Packaging Printing Market

Packaging Printing Market Size by Type (Labels, Glass, Plastics, Metal, Flexible Packaging & Corrugated Boxes, Paper and Paperboard, Cartons and Others), Printing Technology (Rotogravure Printing Technology, Flexography Printing Technology, Offset Printing Technology, Digital Printing Technology and Screen Printing), Application, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2021 to 2028

Base Year: 2020 Historical Data: 2018-19
  • Report ID: TBI-12537
  • Published Date: Oct, 2021
  • Pages: 248
  • Category: Consumer Goods
  • Format: PDF
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Global packaging printing market is anticipated to reach USD 526.54 billion by 2028, at a CAGR of 8.3% from 2021 to 2028. As a consequence of the rising demand for appropriate printing & rising need for packaging printing, the market is projected to witness rapid growth. The market for packaging printing is driven by factors like increasing manufacturing industries and rapid industrialization worldwide.

Market Overview:

To achieve certain standards such as efficiency, quality, and innovation, the packaging industry requires more. All these demands are addressed through packaging printing. Packaging printing is used in various processes of packaging, including paper and paperboard, flexible packaging, metal, glass, hard plastic, among others. The printing packaging industry utilizes various forms of inks and technologies. The techniques that are used in the packaging printing industry are offset, rotogravure, flexographic, and digital. Offset printing is a process of flat printing in which the areas to be coloured are etched from a flat metal printing plate. The flexographic method is a form of relief printing that applies the ink to the plate where the image to be printed is elevated above the surface. Offset printing is commonly utilized for presentation boxes, leaflets, brochures and displays are; flexographic printing is generally used for folding boxes, transport packaging, stackable display boxes and wrapping papers. Rotogravure is a form of intaglio printing method that includes engraving the image onto a carrier of images. The image is engraved onto a cylinder in rotogravure printing since it requires a rotary printing press, like offset printing and flexography. The rotogravure technique is also used for commercially printing postcards, magazines, and corrugated (cardboard) and other product packaging once a staple of newspaper photo features. Since rotogravure can transfer more ink to the paper than most other printing methods, it is noted for its extraordinary range of density (light to shadow) and is thus a process of preference for fine art reproduction and photography. Digital printing is the method of transferring a document to a specific print substrate through a device that accepts text and graphical output on a desktop or other digital storage device. In digital printing, information content is translated to binary code for secure storage and reproduction of the documents.

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Market Dynamics:

Drivers:
  • Rising purchasing power

The growing purchasing power is boosting the need for packaging printing by introducing improved packaging processes, equipment and resources to ensure businesses have quality factors. Hence, high disposable income of the consumers and their spending will boost the packaging printing market over the forecast period.

  • Wide applications of packaging printing

Packaging printing has wide applications in industries such as food & beverage, pharmaceuticals, household & cosmetic products, electronic and automotive industry. For example, packaging printing is commonly used in the food & beverage industry owing to the rising pattern of digital data printing on food packages to explain a product's content, shelf-life and nutritional benefit.

Restraints:
  • High initial capital expenditure required

High initial capital expenditure is anticipated to hinder the growth of the packaging printing market due to the rubber plate fixation in printing plates and their inapplicability for heavy goods.

Opportunities:
  • Rising Demand for Digital Printing

Demand for digital printing is growing, since plateless digital printing allows multi-product, low-volume printing feasible and cheaper in a limited printing period.In addition, a limited printing time allows various printing patters, depending on individual needs, seasons or creativeness. These factors provide huge opportunity to the packaging printing market.

Challenges:
  • Packaging and printing regulations

Various packaging and printing regulations may be a challenge for market growth. For example, food packaging is the subject of extensive legislation, which applies to all the packaging components of a packaged food – including the label. Both vendors in the food packaging supply chain are liable for ensuring that suitable materials are selected for each package they manufacture.

Segmentation Analysis:

The global packaging printing market has been divided based on type, printing technology, application and regions.

  • The type segment is divided into plastics, labels, metal, glass, flexible packaging & corrugated boxes, paper and paperboard, cartons and others. The labels segment held the largest share of around 28% in 2020, because of its various uses, such as the display of sequential barcodes and variable text, numbers, titles or graphics, bringing considerable value to the product.
  • The printing technology segment includes flexography printing technology, offset printing technology, rotogravure printing technology, digital printing technology and screen printing. The flexography printing technology segment held the largest share of around 30% in 2020 due to its ability to print images that are superior in quality and to withstand extreme weather.
  • The application segment includes household & cosmetic products, pharmaceuticals, food & beverage and others. The food & beverage segment is expected to grow at the highest CAGR over the forecast period, mainly because of the growing demand for packaged and branded products. A rise in demand for product identification and labeling marking in the food & beverage industry propels market growth for packaging printing.
Regional Segmentation Analysis:

The regions evaluated for the packaging printing market include Europe, Asia Pacific, North America, South America, and the Middle East and Africa.The Asia Pacific region emerged as the largest market for the packaging printing market with around 39.5% share of the market revenue in 2020.

  • This was because of the manufacturers’ focus on developing low-cost packaging printing options. Also, rise in consumer expenditure and increase in demand for sustainable products in the region will drive the market growth.
  • Asia Pacific is followed by North America and Europe. The high disposable income is the driver that leads to market growth in the North American and European region.

APAC Packaging Printing Market Share in 2020 - 39.5%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies like adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global packaging printing industry.

In July 2019, Graphics Packaging acquired Artistic Carton Mill, converting facilities with branches in Auburn, Elgin, Indiana and Illinois, which is a manufacturer of recycled paperboard and folding cartons.The acquisition has enhanced the company's product range and manufacturing ability, as well as expanding regional presence to satisfy the rising demand.

In August 2018, Graphic Packaging International, LLC, a division of Graphics Packaging Holding, acquired Letica Foodservice Assets for some USD 95 million. It has extended companies in North America that are rising food service platform, based on paperboard.

List of Key Market Players:

  • Amcor
  • Belmont Packaging
  • Constantia Flexibles GmbH
  • Coveris
  • Duncan Printing Group
  • E. I. du Pont de Nemours and Company
  • Graphics Packaging Holding Company
  • Mondi Plc
  • Paramount packaging Ltd.
  • Quad/Graphics, Inc.
  • Quantum Print and Packaging Ltd.
  • Shree Arun Packaging Co. (SAPCO)
  • Sonoco Products Company
  • Toppan Printing Co., Ltd.
  • WS Packaging Group, Inc.

Key Target Audience

  • Raw Material Suppliers/ Buyers
  • Suppliers and Distributors
  • Manufacturers
  • Potential Investors
  • Research and Consulting Firms

Report Description

  • Global Packaging Printing Market, Industry Analysis, Trends, Analysis and Forecast, 2021 to 2028 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2020 is considered as the base year of the report. 2018 and 2019 are considered as the historic years and 2021 to 2028 are the forecast years. The global packaging printing market is based on revenue (USD Million/Billion), volume and price. The report incorporates the market study on the basis of revenue, and volume. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global Packaging Printing market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts all across the globe. The research report also delivers an outline of the attractiveness of packaging printing and regions which are deduced and formulatedon the basis of theirgrowth rate (CAGR), market size, and attractiveness by analyzing the present and future prospects to fathommarket growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global packaging printing market. This offersvital and in depth insights in order to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global packaging printing market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development &innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario. 
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis so as to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development in order to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which acts as a key potential for the investors. 
  • Potential growth prospects along with the penetration rate analysis of the products (market related i.e., global packaging printing market) is covered in order to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the packaging printing market was valued at USD 269.14 billion in 2020 and is anticipated to reach USD 526.54 billion by 2028.

Global packaging printing market is growing at a CAGR of 8.3% during the forecast period 2021-2028.

The global packaging printing market has been segmented based on type, printing technology, printing ink, application and regions. The labels segment accounted for the largest market share in 2020.

The Asia Pacific region emerged as the largest market for the packaging printing.

Rising purchasing power is the key driving factor for the packaging printing market.

Requirement of high initial capital investment may hamper the market growth.

Rising demand for digital printing will provide huge opportunities to the market.

Key players are Amcor, Belmont Packaging, Constantia Flexibles GmbHm, Coveris, Duncan Printing Group, E. I. du Pont de Nemours and Company, Graphics Packaging Holding Company

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Type
          4.3.2. Market Attractiveness Analysis By Printing Technology
          4.3.3. Market Attractiveness Analysis By Application
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rising purchasing power
          5.2.2. Wide applications of packaging printing
    5.3. Restrains
          5.3.1. High initial capital investment required
    5.4. Opportunities
          5.4.1. Rising demand for digital printing
    5.5. Challenges
          5.5.1. Packaging and printing regulations

6. Global Packaging Printing Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Labels
    6.3. Plastics
    6.4. Glass
    6.5. Metal
    6.6. Paper and Paperboard
    6.7. Flexible Packaging & Corrugated Boxes
    6.8. Cartons
    6.9. Others

7. Global Packaging Printing Market Analysis and Forecast, By Printing Technology
    7.1. Segment Overview
    7.2. Flexography Printing Technology
    7.3. Rotogravure Printing Technology
    7.4. Offset Printing Technology
    7.5. Digital Printing Technology
    7.6. Screen Printing

8. Global Packaging Printing Market Analysis and Forecast, By Application
    8.1. Segment Overview
    8.2. Food & Beverage
    8.3. Household & Cosmetic Products
    8.4. Pharmaceuticals
    8.5. Others

9. Global Packaging Printing Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Packaging Printing Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in Global Packaging Printing Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Amcor
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Belmont Packaging
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Constantia Flexibles GmbH
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Coveris
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Duncan Printing Group
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. E. I. du Pont de Nemours and Company
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Graphics Packaging Holding Company
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Mondi Plc
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Paramount packaging Ltd.
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Quad/Graphics, Inc.
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Quantum Print and Packaging Ltd.
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. Shree Arun Packaging Co. (SAPCO)
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. Sonoco Products Company
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. Toppan Printing Co., Ltd.
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
    11.15. WS Packaging Group, Inc.
          11.15.1. Business Overview
          11.15.2. Company Snapshot
          11.15.3. Company Market Share Analysis
          11.15.4. Company Product Portfolio
          11.15.5. Recent Developments
          11.15.6. SWOT Analysis
 

List of Table

1. Global Packaging Printing Market, By Type, 2018–2028 (USD Billion)

2. Global Labels Packaging Printing Market, By Region, 2018–2028 (USD Billion)

3. Global Plastics Packaging Printing Market, By Region, 2018–2028 (USD Billion)

4. Global Glass Packaging Printing Market, By Region, 2018–2028 (USD Billion)

5. Global Metal Packaging Printing Market, By Region, 2018–2028 (USD Billion)

6. Global Paper And Paperboard Packaging Printing Market, By Region, 2018–2028 (USD Billion)

7. Global Flexible Packaging & Corrugated Boxes Packaging Printing Market, By Region, 2018–2028 (USD Billion)

8. Global Cartons Packaging Printing Market, By Region, 2018–2028 (USD Billion)

9. Global Others Packaging Printing Market, By Region, 2018–2028 (USD Billion)

10. Global Packaging Printing Market, By Printing Technology, 2018–2028 (USD Billion)

11. Global Flexography Printing Technology Packaging Printing Market, By Region, 2018–2028 (USD Billion)

12. Global Rotogravure Printing Technology Packaging Printing Market, By Region, 2018–2028 (USD Billion)

13. Global Offset Printing Technology Packaging Printing Market, By Region, 2018–2028 (USD Billion)

14. Global Digital Printing Technology Packaging Printing Market, By Region, 2018–2028 (USD Billion)

15. Global Screen Printing Packaging Printing Market, By Region, 2018–2028 (USD Billion)

16. Global Packaging Printing Market, By Application, 2018–2028 (USD Billion)

17. Global Food & Beverage Packaging Printing Market, By Region, 2018–2028 (USD Billion)

18. Global Household & Cosmetic Products Packaging Printing Market, By Region, 2018–2028 (USD Billion)

19. Global Pharmaceuticals Packaging Printing Market, By Region, 2018–2028 (USD Billion)

20. Global Others Packaging Printing Market, By Region, 2018–2028 (USD Billion)

21. Global Packaging Printing Market, By Region, 2018–2028 (USD Billion)

22. Global Packaging Printing Market, By North America, 2018–2028 (USD Billion)

23. North America Packaging Printing Market, By Type, 2018–2028 (USD Billion)

24. North America Packaging Printing Market, By Printing Technology, 2018–2028 (USD Billion)

25. North America Packaging Printing Market, By Application, 2018–2028 (USD Billion)

26. U.S. Packaging Printing Market, By Type, 2018–2028 (USD Billion)

27. U.S. Packaging Printing Market, By Printing Technology, 2018–2028 (USD Billion)

28. U.S. Packaging Printing Market, By Application, 2018–2028 (USD Billion)

29. Canada Packaging Printing Market, By Type, 2018–2028 (USD Billion)

30. Canada Packaging Printing Market, By Printing Technology, 2018–2028 (USD Billion)

31. Canada Packaging Printing Market, By Application, 2018–2028 (USD Billion)

32. Mexico Packaging Printing Market, By Type, 2018–2028 (USD Billion)

33. Mexico Packaging Printing Market, By Printing Technology, 2018–2028 (USD Billion)

34. Mexico Packaging Printing Market, By Application, 2018–2028 (USD Billion)

35. Europe Packaging Printing Market, By Type, 2018–2028 (USD Billion)

36. Europe Packaging Printing Market, By Printing Technology, 2018–2028 (USD Billion)

37. Europe Packaging Printing Market, By Application, 2018–2028 (USD Billion)

38. Germany Packaging Printing Market, By Type, 2018–2028 (USD Billion)

39. Germany Packaging Printing Market, By Printing Technology, 2018–2028 (USD Billion)

40. Germany Packaging Printing Market, By Application, 2018–2028 (USD Billion)

41. France Packaging Printing Market, By Type, 2018–2028 (USD Billion)

42. France Packaging Printing Market, By Printing Technology, 2018–2028 (USD Billion)

43. France Packaging Printing Market, By Application, 2018–2028 (USD Billion)

44. U.K. Packaging Printing Market, By Type, 2018–2028 (USD Billion)

45. U.K. Packaging Printing Market, By Printing Technology, 2018–2028 (USD Billion)

46. U.K. Packaging Printing Market, By Application, 2018–2028 (USD Billion)

47. Italy Packaging Printing Market, By Type, 2018–2028 (USD Billion)

48. Italy Packaging Printing Market, By Printing Technology, 2018–2028 (USD Billion)

49. Italy Packaging Printing Market, By Application, 2018–2028 (USD Billion)

50. Spain Packaging Printing Market, By Type, 2018–2028 (USD Billion)

51. Spain Packaging Printing Market, By Printing Technology, 2018–2028 (USD Billion)

52. Spain Packaging Printing Market, By Application, 2018–2028 (USD Billion)

53. Asia Pacific Packaging Printing Market, By Type, 2018–2028 (USD Billion)

54. Asia Pacific Packaging Printing Market, By Printing Technology, 2018–2028 (USD Billion)

55. Asia Pacific Packaging Printing Market, By Application, 2018–2028 (USD Billion)

56. Japan Packaging Printing Market, By Type, 2018–2028 (USD Billion)

57. Japan Packaging Printing Market, By Printing Technology, 2018–2028 (USD Billion)

58. Japan Packaging Printing Market, By Application, 2018–2028 (USD Billion)

59. China Packaging Printing Market, By Type, 2018–2028 (USD Billion)

60. China Packaging Printing Market, By Printing Technology, 2018–2028 (USD Billion)

61. China Packaging Printing Market, By Application, 2018–2028 (USD Billion)

62. India Packaging Printing Market, By Type, 2018–2028 (USD Billion)

63. India Packaging Printing Market, By Printing Technology, 2018–2028 (USD Billion)

64. India Packaging Printing Market, By Application, 2018–2028 (USD Billion)

65. South America Packaging Printing Market, By Type, 2018–2028 (USD Billion)

66. South America Packaging Printing Market, By Printing Technology, 2018–2028 (USD Billion)

67. South America Packaging Printing Market, By Application, 2018–2028 (USD Billion)

68. Brazil Packaging Printing Market, By Type, 2018–2028 (USD Billion)

69. Brazil Packaging Printing Market, By Printing Technology, 2018–2028 (USD Billion)

70. Brazil Packaging Printing Market, By Application, 2018–2028 (USD Billion)

71. Middle East and Africa Packaging Printing Market, By Type, 2018–2028 (USD Billion)

72. Middle East and Africa Packaging Printing Market, By Printing Technology, 2018–2028 (USD Billion)

73. Middle East and Africa Packaging Printing Market, By Application, 2018–2028 (USD Billion)

74. UAE Packaging Printing Market, By Type, 2018–2028 (USD Billion)

75. UAE Packaging Printing Market, By Printing Technology, 2018–2028 (USD Billion)

76. UAE Packaging Printing Market, By Application, 2018–2028 (USD Billion)

77. South Africa Packaging Printing Market, By Type, 2018–2028 (USD Billion)

78. South Africa Packaging Printing Market, By Printing Technology, 2018–2028 (USD Billion)

79. South Africa Packaging Printing Market, By Application, 2018–2028 (USD Billion)

List of Figures 

1. Global Packaging Printing Market Segmentation

2. Packaging Printing Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Packaging Printing Market Attractiveness Analysis By Type

9. Global Packaging Printing Market Attractiveness Analysis By Printing Technology

10. Global Packaging Printing Market Attractiveness Analysis By Application

11. Global Packaging Printing Market Attractiveness Analysis By Region

12. Global Packaging Printing Market: Dynamics

13. Global Packaging Printing Market Share By Type (2020&2028)

14. Global Packaging Printing Market Share By Printing Technology (2020&2028)

15. Global Packaging Printing Market Share By Application(2020&2028)

16. Global Packaging Printing Market Share by Regions (2020&2028)

17. Global Packaging Printing Market Share by Company (2020)

This study forecasts revenue at global, regional, and country levels from 2018 to 2028. The Brainy Insights has segmented the global packaging printingmarket on the basis of below mentioned segments:

Global Packaging Printing Market by Type:

  • Labels
  • Plastics
  • Glass
  • Metal
  • Paper and Paperboard
  • Flexible Packaging & Corrugated Boxes
  • Cartons
  • Others

Global Packaging Printing Market by Printing Technology:

  • Flexography Printing Technology
  • Rotogravure Printing Technology
  • Offset Printing Technology
  • Digital Printing Technology
  • Screen Printing

Global Packaging Printing Market by Application:

  • Food & Beverage
  • Household & Cosmetic Products
  • Pharmaceuticals
  • Others

Global Packaging Printing Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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