Phototherapy Market

Phototherapy Market Size by Product Type (Fiber Optic Phototherapy Devices, LED-based Phototherapy Devices, Conventional Phototherapy Devices, and Others), Application (Psoriasis, Skin Disease Treatment, Eczema, Vitiligo, Scleroderma, Seasonal Affective Disorder (SAD), Neonatal Jaundice Management, Sterilization, and Skin Cancer), End-Use (Home Care Settings, Dermatology Clinics, and Hospitals), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13242
  • Published Date: Jan, 2023
  • Pages: 236
  • Category: Healthcare
  • Format: PDF
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The global phototherapy market was valued at USD 406.5 million in 2022 and growing at a CAGR of 4.20% from 2022 to 2030. The market is expected to reach USD 564.9 million by 2030. The rise in the number of skin diseases due to various reasons. For example, as per the data from the American Academy of Dermatology Association, 84.5 million Americans, i.e., around one in every four, are affected by some skin condition.

Market Introduction:

Phototherapy is a medical therapy in which artificial or natural light enhances health. Treatment may implicate halogen lights, fluorescent light bulbs, sunlight, or light-emitting diodes (LEDs). Different names for phototherapy include light therapy and heliotherapy. The kind of therapy required and how the light is used can differ depending on whether the phototherapy is for psoriasis, eczema, or different health diseases. Phototherapy has been utilised to treat medical illnesses for over 3,400 years. People used sunlight in old Egypt and India to treat skin diseases like vitiligo. Phototherapy includes using ultraviolet (UV) light to slow skin cell growth and inflammation. Inflammation is one method of the immune system reacting to illnesses and injuries. UVB rays impact the outer layers of the skin. UVA rays are just less severe but penetrate more intensely into the skin. These two kinds of UV light can be used in various ways. The results of light therapy for skin diseases are usually temporary. Phototherapy for skin infections may take six to eight sessions and up to two months to perform. Phototherapy has some benefits over treatments like chemotherapy and radiation. For instance, it doesn’t usually have any long-term side effects. It leaves less scarring than surgery. And phototherapy treatment is affordable than the other treatment alternatives for cancer. Light treatment has been used for over 65 years to treat jaundice and hyperbilirubinemia. These diseases cause a baby’s skin, eyes, and body tissues to turn yellow. The yellow colour comes from too much bilirubin, a pigment made when red blood cells break down. Light reduces the baby's bilirubin levels and breaks down the bilirubin so the baby's body can get rid of it properly. There are two primary forms to treat jaundice with light therapy. The standard way is to place the baby under halogen spotlights or fluorescent lamps. The baby's eyes are covered during the phototherapy treatment to protect against retina damage.

Phototherapy Market Size

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Recent Development

In November 2021: The United States-based technical company Little Sparrows Technologies bili-hut cleared the FDA license for home-based phototherapy treatment for newborn babies with jaundice, reducing healthcare expenses and keeping babies and their families together during treatment. The device provides high-intensity phototherapy comparable to NICU-intensity therapies. Further, it is movable, portable, lightweight, and energy-efficient sufficiently to run on batteries. The bill-hut is perfect for use in hospitals, at home, or in various settings, including rural and resource-limited places, and is cleaned with typical hospital sanitizing chemicals.

Market Dynamics:

Drivers

The Advancement In LED-Phototherapy- The vital element pushing the phototherapy market's development worldwide is the advanced use of LED-based treatments. Boosting collagen levels in the skin, which can reduce the formation of wrinkles and other signs of ageing, is one of the essential benefits of LED-based phototherapy. A mental or physical condition can be treated by phototherapy, which uses light radiation. Tissues and Cells respond differently, relying on wavelength and therapeutic dosage expositions. Additional uses of LED light therapy contain eczema, acne, psoriasis, rosacea, dermatitis, scarring, and sun damage. LED light treatment has an antimicrobial impact, perfect for destroying different forms of bacteria that can accumulate on pores and oil glands and provoke breakouts.

Restraints:

Can Cause Skin Related Problems- Phototherapy contains risks like UV rays, which can harm the skin cells. Which can lead to early signs of ageing. The term ‘photoaging’ is another name for this premature skin ageing. Prolonged vulnerability to artificial UV radiation raises the chance of growing skin cancer. The expert says that PUVA can increase the probability of skin cancer, while narrowband UVB therapy does not. The light treatment makes the body more prone to infections, diseases, and cancerous for skin when the immune system is suppressed. Eyes can become more exposed to light after obtaining photodynamic therapy or PUVA treatments for cancer.

Opportunities:

Technological Development- A fundamental opportunity in the phototherapy market setting is the rise in adopting LED-based phototherapy devices. Different players operating in the industry have been using this opportunity to capture a significant portion of the phototherapy industry share.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global phototherapy market, with a 34.17% share of the market revenue in 2022.

North America dominated the market due to the rising number of skin diseases like eczema, psoriasis, vitiligo, and acne. For example, as per the Canadian Dermatology Association, acne impacts about 5.8 million people in Canada, which is., 25% of the total population suffers from acne. As per a recent study by the American Atopic Dermatitis, around 7.5% of United States adults suffer from eczema, while about 45% of people suffer from mild to severe symptoms of other skin diseases.

North America Region Phototherapy Market Share in 2022 - 34.17%

 

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Product Type Segment Analysis

The product type segment is divided into fiber optic phototherapy devices, LED-based phototherapy devices, conventional phototherapy devices, and others. The LED-based phototherapy devices segment dominated the market, with a market share of around 27% in 2022. LED-based phototherapy treats skin conditions and problems like psoriasis, acne, and fine lines. The advancement in the number of people suffering from skin diseases is anticipated to propel the use of LED-based phototherapy machines.

Application Segment Analysis

The application segment is divided into psoriasis, skin disease treatment, eczema, vitiligo, scleroderma, seasonal affective disorder (SAD), neonatal jaundice management, sterilization, and skin cancer. The skin disease treatment segment dominated the market, with a market share of around 15% in 2022. The skin disease treatment segment is probably to increase owing to the advancement in various skin problems. Multiple common skin conditions that could contribute to the market growth include skin diseases like eczema and vitiligo. The uprise in the therapy application can contribute to the phototherapy market growth.

End-Use Segment Analysis

The end-use segment is divided into home care settings, dermatology clinics, and hospitals. The hospital segment dominated the market, with a market share of around 36% in 2022. The segment's growth is due to the number of hospitals available globally. Sterilization is often used in hospitals, which helps in the therapy of skin diseases in patients. Hospitals have utilized the latest digital technologies that increase therapeutic effectiveness through high precision and better user safety.

Some of the Key Market Players:
  • The Daavlin Company
  • Strata Skin Sciences
  • Solarc Systems Inc.
  • Signify Holding
  • Phoenix Medical Systems Pvt. Ltd.
  • Philips Lighting Holding B.V (Signify Holdings)
  • Nice Neotech Medical Systems Pvt. Ltd.
  • Natus Medical Incorporated
  • National Biological Corporation
  • Hebert Waldmann GmbH & Co. KG
  • GE Healthcare
  • Atom Medical Corporation

Report Description:

Attribute Description
Market Size Revenue (USD Million)
Market size value in 2022 USD 406.5 Million
Market size value in 2030 USD 564.9 Million
CAGR (2022 to 2030) 4.20%
Historical data 2019-2020
Base Year 2021
Forecast 2022-2030
Regional Segments The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Product Type, Application, End-Use

Frequesntly Asked Questions

As per The Brainy Insights, the size of the phototherapy market was valued at USD 406.5 million in 2022 to USD 564.9 million by 2030.

Global phototherapy market is growing at a CAGR of 4.20% during the forecast period 2022-2030.

North America region emerged as the largest market for the phototherapy market.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Product Type
          4.3.2. Market Attractiveness Analysis by Application
          4.3.3. Market Attractiveness Analysis by End-Use
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The Advancement In LED-Phototherapy
    5.3. Restraints
          5.3.1. Can Cause Skin Related Problems
    5.4. Opportunities
          5.4.1. Technological Development

6. Global Phototherapy Market Analysis and Forecast, By Product Type:
    6.1. Segment Overview
    6.2. Fiber Optic Phototherapy Devices
    6.3. LED-based Phototherapy Devices
    6.4. Conventional Phototherapy Devices
    6.5. Others

7. Global Phototherapy Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Psoriasis
    7.3. Skin Disease Treatment
    7.4. Eczema
    7.5. Vitiligo
    7.6. Scleroderma
    7.7. Seasonal Affective Disorder (SAD)
    7.8. Neonatal Jaundice Management
    7.9. Sterilization
    7.10. Skin Cancer

8. Global Phototherapy Market Analysis and Forecast, By End-Use
    8.1. Segment Overview
    8.2. Home Care Settings
    8.3. Dermatology Clinics
    8.4. Hospitals

9. Global Phototherapy Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Phototherapy Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Phototherapy Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. The Daavlin Company
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Strata Skin Sciences.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Solarc Systems Inc.
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Signify Holding
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Phoenix Medical Systems Pvt. Ltd.
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Philips Lighting Holding B.V (Signify Holdings)
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Nice Neotech Medical Systems Pvt. Ltd.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Natus Medical Incorporated.
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. National Biological Corporation
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Hebert Waldmann GmbH & Co. KG.
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. GE Healthcare.
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Atom Medical Corporation.
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis

List of Table

1. Global Phototherapy Market, By Product Type, 2019-2030 (USD Million) 

2. Global Fiber Optic Phototherapy Devices Phototherapy Market, By Region, 2019-2030 (USD Million) 

3. Global LED-based Phototherapy Devices Phototherapy Market, By Region, 2019-2030 (USD Million) 

4. Global Conventional Phototherapy Devices Phototherapy Market, By Region, 2019-2030 (USD Million) 

5. Global Others Market, By Region, 2019-2030 (USD Million) 

6. Global Phototherapy Market, By Application, 2019-2030 (USD Million) 

7. Global Psoriasis Phototherapy Market, By Region, 2019-2030 (USD Million) 

8. Global Skin Disease Treatment Phototherapy Market, By Region, 2019-2030 (USD Million)

9. Global Eczema Phototherapy Market, By Region, 2019-2030 (USD Million)

10. Global Vitiligo Phototherapy Market, By Region, 2019-2030 (USD Million)

11. Global Scleroderma Phototherapy Market, By Region, 2019-2030 (USD Million)

12. Global Seasonal Affective Disorder (SAD) Phototherapy Market, By Region, 2019-2030 (USD Million)

13. Global Neonatal Jaundice Management Phototherapy Market, By Region, 2019-2030 (USD Million)

14. Global Sterilization Phototherapy Market, By Region, 2019-2030 (USD Million)

15. Global Skin Cancer Phototherapy Market, By Region, 2019-2030 (USD Million)

16. Global Phototherapy Market, By End-Use, 2019-2030 (USD Million) 

17. Global Home Care Settings Phototherapy Market, By Region, 2019-2030 (USD Million) 

18. Global Dermatology Clinics Phototherapy Market, By Region, 2019-2030 (USD Million) 

19. Global Hospitals Phototherapy Market, By Region, 2019-2030 (USD Million) 

20. Global Others Phototherapy Market, By Region, 2019-2030 (USD Million) 

21. North America Phototherapy Market, By Product Type, 2019-2030 (USD Million) 

22. North America Phototherapy Market, By Application, 2019-2030 (USD Million) 

23. North America Phototherapy Market, By End-Use, 2019-2030 (USD Million) 

24. U.S. Phototherapy Market, By Product Type, 2019-2030 (USD Million) 

25. U.S. Phototherapy Market, By Application, 2019-2030 (USD Million) 

26. U.S. Phototherapy Market, By End-Use, 2019-2030 (USD Million) 

27. Canada Phototherapy Market, By Product Type, 2019-2030 (USD Million) 

28. Canada Phototherapy Market, By Application, 2019-2030 (USD Million) 

29. Canada Phototherapy Market, By End-Use, 2019-2030 (USD Million) 

30. Mexico Phototherapy Market, By Product Type, 2019-2030 (USD Million) 

31. Mexico Phototherapy Market, By Application, 2019-2030 (USD Million) 

32. Mexico Phototherapy Market, By End-Use, 2019-2030 (USD Million) 

33. Europe Phototherapy Market, By Product Type, 2019-2030 (USD Million) 

34. Europe Phototherapy Market, By Application, 2019-2030 (USD Million) 

35. Europe Phototherapy Market, By End-Use, 2019-2030 (USD Million) 

36. Germany Phototherapy Market, By Product Type, 2019-2030 (USD Million) 

37. Germany Phototherapy Market, By Application, 2019-2030 (USD Million) 

38. Germany Phototherapy Market, By End-Use, 2019-2030 (USD Million) 

39. France Phototherapy Market, By Product Type 2019-2030 (USD Million) 

40. France Phototherapy Market, By Application, 2019-2030 (USD Million) 

41. France Phototherapy Market, By End-Use, 2019-2030 (USD Million) 

42. U.K. Phototherapy Market, By Product Type, 2019-2030 (USD Million) 

43. U.K. Phototherapy Market, By Application, 2019-2030 (USD Million) 

44. U.K. Phototherapy Market, By End-Use, 2019-2030 (USD Million) 

45. Italy Phototherapy Market, By Product Type, 2019-2030 (USD Million) 

46. Italy Phototherapy Market, By Application, 2019-2030 (USD Million) 

47. Italy Phototherapy Market, By End-Use, 2019-2030 (USD Million) 

48. Spain Phototherapy Market, By Product Type, 2019-2030 (USD Million) 

49. Spain Phototherapy Market, By Application, 2019-2030 (USD Million) 

50. Spain Phototherapy Market, By End-Use, 2019-2030 (USD Million) 

51. Asia Pacific Phototherapy Market, By Product Type, 2019-2030 (USD Million) 

52. Asia Pacific Phototherapy Market, By Application, 2019-2030 (USD Million) 

53. Asia Pacific Phototherapy Market, By End-Use, 2019-2030 (USD Million) 

54. Japan Phototherapy Market, By Product Type, 2019-2030 (USD Million) 

55. Japan Phototherapy Market, By Application, 2019-2030 (USD Million) 

56. Japan Phototherapy Market, By End-Use, 2019-2030 (USD Million) 

57. China Phototherapy Market, By Product Type 2019-2030 (USD Million) 

58. China Phototherapy Market, By Application, 2019-2030 (USD Million) 

59. China Phototherapy Market, By End-Use, 2019-2030 (USD Million) 

60. India Phototherapy Market, By Product Type 2019-2030 (USD Million) 

61. India Phototherapy Market, By Application, 2019-2030 (USD Million) 

62. India Phototherapy Market, By End-Use, 2019-2030 (USD Million) 

63. South America Phototherapy Market, By Product Type, 2019-2030 (USD Million) 

64. South America Phototherapy Market, By Application, 2019-2030 (USD Million) 

65. South America Phototherapy Market, By End-Use, 2019-2030 (USD Million)

66. Brazil Phototherapy Market, By Product Type 2019-2030 (USD Million) 

67. Brazil Phototherapy Market, By Application, 2019-2030 (USD Million) 

68. Brazil Phototherapy Market, By End-Use, 2019-2030 (USD Million) 

69. Middle East and Africa Phototherapy Market, By Product Type, 2019-2030 (USD Million) 

70. Middle East and Africa Phototherapy Market, By Application, 2019-2030 (USD Million) 

71. Middle East and Africa Phototherapy Market, By End-Use, 2019-2030 (USD Million) 

72. UAE Phototherapy Market, By Product Type, 2019-2030 (USD Million) 

73. UAE Phototherapy Market, By Application, 2019-2030 (USD Million) 

74. UAE Phototherapy Market, By End-Use, 2019-2030 (USD Million) 

75. South Africa Phototherapy Market, By Product Type 2019-2030 (USD Million) 

76. South Africa Phototherapy Market, By Application, 2019-2030 (USD Million) 

77. South Africa Phototherapy Market, By End-Use, 2019-2030 (USD Million)  

List of Figures 

1. Global Phototherapy Market Segmentation

2. Phototherapy Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Phototherapy Market Attractiveness Analysis by Product Type 

9. Global Phototherapy Market Attractiveness Analysis by Application

10. Global Phototherapy Market Attractiveness Analysis by End-Use 

11. Global Phototherapy Market Attractiveness Analysis by Region

12. Global Phototherapy Market: Dynamics

13. Global Phototherapy Market Share by Product Type (2022 & 2030)

14. Global Phototherapy Market Share by Application (2022 & 2030)

15. Global Phototherapy Market Share by End-Use (2022 & 2030)

16. Global Phototherapy Market Share by Regions (2022 & 2030)

17. Global Phototherapy Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global phototherapy market based on below mentioned segments:

Global Phototherapy Market Product Type:

  • Fiber Optic Phototherapy Devices
  • LED-based Phototherapy Devices
  • Conventional Phototherapy Devices
  • Others

Global Phototherapy Market Application:

  • Psoriasis
  • Skin Disease Treatment
  • Eczema, Vitiligo
  • Scleroderma
  • Seasonal Affective Disorder (SAD)
  • Neonatal Jaundice Management
  • Sterilization
  • Skin Cancer

Global Phototherapy Market End-Use

  • Home Care Settings
  • Dermatology Clinics
  • Hospitals

Global Phototherapy Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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