Plastic Lumber Market

Plastic Lumber Market Size by Product Type (Virgin Plastic, Recycled Plastic and Composite), By Resin Type (Polyethylene, Polyvinyl Chloride and Polystyrene), By Application (Decking, Molding Trim, Fencing, Window Door and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13772
  • Published Date: Oct, 2023
  • Pages: 237
  • Category: Chemicals & Materials
  • Format: PDF
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The global plastic lumber market was valued at USD 5.3 billion in 2022 and is anticipated to grow at a CAGR of 11.1% from 2023 to 2032. Plastic lumber has become increasingly popular due to its durability and sustainability compared to traditional wood. It has several benefits, such as durability, low maintenance costs, and environmental friendliness. Plastic lumber is used as a hybrid alternative to pressure-treated wood, which contains chemicals like copper, and as an environmentally beneficial replacement for hardwoods from forests. This primary factor contributes to the growth of the global market for plastic lumber over the forecast period. The market for plastic lumber is expected to expand because, as per the data published by the U.S. Army Corps of Engineers, these materials are stable, resilient, long-lasting, and resistant to water, rot, mildew, and termites (without chemical pressure treatment).

Market Introduction:

Plastic lumber is a synthetic building material that mimics the appearance and texture of natural wood. It is sometimes called composite lumber, plastic wood, or synthetic wood. Usually, recycled plastics like polypropylene (PP) are used to make it. This plastic is mixed with different additives, including colorants, UV stabilizers, and occasionally natural fibers like wood, rice husks, or bamboo, to form a composite material. The performance of plastic timber is significantly influenced by its composition. Recycled plastics are cleaned and processed to produce boards or profiles with precise measurements and characteristics. Extrusion or injection molding is often used in manufacturing, and different manufacturers may use different material combinations. Natural fibers are sometimes added to plastic timer formulas to improve texture and appearance and create a more realistic look.

Plastic lumber's sustainability is one of its main benefits. It provides a way to recycle and reuse waste plastic that might otherwise clog landfills or contaminate the ocean. Natural resources are preserved, and the need for new plastic manufacturing is developed through recycled materials. Applications for plastic lumber are found in many different industries, but building and landscaping are particularly attractive. Decking, fencing, railings, and outdoor furniture are just a few outdoor projects used. In addition to these applications, it finds use in manufacturing playground apparatus, park benches, and even structural elements in concrete construction projects. It is a well-liked option for homeowners and business owners because of its adaptability and toughness.

Plastic Lumber Market Size

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Recent Development
  • In September 2018: Bedford Technology LLC launched SmarterFence, an advanced fencing system composed of structurally recycled high-density polyethylene (HDPE). The product was one of the first fencing solutions that was more long-lasting, robust, and eco-friendly.
  • In March 2021: AZEK, a manufacturer of complicated boards, stated in March 2021 that it will be building a facility in Idaho, USA, to increase the amount of recovered PE it uses to make composite timber. Construction and retrofitting of the facility will begin by the end of the year, and the Chicago producer and plant are planned to begin operations in 2022. The USD180 MN program calls for a capacity expansion at the Boise plant. AZEK uses reclaimed wood and PE to make the Timber Tech brand lumbar.

Market Dynamics:

Drivers

Environment Sustainability - The increasing adoption for plastic lumber across various industry verticals is a key driving force in the global plastic lumber market. An increased emphasis on environmental sustainability is one of the main drivers of the global plastic lumber industry. Eco-friendly building materials that use less natural resources are in greater demand as the world struggles with climate change and environmental degradation. The plastic lumber is made from recycled plastics. The plastic lumber helps achieve its sustainability objectives by reusing plastic trash that may clog landfills or contaminate the ocean. Additionally, it aids in reducing deforestation, a serious environmental issue. The plastic lumber market has emerged due to this commitment to sustainability, which has been embraced by corporations, governments, and consumers alike. This primary factor is boosting the market growth and development.

Restraints:

High Initial Costs - The initial cost of plastic lumber products compared to traditional wood is one of the biggest obstacles facing the plastic lumber sector. Because of its longevity and low cost, plastic lumber can save money over time, but some customers may find it too expensive up front, especially for residential use. Because wood is less expensive up front, homeowners can use it even if it requires more frequent maintenance. Low aesthetic restriction is another factor limiting the market growth and development of the global plastic lumber industry. Even though producers have come a long way in simulating the look and feel of real wood, some consumers may find that plastic lumber needs to have the rich, organic appeal of real wood. For those who want the real thing in their outdoor projects, some formulations might not accurately replicate the textures or patterns of the wood grain. These factors are limiting the market growth and development.

Opportunities:

Technological Advancements - The plastic lumber market has expanded significantly due to technological advances. The increased demand for plastic lumber is the primary factor in producing high-quality plastic timber with better durability, structural integrity, and aesthetics. Plastic lumber is more aesthetically pleasing and functional due to product innovations such as using natural fibres to improve texture and look. These developments have also allowed producers to provide a wider selection of dimensions, profiles, and coatings to satisfy the various demands of the landscaping and construction sectors. In both residential and commercial buildings, plastic timber is being used. Because of its strength and durability, plastic lumber is becoming increasingly popular among homeowners for outdoor projects like decks, fences, and furniture. Companies and real estate developers use plastic lumber in the commercial sector for various projects, including public buildings, recreational facilities, and hospitality and educational establishments. This factor is expected to provide lucrative growth opportunities in the upcoming years.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America region emerged as the most prominent global Plastic lumber market, with a 39.0% market revenue share in 2022. North America has been a pioneering region, boosting the plastic lumber market because of its early adoption and strong environmental consciousness. Plastic lumber is widely used in the US and Canada for various projects, such as marine buildings, decking, and outdoor furniture. North America thus commands a large portion of the world market for plastic lumber. North America's strong environmental consciousness has fulfilled the desire for sustainable building materials. Recycled plastics make plastic timber, which is becoming increasingly popular as an environmentally acceptable substitute for conventional wood. The regional market players also engage in various market strategies such as product innovation, product differentiation, mergers, acquisitions, partnerships, and strategic alliances to maintain their competitive edge.

North America Region Plastic Lumber Market Share in 2022 - 39.0%

 

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  • CertainTeed Corporation, a Saint Gobain affiliate, is a significant player in the market with a wide range of wood plastic composite products including plastic lumber. The corporation engages in manufacturing capacity growth and mergers and acquisitions to establish a substantial market presence.
Product Type Segment Analysis

The product type segment includes virgin plastic, recycled plastic and composite. The recycled plastic segment accounted for the largest market share of around 54% in 2022. Plastic materials used before and then processed for reuse are recycled. To produce recycled plastic lumber, post-consumer and post-industrial plastic waste must be collected, cleaned, and processed again. Because recycled plastic is better for the environment, it has gained significant traction in the worldwide plastic lumber market. Recycled plastic lumber is an environmentally friendly option that keeps plastic trash out of the seas and landfills. This attribute of recycled plastics meets the growing awareness regarding sustainable building materials and products.

Resin Type Segment Analysis

The resin type segment is bifurcated into polyethylene, polyvinyl chloride and polystyrene. The polyethylene segment dominated, with a market share of around 59% in 2022. In the global plastic lumber industry, polyethylene commands a substantial market share mainly because of its affordability and robustness. It is utilized for various purposes, such as landscaping, decking, fencing, and outdoor furniture. Due to its highly recyclable nature, recycled polyethylene is frequently used in the plastic lumber sector. This aspect of the polyethylene compound aligns with the increased focus on eco-friendly products and sustainability. Products made of polyethylene plastic lumber require less maintenance. Staining, sealing, or painting are not necessary for them to remain attractive and functional.   

Application Segment Analysis

The application segment is divided into decking, molding trim, fencing, window door and others. The decking segment dominated the market, with a market share of around 38% in 2022. Plastic lumber contributes to the preservation of forests by stopping harvesting new trees for piers, decking, feet, and furniture. The flexural modulus is less significant, as plastic wood in decks is mostly used for flooring. Not only will homeowners continue to construct dwellings to establish outside areas for entertainment, but they will also gradually outfit these dwellings with amenities such as outdoor kitchens, fire pits, and hot tubs. Larger dеcks will require more railings and supplies to construct tables, benches, privacy lattices, and other features. This is the primary factor for the segment growth.

Some of the Key Market Players:
  • Trex Company, Inc.
  • Kwk Plastic Lumber Co, Ltd.
  • Tangent Technologies, Llc
  • Genova Product Inc.
  • Century-Board Usa, Llc
  • Engineered Plastic System Llc
  • Bedford Technology Llc
  • American Recycled Plastic Inc.
  • Advanced Environmental Recycling Technology Inc.
  •  Aeolian Enterprise Inc.

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 5.38 Billion
Market size value in 2032 USD 15.41 Billion
CAGR (2023 to 2032) 11.1%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Product Type, Resin Type, Application

Frequesntly Asked Questions

As per The Brainy Insights, the size of the plastic lumber market was valued at USD 5.38 billion in 2022 to USD 15.41 billion by 2032.

The global plastic lumber market is growing at a CAGR of 11.1% during the forecast period 2023-2032.

North America region became the largest market for plastic lumber.

The technological advancements within the industry is influencing the market's growth.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Product Type
          4.3.2. Market Attractiveness Analysis by Application
          4.3.3. Market Attractiveness Analysis by Resin Type
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Application Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rising Demand for Plastic Lumber in Construction Industry
    5.3. Restraints
          5.3.1. Lack of Standardization
    5.4. Opportunities
          5.4.1. Technological Advancements

6. Global Plastic Lumber Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Virgin Plastic
    6.3. Recycled Plastic
    6.4. Composite

7. Global Plastic Lumber Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Decking
    7.3. Molding Trim
    7.4. Fencing
    7.5. Window Door
    7.6. Others

8. Global Plastic Lumber Market Analysis and Forecast, By Resin Type
    8.1. Segment Overview
    8.2. Polyethylene
    8.3. Polyvinyl Chloride
    8.4. Polystyrene

9. Global Plastic Lumber Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
          9.4.4. South Korea
          9.4.5. Australia
    9.5. South America
          9.5.1. Brazil
          9.5.2. Argentina
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa
          9.6.3. Saudi Arabia

10. Global Plastic Lumber Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Plastic Lumber Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Type Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Trex Company, Inc.
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Type Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Kwk Plastic Lumber Co, Ltd.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Type Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Tangent Technologies, Llc
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Type Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Genova Product Inc.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Type Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Century-Board Usa, Llc
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Type Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Engineered Plastic System Llc
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Type Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Bedford Technology Llc
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Type Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. American Recycled Plastic Inc.
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Type Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Advanced Environmental Recycling Technology Inc.
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Type Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Aeolian Enterprise Inc.
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Type Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis

List of Table

1. Global Plastic Lumber Market, By Product Type, 2019-2032 (USD Billion) 

2. Global Virgin Plastic, Plastic Lumber Market, By Region, 2019-2032 (USD Billion) 

3. Global Recycled Plastic, Plastic Lumber Market, By Region, 2019-2032 (USD Billion) 

4. Global Composite, Plastic Lumber Market, By Region, 2019-2032 (USD Billion)

5. Global Plastic Lumber Market, By Application, 2019-2032 (USD Billion) 

6. Global Decking Plastic Lumber Market, By Region, 2019-2032 (USD Billion) 

7. Global Molding Trim Plastic Lumber Market, By Region, 2019-2032 (USD Billion)

8. Global Fencing Plastic Lumber Market, By Region, 2019-2032 (USD Billion)

9. Global Window Door Plastic Lumber Market, By Region, 2019-2032 (USD Billion)

10. Global Others Plastic Lumber Market, By Region, 2019-2032 (USD Billion)

11. Global Plastic Lumber Market, By Resin Type, 2019-2032 (USD Billion) 

12. Global Polyethylene Plastic Lumber Market, By Region, 2019-2032 (USD Billion) 

13. Global Polyvinyl Chloride Plastic Lumber Market, By Region, 2019-2032 (USD Billion) 

14. Global Polystyrene Plastic Lumber Market, By Region, 2019-2032 (USD Billion)

15. Global Plastic Lumber Market, By Region, 2019-2032 (USD Billion) 

16. North America Plastic Lumber Market, By Product Type, 2019-2032 (USD Billion) 

17. North America Plastic Lumber Market, By Application, 2019-2032 (USD Billion)

18. North America Plastic Lumber Market, By Resin Type, 2019-2032 (USD Billion) 

19. U.S. Plastic Lumber Market, By Product Type, 2019-2032 (USD Billion) 

20. U.S. Plastic Lumber Market, By Application, 2019-2032 (USD Billion)

21. U.S. Plastic Lumber Market, By Resin Type, 2019-2032 (USD Billion) 

22. Canada Plastic Lumber Market, By Product Type, 2019-2032 (USD Billion) 

23. Canada Plastic Lumber Market, By Application, 2019-2032 (USD Billion)

24. Canada Plastic Lumber Market, By Resin Type, 2019-2032 (USD Billion) 

25. Mexico Plastic Lumber Market, By Product Type, 2019-2032 (USD Billion) 

26. Mexico Plastic Lumber Market, By Application, 2019-2032 (USD Billion)

27. Mexico Plastic Lumber Market, By Resin Type, 2019-2032 (USD Billion) 

28. Europe Plastic Lumber Market, By Product Type, 2019-2032 (USD Billion) 

29. Europe Plastic Lumber Market, By Application, 2019-2032 (USD Billion)

30. Europe Plastic Lumber Market, By Resin Type, 2019-2032 (USD Billion) 

31. Germany Plastic Lumber Market, By Product Type, 2019-2032 (USD Billion) 

32. Germany Plastic Lumber Market, By Application, 2019-2032 (USD Billion)

33. Germany Plastic Lumber Market, By Resin Type, 2019-2032 (USD Billion) 

34. France Plastic Lumber Market, By Product Type, 2019-2032 (USD Billion) 

35. France Plastic Lumber Market, By Application, 2019-2032 (USD Billion)

36. France Plastic Lumber Market, By Resin Type, 2019-2032 (USD Billion) 

37. U.K. Plastic Lumber Market, By Product Type, 2019-2032 (USD Billion) 

38. U.K. Plastic Lumber Market, By Application, 2019-2032 (USD Billion)

39. U.K. Plastic Lumber Market, By Resin Type, 2019-2032 (USD Billion) 

40. Italy Plastic Lumber Market, By Product Type, 2019-2032 (USD Billion) 

41. Italy Plastic Lumber Market, By Application, 2019-2032 (USD Billion)

42. Italy Plastic Lumber Market, By Resin Type, 2019-2032 (USD Billion) 

43. Italy Plastic Lumber Market, By Application, 2019-2032 (USD Billion)

44. Spain Plastic Lumber Market, By Product Type, 2019-2032 (USD Billion) 

45. Spain Plastic Lumber Market, By Resin Type, 2019-2032 (USD Billion) 

46. Spain Plastic Lumber Market, By Application, 2019-2032 (USD Billion)

47. Asia Pacific Plastic Lumber Market, By Product Type, 2019-2032 (USD Billion) 

48. Asia Pacific Plastic Lumber Market, By Application, 2019-2032 (USD Billion)

49. Asia Pacific Plastic Lumber Market, By Resin Type, 2019-2032 (USD Billion) 

50. Japan Plastic Lumber Market, By Product Type, 2019-2032 (USD Billion) 

51. Japan Plastic Lumber Market, By Resin Type, 2019-2032 (USD Billion) 

52. Japan Plastic Lumber Market, By Application, 2019-2032 (USD Billion)

53. China Plastic Lumber Market, By Product Type, 2019-2032 (USD Billion) 

54. China Plastic Lumber Market, By Resin Type, 2019-2032 (USD Billion) 

55. China Plastic Lumber Market, By Application, 2019-2032 (USD Billion)

56. India Plastic Lumber Market, By Product Type, 2019-2032 (USD Billion) 

57. India Plastic Lumber Market, By Resin Type, 2019-2032 (USD Billion) 

58. India Plastic Lumber Market, By Application, 2019-2032 (USD Billion)

59. South Korea Plastic Lumber Market, By Product Type, 2019-2032 (USD Billion) 

60. South Korea Plastic Lumber Market, By Application, 2019-2032 (USD Billion)

61. South Korea Plastic Lumber Market, By Resin Type, 2019-2032 (USD Billion)

62. Australia Plastic Lumber Market, By Product Type, 2019-2032 (USD Billion) 

63. Australia Plastic Lumber Market, By Resin Type, 2019-2032 (USD Billion)

64. Australia Plastic Lumber Market, By Application, 2019-2032 (USD Billion)

65. South America Plastic Lumber Market, By Product Type, 2019-2032 (USD Billion) 

66. South America Plastic Lumber Market, By Application, 2019-2032 (USD Billion)

67. South America Plastic Lumber Market, By Resin Type, 2019-2032 (USD Billion) 

68. Brazil Plastic Lumber Market, By Product Type, 2019-2032 (USD Billion) 

69. Brazil Plastic Lumber Market, By Resin Type, 2019-2032 (USD Billion) 

70. Brazil Plastic Lumber Market, By Application, 2019-2032 (USD Billion)

71. Argentina Plastic Lumber Market, By Product Type, 2019-2032 (USD Billion) 

72. Argentina Plastic Lumber Market, By Resin Type, 2019-2032 (USD Billion)

73. Argentina Plastic Lumber Market, By Application, 2019-2032 (USD Billion)

74. Middle East and Africa Plastic Lumber Market, By Product Type, 2019-2032 (USD Billion) 

75. Middle East and Africa Plastic Lumber Market, By Resin Type, 2019-2032 (USD Billion) 

76. Middle East and Africa Plastic Lumber Market, By Application, 2019-2032 (USD Billion)

77. UAE Plastic Lumber Market, By Product Type, 2019-2032 (USD Billion) 

78. UAE Plastic Lumber Market, By Resin Type, 2019-2032 (USD Billion) 

79. UAE Plastic Lumber Market, By Application, 2019-2032 (USD Billion)

80. South Africa Plastic Lumber Market, By Product Type, 2019-2032 (USD Billion) 

81. South Africa Plastic Lumber Market, By Resin Type, 2019-2032 (USD Billion) 

82. South Africa Plastic Lumber Market, By Application, 2019-2032 (USD Billion)

83. Saudi Arabia Plastic Lumber Market, By Product Type, 2019-2032 (USD Billion) 

84. Saudi Arabia Plastic Lumber Market, By Resin Type, 2019-2032 (USD Billion)

85. Saudi Arabia Plastic Lumber Market, By Application, 2019-2032 (USD Billion)

List of Figures 

1. Global Plastic Lumber Market Segmentation

2. Plastic Lumber Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Plastic Lumber Market Attractiveness Analysis by Product Type 

9. Global Plastic Lumber Market Attractiveness Analysis by Application 

10. Global Plastic Lumber Market Attractiveness Analysis by Resin Type

11. Global Plastic Lumber Market Attractiveness Analysis by Region

12. Global Plastic Lumber Market: Dynamics

13. Global Plastic Lumber Market Share By Product Type (2023 & 2032)

14. Global Plastic Lumber Market Share by Application (2023 & 2032)

15. Global Plastic Lumber Market Share by Resin Type (2023 & 2032)

16. Global Plastic Lumber Market Share by Regions (2023 & 2032)

17. Global Plastic Lumber Market Share by Company (2022)

This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global plastic lumber market based on below-mentioned segments:

Global Plastic Lumber Market by Product Type:

  • Virgin Plastic
  • Recycled Plastic
  • Composite

Global Plastic Lumber Market by Resin Type:

  • Polyethylene
  • Polyvinyl Chloride
  • Polystyrene

Global Plastic Lumber Market by Application:

  • Decking
  • Molding Trim
  • Fencing
  • Window Door
  • Others

Global Plastic Lumber Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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