Polycrystalline Diamond Market

Polycrystalline Diamond Market Size By Type (PCD Milling Tools, PCD Turning Tools and Others) By Application (Automotive, Machinery, Aerospace, Semiconductors, Others), Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

Base Year: 2023 Historical Data: 2020-22
  • Report ID: TBI-13210
  • Published Date: Sep, 2024
  • Pages: 236
  • Category: Energy & Power
  • Format: PDF
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The Polycrystalline Diamond market was estimated at around 953.87 million in 2023, growing at a CAGR of nearly 5.92% during 2024-2033. The market is projected to reach approximately USD 1,694.72 million by 2033.

Polycrystalline Diamond Market: Overview

In view of the economic effectiveness of many processes and industries, using effective instruments for material cutting and surface finishing is crucial. Tools with a very hard nature might be a more affordable option than traditional tools in specific situations. One of these naturally occurring, extremely hard substances that is tougher than silicon carbide and corundum is diamond. Diamonds may grind materials down to the micron (or nano) scale when employed on tools. Brexit-related trade policy hurdles and robust financial support from governments in developing countries could pose difficulties for European exporters in their home markets. The machine tool industry, which includes diamond tools, is a technical and technologically advanced industry. As a result, recent technological advancements from other countries may have influence on the growth of diamond tools market in Europe.

Polycrystalline Diamond Market Size

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Polycrystalline Diamond Market: COVID – 19 Impact Analysis

The COVID-19 pandemic has influenced every industry, including those in the following fields: aerospace & defence, banking, financial services & insurance, automotive & transportation, chemical & material, consumer goods, retail & eCommerce, energy & power, pharmaceutical & healthcare, ICT, agriculture, food & beverage, and packaging.

The population has reduced their travel and has become more housebound, which can either have a positive or negative impact on the market. Additionally, it assesses the COVID-19 pandemic's effects on the world market considering its current state, offering more precise and reliable estimations. The coronavirus outbreak is causing agony over the entire world. Nearly all countries have put in place strict social segregation laws, such as lockdowns. As a outcome, supply chains have been troubled. The epidemic has changed social structures around the world.

Polycrystalline Diamond Market: Growth Drivers

The automotive and aerospace industries' goals for fuel efficiency and noise reduction

Along with environmental concerns, customers' desire to cut back on their fuel usage to reduce fuel costs is spurring the car industry to use precise diamond cutters for finely machining engine components. Additionally, the desire for high precision processing to reduce frictional noise and noise reduction requirements in both luxury and lower-end cars are driving up the use of premium diamond tools. The use of Carbon Fiber Reinforced Plastic (CFRP) in the manufacture of airplanes, driven by CFRP's strong and lightweight properties, is projected to present a market opportunity for diamond tools in the aerospace sector.

Additionally, expanding infrastructure and population growth, construction of both residential and commercial structures is continuously increasing around the world. The common marble and granite stones used in the building industry are probably the main cause fueling the market's expansion for diamond tools. The construction sector is driving the adoption of diamond tools due to the precise size and thickness requirements of the granite stones used in the foundations of high-rise buildings.

Polycrystalline Diamond Market: Segmentation Analysis

By type, PCD milling tools will dominate the market in the coming years. The hardness of polycrystalline diamond, a type of synthetic diamond, is remarkably similar to that of monocrystalline diamond (natural diamond). Due to its high degree of hardness, it may be machined and is resistant to especially abrasive compounds. Aluminum, magnesium, and fiber-reinforced polymers are just a few examples of lightweight building materials that may be machined very effectively using tools with PCD cutting materials. In comparison to solid carbide tools, PCD-equipped tools require fewer radius corrections before reaching the end of their useful lives. The process security is greatly increased as a result.

In order to form and structure natural stones into exact building materials with the appropriate standards and dimensions, diamond tools are crucial parts of the stone processing industry. Diamond tools like saw blades, wire saws, and polishing pads are increasingly used in various stone machining applications due to their relatively high wear endurance, high strength, and low friction coefficient. In the majority of these procedures, which are utilised to create common stone products like tiles, kerbs, slabs, and other decorative arts, diamond tools are increasingly being used. In addition, the environmental concerns about how to dispose of the waste produced in these operations are impeding the expansion of the market for diamond tools in the stone processing industry.

Report Scope

Attribute Description
Market Size Revenue (USD Million)
Report Coverage Revenue estimation and forecast, company profile, competitive landscape, growth factors, and recent trends
Regional scope North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
Polycrystalline Diamond Market CAGR 5.92%
Base Year 2023
Forecast 2024-2033
Regional scope North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
Segments Covered

By Type
By Application

Key Insights:
  • Based on type segmentation, PCD Milling Tools segment is estimated to hold the largest market share during the forecast period.
  • Based on application segmentation, the automotive industry segment will remain the leading revenue-generating category during the forecast period.
  • On the basis of geography/region, the Asia Pacific region was the leading revenue generator in 2023.
Recent Development
  • Refinish Solutions Group (RSG) is an initiative by Saint Gobain to offer cutting edge method solutions and training programmes with best practises that give shop owners and technicians opportunity to stay current with the most recent refinishing and repair technologies and innovations. RSG makes an effort to offer items of the highest calibre and support any collision pair mechanism.
  • A noteworthy advancement in diamond tool technology was made by Norton, a Saint Gobain subsidiary, with the introduction of Infiltrated High-Density Technology (i-HDTM), which combined with a licenced laser welding mechanism. Research and development in this infiltrated high-density technology has led to improvements in blade performance, segment design availability, and product safety.
Regional Landscape

In terms of regional demand, North America dominates the market for diamond tools worldwide. There are many applications for diamond tools around the world. Manufacturing machinery, mining services (drilling for minerals, natural gas, and oil exploration), stone cutting and polishing, and transportation systems are the main industrial sectors that use industrial diamonds (infrastructure and vehicles). Due to the rising demand for automobiles and machinery across the area, the diamond tool market is currently expanding, especially in APAC. Diamond tool imports and exports have also increased significantly over time. The need for the heaviest machinery tools, especially diamond tools, is being driven by the increasing prevalence of automation, manufacturing, and building, among many other things.

APAC region Polycrystalline Diamond Share in 2023 - 34.12%

 

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List of the prominent players in the Global Polycrystalline Diamond market:
  • Sandvik Group
  • Mapal
  • Kennametal
  • Preziss Tool
  • Wirutex
  • Ceratizat
  • Sumitomo Electric
  • Kyocera
  • Mitsubishi Materials
  • Union Tool

The global Polycrystalline Diamond market is segmented as follows:

By Type

  • PCD Milling Tools
  • PCD Turning Tools
  • Others

By Application

  • Automotive
  • Aerospace
  • Others

By Region/Geography

  • North America
    • The U.S.
    • Canada
    • Mexico
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • The Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa
    • Egypt
    • Kuwait
    • Rest of the Middle East & Africa
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America

Frequesntly Asked Questions

As per The Brainy Insights, the size of the Polycrystalline Diamond market was valued at USD 953.87 billion in 2023 to USD 1,694.72 billion by 2033.

The global Polycrystalline Diamond market is growing at a CAGR of 5.92% during the forecast period 2024-2033.

Asia Pacific emerged as the largest Polycrystalline Diamond market.

Key players in the Polycrystalline Diamond market are Sandvik Group, Mapal, Kennametal, Preziss Tool, Wirutex, Ceratizat, Sumitomo Electric, Kyocera, Mitsubishi Materials and Union Tool.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Type
          4.3.2. Market Attractiveness Analysis By Application
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing demand from automotive and aerospace industries
    5.3. Restraints
          5.3.1. Presence of alternatives may hamper the market growth
    5.4. Opportunities
          5.4.1. Growth in the market

6. Global Polycrystalline Diamond Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. PCD Milling Tools
    6.3. PCD Turning Tools
    6.4. Others

7. Global Polycrystalline Diamond Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Automotive
    7.3. Aerospace
    7.4. Others

8. Global Polycrystalline Diamond Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
          8.3.6. Rest of Europe
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
          8.4.4. Australia
          8.4.5. South Korea
          8.4.6. Rest of Asia-Pacific
    8.5. South America
          8.5.1. Brazil
          8.5.2. Argentina
          8.5.3. Rest of South America
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa
          8.6.3. Egypt
          8.6.4. Kuwait
          8.6.5. Saudi Arabia
          8.6.6. Rest of Middle East & Africa

9. Global Polycrystalline Diamond Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Polycrystalline Diamond market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Type Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Sandvik Group
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Application Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Mapal
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Application Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Kennametal
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Application Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Preziss Tool
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Application Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Wirutex
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Application Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Ceratizat
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Application Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Sumitomo Electric
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Application Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Kyocera
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Application Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Mitsubishi Materials
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Application Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Union Tool
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Application Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis

List of Table

1. Global Polycrystalline Diamond Market, By Type, 2020-2033(USD Billion) 

2. Global PCD Milling Tools Polycrystalline Diamond Market, By Region, 2020-2033(USD Billion) 

3. Global PCD Turning Tools Polycrystalline Diamond Market, By Region, 2020-2033(USD Billion) 

4. Global Others Polycrystalline Diamond Market, By Region, 2020-2033(USD Billion) 

5. Global Polycrystalline Diamond Market, By Application, 2020-2033(USD Billion) 

6. Global Automotive Polycrystalline Diamond Market, By Region, 2020-2033(USD Billion) 

7. Global Aerospace Polycrystalline Diamond Market, By Region, 2020-2033(USD Billion) 

8. Global Others Polycrystalline Diamond Market, By Region, 2020-2033(USD Billion) 

9. Global Polycrystalline Diamond Market, By Region, 2020-2033(USD Billion) 

10. Global Polycrystalline Diamond Market, By North America, 2020-2033(USD Billion) 

11. North America Polycrystalline Diamond Market, By Type, 2020-2033(USD Billion) 

12. North America Polycrystalline Diamond Market, By Application, 2020-2033(USD Billion) 

13. U.S. Polycrystalline Diamond Market, By Type, 2020-2033(USD Billion) 

14. U.S. Polycrystalline Diamond Market, By Application, 2020-2033(USD Billion)  

15. Canada Polycrystalline Diamond Market, By Type, 2020-2033(USD Billion) 

16. Canada Polycrystalline Diamond Market, By Application, 2020-2033(USD Billion) 

17. Mexico Polycrystalline Diamond Market, By Type, 2020-2033(USD Billion) 

18. Mexico Polycrystalline Diamond Market, By Application, 2020-2033(USD Billion) 

19. Europe Polycrystalline Diamond Market, By Type, 2020-2033(USD Billion) 

20. Europe Polycrystalline Diamond Market, By Application, 2020-2033(USD Billion) 

21. Germany Polycrystalline Diamond Market, By Type, 2020-2033(USD Billion) 

22. Germany Polycrystalline Diamond Market, By Application, 2020-2033(USD Billion) 

23. France Polycrystalline Diamond Market, By Type, 2020-2033(USD Billion) 

24. France Polycrystalline Diamond Market, By Application, 2020-2033(USD Billion) 

25. U.K. Polycrystalline Diamond Market, By Type, 2020-2033(USD Billion) 

26. U.K. Polycrystalline Diamond Market, By Application, 2020-2033(USD Billion)  

27. Italy Polycrystalline Diamond Market, By Type, 2020-2033(USD Billion) 

28. Italy Polycrystalline Diamond Market, By Application, 2020-2033(USD Billion) 

29. Spain Polycrystalline Diamond Market, By Type, 2020-2033(USD Billion) 

30. Spain Polycrystalline Diamond Market, By Application, 2020-2033(USD Billion)

31. Rest of Europe Polycrystalline Diamond Market, By Type, 2020-2033(USD Billion) 

32. Rest of Europe Polycrystalline Diamond Market, By Application, 2020-2033(USD Billion)

33. Asia Pacific Polycrystalline Diamond Market, By Type, 2020-2033(USD Billion) 

34. Asia Pacific Polycrystalline Diamond Market, By Application, 2020-2033(USD Billion) 

35. Japan Polycrystalline Diamond Market, By Type, 2020-2033(USD Billion) 

36. Japan Polycrystalline Diamond Market, By Application, 2020-2033(USD Billion) 

37. China Polycrystalline Diamond Market, By Type, 2020-2033(USD Billion) 

38. China Polycrystalline Diamond Market, By Application, 2020-2033(USD Billion) 

39. India Polycrystalline Diamond Market, By Type, 2020-2033(USD Billion) 

40. India Polycrystalline Diamond Market, By Application, 2020-2033(USD Billion) 

41. Australia Polycrystalline Diamond Market, By Type, 2020-2033(USD Billion) 

42. Australia Polycrystalline Diamond Market, By Application, 2020-2033(USD Billion) 

43. South Korea Polycrystalline Diamond Market, By Type, 2020-2033(USD Billion) 

44. South Korea Polycrystalline Diamond Market, By Application, 2020-2033(USD Billion) 

45. Rest of Asia-Pacific Polycrystalline Diamond Market, By Type, 2020-2033(USD Billion) 

46. Rest of Asia-Pacific Polycrystalline Diamond Market, By Application, 2020-2033(USD Billion) 

47. South America Polycrystalline Diamond Market, By Type, 2020-2033(USD Billion) 

48. South America Polycrystalline Diamond Market, By Application, 2020-2033(USD Billion)  

49. Brazil Polycrystalline Diamond Market, By Type, 2020-2033(USD Billion) 

50. Brazil Polycrystalline Diamond Market, By Application, 2020-2033(USD Billion) 

51. Argentina Polycrystalline Diamond Market, By Type, 2020-2033(USD Billion) 

52. Argentina Polycrystalline Diamond Market, By Application, 2020-2033(USD Billion) 

53. Rest of Latin America Polycrystalline Diamond Market, By Type, 2020-2033(USD Billion) 

54. Rest of Latin America Polycrystalline Diamond Market, By Application, 2020-2033(USD Billion) 

55. Middle East and Africa Polycrystalline Diamond Market, By Type, 2020-2033(USD Billion) 

56. Middle East and Africa Polycrystalline Diamond Market, By Application, 2020-2033(USD Billion) 

57. UAE Polycrystalline Diamond Market, By Type, 2020-2033(USD Billion) 

58. UAE Polycrystalline Diamond Market, By Application, 2020-2033(USD Billion) 

59. South Africa Polycrystalline Diamond Market, By Type, 2020-2033(USD Billion) 

60. South Africa Polycrystalline Diamond Market, By Application, 2020-2033(USD Billion) 

61. Egypt Polycrystalline Diamond Market, By Type, 2020-2033(USD Billion) 

62. Egypt Polycrystalline Diamond Market, By Application, 2020-2033(USD Billion) 

63. Kuwait Polycrystalline Diamond Market, By Type, 2020-2033(USD Billion) 

64. Kuwait Polycrystalline Diamond Market, By Application, 2020-2033(USD Billion) 

65. Saudi Arabia Polycrystalline Diamond Market, By Type, 2020-2033(USD Billion) 

66. Saudi Arabia Polycrystalline Diamond Market, By Application, 2020-2033(USD Billion) 

67. Rest of Middle East Polycrystalline Diamond Market, By Type, 2020-2033(USD Billion) 

68. Rest of Middle East Polycrystalline Diamond Market, By Application, 2020-2033(USD Billion) 

List of Figures 

1. Global Polycrystalline Diamond Market Segmentation

2. Polycrystalline Diamond Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Polycrystalline Diamond Market Attractiveness Analysis By Type

9. Global Polycrystalline Diamond Market Attractiveness Analysis By Application

10. Global Polycrystalline Diamond Market Attractiveness Analysis By Region

11. Global Polycrystalline Diamond Market: Dynamics

12. Global Polycrystalline Diamond Market Share By Type (2023 & 2033)

13. Global Polycrystalline Diamond Market Share By Application (2023 & 2033)

14. Global Polycrystalline Diamond Market Share by Regions (2023 & 2033)

15. Global Polycrystalline Diamond Market Share by Company (2023)

This study forecasts global, regional, and country revenue from 2020 to 2033. The Brainy Insights has segmented the global Polycrystalline Diamond market based on the below-mentioned segments:

Global Polycrystalline Diamond Market By Type:

  • PCD Milling Tools
  • PCD Turning Tools
  • Others

Global Polycrystalline Diamond Market By Application:

  • Automotive
  • Aerospace
  • Others

Global Polycrystalline Diamond Market By Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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