Pet Clothing Market

Pet Clothing Market Size by Product (Coats & Jackets, Shirts & T-shirts, Sweaters & Hoodies, Raincoats), Pet Type (Dogs, Cats), Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13147
  • Published Date: Dec, 2022
  • Pages: 236
  • Category: Consumer Goods
  • Format: PDF
Buy @ $4700.00 Request Sample PDF

The pet clothing market was valued at USD 5.85 billion in 2021 and is expected to reach USD 9.15 billion by 2030, expanding at a CAGR of 5.1% from 2022 to 2030. Increasing concern for pets’ health, coupled with rising advertisements by companies through social media platforms like Facebook, Instagram, and YouTube is influencing pet parents to buy pet clothes. Further, some pets need clothes during winter and rainy seasons, which is also propelling the market demand.

Pet clothes such as sweaters, coats, and raincoats, t-shirts, and jackets are the most common and can be found in pet stores and supermarkets & hypermarkets. Apart from keeping pets warm, clothes are purchased by pet parents owing to the increasing trend of pet humanization. As a greater number of people are treating pets, especially dogs and cats as part of their family, they want their pets to wear clothes as well.

The demand for pet apparel increases especially during the holiday season such as Christmas, Halloween, and New Year as pet parents want their pets to feel warm during the winter season, as well as they, want to gift their pets during this season. This trend is common in countries like the US, Australia, Brazil, Mexico, the UK, Germany, and France.

Consumers who frequently take their pets camping, trekking, and other outdoor activities ensure that their pets have raincoats and jackets made with insect-repellent materials to avoid any insect infestation or allergies. Many companies offer insect shields or repellent clothes such as Baxter Boo and Insect Shield Apparel.

Pet Clothing Market Size

Get an overview of this study by requesting a free sample

Some of the trends that have become popular among pet owners include twinning combinations, tie-dye, bright colors, and graphic prints for their fur babies. Twinning with a pet has become a trend, which is very popular on Instagram. Similarly, to promote the LBGTQ community, Petco and other stores have launched a special collection to show support to these community and their pets. Such trends are expected to propel market growth.

Product Insights

Shirts & t-shirts held the largest market share in 2021. The ongoing trend to dress pets in casual t-shirts among pet parents is driving the demand for this segment. Pet owners dress their pets especially dogs in shirts during an occasion such as birthdays, weddings, and parties. Moreover, the availability of a wide range of t-shirts for different breeds of dogs and cats is driving the segment’s growth. The increasing number of product launches in this category is boding well for the segment’s growth. For instance, in March 2022, Dogtowne Dry Goods launched a new clothing line that features vintage-inspired t-shirts, sweatshirts, and hoodies.

The demand for sweaters & hoodies is expected to grow at a significant rate during the forecast period. The segment is driven by growing concern among pet owners to protect their pets from cold weather. Further, the availability of a wide range of products ranging from affordable to premium products is also propelling the segment’s growth. For instance, brands like Hunkemöller, H&M, River Island, Primark, Hema, and Ralph Lauren offer various dog apparel.

Pet Type Insights

The dogs held the largest market share of more than 40% in 2021. The increasing adoption of dogs by millennials and gen z has been driving the segment’s growth. The number of US household having at least one dog increased to 54%in 2020 from 50% in 2018. Further, increasing spending on dogs in the US and other European countries is also expected to propel market growth.

According to a survey by AlphaWise- around 66% of 18-to-34-year people plan to get a pet in the next five years. Further, the spending on the pet will increase in the coming years owing to an increase in annual household spending. Such trends are likely to drive the overall market growth for pet apparel in the coming years.

Distribution Channel Insights

The online distribution channel is anticipated to register the fastest growth during the forecast period. The D2C online distribution is gaining traction as consumers have started shopping through the company’s website and most of the brands have both offline and online stores. For instance, Camp Cloon, a New Zealand-based company offers dog clothes including tee, hoodies, jackets, neckerchiefs, and others through its website.

The specialty stores accounted for the largest market share in 2021. A lot of specialty stores across North America and Europe offer pet apparel. Some of the key pet clothing stores include Lucy & Co., Pet Haus, Bedhead Pajamas, Wagwear, Fetch & Follow, Bauhound, and Pepito & Co. Further, some of the pet parents purchase basic tee and jackets are also available in stores like Walmart and Target.

Regional Insights

North America led the market, with a share of more than 30% in 2021. Increasing spending on pet products, including accessories, toys, healthcare, supplements, and clothing, is driving the market in this region. Further, market entry by luxury brands in the pet clothing market to service high-end pets is also expected to boost the market.

For instance, Tommy Hilfiger and Hugo Boss launched their dog clothes & accessories collection in August 2022 and are available through Kanine Pets World Limited in various countries. Similarly, Gucci has introduced its Gucci Pet collection for dogs & cats.

Asia Pacific is anticipated to witness the highest CAGR from 2022-2030. The increasing adoption of western trends in countries like India and South Korea is driving regional growth. Product launches and increasing penetration of brands in Asian countries are also anticipated to propel growth. For instance, in July 2021, Zara introduced its pet collection in India. Such trends are boding well for regional growth.

Key Companies

  • Gucci
  • Petco
  • Moncler
  • Tommy Hilfiger Licensing, LLC
  • Ruffwear
  • Canine Styles
  • Chilly Dog Sweaters
  • Canada Pooch
  • Moshiqa
  • Bitch New York
  • Sir Dogwood
  • H&M
  • Zara

Segments Covered in the Report

  • Product
    • Coats & Jackets
    • Shirts & T-shirts
    • Sweaters & Hoodies
    • Raincoats
    • Others
  • Pet Type
    • Dogs
    • Cats
    • Others
  • Distribution Channel
    • Supermarkets & Hypermarkets
    • Specialty Stores
    • Online
    • Others
  • Regional
    • North America
      • US
      • Canada
      • Mexico
    • Europe
      • UK
      • Germany
      • France
      • Italy
      • Spain
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Australia
    • Central and South America
      • Brazil
    • Middle East and Africa
      • South Africa
      • UAE

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Product
          4.3.2. Market Attractiveness Analysis by Pet Type
          4.3.3. Market Attractiveness Analysis by Distribution Channel
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing demand for high-end pet clothing brands
    5.3. Restraints
          5.3.1. High cost of the products
    5.4. Opportunities
          5.4.1. Rising awareness regarding animal health

6. Global Pet Clothing Market Analysis and Forecast, By Product
    6.1. Segment Overview
    6.2. Coats & Jackets
    6.3. Shirts & T-shirts
    6.4. Sweaters & Hoodies
    6.5. Raincoats
    6.6. Others

7. Global Pet Clothing Market Analysis and Forecast, By Pet Type
    7.1. Segment Overview
    7.2. Dogs
    7.3. Cats
    7.4. Others

8. Global Pet Clothing Market Analysis and Forecast, By Distribution Channel
    8.1. Segment Overview
    8.2. Supermarkets & Hypermarkets
    8.3. Specialty Stores
    8.4. Online
    8.5. Others

9. Global Pet Clothing Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Pet Clothing Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Pet Clothing Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Gucci
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Petco
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Moncler
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Tommy Hilfiger Licensing, LLC
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Ruffwear
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Canine Styles
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Chilly Dog Sweaters
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Canada Pooch
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Moshiqa
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Bitch New York
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Sir Dogwood
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. H&M
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Zara
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
 

List of Table

1. Global Pet Clothing Market, By Product, 2019-2030 (USD Billion) 

2. Global Coats & Jackets Pet Clothing Market, By Region, 2019-2030 (USD Billion) 

3. Global Shirts & T-shirts Pet Clothing Market, By Region, 2019-2030 (USD Billion) 

4. Global Sweaters & Hoodies Pet Clothing Market, By Region, 2019-2030 (USD Billion) 

5. Global Raincoats Pet Clothing Market, By Region, 2019-2030 (USD Billion) 

6. Global Others Pet Clothing Market, By Region, 2019-2030 (USD Billion) 

7. Global Pet Clothing Market, By Pet Type, 2019-2030 (USD Billion) 

8. Global Dogs Pet Clothing Market, By Region, 2019-2030 (USD Billion) 

9. Global Cats Pet Clothing Market, By Region, 2019-2030 (USD Billion) 

10. Global Others Pet Clothing Market, By Region, 2019-2030 (USD Billion) 

11. Global Pet Clothing Market, By Distribution Channel, 2019-2030 (USD Billion) 

12. Global Supermarkets & Hypermarkets Pet Clothing Market, By Region, 2019-2030 (USD Billion) 

13. Global Specialty Stores Pet Clothing Market, By Region, 2019-2030 (USD Billion) 

14. Global Online Pet Clothing Market, By Region, 2019-2030 (USD Billion) 

15. Global Others Pet Clothing Market, By Region, 2019-2030 (USD Billion) 

16. Global Pet Clothing Market, By Region, 2019-2030 (USD Billion) 

17. North America Pet Clothing Market, By Product, 2019-2030 (USD Billion) 

18. North America Pet Clothing Market, By Pet Type, 2019-2030 (USD Billion) 

19. North America Pet Clothing Market, By Distribution Channel, 2019-2030 (USD Billion) 

20. U.S. Pet Clothing Market, By Product, 2019-2030 (USD Billion) 

21. U.S. Pet Clothing Market, By Pet Type, 2019-2030 (USD Billion) 

22. U.S. Pet Clothing Market, By Distribution Channel, 2019-2030 (USD Billion) 

23. Canada Pet Clothing Market, By Product, 2019-2030 (USD Billion) 

24. Canada Pet Clothing Market, By Pet Type, 2019-2030 (USD Billion) 

25. Canada Pet Clothing Market, By Distribution Channel, 2019-2030 (USD Billion) 

26. Mexico Pet Clothing Market, By Product, 2019-2030 (USD Billion) 

27. Mexico Pet Clothing Market, By Pet Type, 2019-2030 (USD Billion) 

28. Mexico Pet Clothing Market, By Distribution Channel, 2019-2030 (USD Billion) 

29. Europe Pet Clothing Market, By Product, 2019-2030 (USD Billion) 

30. Europe Pet Clothing Market, By Pet Type, 2019-2030 (USD Billion) 

31. Europe Pet Clothing Market, By Distribution Channel, 2019-2030 (USD Billion) 

32. Germany Pet Clothing Market, By Product, 2019-2030 (USD Billion) 

33. Germany Pet Clothing Market, By Pet Type, 2019-2030 (USD Billion) 

34. Germany Pet Clothing Market, By Distribution Channel, 2019-2030 (USD Billion) 

35. France Pet Clothing Market, By Product, 2019-2030 (USD Billion) 

36. France Pet Clothing Market, By Pet Type, 2019-2030 (USD Billion) 

37. France Pet Clothing Market, By Distribution Channel, 2019-2030 (USD Billion) 

38. U.K. Pet Clothing Market, By Product, 2019-2030 (USD Billion) 

39. U.K. Pet Clothing Market, By Pet Type, 2019-2030 (USD Billion) 

40. U.K. Pet Clothing Market, By Distribution Channel, 2019-2030 (USD Billion) 

41. Italy Pet Clothing Market, By Product, 2019-2030 (USD Billion) 

42. Italy Pet Clothing Market, By Pet Type, 2019-2030 (USD Billion) 

43. Italy Pet Clothing Market, By Distribution Channel, 2019-2030 (USD Billion) 

44. Spain Pet Clothing Market, By Product, 2019-2030 (USD Billion) 

45. Spain Pet Clothing Market, By Pet Type, 2019-2030 (USD Billion) 

46. Spain Pet Clothing Market, By Distribution Channel, 2019-2030 (USD Billion) 

47. Asia Pacific Pet Clothing Market, By Product, 2019-2030 (USD Billion) 

48. Asia Pacific Pet Clothing Market, By Pet Type, 2019-2030 (USD Billion) 

49. Asia Pacific Pet Clothing Market, By Distribution Channel, 2019-2030 (USD Billion) 

50. Japan Pet Clothing Market, By Product, 2019-2030 (USD Billion) 

51. Japan Pet Clothing Market, By Pet Type, 2019-2030 (USD Billion) 

52. Japan Pet Clothing Market, By Distribution Channel, 2019-2030 (USD Billion) 

53. China Pet Clothing Market, By Product, 2019-2030 (USD Billion) 

54. China Pet Clothing Market, By Pet Type, 2019-2030 (USD Billion) 

55. China Pet Clothing Market, By Distribution Channel, 2019-2030 (USD Billion) 

56. India Pet Clothing Market, By Product, 2019-2030 (USD Billion) 

57. India Pet Clothing Market, By Pet Type, 2019-2030 (USD Billion) 

58. India Pet Clothing Market, By Distribution Channel, 2019-2030 (USD Billion) 

59. South America Pet Clothing Market, By Product, 2019-2030 (USD Billion) 

60. South America Pet Clothing Market, By Pet Type, 2019-2030 (USD Billion) 

61. South America Pet Clothing Market, By Distribution Channel, 2019-2030 (USD Billion) 

62. Brazil Pet Clothing Market, By Product, 2019-2030 (USD Billion) 

63. Brazil Pet Clothing Market, By Pet Type, 2019-2030 (USD Billion) 

64. Brazil Pet Clothing Market, By Distribution Channel, 2019-2030 (USD Billion) 

65. Middle East and Africa Pet Clothing Market, By Product, 2019-2030 (USD Billion) 

66. Middle East and Africa Pet Clothing Market, By Pet Type, 2019-2030 (USD Billion) 

67. Middle East and Africa Pet Clothing Market, By Distribution Channel, 2019-2030 (USD Billion) 

68. UAE Pet Clothing Market, By Product, 2019-2030 (USD Billion) 

69. UAE Pet Clothing Market, By Pet Type, 2019-2030 (USD Billion) 

70. UAE Pet Clothing Market, By Distribution Channel, 2019-2030 (USD Billion) 

71. South Africa Pet Clothing Market, By Product, 2019-2030 (USD Billion) 

72. South Africa Pet Clothing Market, By Pet Type, 2019-2030 (USD Billion) 

73. South Africa Pet Clothing Market, By Distribution Channel, 2019-2030 (USD Billion) 

List of Figures 

1. Global Pet Clothing Market Segmentation

2. Pet Clothing Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Pet Clothing Market Attractiveness Analysis by Product

9. Global Pet Clothing Market Attractiveness Analysis by Pet Type

10. Global Pet Clothing Market Attractiveness Analysis by Distribution Channel

11. Global Pet Clothing Market Attractiveness Analysis by Region

12. Global Pet Clothing Market: Dynamics

13. Global Pet Clothing Market Share by Product (2022 & 2030)

14. Global Pet Clothing Market Share by Pet Type (2022 & 2030)

15. Global Pet Clothing Market Share by Distribution Channel (2022 & 2030)

16. Global Pet Clothing Market Share by Regions (2022 & 2030)

17. Global Pet Clothing Market Share by Company (2021)

Segments Covered in the Report

  • Product
    • Coats & Jackets
    • Shirts & T-shirts
    • Sweaters & Hoodies
    • Raincoats
    • Others
  • Pet Type
    • Dogs
    • Cats
    • Others
  • Distribution Channel
    • Supermarkets & Hypermarkets
    • Specialty Stores
    • Online
    • Others
  • Regional
    • North America
      • US
      • Canada
      • Mexico
    • Europe
      • UK
      • Germany
      • France
      • Italy
      • Spain
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Australia
    • Central and South America
      • Brazil
    • Middle East and Africa
      • South Africa
      • UAE

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

Some Facts About The Brainy Insights

50%

Free Customization

300+

Fortune 500 Clients

1

Free Yearly Update On Purchase Of Multi/Corporate License

900+

Companies Served Till Date