Potato Protein Market

Potato Protein Market Size by Application (Meat, Supplements, Bakery & Confectionery, Animal Feed, and Others), Type (Concentrate, Hydrolyzed and Isolate), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12907
  • Published Date: Sep, 2022
  • Pages: 237
  • Category: Food & Beverages
  • Format: PDF
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The global potato protein market is expected to reach USD 115.44 billion by 2030, at a CAGR of 5.10% from 2022 to 2030. Potato protein market growth would be driven by the rising popularity of potato protein, owing to its increased health benefits. Similarly, the connection with providing vital amino acids to the body and the great texture and blending properties of potatoes push the growth of the global potato protein market.

Market Overview:

Potato protein is the dry by-product accumulated during the potato starch era and the separation process. Potato is a high form of digestible protein and amino acid profile and is pulled from potato juice via precipitation and separator. Potato protein is typically available in concentrated, isolated, and hydrolyzed types and is broadly utilized as an option for animal-sourced proteins. It is easily absorbable and helps enhance the body's metabolism and lower blood pressure. It shows different operational effects, including water dissolvability, fat absorption, and foaming capabilities to integrate air bubbles in baked products. Potato protein is used to manufacture baby formula, cereals, nutraceutical supplements, ice creams, baked and sweets items, soups, and snacks. The need for food is rising, as the world population is anticipated to reach nearly 8.5 billion people throughout the projection time. The expanding growth of the population is expected to push animal protein supplies. Regardless, it is modified by changing the food composition and permitting a more increased portion of the diet to be plant-based. The plant-based protein origins, such as potato protein, have multiple potentials. Similarly, potato protein is being more broadly utilized in making natural products, through which the market value is expected to increase over the forecast years. Among all regions, there is way more interest in traditional potato protein than in organic potato protein.

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Market Dynamics:

Drivers:
  • Growing demand for dairy-free protein supplements

Growing customer need for dairy-free protein supplements due to increasing health problems among people should push product needs. Potato protein's advantages in labeling end-products like animal-friendly, allergen-free, and vegan claims are expanding product penetration. People allergic to dairy products choose a plant-based protein, which should drive market growth. Most health problems like lactose intolerance, bloating, and diarrhea are due to dairy proteins and milk items, changing the customer choice toward dairy-free products.

Restraints:
  • High cost of plant-based proteins

Price is an inseparable element that can define the future of any product in the market. Plant-based proteins usually come at increased costs owing to the lack of resources and increased processing expenses. Though plant-based proteins' beneficial effects are the market's pushing element, high prices in arising economies can hinder the growth of plant-based proteins.

Opportunities:
  • Sweet potato and its health advantages bring new opportunity

Sweet potato comes in different varieties, including purple and orange. These are rich in numerous antioxidants that protect the body from infection. Presently, three procedures pull protein from potato fruit juice and potato pulp. Sweet potato protein is the most refined state of concentrate protein; it comes with various proportional amino acids and preserves nutritional value. It includes a ton of sticky body protein that saves people from cardiovascular issues. Sweet potato enzymes bypass the hardening of arteries and control the liver, kidney, and different connective tissues. It stimulates muscle development by delivering vital amino acids that boost power synthesis and recovery. It also improves metabolism by improving digestion and weight control rate. Phytonutrients that are present in plant-based food aid humans in weak muscle formation. It also enhances the digestibility of the food as it is light on the stomach and digests in the body fast. It also fixes different digestion-related problems in the body by enhancing the enzymes in the digestive system.

Segmentation Analysis:

The global potato protein market has been segmented based on application, type, and regions.

  • The application segment is divided into meat, supplements, bakery & confectionery, animal feed, and others. The others segment dominated the market, with a market share of around 26% in 2021. The others segment includes food. Several ready-to-drink liquids or dry mix beverages, milk protein isolates and concentrates, frozen foods, packaged foods, fermented foods, and non-dairy veg foods contain potato protein as it improves the digestive and resistant system & absorbs nutrients and vitamins.
  • The type segment is divided into concentrate, hydrolyzed and isolate. The isolate segment dominated the market, with a market share of around 36% in 2021. Isolates include bioactive combinations and have fewer carbs and fats, which helps increase immunity. Continuous product invention in the segment is possible to contribute to its development. For example, Innovix labs established a vegetarian protein with 100% potato protein isolate. It is a natural, high-protein, vegan diet that includes no carbs, starch, and extra sugar and has balanced amino acids. It is created to be utilized in less-protein foods, snacks, and smoothies, like juices, protein shakes, and water-soluble drinks.
Regional Segmentation Analysis:

The regions analyzed for the market include Europe, Europe, South America, Asia Pacific, the Middle East and Africa. Europe region emerged as the largest market for the global potato protein market with a 34.5% share of the market revenue in 2021.

  • Europe's predominant percentage of this region is associated with the existence of potato protein manufacturers in the region due to the most raised production and usage. The Asia Pacific market is projected to be the fastest-growing region and is pushed by increasing customer understanding regarding food allergens in products. Increased production prices and less consumption of potato protein in the food and feed sector are significant constraints to the development of the market.

Europe Region Potato Protein Market Share in 2021 - 34.5%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global potato protein industry.

  • In 2022 April, Branston Ltd. declared its collaboration with Root Extracts to generate a potato protein product for usage in vegan and vegetarian foods. The R&D for the product will take place in Branston's extraction facility in Lincolnshire, which is presently under construction.

List of Key Market Players:

  • Tereos
  • Roquette Frères S. A.
  • PPZ SA Niechlów
  • PEPEES S.A
  • Meelunie B.V.
  • Lyckeby Starch AB
  • KMC Kartoffelmelcentralen A.M.B.A
  • Kerry Group
  • Kemin Industries, Inc
  • Emsland Group
  • Duynie Group
  • Bioriginal Food and Science Corp.
  • Avebe U.A.
  • AKV Langholt AmbA
  • AGRANA Beteiligungs-AG.

Key Target Audience

  • Animal Feed
  • Bakery
  • Others
  • Market Players
  • Investors
  • End-users
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers

Report Description:

  • Global Potato Protein Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global potato protein market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global potato protein market. The regions analyzed for the market are Europe, Asia Pacific, Europe, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of potato protein based on application, type, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global potato protein market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global potato protein market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related i.e., global potato protein market) is covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the potato protein market was valued at USD 73.78 billion in 2021 to USD 115.44 billion by 2030.

Global Potato protein market is growing at a CAGR of 5.10% during the forecast period 2022-2030.

Growing demand for dairy-free protein supplements to propel market growth.

High cost of plant-based proteins to hinder market growth.

Sweet potato and its health advantages bring new opportunity to the market.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Application
          4.3.2. Market Attractiveness Analysis by Type
          4.3.3. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Growing demand for dairy-free protein supplements
    5.3. Restraints
          5.3.1. High cost of plant-based proteins
    5.4. Opportunities
          5.4.1. Sweet potato and its health advantages bring new opportunity

6. Global Potato Protein Market Analysis and Forecast, By Application:
    6.1. Segment Overview
    6.2. Meat
    6.3. Supplements
    6.4. Bakery & Confectionery
    6.5. Animal Feed
    6.6. Others

7. Global Potato Protein Market Analysis and Forecast, By Type
    7.1. Segment Overview
    7.2. Concentrate
    7.3. Hydrolyzed
    7.4. Isolate

8. Global Potato Protein Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Potato Protein Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Potato Protein Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Tereos.
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Roquette Frères S. A.
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. PPZ SA Niechlów
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. PEPEES S.A
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Meelunie B.V.
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Lyckeby Starch AB
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. KMC Kartoffelmelcentralen A.M.B.A
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Kerry Group
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Kemin Industries, Inc
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Emsland Group
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Product Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
    10.11. Duynie Group
          10.11.1. Business Overview
          10.11.2. Company Snapshot
          10.11.3. Company Market Share Analysis
          10.11.4. Company Product Portfolio
          10.11.5. Recent Developments
          10.11.6. SWOT Analysis
    10.12. Bioriginal Food and Science Corp
          10.12.1. Business Overview
          10.12.2. Company Snapshot
          10.12.3. Company Market Share Analysis
          10.12.4. Company Product Portfolio
          10.12.5. Recent Developments
          10.12.6. SWOT Analysis
    10.13. Avebe U.A
          10.13.1. Business Overview
          10.13.2. Company Snapshot
          10.13.3. Company Market Share Analysis
          10.13.4. Company Product Portfolio
          10.13.5. Recent Developments
          10.13.6. SWOT Analysis
    10.14. AKV Langholt AmbA
          10.14.1. Business Overview
          10.14.2. Company Snapshot
          10.14.3. Company Market Share Analysis
          10.14.4. Company Product Portfolio
          10.14.5. Recent Developments
          10.14.6. SWOT Analysis
    10.15. AGRANA Beteiligungs-AG
          10.15.1. Business Overview
          10.15.2. Company Snapshot
          10.15.3. Company Market Share Analysis
          10.15.4. Company Product Portfolio
          10.15.5. Recent Developments
          10.15.6. SWOT Analysis
 

List of Table

1. Global Potato Protein Market, By Application, 2019-2030 (USD Billion) 

2. Global Meat Potato Protein Market, By Region, 2019-2030 (USD Billion) 

3. Global Supplements Potato Protein Market, By Region, 2019-2030 (USD Billion) 

4. Global Bakery & Confectionery Potato Protein Market, By Region, 2019-2030 (USD Billion) 

5. Global Animal Feed Potato Protein Market, By Region, 2019-2030 (USD Billion) 

6. Global Others Potato Protein Market, By Region, 2019-2030 (USD Billion) 

7. Global Potato Protein Market, By Type, 2019-2030 (USD Billion) 

8. Global Concentrate Potato Protein Market, By Region, 2019-2030 (USD Billion) 

9. Global Hydrolyzed Potato Protein Market, By Region, 2019-2030 (USD Billion)

10. Global Isolate Potato Protein Market, By Region, 2019-2030 (USD Billion)

11. North America Potato Protein Market, By Application, 2019-2030 (USD Billion) 

12. North America Potato Protein Market, By Type, 2019-2030 (USD Billion) 

13. U.S. Potato Protein Market, By Application, 2019-2030 (USD Billion) 

14. U.S. Potato Protein Market, By Type, 2019-2030 (USD Billion) 

15. Canada Potato Protein Market, By Application, 2019-2030 (USD Billion) 

16. Canada Potato Protein Market, By Type, 2019-2030 (USD Billion) 

17. Mexico Potato Protein Market, By Application, 2019-2030 (USD Billion) 

18. Mexico Potato Protein Market, By Type, 2019-2030 (USD Billion) 

19. Europe Potato Protein Market, By Application, 2019-2030 (USD Billion) 

20. Europe Potato Protein Market, By Type, 2019-2030 (USD Billion) 

21. Germany Potato Protein Market, By Application, 2019-2030 (USD Billion) 

22. Germany Potato Protein Market, By Type, 2019-2030 (USD Billion) 

23. France Potato Protein Market, By Application 2019-2030 (USD Billion) 

24. France Potato Protein Market, By Type, 2019-2030 (USD Billion) 

25. U.K. Potato Protein Market, By Application, 2019-2030 (USD Billion) 

26. U.K. Potato Protein Market, By Type, 2019-2030 (USD Billion) 

27. Italy Potato Protein Market, By Application, 2019-2030 (USD Billion) 

28. Italy Potato Protein Market, By Type, 2019-2030 (USD Billion) 

29. Spain Potato Protein Market, By Application, 2019-2030 (USD Billion) 

30. Spain Potato Protein Market, By Type, 2019-2030 (USD Billion) 

31. Asia Pacific Potato Protein Market, By Application, 2019-2030 (USD Billion) 

32. Asia Pacific Potato Protein Market, By Type, 2019-2030 (USD Billion) 

33. Japan Potato Protein Market, By Application, 2019-2030 (USD Billion) 

34. Japan Potato Protein Market, By Type, 2019-2030 (USD Billion) 

35. China Potato Protein Market, By Application 2019-2030 (USD Billion) 

36. China Potato Protein Market, By Type, 2019-2030 (USD Billion) 

37. India Potato Protein Market, By Application 2019-2030 (USD Billion) 

38. India Potato Protein Market, By Type, 2019-2030 (USD Billion) 

39. South America Potato Protein Market, By Application, 2019-2030 (USD Billion) 

40. South America Potato Protein Market, By Type, 2019-2030 (USD Billion) 

41. Brazil Potato Protein Market, By Application 2019-2030 (USD Billion) 

42. Brazil Potato Protein Market, By Type, 2019-2030 (USD Billion) 

43. Middle East and Africa Potato Protein Market, By Application, 2019-2030 (USD Billion) 

44. Middle East and Africa Potato Protein Market, By Type, 2019-2030 (USD Billion) 

45. UAE Potato Protein Market, By Application, 2019-2030 (USD Billion) 

46. UAE Potato Protein Market, By Type, 2019-2030 (USD Billion) 

47. South Africa Potato Protein Market, By Application 2019-2030 (USD Billion) 

48. South Africa Potato Protein Market, By Type, 2019-2030 (USD Billion) 

List of Figures 

1. Global Potato Protein Market Segmentation

2. Potato Protein Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Potato Protein Market Attractiveness Analysis by Application

9. Global Potato Protein Market Attractiveness Analysis by Type

10. Global Potato Protein Market Attractiveness Analysis by Region

11. Global Potato Protein Market: Dynamics

12. Global Potato Protein Market Share by Application (2022 & 2030)

13. Global Potato Protein Market Share by Type (2022 & 2030)

14. Global Potato Protein Market Share by Regions (2022 & 2030)

15. Global Potato Protein Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global potato protein market based on below mentioned segments:

Global Potato Protein Market by Application:

  • Meat
  • Supplements
  • Bakery & Confectionery
  • Animal Feed
  • Others

Global Potato Protein Market by Type:

  • Concentrate
  • Hydrolyzed
  • Isolate

Global Potato Protein Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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