Pilates and Yoga Studios Market

Pilates and Yoga Studios Market Size by Type (Merchandise Sales, Pilates Classes, Pilates and Yoga Accreditation Training, and Yoga Classes), Application (Small Scale, Medium Scale and Massive), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13850
  • Published Date: Dec, 2023
  • Pages: 238
  • Category: Consumer Goods
  • Format: PDF
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The global Pilates and Yoga Studios market generated USD 140.75 billion revenue in 2022 and is projected to grow at a CAGR of 11.26% from 2023 to 2032. The market is expected to reach USD 409.11 billion by 2032. The Pilates and yoga studios market is experiencing significant growth due to the growing fitness awareness among the younger population and an upsurge in health consciousness. Furthermore, governmental initiatives promoting a healthy lifestyle, coupled with an increase in disposable income, are expected to contribute to the expansion of the market over the forecast period.

Market Introduction:

Pilates and Yoga Studios are fitness establishments that offer a range of classes and services focused on Pilates and yoga practices. These studios typically provide a dedicated space for individuals to engage in instructor-led sessions to improve physical strength, flexibility, and overall well-being. Pilates and yoga, both renowned for their mind-body approach to fitness, involve various exercises and postures designed to enhance core strength, balance, and mental relaxation. Clients attending Pilates and Yoga Studios can expect a combination of mat-based exercises, equipment-based workouts (in the case of Pilates), and guided yoga sessions that incorporate different poses, breathing techniques, and meditation. These studios often cater to individuals of various fitness levels, from beginners to advanced practitioners. In addition to physical benefits, Pilates and Yoga Studios often emphasize wellness's mental and emotional aspects, promoting stress reduction and mindfulness. The popularity of these studios has grown as more people recognize the holistic benefits of integrating Pilates and yoga into their fitness routines.

Pilates and Yoga Studios Market Size

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Recent Development
  • In May 2023: Solidcore, a boutique fitness company inspired by Pilates, recently celebrated the inauguration of its 100th studio and successfully secured additional funding from private equity firm Kohlberg & Company. The infusion of fresh capital, complemented by continued support from existing investors VMG Partners and Peterson Partners, aims to propel Solidcore's expansion into new cities. This strategic move is in response to the escalating demand from its expanding fitness clientele. The recent milestone of opening the 100th studio and the new investment signifies Solidcore's ambitious growth plans for the current year. The company aims to launch approximately 25 studios in the coming year. It has set a broader target of establishing over 250 studios worldwide in the next three to five years, including potential ventures into international markets.  
  • In February 2022: ONCAP has officially announced its acquisition of a controlling interest in Merrithew International Inc. in partnership with the firm's founders, Lindsay and Moira Merrithew. Merrithew is a key player in mindful movement and one of the biggest producers and distributors of pilates equipment, accessories, instructional content, and training globally.

Market Dynamics:


Increasing Health Awareness - Increasing awareness of the significance of physical and mental well-being drives individuals towards fitness activities such as pilates and yoga. The emphasis on a healthy lifestyle and preventive healthcare measures contributes to the demand for these fitness practices.

Rising Stress Levels - The modern, fast-paced lifestyle has increased stress levels among individuals. Pilates and yoga are recognized for their stress-relieving and relaxation benefits, attracting people looking for ways to manage stress.

Rising Social Media and Influencer Marketing - Social media platforms are important in promoting fitness trends. Influencers and celebrities often showcase their pilates and yoga routines, creating a positive image and driving interest in these practices.


High Initial Investment for Studios - Establishing and maintaining a pilates or yoga studio involves significant upfront costs, including equipment, space rental, and instructor salaries. This high initial investment can hinder entrepreneurs looking to enter the market.

Competition from Alternative Fitness Options - Pilates and yoga studios compete with alternative fitness options, including home workout programs, online classes, and other fitness trends. The accessibility and convenience of these alternatives may limit the growth of studio-based practices.


Corporate Partnerships and Wellness Programs - Collaborating with corporations to provide on-site or subsidized pilates and yoga classes for employee wellness programs can open up a significant market segment.

Digital Transformation and Online Classes - Expanding online by offering virtual classes can reach a global audience. Creating on-demand classes or live-streaming sessions allows studios to reach individuals who may not have access to a physical studio.

Customized Programs for Specialized Groups - Developing specialized programs tailored to specific demographics, such as seniors, pregnant women, or individuals with specific health concerns, can attract niche markets and enhance inclusivity.


Instructor Availability and Quality - Finding skilled and qualified instructors can be challenging. The quality of instructors significantly influences the success of a studio, and turnover or a shortage of experienced professionals can impact the consistency of classes.

Seasonal Fluctuations - The demand for pilates and yoga classes may experience seasonal fluctuations, with increased interest during certain times of the year (e.g., New Year's resolutions) and lower attendance during holiday seasons.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The North American region emerged as the most prominent global Pilates and Yoga Studios market, with a 45.29% market revenue share in 2022.

North America has experienced a significant cultural shift towards health and wellness. The population, particularly in the United States and Canada, places a high value on physical fitness, stress reduction, and overall well-being, aligning well with the principles of Pilates and yoga. In addition, there has been a growing awareness of the importance of a healthy lifestyle, with individuals seeking activities that promote both physical and mental health. Pilates and yoga cater to this demand, contributing to their popularity in North America. North America, particularly the United States, has a relatively affluent population with disposable income. This financial capacity allows individuals to invest in fitness activities like Pilates and yoga, which may involve class memberships, specialized equipment, and wellness-related products. Furthermore, North America often leads global fitness trends, and the region has been at the forefront of incorporating innovation into the fitness industry. Pilates and yoga studios in North America frequently adopt new class formats, technology, and marketing strategies to stay ahead of the curve. Additionally, North America has numerous large urban centers where fitness trends often originate and gain popularity. The concentration of Pilates and yoga studios in cities facilitates accessibility for a large and diverse population. Europe held the second-highest market share in 2022. Many European countries have a strong cultural emphasis on holistic wellness, with a focus on maintaining a significant balance between physical and mental well-being. Pilates and yoga, known for their holistic approach, align well with this cultural emphasis. Europe has a culture that often values an active lifestyle, with outdoor activities, fitness, and wellness being integral parts of daily life. Pilates and yoga fit seamlessly into this lifestyle, contributing to their popularity. Besides, Europe attracts a significant number of wellness tourists seeking health-oriented experiences. Pilates and yoga studios, often in picturesque settings, have become integral parts of wellness tourism offerings, contributing to their growth.

North America Region Pilates and Yoga Studios Market Share in 2022 - 45.29%



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Type Segment Analysis

The type segment is classified into merchandise sales, pilates classes, pilates and yoga accreditation training, and yoga classes. The yoga classes segment dominated the market, with a share of around 42.58% in 2022. Yoga has achieved widespread global popularity due to its holistic approach to health and well-being. Its origins in ancient practices and its focus on physical postures, breath control, and meditation make it appealing to a diverse audience. Yoga is a versatile practice that caters to a vast range of individuals, regardless of age or fitness level. The accessibility and adaptability of yoga classes make them inclusive and attractive to a broad demographic. Additionally, yoga emphasizes the mind-body connection, promoting mental well-being and physical fitness. This focus on holistic health resonates with individuals seeking a comprehensive approach to wellness.

Application Segment Analysis

The application segment is divided into small scale, medium scale and massive. The small scale segment dominated the market, with a share of around 57.42% in 2022. Small-scale Pilates and yoga studios often offer a more personalized and localized experience. This factor can appeal to individuals who prefer a close-knit community and more individualized attention from instructors. Furthermore, smaller studios are often deeply integrated into the local community. They may host events, workshops, and social gatherings that foster a sense of community among their members. This community engagement can contribute to member loyalty and attract new clients. Besides, small-scale studios may choose to specialize in specific niches, such as a particular style of yoga, a target demographic (e.g., prenatal yoga), or a unique approach to fitness. This specialization can make them stand out and attract a dedicated customer base.

Some of the Key Market Players:
  • Alona Pilates
  • Authentic Pilates Ltd.
  • Body & Soul Yoga Club
  • Balance Pilates
  • Core Studio Pilates & Yoga, LLC
  • Core Pilates & Yoga
  • Everyday Club Pty Ltd.
  • Fitness Firm Yoga and Pilates Studio
  • Flex Studio
  • Fitness Unlimited
  • Harmony Yoga Pilates Studio
  • Innerstellar Pilates & Yoga Studio
  • Longevita Pilates & Yoga Studio
  • M Pilates+ Yoga
  • Pilates Plus Online
  • Pilates Unlimited
  • Studio A Pilates & Yoga
  • Solidcore
  • The Pilates and Altitude Training Studio

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 140.75 Billion
Market size value in 2032 USD 409.11 Billion
CAGR (2023 to 2032) 11.26%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Type and Application

Frequesntly Asked Questions

As per The Brainy Insights, the size of the pilates and yoga studios market was valued at USD 140.75 billion in 2022 to USD 409.11 billion by 2032.

The global pilates and yoga studios market is growing at a CAGR of 11.26% during the forecast period 2023-2032.

The North America region became the largest market for pilates and yoga studios.

Increasing health awareness and rising social media and influencer marketing drive the market's growth.

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This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global Pilates and Yoga Studios market based on below-mentioned segments:

Global Pilates and Yoga Studios Market by Type:

  • Merchandise Sales   
  • Pilates Classes
  • Pilates and Yoga Accreditation Training
  • Yoga Classes

Global Pilates and Yoga Studios Market by Application:

  • Small Scale
  • Medium Scale
  • Massive

Global Pilates and Yoga Studios Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa


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