Patient Engagement Solution Market

Patient Engagement Solution Market Size By Component (Software and Service), By End User (Provider, Patient, and Others), By Delivery Mode (Web-based & Cloud-based, and On-Premise), Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13001
  • Published Date: Oct, 2022
  • Pages: 235
  • Category: Healthcare
  • Format: PDF
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The global patient engagement solution market was valued at USD 20.1 billion in 2022 and is anticipated to grow at a CAGR of 17.9% from 2022 to 2030. The global patient engagement solution market is expected to reach USD 75.04 billion by 2030. The Asia Pacific is expected to grow the fastest during the forecast period. 

Market Introduction:

Patient engagement solutions help patients keep track of their medical information and let them have more productive conversations with medical staff. It is of the utmost importance to give the tools needed to dynamically improve the patient's health management. In the years to come, policies and programs backed by the government could affect the market's growth. In 2018, the Food and Drug Administration (FDA) started a Patient and Caregiver Connection programme. The main goal of the programme was to get patients, patient advocates, and caregivers involved in the process of evaluating and keeping track of the therapy provided to the patient’s. Also, the implementation of these solutions in developing countries like India is helped by stringent government regulations and policies by the government. For instance, Columbia Asia Hospitals, which has locations in Malaysia, India, Indonesia, and Vietnam, worked with MphRx in March 2019 to create a patient engagement application suite. This program aims to use digital technology to improve healthcare services, get patients more involved, and lead to clinical excellence. Patient engagement solutions are becoming more popular worldwide for several reasons, such as the rise of chronic diseases and the increasing geriatric population. In 2020, the American Diabetes Association found out that there are about 1.5 million new cases of diabetes in the United States each year. As the number of people with diabetes increases, companies are putting more effort into research and development activities to increase patient engagement solution.

Patient Engagement Solution Market Size

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Recent Development

In March 2022, DeliverHealth began its partner programme. The DeliverHealth programme helps strategic partners that are part of the ecosystem. This helps to boost sales both at home and abroad. It also gives healthcare organizations the tools they need to simplify the day-to-day challenges of providing care, which improves patient outcomes and lowers costs overall.

In March 2022, Epic, a company that makes EHRs, showed off Cheers, its first customer relationship management tool for health systems. Cheers were made by the EHR provider because many Epic customers asked for tools that would make it easier for them to talk to patients. This was especially important because of the COVID-19 requirement for health systems.

Market Dynamics:

Drivers:

Rise in chronic diseases- Over the next few years, the high number of people with chronic diseases is likely to be a major factor in the growth of the global patient engagement solutions market. For example, the American Cancer Society predicts that in the United States in 2019, there will be 1,762,450 new cancer cases and 606,880 cancer-related deaths. The geriatric population is expected to grow, which is another reason that will help the patient engagement solutions market grow rapidly. For example, the United States Census Bureau predicts that by the year 2034, 77 million older people will be living in the United States.

Restraints:

Security Concern- The growth of the global patient engagement solutions market is expected to be hindered by risks to the security of patient data. When people use cloud computing, their information could be stolen. Virtual cloud systems could also have security problems because of how the hypervisor works. It is also expected that a lack of IT knowledge, especially in developing countries, will slow the growth of the market for patient engagement solutions.

Opportunities:

Growing healthcare initiatives - In the next years, the expansion of the wearable health technology industry, the expansion of the government's investment in healthcare, and the strong presence of qualified IT specialists will further present potential prospects for expanding the market for patient engagement solutions.

Challenges:

Increase of investment- The increasing need for investments in infrastructure to adopt patient engagement solutions is expected to restrict further the growth of the patient engagement solutions market during the forecast period. Nevertheless, the rising cost of implementation is likely to be an additional obstacle to expanding the market for patient engagement solutions over the forecast period.

Segmentation analysis:

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global Patient Engagement Solution Market, with a 34% share of the market revenue in 2022.

North America currently dominates the patient engagement solution market owing to the presence of prominent market players, increasing internet penetration, increasing use of mobile health and electronic health records, and the increasing investment by prominent market players for developing patient engagement software. The market is also expected to grow owing to the increasing awareness about the patient engagement solution among people and increasing investment by the government for the improvement of healthcare facilities.

The Asia Pacific is expected to be the fastest-growing region owing to the presence of a large population pool and increasing internet penetration throughout the forecast period. During the Covid-19 pandemic, people started using smartphones rapidly, which increased the penetration of the internet and apps.  Furthermore, the improvement in the healthcare facilities, infrastructure,      and care quality is also expected to propel the market’s growth in the region. The economies of countries like India and China are improving, propelling the market’s growth in the region.

North America Region Patient Engagement Solution Market Share in 2022 - 34%

 

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Component segment analysis 

The component segment is divided into software and service. The software segment dominated     , with a market share of around 55% in 2022. The software segment is designed to help ease the use of patient engagement solutions for patients. Because of the straightforward user interfaces and regular product improvements, it is easy to install and use the software as per the requirement. Patient engagement solutions software is also easy to retrieve records.

End-User segment analysis

The end-user segment is divided into provider, patient, and others. Over the forecast period, the provider segment is expected to grow at the fastest CAGR of 23.5%. Most patients are cared for by providers, who are also the first people patients talk to about anything related to health conditions and medical problems. In December 2021, Northwell Health in the U.S. implemented a patient engagement platform by Playback Health at a few clinical sites. The goal of this initiative was to make it easier for people to move around and share medical data at the point of care while still meeting security standards for health information.

Delivery mode segment analysis

The delivery mode segment is divided into web-based & cloud-based      and on-premise. The web-based & cloud-based segment dominated the market, with a market share of around 58% in 2022. The web-based and cloud-based patient engagement solutions are becoming increasingly      popular, owing to the ease of remote access to real-time data tracking, built-in features, easy access, low handling costs, and simple data backup. Because of the reasons listed above, businesses are putting more money into web- and cloud-based solutions for getting patients involved, driving the segment’s growth.

Some of the Key Market Players:

  • Allscripts Healthcare, LLC
  • Orion Health
  • Cerner Corporation
  • McKesson Corporation
  • Athenahealth, Inc.
  • Force Therapeutics LLC
  • Medecision
  • GetWellNetwork, Inc.
  • MEDHOST
  • Greenway Health, LLC
  • Wolters Kluwer N.V.
  • Greenway Health, LLC

Report Description: 

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 20.1 Billion
Market size value in 2030 USD 75.04 Billion     
CAGR (2022 to 2030) 17.9%
Historical data 2019-2020
Base Year 2021
Forecast 2022-2030
Segments Component, End User, Delivery Mode
Regional Segments North America, Asia Pacific, Europe, Latin America, Middle East and Africa

Frequesntly Asked Questions

As per The Brainy Insights, the size of the patient engagement solution market was valued at USD 20.1 billion in 2022 to USD 75.04 billion by 2030.

The global patient engagement solution market is growing at a CAGR of 17.9% during the forecast period 2022-2030.

North America emerged as the largest market for patient engagement solutions.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Component
          4.3.2. Market Attractiveness Analysis By End User
          4.3.3. Market Attractiveness Analysis By Delivery Mode
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rising in chronic diseases
    5.3. Restraints
          5.3.1. Security concern
    5.4. Opportunities
          5.4.1. Growing healthcare initiatives
    5.5. Challenges
          5.5.1. Increase of investment

1. Global Patient Engagement Solution Market Analysis and Forecast, By Component
    1.1. Segment Overview
    1.2. Software
    1.3. Service

2. Global Patient Engagement Solution Market Analysis and Forecast, By End User
    2.1. Segment Overview
    2.2. Provider
    2.3. Patient
    2.4. Others

3. Global Patient Engagement Solution Market Analysis and Forecast, By Delivery Mode
    3.1. Segment Overview
    3.2. Web-based & Cloud-based
    3.3. On-Premise

4. Global Patient Engagement Solution Market Analysis and Forecast, By Regional Analysis
    4.1. Segment Overview
    4.2. North America
          4.2.1. U.S.
          4.2.2. Canada
          4.2.3. Mexico
    4.3. Europe
          4.3.1. Germany
          4.3.2. France
          4.3.3. U.K.
          4.3.4. Italy
          4.3.5. Spain
    4.4. Asia-Pacific
          4.4.1. Japan
          4.4.2. China
          4.4.3. India
    4.5. South America
          4.5.1. Brazil
    4.6. Middle East and Africa
          4.6.1. UAE
          4.6.2. South Africa

5. Global Patient Engagement Solution Market-Competitive Landscape
    5.1. Overview
    5.2. Market Share of Key Players in Global Patient Engagement Solution Market
          5.2.1. Global Company Market Share
          5.2.2. North America Company Market Share
          5.2.3. Europe Company Market Share
          5.2.4. APAC Company Market Share
    5.3. Competitive Situations and Trends
          5.3.1. Product Launches and Developments
          5.3.2. Partnerships, Collaborations, and Agreements
          5.3.3. Mergers & Acquisitions
          5.3.4. Expansions

6. Company Profiles
    6.1. Allscripts Healthcare, LLC
          6.1.1. Business Overview
          6.1.2. Company Snapshot
          6.1.3. Company Market Share Analysis
          6.1.4. Company Product Portfolio
          6.1.5. Recent Developments
          6.1.6. SWOT Analysis
    6.2. Orion Health
          6.2.1. Business Overview
          6.2.2. Company Snapshot
          6.2.3. Company Market Share Analysis
          6.2.4. Company Product Portfolio
          6.2.5. Recent Developments
          6.2.6. SWOT Analysis
    6.3. Cerner Corporation
          6.3.1. Business Overview
          6.3.2. Company Snapshot
          6.3.3. Company Market Share Analysis
          6.3.4. Company Product Portfolio
          6.3.5. Recent Developments
          6.3.6. SWOT Analysis
    6.4. McKesson Corporation
          6.4.1. Business Overview
          6.4.2. Company Snapshot
          6.4.3. Company Market Share Analysis
          6.4.4. Company Product Portfolio
          6.4.5. Recent Developments
          6.4.6. SWOT Analysis
    6.5. Athenahealth, Inc.
          6.5.1. Business Overview
          6.5.2. Company Snapshot
          6.5.3. Company Market Share Analysis
          6.5.4. Company Product Portfolio
          6.5.5. Recent Developments
          6.5.6. SWOT Analysis
    6.6. Force Therapeutics LLC
          6.6.1. Business Overview
          6.6.2. Company Snapshot
          6.6.3. Company Market Share Analysis
          6.6.4. Company Product Portfolio
          6.6.5. Recent Developments
          6.6.6. SWOT Analysis
    6.7. Medecision
          6.7.1. Business Overview
          6.7.2. Company Snapshot
          6.7.3. Company Market Share Analysis
          6.7.4. Company Product Portfolio
          6.7.5. Recent Developments
          6.7.6. SWOT Analysis
    6.8. GetWellNetwork, Inc.
          6.8.1. Business Overview
          6.8.2. Company Snapshot
          6.8.3. Company Market Share Analysis
          6.8.4. Company Product Portfolio
          6.8.5. Recent Developments
          6.8.6. SWOT Analysis
    6.9. MEDHOST
          6.9.1. Business Overview
          6.9.2. Company Snapshot
          6.9.3. Company Market Share Analysis
          6.9.4. Company Product Portfolio
          6.9.5. Recent Developments
          6.9.6. SWOT Analysis
    6.10. Greenway Health, LLC
          6.10.1. Business Overview
          6.10.2. Company Snapshot
          6.10.3. Company Market Share Analysis
          6.10.4. Company Product Portfolio
          6.10.5. Recent Developments
          6.10.6. SWOT Analysis
    6.11. Wolters Kluwer N.V.
          6.11.1. Business Overview
          6.11.2. Company Snapshot
          6.11.3. Company Market Share Analysis
          6.11.4. Company Product Portfolio
          6.11.5. Recent Developments
          6.11.6. SWOT Analysis
 

List of Table

1. Global Patient Engagement Solution Market, By Component, 2019-2030 (USD Billion)

2. Global Software, Patient Engagement Solution Market, By Region, 2019-2030 (USD Billion) 

3. Global Service, Patient Engagement Solution Market, By Region, 2019-2030 (USD Billion) 

4. Global Patient Engagement Solution Market, By End User, 2019-2030 (USD Billion)

5. Global Provider, Patient Engagement Solution Market, By Region, 2019-2030 (USD Billion)

6. Global Patient, Patient Engagement Solution Market, By Region, 2019-2030 (USD Billion)

7. Global Others, Patient Engagement Solution Market, By Region, 2019-2030 (USD Billion)

8. Global Patient Engagement Solution Market, By Delivery Mode, 2019-2030 (USD Billion)

9. Global Web-based & Cloud-based, Patient Engagement Solution Market, By Region, 2019-2030 (USD Billion)

10. Global On-Premise, Patient Engagement Solution Market, By Region, 2019-2030 (USD Billion)

11. North America Patient Engagement Solution Market, By Component, 2019-2030 (USD Billion)

12. North America Patient Engagement Solution Market, By End User, 2019-2030 (USD Billion)

13. North America Patient Engagement Solution Market, By Delivery Mode, 2019-2030 (USD Billion)

14. U.S. Patient Engagement Solution Market, By Component, 2019-2030 (USD Billion)

15. U.S. Patient Engagement Solution Market, By End User, 2019-2030 (USD Billion)

16. U.S. Patient Engagement Solution Market, By Delivery Mode, 2019-2030 (USD Billion)

17. Canada Patient Engagement Solution Market, By Component, 2019-2030 (USD Billion)

18. Canada Patient Engagement Solution Market, By End User, 2019-2030 (USD Billion)

19. Canada Patient Engagement Solution Market, By Delivery Mode, 2019-2030 (USD Billion)

20. Mexico Patient Engagement Solution Market, By Component, 2019-2030 (USD Billion)

21. Mexico Patient Engagement Solution Market, By End User, 2019-2030 (USD Billion)

22. Mexico Patient Engagement Solution Market, By Delivery Mode, 2019-2030 (USD Billion)

23. Europe Patient Engagement Solution Market, By Component, 2019-2030 (USD Billion)

24. Europe Patient Engagement Solution Market, By End User, 2019-2030 (USD Billion)

25. Europe Patient Engagement Solution Market, By Delivery Mode, 2019-2030 (USD Billion)

26. Germany Patient Engagement Solution Market, By Component, 2019-2030 (USD Billion)

27. Germany Patient Engagement Solution Market, By End User, 2019-2030 (USD Billion)

28. Germany Patient Engagement Solution Market, By Delivery Mode, 2019-2030 (USD Billion)

29. France Patient Engagement Solution Market, By Component, 2019-2030 (USD Billion)

30. France Patient Engagement Solution Market, By End User, 2019-2030 (USD Billion)

31. France Patient Engagement Solution Market, By Delivery Mode, 2019-2030 (USD Billion)

32. U.K. Patient Engagement Solution Market, By Component, 2019-2030 (USD Billion)

33. U.K. Patient Engagement Solution Market, By End User, 2019-2030 (USD Billion)

34. U.K. Patient Engagement Solution Market, By Delivery Mode, 2019-2030 (USD Billion)

35. Italy Patient Engagement Solution Market, By Component, 2019-2030 (USD Billion)

36. Italy Patient Engagement Solution Market, By End User, 2019-2030 (USD Billion)

37. Italy Patient Engagement Solution Market, By Delivery Mode, 2019-2030 (USD Billion)

38. Spain Patient Engagement Solution Market, By Component, 2019-2030 (USD Billion)

39. Spain Patient Engagement Solution Market, By End User, 2019-2030 (USD Billion)

40. Spain Patient Engagement Solution Market, By Delivery Mode, 2019-2030 (USD Billion)

41. Asia Pacific Patient Engagement Solution Market, By Component, 2019-2030 (USD Billion)

42. Asia Pacific Patient Engagement Solution Market, By End User, 2019-2030 (USD Billion)

43. Asia Pacific Patient Engagement Solution Market, By Delivery Mode, 2019-2030 (USD Billion)

44. Japan Patient Engagement Solution Market, By Component, 2019-2030 (USD Billion)

45. Japan Patient Engagement Solution Market, By End User, 2019-2030 (USD Billion)

46. Japan Patient Engagement Solution Market, By Delivery Mode, 2019-2030 (USD Billion)

47. China Patient Engagement Solution Market, By Component, 2019-2030 (USD Billion)

48. China Patient Engagement Solution  Market, By End User, 2019-2030 (USD Billion)

49. China Patient Engagement Solution Market, By Delivery Mode, 2019-2030 (USD Billion)

50. India Patient Engagement Solution Market, By Component, 2019-2030 (USD Billion)

51. India Patient Engagement Solution Market, By End User, 2019-2030 (USD Billion)

52. India Patient Engagement Solution Market, By Delivery Mode, 2019-2030 (USD Billion)

53. South America Patient Engagement Solution Market, By Component, 2019-2030 (USD Billion)

54. South America Patient Engagement Solution Market, By End User, 2019-2030 (USD Billion)

55. South America Patient Engagement Solution Market, By Delivery Mode, 2019-2030 (USD Billion)

56. Brazil Patient Engagement Solution Market, By Component, 2019-2030 (USD Billion)

57. Brazil Patient Engagement Solution Market, By End User, 2019-2030 (USD Billion)

58. Brazil Patient Engagement Solution Market, By Delivery Mode, 2019-2030 (USD Billion)

59. Middle East and Africa Patient Engagement Solution Market, By Component, 2019-2030 (USD Billion)

60. Middle East and Africa Patient Engagement Solution Market, By End User, 2019-2030 (USD Billion)

61. Middle East and Africa Patient Engagement Solution Market, By Delivery Mode, 2019-2030 (USD Billion)

62. UAE Patient Engagement Solution Market, By Component, 2019-2030 (USD Billion)

63. UAE Patient Engagement Solution Market, By End User, 2019-2030 (USD Billion)

64. UAE Patient Engagement Solution Market, By Delivery Mode, 2019-2030 (USD Billion)

65. South Africa Patient Engagement Solution Market, By Component, 2019-2030 (USD Billion)

66. South Africa Patient Engagement Solution Market, By End User, 2019-2030 (USD Billion)

67. South Africa Patient Engagement Solution Market, By Delivery Mode, 2019-2030 (USD Billion)

List of Figures 

1. Global Patient Engagement Solution  Market Segmentation

2. Global Patient Engagement Solution  Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Patient Engagement Solution Market Attractiveness Analysis By Component

9. Global Patient Engagement Solution Market Attractiveness Analysis By End User

10. Global Patient Engagement Solution Market Attractiveness Analysis By Delivery Mode

11. Global Patient Engagement Solution Market Attractiveness Analysis By Region

12. Global Patient Engagement Solution Market: Dynamics

13. Global Patient Engagement Solution Market Share By Component (2022 & 2030)

14. Global Patient Engagement Solution Market Share By End User (2022 & 2030)

15. Global Patient Engagement Solution Market Share By Delivery Mode (2022 & 2030)

16. Global Patient Engagement Solution Market Share By Regions (2022 & 2030)

17. Global Patient Engagement Solution Market Share By Company (2021)

This study forecasts global, regional, and country revenue from 2019 to 2030. Brainy Insights has segmented the global patient engagement solution market based on the below-mentioned segments:

Global Patient Engagement Solution Market by Component:

  • Software
  • Service

Global Patient Engagement Solution Market by End User:

  • Provider
  • Patient
  • Others

Global Patient Engagement Solution Market by Delivery Mode:

  • Web-based & Cloud-based
  • On-Premise

Global Patient Engagement Solution Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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