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Pet Supplements Market

Pet Supplements Market Size by Pet Type (Dogs, Cats, Birds, Others), Product (Multivitamins & Minerals, Essential Fatty Acids, Digestive Enzymes, Probiotics, Prebiotics, Anti-oxidants, Others), Distribution channel (Online e-commerce, Retail Stores) Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2021 to 2030

Base Year: 2020 Historical Data: 2018-19
  • Report ID: TBI-12516
  • Published Date: Oct, 2021
  • Pages: 216
  • Category: Food & Beverages
  • Format: PDF
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The global pet supplements market is expected to grow from USD 4.31 billion in 2020 to USD 9.65 billion by 2030, at a CAGR of 4.82% during the forecast period 2021-2030. Global pet supplements market is witnessing considerable growth owing to the growing awareness about pet’s health and diet all across the globe.

Market Overview:

Pets, similar to human beings, can have an entire assortment of health issues and problems that might be improved by acquainting dietary enhancements with their day by day schedule. Like humans, they can have issues with health related to stomach, joint torment, oral diseases and may be substantially more. The pet supplements can give the additional benefits along with vitamins, minerals and antioxidants that will help keep pets flourishing and maintain their healthy state. In 1994, Congress passed the Dietary Supplement Health and Education Act (DSHEA), which defines a dietary supplement as a product intended to supplement the diet and that contains at least one or more of the following ingredients; a vitamin, a mineral, an herb, or an amino acid. A supplement for pets is generally used to increase the overall intake of pet animal with the help of the above mentioned ingredients. For the average dog or cat that is in good health and is being fed a balanced and complete commercial diet, there is no necessity for supplementation. However, if the animal has particular health needs that require additional intake of certain ingredients or has not been getting a proper well-balanced diet, it would be wise to look into supplementing the pet's diet.

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Market Dynamics:

Drivers:
  • The growing awareness about pet’s health and diet

The increasing awareness of pet’s health and diet is increasing rapidly from past decade. Proprietors are presently checking sustenance and fixing names on pet nourishments and enhancements to ensure their pets are getting proper and best enhancements. They are currently concentrating on regular and natural fixings, increasingly tasteful arrangements like delicate bites and gels, and mix items that mix nutrients, fundamental unsaturated fats, herbs, and other pet supplements to optimize pet’s health conditions. Thus, rising awareness about pet’s health and diet is positively influencing the global pet supplement market.

  • Increase in endorsements by veterinarians

The pet supplement market is anticipated to witness the rapid growth, owing to rising endorsements of pet supplement by veterinarians for maintaining the overall pet health. This trend is significantly impacting the pet supplement industry, as pet owners’ trusts more on veterinarians. Thus, some retailers have even partnered with veterinary facilities to support the clinical recommendations of their pet supplements. Therefore, increasing endorsements of veterinary supplements is fuelling the growth of market.

Restraints:
  • Lack of awareness about pet supplements

One of the main restraining factor in the growth pet supplement market is lack of awareness about pet supplements across the globe. Many pet owners believes that if the pet is healthy, it does not require supplements. In addition to this, pet parents assume that “complete and balanced” pet foods address all animals’ physiological needs. This misconception is acts as the one of the biggest barriers in the pet supplement industry. However, there are lot of opportunities for the key pet supplement vendors to educate the pet owners about the benefits of pet supplement.

Opportunities:
  • Increasing e commerce platform providing an enormous opportunities

Increasing e commerce platform is providing various growth opportunities in the pet supplement market.  Buying pet products online is one the biggest trend in the market, which is offering the potential growth prospects for the pet supplement vendors to launch their product online and to gain the maximum profit. In addition to this, many pet supplement providers are partnering with the e commerce companies to promote their products. For instance, PetMed Express, Inc., also known as 1-800-PetMeds, an online pet pharmacy, partnered with the Amazon to expand their pet supplement offerings and giving the large discounts to try their supplements.

Challenges:
  • Lack of regulation

From the past few years, there have been a rapid growth in the pet supplement market. However, unlike drugs, dietary supplements do not require the US Food and Drug Administration (FDA) to review product effectiveness, safety, or quality prior to marketing. The pet supplement vendors does not forced to conduct clinical trials to prove whether their vitamins really works or not. It’s largely depends on the pet supplement brands to ensure their own products are safe and their marketing claims are honest. Thus, lack of regulations may hamper the growth of market over the forecast period.

Segmentation Analysis:

The global pet supplements market has been segmented based on pet type, product, distribution channel and regions.

  • The pet type segment is divided into dogs, cats, birds and others. The cats segment led the pet supplements market with a market share of around 32% in 2020.The segment growth is mainly attributed because of the rising adoption of cats in Europe and other regions. House cats are valued by humans for companionship and for their ability to hunt rodents. About 60 cat breeds are recognized by various cat registries.
  • The product segment includes multi vitamins & minerals, essential fatty acids, digestive enzymes, probiotics, prebiotics, anti-oxidants, and others. The essential fatty acid segment dominated the market in 2020.The rising adoption of essential fatty acid as a pet supplement is going to boost the segment growth. This is because essential fatty acids improve the overall health and system of the pet animals.
  • By distribution channel, the market is segmented into online e-commerce and retail stores. The online e-commerce segment is expected to grow at the highest CAGR of 5.2% during the forecast period. The segment growth is mainly attributed owing to the ease of convenience of ordering pet products from the online e-commerce platform is rising among the millennial population. Among the millennial population, many of them prefer to purchase pet food, medicine, supplements and supplies online and have them delivered right to the front door.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa.North America region emerged as the largest market for the pet supplements market with around 47.1% share of the market revenue in 2020.

  • The regional growth is attributed owing to the rapid humanization and adoption of pets in and across the region. The increase in the consumer spending along the rise in disposable income of the middle class people is the factor stimulating the adoption and acceptance rate of the pets as consumers increasingly see their pets as family members.
  • The market in the Asia Pacific region is expected to grow at the highest CAGR over the forecast period owing to the rising e-commerce industry in and across the region. The growing e-commerce platform is going to providing various growth opportunities in the pet supplement market in Asia Pacific Region. Buying pet products online is one the biggest trend in the market, which is offering the potential growth prospects.

North America Pet Supplements Market Share in 2020 –47.1%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances and partnerships to improve their market position in the global pet supplements industry.

In October 2019, Stella and Chewy's, apet food manufacturing company launched canine hemp oil supplement hip & joint, calming, chews, for dogs.

In May 2018, Manna Pro Products LLC acquired VetScience, LLC and Fruitables brand of premium natural dog treats and food supplements. Manna Pro Products LLC is Missouri-based manufacturer of animal care and nutrition food products.

List of Key Market Players:

Ark Naturals

Ayurvet

Bayer

Kemin Industries

Nestle Purina Pet Care

NOW Food

NovotechNutraceuticals

VetriScience Laboratories

Virbac

Zoetis

Key Target Audience

  • Pet Supplement Manufacturer
  • Pet Food Manufacturers
  • Investors
  • Medical veterinary Clinics

Report Description:

  • Global Pet Supplements Market, Industry Analysis, Trends, Analysis and Forecast, 2021 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2020 is considered as the base year of the report. 2018 and 2019 are considered as the historic years and 2021 to 2030 are the forecast years. The global pet supplements market is based on revenue (USD Billion). The report incorporates the market study on the basis of revenue, and volume. The study covers the market share revenue/market share for each of the segments, regions and countries catering to global pet supplements market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America and Middle East &Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts all across the globe. The research report also delivers an outline of the attractiveness of pet supplements market on the basis of pet type, product, distribution channel and regions which are deduced and formulated on the basis of their growth rate (CAGR), market size, and attractiveness by analyzing the present and future prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global pet supplements market. This offers vital and in depth insights in order to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global pet supplements market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers &acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis so as to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development in order to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which acts as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the products (market related i.e., global pet supplements market) is covered in order to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the pet supplements market was valued at USD 4.31 billion in 2020 and is anticipated to grow to USD 9.65 billion by 2030.

Global pet supplements market is growing at a CAGR of 4.82% during the forecast period 2021-2030.

The global pet supplements market has been segmented based on pet type, product, distribution channel and regions. The cats segment led the pet supplements market in 2020.

The North America region emerged as the largest market for the pet supplements.

The growing awareness about pet’s health and diet is the key driving factor for the pet supplements market.

Lack of awareness about pet supplements could hamper the market growth.

Increasing e commerce platform providing an enormous opportunities will provide huge opportunities to the market.

Key players are Ark Naturals, Ayurvet, Bayer, Kemin Industries, Nestle Purina Pet Care, NOW Food and others.

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Pet Type
          4.3.2. Market Attractiveness Analysis By Product
          4.3.3. Market Attractiveness Analysis By Distribution Channel
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. The growing awareness about pet’s health and diet
          5.2.2. Increase in endorsements by veterinarians
    5.3. Restrains
          5.3.1. Lack of awareness about pet supplements
    5.4. Opportunities
          5.4.1. Increasing e commerce platform providing an enormous opportunities
    5.5. Challenges
          5.5.1. Lack of regulation

6. Global Pet supplements Market Analysis and Forecast, By Pet Type
    6.1. Segment Overview
    6.2. Dogs
    6.3. Cats
    6.4. Birds
    6.5. Others

7. Global Pet supplements Market Analysis and Forecast, By Product
    7.1. Segment Overview
    7.2. Multivitamins & Minerals
    7.3. Essential fatty acids
    7.4. Digestive enzymes
    7.5. Probiotics
    7.6. Prebiotics
    7.7. Anti-oxidants
    7.8. Others

8. Global Pet supplements Market Analysis and Forecast, By Distribution Channel
    8.1. Segment Overview
    8.2. Online E-commerce
    8.3. Retail Stores

9. Global Pet supplements Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Pet supplements Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in GlobalPet supplements Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Ark Naturals
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Ayurvet
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Bayer
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Kemin Industries
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Nestle Purina Pet Care
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. NOW Food
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Novotech Nutraceuticals
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. VetriScience Laboratories
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Virbac
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Zoetis
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
 

List of Table

1. Global Pet supplements Market, By Pet Type, 2018–2030 (USD Billion)(Units) 

2. Global DogsPet supplementsMarket, By Region, 2018–2030 (USD Billion)(Units) 

3. Global CatsPet supplementsMarket, By Region, 2018–2030 (USD Billion)(Units) 

4. Global BirdsPet supplements Market, By Region, 2018–2030 (USD Billion)(Units)  

5. Global Others Pet supplements Market, By Region, 2018–2030 (USD Billion)(Units) 

6. Global Pet supplements Market, By Product, 2018–2030 (USD Billion)(Units) 

7. Global Multivitamins & Minerals,Pet supplementsMarket, By Region, 2018–2030 (USD Billion)(Units) 

8. Global Essential fatty acids, Pet supplements Market, By Region, 2018–2030 (USD Billion)(Units) 

9. Global Digestive enzymes,Pet supplements Market, By Region, 2018–2030 (USD Billion)(Units) 

10. Global Probiotics,Pet supplements Market, By Region, 2018–2030 (USD Billion)(Units) 

11. Global Prebiotics,Pet supplements Market, By Region, 2018–2030 (USD Billion)(Units)  

12. Global Anti-oxidants,Pet supplements Market, By Region, 2018–2030 (USD Billion)(Units)  

13. Global Others, Pet supplementsMarket, By Region, 2018–2030 (USD Billion)(Units) 

14. Global Pet supplements Market, By Distribution Channel, 2018–2030 (USD Billion)(Units) 

15. Global Online E-commercePet supplements Market, By Region, 2018–2030 (USD Billion)(Units) 

16. Global Retail StoresPet supplements Market, By Region, 2018–2030 (USD Billion)(Units) 

17. Global Pet supplements Market, By Region, 2018–2030 (USD Billion)(Units) 

18. Global Pet supplements Market, By North America, 2018–2030 (USD Billion)(Units) 

19. North America Pet supplements Market, By Pet Type, 2018–2030 (USD Billion)(Units) 

20. North America Pet supplements Market, By Product, 2018–2030 (USD Billion)(Units) 

21. North America Pet supplements Market, By Distribution Channel, 2018–2030 (USD Billion)(Units) 

22. U.S. Pet supplements Market, By Pet Type, 2018–2030 (USD Billion)(Units) 

23. U.S. Pet supplements Market, By Product, 2018–2030 (USD Billion)(Units) 

24. U.S. Pet supplements Market, By Distribution Channel, 2018–2030 (USD Billion)(Units) 

25. Canada Pet supplements Market, By Pet Type, 2018–2030 (USD Billion)(Units) 

26. Canada Pet supplements Market, By Product, 2018–2030 (USD Billion)(Units) 

27. Canada Pet supplements Market, By Distribution Channel, 2018–2030 (USD Billion)(Units) 

28. Mexico Pet supplements Market, By Pet Type, 2018–2030 (USD Billion)(Units) 

29. Mexico Pet supplements Market, By Product, 2018–2030 (USD Billion)(Units) 

30. Mexico Pet supplements Market, By Distribution Channel, 2018–2030 (USD Billion)(Units) 

31. Europe Pet supplements Market, By Pet Type, 2018–2030 (USD Billion)(Units) 

32. Europe Pet supplements Market, By Product, 2018–2030 (USD Billion)(Units) 

33. Europe Pet supplements Market, By Distribution Channel, 2018–2030 (USD Billion)(Units) 

34. Germany Pet supplements Market, By Pet Type, 2018–2030 (USD Billion)(Units) 

35. Germany Pet supplements Market, By Product, 2018–2030 (USD Billion)(Units) 

36. Germany Pet supplements Market, By Distribution Channel, 2018–2030 (USD Billion)(Units) 

37. France Pet supplements Market, By Pet Type, 2018–2030 (USD Billion)(Units) 

38. France Pet supplements Market, By Product, 2018–2030 (USD Billion)(Units) 

39. France Pet supplements Market, By Distribution Channel, 2018–2030 (USD Billion)(Units) 

40. U.K. Pet supplements Market, By Pet Type, 2018–2030 (USD Billion)(Units) 

41. U.K. Pet supplements Market, By Product, 2018–2030 (USD Billion)(Units) 

42. U.K. Pet supplements Market, By Distribution Channel, 2018–2030 (USD Billion)(Units) 

43. Italy Pet supplements Market, By Pet Type, 2018–2030 (USD Billion)(Units) 

44. Italy Pet supplements Market, By Product, 2018–2030 (USD Billion)(Units) 

45. Italy Pet supplements Market, By Distribution Channel, 2016–2026(USD Million)(Units) 

46. Spain Pet supplements Market, By Pet Type, 2018–2030 (USD Billion)(Units) 

47. Spain Pet supplements Market, By Product, 2018–2030 (USD Billion)(Units) 

48. Spain Pet supplements Market, By Distribution Channel, 2018–2030 (USD Billion)(Units) 

49. Asia Pacific Pet supplements Market, By Pet Type, 2018–2030 (USD Billion)(Units) 

50. Asia Pacific Pet supplements Market, By Product, 2018–2030 (USD Billion)(Units) 

51. Asia Pacific Pet supplements Market, By Distribution Channel, 2018–2030 (USD Billion)(Units) 

52. Japan Pet supplements Market, By Pet Type, 2018–2030 (USD Billion)(Units) 

53. Japan Pet supplements Market, By Product, 2018–2030 (USD Billion)(Units) 

54. Japan Pet supplements Market, By Distribution Channel, 2018–2030 (USD Billion)(Units) 

55. China Pet supplements Market, By Pet Type, 2018–2030 (USD Billion)(Units) 

56. China Pet supplements Market, By Product, 2018–2030 (USD Billion)(Units) 

57. China Pet supplements Market, By Distribution Channel, 2018–2030 (USD Billion)(Units) 

58. India Pet supplements Market, By Pet Type, 2018–2030 (USD Billion)(Units) 

59. India Pet supplements Market, By Product, 2018–2030 (USD Billion)(Units) 

60. India Pet supplements Market, By Distribution Channel, 2018–2030 (USD Billion)(Units) 

61. South America Pet supplements Market, By Pet Type, 2018–2030 (USD Billion)(Units) 

62. South America Pet supplements Market, By Product, 2018–2030 (USD Billion)(Units) 

63. South America Pet supplements Market, By Distribution Channel, 2018–2030 (USD Billion)(Units) 

64. Brazil Pet supplements Market, By Pet Type, 2018–2030 (USD Billion)(Units) 

65. Brazil Pet supplements Market, By Product, 2018–2030 (USD Billion)(Units) 

66. Brazil Pet supplements Market, By Distribution Channel, 2018–2030 (USD Billion)(Units) 

67. Middle East and Africa Pet supplements Market, By Pet Type, 2018–2030 (USD Billion)(Units) 

68. Middle East and Africa Pet supplements Market, By Product, 2018–2030 (USD Billion)(Units) 

69. Middle East and Africa Pet supplements Market, By Distribution Channel, 2018–2030 (USD Billion)(Units) 

70. UAE Pet supplements Market, By Pet Type, 2018–2030 (USD Billion)(Units) 

71. UAE Pet supplements Market, By Product, 2018–2030 (USD Billion)(Units) 

72. UAE Pet supplements Market, By Distribution Channel, 2018–2030 (USD Billion)(Units) 

73. South Africa Pet supplements Market, By Pet Type, 2018–2030 (USD Billion)(Units) 

74. South Africa Pet supplements Market, By Product, 2018–2030 (USD Billion)(Units) 

75. South Africa Pet supplements Market, By Distribution Channel, 2018–2030 (USD Billion)(Units) 

List of Figures 

1. Global Pet supplements Market Segmentation

2. Pet supplements Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Pet supplements Market Attractiveness Analysis By Pet Type

9. Global Pet supplements Market Attractiveness Analysis By Product

10. Global Pet supplements Market Attractiveness Analysis By Distribution Channel

11. Global Pet supplements Market Attractiveness Analysis By Region

12. Global Pet supplements Market: Dynamics

13. Global Pet supplements Market Share by Pet Type(2021 & 2030)

14. Global Pet supplements Market Share by Product(2021 & 2030)

15. Global Pet supplements Market Share by Distribution Channel(2021 & 2030)

16. Global Pet supplements Market Share by Regions (2021 & 2030)

17. Global Pet supplements Market Share by Company (2020)

This study forecasts revenue at global, regional, and country levels from 2020 to 2030. The Brainy Insights has segmented the global pet supplements market on the basis of below mentioned segments:

Global Pet Supplements Market by Pet Type:

  • Dogs
  • Cats
  • Birds
  • Others

Global Pet Supplements Market by Product:

  • Multivitamins & Minerals
  • Essential fatty acids
  • Digestive enzymes
  • Probiotics
  • Prebiotics
  • Anti-oxidants
  • Others

Global Pet Supplements Market by Distribution Channel:

  • Online E-commerce
  • Retail Stores

Global Pet Supplements Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa         
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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