Popcorn Market

Popcorn Market Size by Product (Microwave Popcorn, Ready-To-Eat Popcorn), Distribution Channel (B2C, B2B), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13831
  • Published Date: Nov, 2023
  • Pages: 238
  • Category: Food & Beverages
  • Format: PDF
Buy @ $4700.00 Request Sample PDF

The global popcorn market was valued at USD 6.83 Billion in 2022, which is anticipated to grow at a CAGR of 12.62% from 2023 to 2032. Growth in the market is dependent on the worldwide trend of consumers favouring well-being. The market is also being influenced by shifting worldwide consumer trends in food and beverage consumption. The coronavirus outbreak caused disruptions to the global popcorn supply chain and distribution channel, leading to the closure and limitations of convenience stores and super/hypermarkets. The COVID-19 epidemic significantly changed the priority of consumer purchases.

Market Introduction:

Popcorn, made by heating corn kernels and adding butter, salt, pepper, chilli flakes and other condiments, is a low-calorie, high-fiber and healthful snack. It has high levels of antioxidants, vitamins, riboflavin, folate, and niacin. When consumed in moderation, it can help reduce body weight, enhance intestinal health and blood circulation, and reduce the risk of diabetes and heart disease. In addition, it relieves melancholy, eases constipation, promotes healthy bone function, regulates blood sugar, fights tumour cells, and lowers cholesterol. Due to people's busy and stressful lifestyles, instant and ready-to-eat (RTE) handy food products are becoming more and more popular worldwide. This is one of the main reasons driving the market, along with people's increasing awareness of healthy eating practises. Furthermore, the market is expanding due to the growing number of commercial spaces, such as stadiums, multiplexes, and movie theatres, around the world. Furthermore, the market is being positively impacted by the growing demand for gourmet and distinctive popcorn flavours, like sea-salted caramel, rosemary and olive oil, sea salt, and white and chipotle aged cheddar. In addition, the global accessibility of popcorn via physical and virtual retailers presents profitable expansion prospects for business investors. A growing number of people are relying more and more on microwaves to cut down on preparation time, as well as rising disposable incomes and increased internet penetration. In addition, major market participants are concentrating on social media marketing, product packaging enhancement, and mergers and acquisitions (M&A) in order to broaden their customer base and boost their total profitability.

Popcorn Market Size

Get an overview of this study by requesting a free sample

Recent Development
  • Opopop, for instance, debuted new Dill Pickle flavour popcorn kernels in June 2022. The flavour of the limited-edition Opopop Pickle Monster is bold and unique, with the right amount of spice, dill, and salt.
  • Popcorn Indiana launched four improved and new popcorn flavours in July 2020. Kettle corn, black and white drizzle corn, movie theatre butter and aged white cheddar are some of the modified variants.

Market Dynamics:


Strong inclination towards quick-to-eat convenience foods- Due to their busy lifestyles, people are more prone to prefer convenience foods that are quick and ready to eat than conventional meals. Furthermore, people's eating habits have changed significantly and they have become compelled to consume a healthier diet as their awareness of health issues has grown. Popcorn is not just a popular snack but also a convenient, quick, and healthful meal. While combined with butter or vegetable oil, the corn kernels are heated in a kettle, saucepan or burner. It's a popular healthy option for breakfast and dinner in families. The demand for microwaveable popcorn is mostly being driven by the advancements in microwave popcorn. The desire to live a normal life, changes in lifestyle, and increased disposable income are further factors driving the expansion of the popcorn market.


Rising disposable income- In the next years, the popcorn market will rise due to rising disposable income and growing worries about eating a balanced diet. Another factor that will play a major role in the market's growth in the upcoming years is an increase in the standard of living. In the near future, the demand for popcorn will be fueled by the opening of more commercial spaces such as multiplexes, movie theatres, and stadiums in developing nations. Popcorn is one of the relatively healthy foods that customers like because of the products' many benefits, which will fuel the global popcorn market's expansion in the years to come. In addition, growing domestic product usage of microwaves is another factor driving this market's rise in the near future.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global popcorn market, with a 31.59% market revenue share in 2022. It's because the area's need for salty snacks is expanding. The growth in the popcorn market in the region might be attributed to the growing trend of healthy snacking. New flavours and healthier snack options are becoming more and more popular, as are popcorn mix-ins like candies or dried cranberries. Innovation in the sector has addressed consumer preferences for clean-label, healthy, and all-natural products in addition to flavour innovation.

North America Region Popcorn Market Share in 2022 - 31.59%



Check the geographical analysis of this market by requesting a free sample

Product Segment Analysis

The product segment is divided into microwave popcorn and ready-to-eat popcorn. The ready-to-eat popcorn segment dominated the market, with a market share of around 68.35% in 2022. The demand for RTE popcorn is anticipated to be driven by increased RTE popcorn consumption at home and at movie theatres, as well as rising consumer spending power. A further factor driving demand likely involves people's growing health consciousness. Customers are also drawn in by an expanding selection of new flavours, steady product advancements, and innovations.

Distribution Channel Segment Analysis

The distribution channel segment is divided into B2C and B2B. The B2C segment dominated the market, with a market share of around 62.46% in 2022. The segment is expected to continue growing at the highest rate possible and hold the top spot for the duration of the forecast years. The availability of a wide range of options at supermarkets, hypermarkets, and convenience stores, along with the internet distribution channel, have drastically changed people's purchasing habits. These options include doorstep service, easy payment methods, significant savings, and a vast selection of products on a single platform.

Some of the Key Market Players:
  • PepsiCo Inc.
  • Weaver Popcorn, Inc.
  • The Hershey Company
  • PROPER Snacks
  • Intersnack Group GmbH & Co. KG.
  • Campbell Soup Company
  • Quinn Foods LLC
  • Conagra Brands, Inc.
  • Eagle Family Foods Group LLC

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 6.83 Billion
Market size value in 2032 USD 22.41 Billion
CAGR (2023 to 2032) 12.62%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Product, Distribution Channel

Frequesntly Asked Questions

As per The Brainy Insights, the size of the popcorn market was valued at USD 6.83 Billion in 2022 & USD 22.41 Billion by 2032.

Global popcorn market is growing at a CAGR of 12.62% during the forecast period 2023-2032.

North America region emerged as the largest market for the popcorn.

Strong inclination towards quick-to-eat convenience foods is a significant driving factor for the growth of the popcorn market.

Rising disposable income is a significant opportunity for the growth of the popcorn market.

Key players are PepsiCo Inc., Weaver Popcorn, Inc., The Hershey Company, PROPER Snacks, Intersnack Group GmbH & Co. KG., Campbell Soup Company, Quinn Foods LLC, JOLLY TIME, Conagra Brands, Inc., Eagle Family Foods Group LLC, among others.

Request Table of Content


This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global popcorn market based on below mentioned segments:

Global Popcorn by Product:

  • Microwave Popcorn
  • Ready-To-Eat Popcorn

Global Popcorn by Distribution Channel:

  • B2C
  • B2B

Global Popcorn by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa


Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:


Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

Some Facts About The Brainy Insights


Free Customization


Fortune 500 Clients


Free Yearly Update On Purchase Of Multi/Corporate License


Companies Served Till Date