Peroxyacetic Acid Market

Peroxyacetic Acid Market Size by Product (Disinfectant, Sanitizer, and Sterilant) By Application (Healthcare Industry, Water Treatment Industry, Food Industry, Pulp & Paper Industry, Chemical Processing, and Agricultural and Others), Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13153
  • Published Date: Dec, 2022
  • Pages: 235
  • Category: Chemicals & Materials
  • Format: PDF
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The Peroxyacetic Acid market was estimated at around 720.6 million in 2021, growing at a CAGR of nearly 7.6% during 2022-2030. The market is projected to reach approximately USD 1501.7 Million by 2030.

Peroxyacetic Acid Market: Overview

Peroxyacetic acid is a chemical that can be found in solid, sublime, or in solutions that range from 1 to 50% water and hydrogen peroxide acidic acid. The oxidizing agents in peroxyacetic acid have a range of applications that include bleaching, disinfection, sanitization, and sterilisation. These supplications are quickly and completely biodegradable in the environment. The chemical's flexible qualities make it better suited for use by households, end users, and various families. The peroxyacetic acid market is expected to grow because of the chemical's use in the treatment of water, healthcare, and food and beverage products.

The antimicrobial peroxyacetic acid is best for cleaning hard surfaces, such as those in bathrooms, food foundations, rural properties, and restrooms. Peroxyacetic acids are useful for cleaning. It is additionally employed in beverage manufacturing facilities, wineries, on nutrient-types equipment, dairy manufacturing facilities, pasteurizers, as a disinfectant in medical supplies, for the growth of biofilm in the pulp industries, and in water purifiers. In order to promote food durability, peroxyacetic acids are utilised to protect food.

Peroxyacetic Acid Market Size

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Peroxyacetic Acid Market: COVID – 19 Impact Analysis

The covid 19 pandemic has reportedly caused havoc with the healthcare system around the world. The COVID 19 epidemic has quickly evolved from a localised crisis to a pandemic that affects the entire world. On the one hand, the hospital is flooded with patients as a result of the unique coronavirus outbreak, and the disease's spread has prompted a rush in the need for sterilised products and cleaning, all due to public awareness of cleanliness, safety, and health. Growing consumer awareness of the importance of maintaining personal cleanliness as well as rising healthcare and peracetic acid spending are the main drivers of market expansion.

Peroxyacetic Acid Market: Growth Drivers

High demand for peroxyacetic acid to accelerate the market’s growth

Due to the strong demand for peroxyacetic acid, it is anticipated that the market for peroxyacetic acid would experience high growth over the next five years. The market is projected to expand due to the ageing population, food need, and increased demand for filtered water. Another significant aspect driving the market's expansion is the increase in demand for packaged meals. Utilizing cutting-edge machinery and technology, governments from several nations are attempting to provide adequate funding for the development of peroxyacetic acid.

The peroxyacetic acid market is projected to grow quickly in APAC due to the end-user segments' strong growth rates in the food, pulp & paper, water treatment, and food industries. The significant amounts of peroxyacetic acid used in hospitals, pharmaceuticals, life science, and other sectors are the other major factors for the market growth.

Peroxyacetic Acid Market: Segmentation Analysis

The market is divided into disinfectant, sanitizer, and sterilant categories based on product. Due to benefits such water solubility, little residue after washing, and no harm to the environment or human health, the sterilant segment commands a sizable market share. Due to its advantageous qualities and safety features, peracetic acid has been employed by the food industry as a crucial raw material for sterilization which fuels the market growth of the Peracetic Acid Market.

The main application segment, food dominated the market in 2021. The main drivers of this demand are the development of application-based goods and peracetic acid's efficiency in microbiological contamination. Demand in the application category for water treatment is likely to increase at an estimated CAGR of 7% over the forecast period. Demand growth is anticipated to be aided by government attempts to implement peracetic acid for wastewater treatment.

Report Scope

Attribute Description
Base Year 2021
Forecast period 2022-2030
Report Coverage Revenue estimation and forecast, company profile, competitive landscape, growth factors, and recent trends
Regional scope North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
Market Size(unit) USD Million
CAGR (2022 to 2030) 7.6%
Segments Covered

By Product
By Application

Key Insights:

  • Based on product segmentation, the sterilant segment is estimated to hold the largest market share during the forecast period.
  • Based on application segmentation, the food segment is the leading revenue-generating category during the forecast period.
  • On the basis of geography/region, the Asia Pacific region was the leading revenue generator in 2021.

Recent Development

  • Evonik successfully acquired PeroxyChem (US) for US $ 640 million in February 2020. For high-margin specialised applications, PeroxyChem manufactures peracetic acid (PAA) and hydrogen peroxide (H2O2). With this acquisition, Evonik now has more room to grow, particularly in the market for disinfectants that are safe for the environment.

Regional Landscape      

Demand for peracetic acid in North America exceeded more than 100 kilotons in 2020, and throughout the projected period, demand is anticipated to expand moderately. This demand is being fueled in part by the region's robust food and beverage industry as well as an increase in the use of PAA for water treatment. Food and beverage consumption peaked in the U.S. in 2020, and this pattern is anticipated to hold throughout the projection period. An increase in demand for water treatment is anticipated, and the sector is anticipated to experience the greatest CAGR over the forecast period due to efforts made by government agencies and private firms to expand the use of PAA in water treatment.

List of the prominent players in the Global Peroxyacetic Acid market:

  • Solvay S.A.
  • Ecolab Inc.
  • Enviro Tech Chemical Services
  • Peroxychem
  • Evonik Industries
  • Christeyns
  • FMC Corporation
  • Airedale Chemical Company
  • Aditya Birla Chemicals
  • Diversey Inc.
  • Seitz Gmbh
  • Others

The global Peroxyacetic Acid market is segmented as follows:

By Product

  • Disinfectant
  • Sanitizer
  • Sterilant

By Application

  • Healthcare Industry
  • Water Treatment Industry
  • Food Industry
  • Pulp & Paper Industry
  • Chemical Processing
  • Agricultural
  • Others

By Region/Geography

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • The Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Egypt
  • Kuwait
  • Rest of the Middle East & Africa
  • Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product
          4.3.2. Market Attractiveness Analysis By Application
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. High demand for peroxyacetic acid to accelerate the market’s growth
          5.2.2. Increase in funds
    5.3. Restrains
          5.3.1. High prices
    5.4. Opportunities
          5.4.1. Growing end use market

6. Global Peroxyacetic Acid Market Analysis and Forecast, By Product
    6.1. Segment Overview
    6.2. Disinfectant
    6.3. Sanitizer
    6.4. Sterilant

7. Global Peroxyacetic Acid Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Healthcare Industry
    7.3. Water Treatment Industry
    7.4. Food Industry
    7.5. Pulp & Paper Industry
    7.6. Chemical Processing
    7.7. Agricultural
    7.8. Others

8. Global Peroxyacetic Acid Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
          8.3.6. Rest of Europe
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
          8.4.4. Australia
          8.4.5. South Korea
          8.4.6. Rest of Asia-Pacific
    8.5. South America
          8.5.1. Brazil
          8.5.2. Argentina
          8.5.3. Rest of South America
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa
          8.6.3. Egypt
          8.6.4. Kuwait
          8.6.5. Saudi Arabia
          8.6.6. Rest of Middle East & Africa

9. Global Peroxyacetic Acid Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Peroxyacetic Acid market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Solvay S.A.
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Application Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Ecolab Inc.
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Application Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Enviro Tech Chemical Services
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Application Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Peroxychem
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Application Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Evonik Industries
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Application Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Christeyns
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Application Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. FMC Corporation
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Application Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Aditya Birla Chemicals
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Application Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Diversey Inc.
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Application Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Seitz Gmbh
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Application Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
 

List of Table

1. Global Peroxyacetic Acid Market, By Product, 2022-2030(USD Billion) 

2. Global Disinfectant Peroxyacetic Acid Market, By Region, 2022-2030(USD Billion) 

3. Global Sanitizer Peroxyacetic Acid Market, By Region, 2022-2030(USD Billion) 

4. Global Sterilant Peroxyacetic Acid Market, By Region, 2022-2030(USD Billion) 

5. Global Peroxyacetic Acid Market, By Application, 2022-2030(USD Billion) 

6. Global Healthcare industry Peroxyacetic Acid Market, By Region, 2022-2030(USD Billion) 

7. Global Water treatment Peroxyacetic Acid Market, By Region, 2022-2030(USD Billion) 

8. Global Food Peroxyacetic Acid Market, By Region, 2022-2030(USD Billion) 

9. Global Puli & Paer Peroxyacetic Acid Market, By Region, 2022-2030(USD Billion) 

10. Global Others Peroxyacetic Acid Market, By Region, 2022-2030(USD Billion) 

11. Global Peroxyacetic Acid Market, By Region, 2022-2030(USD Billion) 

12. Global Peroxyacetic Acid Market, By North America, 2022-2030(USD Billion) 

13. North America Peroxyacetic Acid Market, By Product, 2022-2030(USD Billion) 

14. North America Peroxyacetic Acid Market, By Application, 2022-2030(USD Billion) 

15. U.S. Peroxyacetic Acid Market, By Product, 2022-2030(USD Billion) 

16. U.S. Peroxyacetic Acid Market, By Application, 2022-2030(USD Billion)  

17. Canada Peroxyacetic Acid Market, By Product, 2022-2030(USD Billion) 

18. Canada Peroxyacetic Acid Market, By Application, 2022-2030(USD Billion) 

19. Mexico Peroxyacetic Acid Market, By Product, 2022-2030(USD Billion) 

20. Mexico Peroxyacetic Acid Market, By Application, 2022-2030(USD Billion) 

21. Europe Peroxyacetic Acid Market, By Product, 2022-2030(USD Billion) 

22. Europe Peroxyacetic Acid Market, By Application, 2022-2030(USD Billion) 

23. Germany Peroxyacetic Acid Market, By Product, 2022-2030(USD Billion) 

24. Germany Peroxyacetic Acid Market, By Application, 2022-2030(USD Billion) 

25. France Peroxyacetic Acid Market, By Product, 2022-2030(USD Billion) 

26. France Peroxyacetic Acid Market, By Application, 2022-2030(USD Billion) 

27. U.K. Peroxyacetic Acid Market, By Product, 2022-2030(USD Billion) 

28. U.K. Peroxyacetic Acid Market, By Application, 2022-2030(USD Billion)  

29. Italy Peroxyacetic Acid Market, By Product, 2022-2030(USD Billion) 

30. Italy Peroxyacetic Acid Market, By Application, 2022-2030(USD Billion) 

31. Spain Peroxyacetic Acid Market, By Product, 2022-2030(USD Billion) 

32. Spain Peroxyacetic Acid Market, By Application, 2022-2030(USD Billion)

33. Rest of Europe Peroxyacetic Acid Market, By Product, 2022-2030(USD Billion) 

34. Rest of Europe Peroxyacetic Acid Market, By Application, 2022-2030(USD Billion)

35. Asia Pacific Peroxyacetic Acid Market, By Product, 2022-2030(USD Billion) 

36. Asia Pacific Peroxyacetic Acid Market, By Application, 2022-2030(USD Billion) 

37. Japan Peroxyacetic Acid Market, By Product, 2022-2030(USD Billion) 

38. Japan Peroxyacetic Acid Market, By Application, 2022-2030(USD Billion) 

39. China Peroxyacetic Acid Market, By Product, 2022-2030(USD Billion) 

40. China Peroxyacetic Acid Market, By Application, 2022-2030(USD Billion) 

41. India Peroxyacetic Acid Market, By Product, 2022-2030(USD Billion) 

42. India Peroxyacetic Acid Market, By Application, 2022-2030(USD Billion) 

43. Australia Peroxyacetic Acid Market, By Product, 2022-2030(USD Billion) 

44. Australia Peroxyacetic Acid Market, By Application, 2022-2030(USD Billion) 

45. South Korea Peroxyacetic Acid Market, By Product, 2022-2030(USD Billion) 

46. South Korea Peroxyacetic Acid Market, By Application, 2022-2030(USD Billion) 

47. Rest of Asia-Pacific Peroxyacetic Acid Market, By Product, 2022-2030(USD Billion) 

48. Rest of Asia-Pacific Peroxyacetic Acid Market, By Application, 2022-2030(USD Billion) 

49. South America Peroxyacetic Acid Market, By Product, 2022-2030(USD Billion) 

50. South America Peroxyacetic Acid Market, By Application, 2022-2030(USD Billion)  

51. Brazil Peroxyacetic Acid Market, By Product, 2022-2030(USD Billion) 

52. Brazil Peroxyacetic Acid Market, By Application, 2022-2030(USD Billion) 

53. Argentina Peroxyacetic Acid Market, By Product, 2022-2030(USD Billion) 

54. Argentina Peroxyacetic Acid Market, By Application, 2022-2030(USD Billion) 

55. Rest of Latin America Peroxyacetic Acid Market, By Product, 2022-2030(USD Billion) 

56. Rest of Latin America Peroxyacetic Acid Market, By Application, 2022-2030(USD Billion) 

57. Middle East and Africa Peroxyacetic Acid Market, By Product, 2022-2030(USD Billion) 

58. Middle East and Africa Peroxyacetic Acid Market, By Application, 2022-2030(USD Billion) 

59. UAE Peroxyacetic Acid Market, By Product, 2022-2030(USD Billion) 

60. UAE Peroxyacetic Acid Market, By Application, 2022-2030(USD Billion) 

61. South Africa Peroxyacetic Acid Market, By Product, 2022-2030(USD Billion) 

62. South Africa Peroxyacetic Acid Market, By Application, 2022-2030(USD Billion) 

63. Egypt Peroxyacetic Acid Market, By Product, 2022-2030(USD Billion) 

64. Egypt Peroxyacetic Acid Market, By Application, 2022-2030(USD Billion) 

65. Kuwait Peroxyacetic Acid Market, By Product, 2022-2030(USD Billion) 

66. Kuwait Peroxyacetic Acid Market, By Application, 2022-2030(USD Billion) 

67. Saudi Arabia Peroxyacetic Acid Market, By Product, 2022-2030(USD Billion) 

68. Saudi Arabia Peroxyacetic Acid Market, By Application, 2022-2030(USD Billion) 

69. Rest of Middle East Peroxyacetic Acid Market, By Product, 2022-2030(USD Billion) 

70. Rest of Middle East Peroxyacetic Acid Market, By Application, 2022-2030(USD Billion) 

List of Figures 

1. Global Peroxyacetic Acid Market Segmentation

2. Peroxyacetic Acid Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Peroxyacetic Acid Market Attractiveness Analysis By Product

9. Global Peroxyacetic Acid Market Attractiveness Analysis By Application

10. Global Peroxyacetic Acid Market Attractiveness Analysis By Region

11. Global Peroxyacetic Acid Market: Dynamics

12. Global Peroxyacetic Acid Market Share By Product (2022 & 2030)

13. Global Peroxyacetic Acid Market Share By Application (2022 & 2030)

14. Global Peroxyacetic Acid Market Share by Regions (2022 & 2030)

15. Global Peroxyacetic Acid Market Share by Company (2021)

By Product

  • Disinfectant
  • Sanitizer
  • Sterilant

By Application

  • Healthcare Industry
  • Water Treatment Industry
  • Food Industry
  • Pulp & Paper Industry
  • Chemical Processing
  • Agricultural
  • Others

By Region/Geography

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • The Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Egypt
  • Kuwait
  • Rest of the Middle East & Africa
  • Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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