (USD Billion) 

21. Global Powdered Fats Market, By Sales Channel, 2020-2033 (USD Billion) 

22. Global B2B, Powdered Fats Market, By Region, 2020-2033 (USD Billion) 

23. Global B2C, Powdered Fats Market, By Region, 2020-2033 (USD Billion) 

24. Global Powdered Fats Market, By Region, 2020-2033 (USD Billion) 

25. North America Powdered Fats Market, By Source, 2020-2033 (USD Billion) 

26. North America Powdered Fats Market, By Processing Technology , 2020-2033 (USD Billion) 

27. North America Powdered Fats Market, By Application, 2020-2033 (USD Billion)

28. North America Powdered Fats Market, By Sales Channel, 2020-2033 (USD Billion) 

29. U.S. Powdered Fats Market, By Source, 2020-2033 (USD Billion) 

30. U.S. Powdered Fats Market, By Processing Technology , 2020-2033 (USD Billion) 

31. U.S. Powdered Fats Market, By Application, 2020-2033 (USD Billion)

32. U.S. Powdered Fats Market, By Sales Channel, 2020-2033 (USD Billion) 

33. Canada Powdered Fats Market, By Source, 2020-2033 (USD Billion) 

34. Canada Powdered Fats Market, By Processing Technology , 2020-2033 (USD Billion) 

35. Canada Powdered Fats Market, By Application, 2020-2033 (USD Billion)

36. Canada Powdered Fats Market, By Sales Channel, 2020-2033 (USD Billion) 

37. Mexico Powdered Fats Market, By Source, 2020-2033 (USD Billion) 

38. Mexico Powdered Fats Market, By Processing Technology , 2020-2033 (USD Billion) 

39. Mexico Powdered Fats Market, By Application, 2020-2033 (USD Billion) 

40. Mexico Powdered Fats Market, By Sales Channel, 2020-2033 (USD Billion)

41. Europe Powdered Fats Market, By Source, 2020-2033 (USD Billion) 

42. Europe Powdered Fats Market, By Processing Technology , 2020-2033 (USD Billion) 

43. Europe Powdered Fats Market, By Application, 2020-2033 (USD Billion)

44. Europe Powdered Fats Market, By Sales Channel, 2020-2033 (USD Billion)

45. Germany Powdered Fats Market, By Source, 2020-2033 (USD Billion) 

46. Germany Powdered Fats Market, By Processing Technology , 2020-2033 (USD Billion) 

47. Germany Powdered Fats Market, By Application, 2020-2033 (USD Billion) 

48. Germany Powdered Fats Market, By Sales Channel, 2020-2033 (USD Billion) 

49. France Powdered Fats Market, By Source, 2020-2033 (USD Billion) 

50. France Powdered Fats Market, By Processing Technology , 2020-2033 (USD Billion) 

51. France Powdered Fats Market, By Application, 2020-2033 (USD Billion) 

52. France Powdered Fats Market, By Sales Channel, 2020-2033 (USD Billion)

53. U.K. Powdered Fats Market, By Source, 2020-2033 (USD Billion) 

54. U.K. Powdered Fats Market, By Processing Technology , 2020-2033 (USD Billion)

55. U.K. Powdered Fats Market, By Application, 2020-2033 (USD Billion) 

56. U.K. Powdered Fats Market, By Sales Channel, 2020-2033 (USD Billion)

57. Italy Powdered Fats Market, By Source, 2020-2033 (USD Billion) 

58. Italy Powdered Fats Market, By Processing Technology , 2020-2033 (USD Billion) 

59. Italy Powdered Fats Market, By Application, 2020-2033 (USD Billion) 

60. Italy Powdered Fats Market, By Sales Channel, 2020-2033 (USD Billion)

61. Spain Powdered Fats Market, By Source, 2020-2033 (USD Billion) 

62. Spain Powdered Fats Market, By Processing Technology , 2020-2033 (USD Billion) 

63. Spain Powdered Fats Market, By Application, 2020-2033 (USD Billion) 

64. Spain Powdered Fats Market, By Sales Channel, 2020-2033 (USD Billion) 

65. Asia Pacific Powdered Fats Market, By Source, 2020-2033 (USD Billion) 

66. Asia Pacific Powdered Fats Market, By Processing Technology , 2020-2033 (USD Billion) 

67. Asia Pacific Powdered Fats Market, By Application, 2020-2033 (USD Billion) 

68. Asia Pacific Powdered Fats Market, By Sales Channel, 2020-2033 (USD Billion)

69. Japan Powdered Fats Market, By Source, 2020-2033 (USD Billion) 

70. Japan Powdered Fats Market, By Processing Technology , 2020-2033 (USD Billion) 

71. Japan Powdered Fats Market, By Application, 2020-2033 (USD Billion)

72. Japan Powdered Fats Market, By Sales Channel, 2020-2033 (USD Billion)

73. China Powdered Fats Market, By Source, 2020-2033 (USD Billion) 

74. China Powdered Fats Market, By Processing Technology , 2020-2033 (USD Billion) 

75. China Powdered Fats Market, By Application, 2020-2033 (USD Billion) 

76. China Powdered Fats Market, By Sales Channel, 2020-2033 (USD Billion)

77. India Powdered Fats Market, By Source, 2020-2033 (USD Billion)

78. India Powdered Fats Market, By Processing Technology , 2020-2033 (USD Billion)  

79. India Powdered Fats Market, By Application, 2020-2033 (USD Billion) 

80. India Powdered Fats Market, By Sales Channel, 2020-2033 (USD Billion) 

81. South America Powdered Fats Market, By Source, 2020-2033 (USD Billion) 

82. South America Powdered Fats Market, By Processing Technology , 2020-2033 (USD Billion) 

83. South America Powdered Fats Market, By Application, 2020-2033 (USD Billion) 

84. South America Powdered Fats Market, By Sales Channel, 2020-2033 (USD Billion) 

85. Brazil Powdered Fats Market, By Source, 2020-2033 (USD Billion) 

86. Brazil Powdered Fats Market, By Processing Technology , 2020-2033 (USD Billion) 

87. Brazil Powdered Fats Market, By Application, 2020-2033 (USD Billion) 

88. Brazil Powdered Fats Market, By Sales Channel, 2020-2033 (USD Billion) 

89. Middle East and Africa Powdered Fats Market, By Source, 2020-2033 (USD Billion) 

90. Middle East and Africa Powdered Fats Market, By Processing Technology , 2020-2033 (USD Billion) 

91. Middle East and Africa Powdered Fats Market, By Application, 2020-2033 (USD Billion) 

92. Middle East and Africa Powdered Fats Market, By Sales Channel, 2020-2033 (USD Billion)

93. UAE Powdered Fats Market, By Source, 2020-2033 (USD Billion) 

94. UAE Powdered Fats Market, By Processing Technology , 2020-2033 (USD Billion) 

95. UAE Powdered Fats Market, By Application, 2020-2033 (USD Billion) 

96. UAE Powdered Fats Market, By Sales Channel, 2020-2033 (USD Billion)

97. South Africa Powdered Fats Market, By Source, 2020-2033 (USD Billion) 

98. South Africa Powdered Fats Market, By Processing Technology , 2020-2033 (USD Billion) 

99. South Africa Powdered Fats Market, By Application, 2020-2033 (USD Billion) 

100. South Africa Powdered Fats Market, By Sales Channel, 2020-2033 (USD Billion) 

List of Figures 

1. Global Powdered Fats Market Segmentation

2. Powdered Fats Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Powdered Fats Market Attractiveness Analysis By Source

9. Global Powdered Fats Market Attractiveness Analysis By Processing Technology 

10. Global Powdered Fats Market Attractiveness Analysis By Application

11. Global Powdered Fats Market Attractiveness Analysis By Sales Channel

12. Global Powdered Fats Market Attractiveness Analysis By Region

13. Global Powdered Fats Market: Dynamics

14. Global Powdered Fats Market Share by Source (2023 & 2032)

15. Global Powdered Fats Market Share by Processing Technology  (2023 & 2032)

16. Global Powdered Fats Market Share by Application (2023 & 2032)

17. Global Powdered Fats Market Share by Sales Channel (2023 & 2032)

18. Global Powdered Fats Market Share by Regions (2023 & 2032)

19. Global Powdered Fats Market Share by Company (2023)

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. The Brainy Insights has segmented the global Powdered Fats market based on below mentioned segments:

Global Powdered Fats Market by Source:

  • Coconut
  • Sunflower
  • Palm and Palm Kernel
  • Corn
  • Canola
  • Others

Global Powdered Fats Market by Processing Technology:

  • Freeze Drying
  • Spray Drying
  • Drum Drying
  • Others

Global Powdered Fats Market by Application:

  • Bakery and Confectionery
  • Frozen Desserts
  • Dairy and Non-Dairy Products
  • Baby Food and Infant Formula
  • Seasonings and Flavourings
  • Beverages
  • Others

Global Powdered Fats Market by Sales Channel:

  • B2B
  • B2C

Global Powdered Fats Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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