Pop-Up Cinema Market

Pop-Up Cinema Market Size By Cinema Set-Up (Picnic Cinema, Drive-In Cinema, Indoor Experiential Cinema, Silent Cinema), By Cinema Capacity (Low Capacity, Medium Capacity, High Capacity), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12848
  • Published Date: Jul, 2022
  • Pages: 235
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global pop-up cinema market is expected to reach USD 9.03 billion by 2030, at a CAGR of 20.8% during the forecast period 2022 to 2030. The millennium population in developing countries is increasingly spending on leisure activities such as cinemas. This is anticipated to provide an opportunity for the market’s growth during the forecast period.

Market Overview:

Pop-up Cinema is a setup in specific locations like beaches, parks, the grounds of a visitor attraction, any distinctive indoor or outdoor venue, or a city center roof-top. It is sometimes also called temporary or mobile cinema. The traditional permanent cinemas or the independent cinema house can be differentiated from the pop-up cinemas in terms of technology, physical environment, films shown, seasonality, capacity, and added values to the screening. Depending on the physical layout of the venue and location restrictions such as lighting, sound reach, noise, and screen size, it can allow a much larger capacity and offer up to 1000+ seats. The pop-up cinema is based on advanced technological projections. It has a mobile cinema screen and a supporting projection and sound system installed for screening specific films or a series of screenings. The evergreen classics and popular movies are usually presented for screening. The location of the pop-up cinema is temporary and is a significant flexible feature. The choice of the physical environment is an essential factor in promoting pop-up cinema. Though many pop-up cinemas are operated indoors, many countries and locations prefer outdoor mode, and in those places, the summer months are selected for screening.

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Market Dynamics:

Drivers:
  • Improved lifestyle and attraction towards cinema

The improved lifestyle and standard of the people with the passing days are increasing their interest in cinemas. With a high standard of living, their disposable income is rising, and they are interested in some entertaining activities utilizing their leisure time. The customer demand pattern for cinemas is evolving daily with these more accessible and comfortable setups. All these factors, along with the technological advancements in projections, are driving the growth of the pop-up cinema market.

Restraints:
  • Limited choices with fewer features

The pop-up cinema mostly seems to be screening only the old classics or some famous modern releases. The customers do not have the option to choose movies as per their choice or according to their mood. Also, the venue has many noises, lighting, and sound restrictions. These factors make people avoid the system and thus act as a restraining factor.

Opportunities:
  • Increase in the number of promotions and marketing

The chief marketers use traditional PR to promote and advertise the programs and events in the pop-up cinema. Digital marketing and social media are considered suitable mode and platforms for promotion and is expected to be a practical marketing aspect and create growth opportunities for the pop-up cinema market. Additional marketing and profit are gained by providing some complementary foods and drink services and various sponsorship.

Challenges:
  • The high price associated

The pop-up cinemas are price sensitive. To improve the customer experience, specific values are added to the screening with modern technological features in projections. The selling price of the tickets is increasing accordingly. While the cinema market provides various shows with similar technical characteristics at the same cost. Thus, people get more attracted to that form and avoid pop-up cinemas because of fewer choices and high prices. This is challenging the growth of the pop-up cinema market.

Segmentation Analysis:

The global pop-up cinema market has been segmented based on cinema setup, cinema capacity, and regions.

  • The cinema setup segment is divided into picnic cinema, drive-in cinema, indoor experimental cinema, and silent cinema. The indoor experimental cinema segment dominated the market, with a market share of around 36% in 2021. The indoor experimental cinema setup has been growing owing to the increasing demand for comfortable cinema experiences.
  • The cinema capacity segment is divided into low capacity, medium capacity, and high capacity. Over the forecast period, the high-capacity segment is expected to grow at the fastest CAGR of 26.6%. The millennium population in developing countries is increasingly spending on leisure activities, driving the growth of pop-up cinema among a large population.
Regional Segmentation Analysis:

The regions analyzed for the pop-up cinema market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Europe emerged as the largest market for the global pop-up cinema market, with a 39.6% share of the market revenue in 2021.

Europe currently dominates the pop-up cinema market with a 39.6% market revenue share in 2021. The market for pop-up cinema in the region has been growing owing to the availability of enormous content sources. Furthermore, the faster evolution of digital platforms in the region coupled with the development of the latest technologies adds impetus to the market’s growth. The region also has the presence of significant geographies leading the market, such as Yorkshire, London, Cornwall, and Wales, fuelling the market’s growth in region.

Europe Region Pop-Up Cinema Market Share in 2021 - 39.6%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new applications, product innovations, mergers & acquisitions, joint ventures, alliances, and partnerships to improve their market position in the global pop-up cinema market.

List of Key Market Players:

  • Cineworld
  • National amusements
  • Empire Cinemas
  • Vue
  • Picturehouse Cineworld
  • Odeon
  • Pop-up Screens
  • The Nomad Cinema
  • Rooftop Film Club London
  • Sundown Cinema

Key Target Audience

  • Market Players
  • Investors
  • End-Users
  • Government Authorities
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers
  • Value-Added Resellers (VARs)

Report Description:

  • Global Pop-Up Cinema Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global pop-up cinema market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions, and countries catering to the global pop-up cinema market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of pop-up cinema based on cinema set-up, cinema capacity, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to the global pop-up cinema market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers a detailed study for the company profiles of key organizations operating in the global pop-up cinema market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of porter’s five forces analysis coupled with SWOT analysis to provide business-related data and information. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influence the company's growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market-related driving factors, growth limitations (restraints), potential industry opportunities, significant trends, and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market-related i.e., global pop-up cinema market) are covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the pop-up cinema market was valued at USD 1.65 billion in 2021 to USD 9.03 billion by 2030.

The global pop-up cinema market is growing at a CAGR of 20.8% during the forecast period 2022-2030.

The global pop-up cinema market has been segmented based on cinema setup, cinema capacity, and regions. The indoor experimental cinema segment led the market in 2021.

The Europe region emerged as the largest market for pop-up cinema.

The market's growth will be influenced by improved lifestyle and attraction towards cinema.

The high price associated could hamper the market growth.

An increase in the number of promotions and marketing will provide huge opportunities to the market.

Key players are Cineworld, National amusements, Empire Cinemas, Vue, Picturehouse Cineworld, Odeon, Pop-up Screens, The Nomad Cinema, Rooftop Film Club London, and Sundown Cinema.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Cinema Set-Up
          4.3.2. Market Attractiveness Analysis By Cinema Capacity
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Improved lifestyle and attraction towards cinema
    5.3. Restraints
          5.3.1. Limited choices with fewer features
    5.4. Opportunities
          5.4.1. Increase in the number of promotions and marketing
    5.5. Challenges
          5.5.1. The high price associated

6. Global Pop-Up Cinema Market Analysis and Forecast, By Cinema Set-Up
    6.1. Segment Overview
    6.2. Picnic Cinema
    6.3. Drive-In Cinema
    6.4. Indoor Experiential Cinema
    6.5. Silent Cinema

7. Global Pop-Up Cinema Market Analysis and Forecast, By Cinema Capacity
    7.1. Segment Overview
    7.2. Low Capacity
    7.3. Medium Capacity
    7.4. High Capacity

8. Global Pop-Up Cinema Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Pop-Up Cinema Market-Competitive Landscape
    9.1. Overview
          9.1.1. Market Share of Key Players in the Pop-Up Cinema Market
          9.1.2. Global Company Market Share
          9.1.3. North America Company Market Share
          9.1.4. Europe Company Market Share
          9.1.5. APAC Company Market Share
    9.2. Competitive Situations and Trends
          9.2.1. Product Launches and Developments
          9.2.2. Partnerships, Collaborations, and Agreements
          9.2.3. Mergers & Acquisitions
          9.2.4. Expansions

10. Company Profiles
    10.1. Cineworld
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Component Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. National amusements
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Component Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Empire Cinemas
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Component Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Vue
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Component Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Picturehouse Cineworld
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Component Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Odeon
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Component Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Pop-up Screens
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Component Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. The Nomad Cinema
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Component Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Rooftop Film Club London
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Component Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Sundown Cinema
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Component Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
 

List of Table

1. Global Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion) 

2. Global Picnic Cinema Pop-Up Cinema Market, By Region, 2019-2030 (USD Billion) 

3. Global Indoor Experiential Cinema Pop-Up Cinema Market, By Region, 2019-2030 (USD Billion)

4. Global Silent Cinema Pop-Up Cinema Market, By Region, 2019-2030 (USD Billion)

5. Global Liquid Pop-Up Cinema Market, By Region, 2019-2030 (USD Billion)

6. Global Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion) 

7. Global Low-Capacity Pop-Up Cinema Market, By Region, 2019-2030 (USD Billion) 

8. Global Medium-Capacity Pop-Up Cinema Market, By Region, 2019-2030 (USD Billion)

9. Global High-Capacity Pop-Up Cinema Market, By Region, 2019-2030 (USD Billion) 

10. North America Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion) 

11. North America Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion) 

12. U.S. Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion) 

13. U.S. Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion) 

14. Canada Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion) 

15. Canada Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion) 

16. Mexico Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion) 

17. Mexico Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion) 

18. Europe Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion) 

19. Europe Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion) 

20. Germany Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion) 

21. Germany Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion) 

22. France Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion) 

23. France Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion) 

24. U.K. Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion) 

25. U.K. Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion) 

26. Italy Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion) 

27. Italy Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion) 

28. Spain Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion) 

29. Spain Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion) 

30. Asia Pacific Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion) 

31. Asia Pacific Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion) 

32. Japan Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion) 

33. Japan Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion) 

34. China Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion) 

35. China Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion) 

36. India Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion) 

37. India  Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion) 

38. South America Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion) 

39. South America Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion) 

40. Brazil Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion) 

41. Brazil Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion) 

42. The Middle East and Africa Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion) 

43. The Middle East and Africa Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion) 

44. UAE Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion) 

45. UAE Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion) 

46. South Africa Pop-Up Cinema Market, By Cinema Set-Up, 2019-2030 (USD Billion) 

47. South Africa Pop-Up Cinema Market, By Cinema Capacity, 2019-2030 (USD Billion) 

List of Figures 

1. Global Pop-Up Cinema Market Segmentation

2. Pop-Up Cinema Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Pop-Up Cinema Market Attractiveness Analysis By Cinema Set-Up

9. Global Pop-Up Cinema Market Attractiveness Analysis By Cinema Capacity

10. Global Pop-Up Cinema Market Attractiveness Analysis By Region

11. Global Pop-Up Cinema Market: Dynamics

12. Global Pop-Up Cinema Market Share by Cinema Set-Up (2022 & 2030)

13. Global Pop-Up Cinema Market Share by Cinema Capacity (2022 & 2030)

14. Global Pop-Up Cinema Market Share by Regions (2022 & 2030)

15. Global Pop-Up Cinema Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. Brainy Insights has segmented the global pop-up cinema market based on the below-mentioned segments:

Global Pop-Up Cinema Market by Cinema Set-Up:

  • Picnic Cinema
  • Drive-In Cinema
  • Indoor Experiential Cinema
  • Silent Cinema

Global Pop-Up Cinema Market by Cinema Capacity:

  • Low Capacity
  • Medium Capacity
  • High Capacity

Global Pop-Up Cinema Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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