Packaging Primer Market

Packaging Primer Market Size By Primer (Solvent-Based Coatings, Water-Based Coatings, and Others), and By Application (Aluminium Makers, Paper Coaters And Makers, Film Makers, Paper And Aluminium Converting, Film, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13972
  • Published Date: Jan, 2024
  • Pages: 238
  • Category: Chemicals & Materials
  • Format: PDF
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The global packaging primer market was valued at USD 1.9 billion in 2022, growing at a CAGR of 7.1% from 2023 to 2032. The market is expected to reach USD 3.7 billion by 2032. The market for packaging primer is mostly propelled by the rising need for environmentally friendly packaging options. Packaging materials with low waste, high recycling rates, and low environmental impact are becoming increasingly necessary as environmental consciousness becomes increasingly important to customers and regulatory agencies. Furthermore, the market for packaging primers could expand, given the development of water-based coatings.

Market Introduction:

The global industry that manufactures and supplies primers or coating ingredients, especially for the packaging industry, is known as the packaging primer market. These primers are adhesives that are used to improve the performance of several types of packing materials. Packaging primers include anti-blocking, slip control, moisture resistance, and release and are commonly used to boost the efficacy of high-end printing. They can be based on wax, poly coatings, solvents, or water. Poly and solvent-based coatings provide dependable, excellent print finishes and protection for various applications. Packaging primer solution providers supply almost all end uses in the food, beverage, personal care, cosmetic, and pharmaceutical industries. These packaging primers offer a second layer to the packaging material to increase its longevity and print quality while serving several other useful reasons in packaging applications. Global demand for packaging primers is expanding, and major players in the market, including Sherwin-Williams, are witnessing significant revenue growth. For example, Sherwin-Williams saw revenue growth from 2021 to 2022 of 11.05%, or $22.149B.

Packaging Primer Market Size

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Recent Development

 In June 2022, Siegwerk, the leading worldwide provider of coatings and packaging labels, revealed a significant advancement in drinking. Improvements have been made specifically for packaging materials composed of stiff plastic. The innovation seeks to improve the mechanical recycling industry. Due to this advancement, Siegwerk hopes to provide a UV-curing primer compatible with pressure-resistant materials.

In February 2021, Ashland produced a fresh primer. For on-demand water-based inkjet printing, Ashland offers a range of matte, high gloss and satin finishes for the packaging, label and graphic arts industries with its Purekote coater-ready 29100 primer line. Compared to other digital platforms, the performance and costs of water-based inkjet technology have greatly improved. As digital print becomes more prevalent in the traditional printing sector over the next five years, it is predicted to increase faster. Ashland's electrophotographic and UV inkjet product lines are greatly enhanced by adding the Purekote 29100 series to their digital primer offering.

In April 2023, A leading provider of coating solutions, INX International Ink, Co., announced the release of EcoStage, a GB-XA oxygen barrier coating solution specifically made for mono-material packaging and food preservation. The new coating solution is anticipated to prolong the shelf life of food items while preserving the external packaging material's colour and clarity.

Market Dynamics:


Growing demand for sustainable packaging solutions- As it is lightweight, extends product shelf life to reduce food waste, increases the product-to-package ratio, improves transportation, and reduces waste to landfills, sustainable packaging satisfies three key industrial drivers. The need to provide environmentally friendly primers that release no volatile organic compounds (VOCs) during application has increased due to the growing need for sustainable packaging solutions. Furthermore, it is anticipated that the creation of chemical-free primers will accelerate market expansion during the projected period.


Advancement limitation- Packaging primers present a major recycling challenge, at least for the multilayer systems in use today. Recycling flexible packaging is challenging because of the multiple layers of materials used to achieve package performance. The majority of recent rule modifications intend to improve package sustainability. Many of the new material limits are directed towards single-use plastics. Flexible packaging needs to use recycled materials by other initiatives. These projects range from legal limitations or laws to goals for the coming years.


Introduction of water-based coating- In multilayer flexible packaging designs, a chemical primer, such as ink or an extrudate, is usually needed to reinforce the bindings between a coating and a substrate. Primer can enhance the finished product's barrier properties, look, and functionality. Due to their ability to perform effectively on various substrates, water-based primers are a widely used choice. They are also a safer and more environmentally friendly alternative to materials derived from solvents. Packaging sector participants can use a water-based primer to protect a surface from more noticeable stains like soot, fire damage, and charring and minor stains like pencil, ink, water stains, scuff marks, and rust. Thus, the packaging primer market is growing because partly because of water-based primers.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the largest global packaging primer market, with a 36.7% market revenue share in 2022.

The region's robust economic growth and the need for more packaging primers are pushing local companies to grow their operations in the industry, which will support market expansion over the forecast period. Because of the existence of numerous large key players, it is anticipated that the market for packaging primers will increase dramatically in North America. To protect consumer safety, several nations in the Asia Pacific are enforcing strict laws regarding packaging materials. The production and innovation of sustainable primers for the packaging sector are anticipated to increase due to these laws, supporting the growth of the Asia Pacific market.

Asia Pacific Region Packaging Primer Market Share in 2022 - 36.7%

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Primer Segment Analysis

The primer segment is divided into solvent-based coatings, water-based coatings, and others. The solvent-based coatings segment dominated the market, with a market share of around 44% in 2022. Since the solvent-based segment has advantages over the other application segments, it is highly sought after. In addition to having a quicker drying time, it is durable and guarantees the integrity of the packing material. It features barrier qualities for packaging materials, including hard plastic and aluminium, and works well with various primers.

Application Segment Analysis

The application segment is divided into aluminium makers, paper coaters and makers, film makers, paper and aluminium converting, film, and others. The aluminium makers segment dominated the market, with a market share of around 27% in 2022. This is due to its beneficial qualities, which include providing an airtight barrier against moisture, odour, light, temperature, and microorganisms. It is lightweight and recyclable as well. The packaging primers are extensively used on various aluminium packaging solutions since they are simple to apply and improve the product's durability.

Some of the Key Market Players:
  • Axalta Coating Systems
  • ACTEGA Terra GmbH
  • Akzo Nobel N.V.
  • National Paints Factories Co. Ltd.
  • Paramelt B.V.
  • Coim Group
  • The Sherwin-Williams Company
  • PPG Industries, Inc.
  • DIC Corporation
  • Aqua Based Technologies
  • Michelman, Inc.
  • Mica Corporation
  • S-One Holdings Corporation

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 1.9 Billion
Market size value in 2032 USD 3.7 Billion
CAGR (2023 to 2032) 7.1%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Primer, Application

Frequesntly Asked Questions

As per The Brainy Insights, the size of the packaging primer market was valued at USD 1.9 billion in 2022 to USD 3.7 billion by 2032.

The global packaging primer market is growing at a CAGR of 7.1% during the forecast period 2023-2032.

Asia Pacific emerged as the largest packaging primer market.

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This study forecasts global, regional, and country revenue from 2019 to 2032. The Brainy Insights has segmented the global packaging primer market based on the below-mentioned segments:

Global Packaging Primer Market By Primer:

  • Solvent-Based Coatings
  • Water-Based Coatings
  • Others 

Global Packaging Primer Market By Application:

  • Aluminium Makers
  • Paper Coaters And Makers
  • Film Makers
  • Paper And Aluminium Converting
  • Film
  • Others

Global Packaging Primer Market By Region:                               

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa


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