Organic Wine Market

Organic Wine Market Size by Product Type (Red Organic Wine & White Organic Wine), Packaging (PET Plastic Bottle, Glass Bottle, Can, Tetra Pack & Others), Distribution Channel, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13044
  • Published Date: Nov, 2022
  • Pages: 234
  • Category: Agriculture
  • Format: PDF
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The global organic wine market is expected to reach USD 21.1 billion by 2030, at a CAGR of 10.5% from 2022 to 2030. Organic wine market growth would be driven by rising consumer awareness about conscious eating and drinking habits & choices, an increase in the amount of disposable income & growing environmental concerns.

Market Overview:

The use of fertilisers, herbicides and pesticides was promoted by every government in the early stages of economic development of the country to make the country self-reliant by increasing food production and food supply ensuring food safety and security. It was equally important to reduce import dependency for necessities like food. With time, the vision eventually changed to achieving a food surplus to generate revenue. To increase the yield of the limited land that was available, the use of chemical fertilisers, pesticides, herbicides, high-yield variety seeds, and genetically modified seeds was encouraged. The excessive use of these chemical-based inputs drastically degraded the quality of soil and compromised the quality of the harvest. This has led to the increasing demand for organic produce, which does not involve chemical fertilisers, pesticides, herbicides etc. This shift towards organic farming is being mirrored in the global wine industry, steadily increasing its organic vineyards and organic wine production worldwide. The processes used for winemaking have also restricted the use of additives, sugar, preservatives, and artificial flavours to retain the organic nature of the produce. Organic farming, in combination with organic winemaking processes,result in the production of organic wine, which is anticipated to dominate the global wine market. Organic wine is healthier, has fewer sulfites, less sugar, no additives and is produced organically, which is sustainable & positive for the environment.

Organic Wine Market Size

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Market Dynamics:

Drivers:

  • Rising awareness about mindful eating and drinking choices

The growing interest of consumers in eating the right food and consuming the right beverage, consuming sustainably for the environment by demanding food & beverages that are cultivated, harvested and processed organically is going to drive the market for organic wine. Organic wine is a niche segment of the global wine market, and it is anticipated to grow the most, because of which there is an increase in the number of organic vineyards across the world. This increased number of organic vineyards will meet the rising demand for organic wine in the market.

Restraints:

  • High production costs

Organic winemaking is labor-intensive work and requires detailed attention to the processes; this consumes time and increases costs. Organic wine is an all-natural process and does not involve the protective or resistant sprays to help minimise the adverse effects of drastic weather changes. This vulnerability of vineyards to such weather disruptions can lead to the loss of produce, and deployment of other methods to mitigate such vulnerabilities can be expensive. The certification process to label your wine as organic is also costly.

Opportunities:

  • Innovative packaging solutions

The use of glass bottles for wine packaging is the most known form of packaging. However, due to its heavy nature and easy-to-break tendency, other substitutes are being explored. One such material is PET plastic which is the most promising packaging solution. It is easy to handle, lightweight, shatter resistant and sustainable. It also reduces the amount of space a bottle occupies, which can cut down transport costs, and transit fees by reducing the number of round trips. With PET plastic, other innovative ways like cans and tetra packs are being explored, which can reduce input costs and increase profit margins.

Challenges:

  • Absence of universal regulatory body

Different countries produce wine and have different standards to be met to label a wine as organic. The definition of organic wine differs from country to country, and this might prove to be a challenge while exporting organic wine or expanding wine production globally. There is no universal regulatory authority that verifies claims by winemakers promoting their products as organic. This ambiguity and lack of accountability can lead to confusion among consumers and hamper the growth of this market.

Segmentation Analysis:

The global organic wine market has been segmented based on product, packaging, distribution channel, and regions.

  • The product type segment is divided into red organic wine & white organic wine.  The red organic wine segment dominated the market with a market share of around 55% in 2021. Red wine is the most well-known form of wine and has a range of varieties being introduced frequently. The attached symbolism of high social & economics status with wine consumption also drives its popularity.
  • The packaging segment is divided into PET plastic bottle, glass bottle, can, tetra pack, & others. Over the forecast period, the PET plastic bottle segment is expected to grow at the fastest CAGR of 12%. Due to the heavy and easily breakable nature of glass, new packaging solutions are being explored, and PET plastic is the preferred choice of material as it is lightweight, easy to handle, cost-effective, shatter-resistant, & has a wide variety of applications.
  • The distribution channel segment is divided into supermarkets, food service, specialty stores, online platforms and others. In 2021, the supermarket segment dominated the market, accounting for around 27% of global revenue. The increasing presence of supermarkets in tier-1 & tier-2 cities providing easy accessibility to consumers with a wide variety of flavors, and products of different companies in one place combined with affordability are some contributing factors making supermarkets the most popular destination for purchasing organic wine.

Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East and Africa. Europe region emerged as the largest market for the global organic wine market, with a 30.6% share of the market revenue in 2021.

  • Europe currently dominates the organic wine market due to the mature and well-established winemaking industry of the region. At the same time, North America is expected to rise in the forecast period due to the increasing population of organic wine consumers in the area.

Europe region Organic Wine Market Share in 2021 - 30.6%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, collaborations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global organic wine industry.

Cumulus Winery establishments which is reputed as a premium winemaking establishment, whose speciality was making wines from oranges, was purchased by Tamburlaine organics wines in 2020. Tamburlaine announced the purchase to make oranges known for their organic wines. Such acquisitions are aimed at expanding the market share for the company and increasing its revenue.

List of Key Market Players:

  • The Wine Cellar Group
  • King Estate Winery
  • Dry Farm Wines
  • Vintage Roots
  • Organic Wine Company
  • Tamburlaine Organic Wines
  • Frey Vineyards
  • La Cantina Pizzolato
  • Elgin Ridge & Luddite Wines
  • Mount Avoca

Key Target Audience

  • Food Service Companies
  • Wineries and Distributors
  • Hotels and Restaurants
  • Research Professionals
  • Cooperatives
  • Industry Investors
  • Education and Research Institutes
  • Import and Export Companies
  • End-users

Report Description:

  • Global Organic Wine Market, Industry Analysis, Trends, Analysis and Forecast, 2021 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global organic wine market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global organic wine market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of organic wine based on product type, packaging, distribution channel and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global organic wine market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global organic wine market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related i.e., global organic wine market) is covered to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the organic wine market was valued at USD 8.6 Billion in 2021 to USD 21.1 Billion by 2030.

Global organic wine market is growing at a CAGR of 10.5% during the forecast period 2022-2030.

The market's growth will be influenced by the rising awareness about mindful eating and drinking choices.

High production costs could hamper the market growth.

Innovative packaging solutions in the organic wine making industry will provide huge opportunities to the market.

Key players are The Wine Cellar Group, King Estate Winery, Dry Farm Wines, Vintage Roots, Organic wine Company, Tamburlaine Organic wines, La Cantina Pizzolato, Frey Vineyards, Elgin Ridge & Luddite Wines and Mount Avoca.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product Type
          4.3.2. Market Attractiveness Analysis By Packaging
          4.3.3. Market Attractiveness Analysis By Distribution Channel
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rising awareness about mindful eating and drinking choices
    5.3. Restraints
          5.3.1. High production costs
    5.4. Opportunities
          5.4.1. Innovative packaging solutions
    5.5. Challenges
          5.5.1. Absence of universal regulatory body

6. Global Organic Wine Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Red organic wine
    6.3. White organic wine

7. Global Organic Wine Market Analysis and Forecast, By Packaging
    7.1. Segment Overview
    7.2. PET plastic bottle
    7.3. Glass bottle
    7.4. Cans
    7.5. Tetra pack
    7.6. Others

8. Global Organic Wine Market Analysis and Forecast, By Distribution Channel
    8.1. Segment Overview
    8.2. Supermarkets
    8.3. Food service
    8.4. Speciality stores
    8.5. Online platforms
    8.6. Others Distribution Channels

9. Global Organic Wine Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Organic Wine Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Organic Wine Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. The Wine Cellar Group
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Component Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. King Estate Winery
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Component Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Dry Farm Wines
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Component Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Vintage Roots
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Component Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Organic Wine Company
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Component Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Tamburlaine Organic Wines
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Component Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Frey Vineyards
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Component Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Elgin Ridge & Luddite Wines
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Component Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Mount Avoca
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Component Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. La Cantina Pizzolato
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Component Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1. Global Organic Wine Market, By Product Type, 2022-2030 (USD Billion) 

2. Global Red Organic Wine Organic Wine Market, By Region, 2022-2030 (USD Billion) 

3. Global White Organics Wine Organic Wine Market, By Region, 2022-2030 (USD Billion) 

4. Global Organic Wine Market, By Packaging, 2022-2030 (USD Billion) 

5. Global PET Plastic Bottle Organic Wine Market, By Region, 2022-2030 (USD Billion) 

6. Global Glass Bottle Organic Wine Market, By Region, 2022-2030 (USD Billion) 

7. Global Cans Organic Wine Market, By Region, 2022-2030 (USD Billion) 

8. Global Tetra Pack Organic Wine Market, By Region, 2022-2030 (USD Billion) 

9. Global Others Organic Wine Market, By Region, 2022-2030 (USD Billion) 

10. Global Organic Wine Market, By Distribution Channel, 2022-2030 (USD Billion) 

11. Global Supermarkets Organic Wine Market, By Region, 2022-2030 (USD Billion) 

12. Global Food Service Organic Wine Market, By Region, 2022-2030 (USD Billion) 

13. Global Speciality Stores Organic Wine Market, By Region, 2022-2030 (USD Billion) 

14. Global Online Platforms Organic Wine Market, By Region, 2022-2030 (USD Billion) 

15. Global Other Distribution Channels Organic Wine Market, By Region, 2022-2030 (USD Billion) 

16. Global Organic Wine Market, By Region, 2022-2030 (USD Billion) 

17. North America Organic Wine Market, By Product Type, 2022-2030 (USD Billion) 

18. North America Organic Wine Market, By Packaging, 2022-2030 (USD Billion) 

19. North America Organic Wine Market, By Distribution Channel, 2022-2030 (USD Billion) 

20. U.S. Organic Wine Market, By Product Type, 2022-2030 (USD Billion) 

21. U.S. Organic Wine Market, By Packaging, 2022-2030 (USD Billion) 

22. U.S. Organic Wine Market, By Distribution Channel, 2022-2030 (USD Billion) 

23. Canada Organic Wine Market, By Product Type, 2022-2030 (USD Billion) 

24. Canada Organic Wine Market, By Packaging, 2022-2030 (USD Billion) 

25. Canada Organic Wine Market, By Distribution Channel, 2022-2030 (USD Billion) 

26. Mexico Organic Wine Market, By Product Type, 2022-2030 (USD Billion) 

27. Mexico Organic Wine Market, By Packaging, 2022-2030 (USD Billion) 

28. Mexico Organic Wine Market, By Distribution Channel, 2022-2030 (USD Billion) 

29. Europe Organic Wine Market, By Product Type, 2022-2030 (USD Billion) 

30. Europe Organic Wine Market, By Packaging, 2022-2030 (USD Billion) 

31. Europe Organic Wine Market, By Distribution Channel, 2022-2030 (USD Billion) 

32. Germany Organic Wine Market, By Product Type, 2022-2030 (USD Billion) 

33. Germany Organic Wine Market, By Packaging, 2022-2030 (USD Billion) 

34. Germany Organic Wine Market, By Distribution Channel, 2022-2030 (USD Billion) 

35. France Organic Wine Market, By Product Type, 2022-2030 (USD Billion) 

36. France Organic Wine Market, By Packaging, 2022-2030 (USD Billion) 

37. France Organic Wine Market, By Distribution Channel, 2022-2030 (USD Billion) 

38. U.K. Organic Wine Market, By Product Type, 2022-2030 (USD Billion) 

39. U.K. Organic Wine Market, By Packaging, 2022-2030 (USD Billion) 

40. U.K. Organic Wine Market, By Distribution Channel, 2022-2030 (USD Billion) 

41. Italy Organic Wine Market, By Product Type, 2022-2030 (USD Billion) 

42. Italy Organic Wine Market, By Packaging, 2022-2030 (USD Billion) 

43. Italy Organic Wine Market, By Distribution Channel, 2022-2030 (USD Billion) 

44. Spain Organic Wine Market, By Product Type, 2022-2030 (USD Billion) 

45. Spain Organic Wine Market, By Packaging, 2022-2030 (USD Billion) 

46. Spain Organic Wine Market, By Distribution Channel, 2022-2030 (USD Billion) 

47. Asia Pacific Organic Wine Market, By Product Type, 2022-2030 (USD Billion) 

48. Asia Pacific Organic Wine Market, By Packaging, 2022-2030 (USD Billion) 

49. Asia Pacific Organic Wine Market, By Distribution Channel, 2022-2030 (USD Billion) 

50. Japan Organic Wine Market, By Product Type, 2022-2030 (USD Billion) 

51. Japan Organic Wine Market, By Packaging, 2022-2030 (USD Billion) 

52. Japan Organic Wine Market, By Distribution Channel, 2022-2030 (USD Billion) 

53. China Organic Wine Market, By Product Type, 2022-2030 (USD Billion) 

54. China Organic Wine Market, By Packaging, 2022-2030 (USD Billion) 

55. China Organic Wine Market, By Distribution Channel, 2022-2030 (USD Billion) 

56. India Organic Wine Market, By Product Type, 2022-2030 (USD Billion) 

57. India Organic Wine Market, By Packaging, 2022-2030 (USD Billion) 

58. India Organic Wine Market, By Distribution Channel, 2022-2030 (USD Billion) 

59. South America Organic Wine Market, By Product Type, 2022-2030 (USD Billion) 

60. South America Organic Wine Market, By Packaging, 2022-2030 (USD Billion) 

61. South America Organic Wine Market, By Distribution Channel, 2022-2030 (USD Billion) 

62. Brazil Organic Wine Market, By Product Type, 2022-2030 (USD Billion) 

63. Brazil Organic Wine Market, By Packaging, 2022-2030 (USD Billion) 

64. Brazil Organic Wine Market, By Distribution Channel, 2022-2030 (USD Billion) 

65. Middle East and Africa Organic Wine Market, By Product Type, 2022-2030 (USD Billion) 

66. Middle East and Africa Organic Wine Market, By Packaging, 2022-2030 (USD Billion) 

67. Middle East and Africa Organic Wine Market, By Distribution Channel, 2022-2030 (USD Billion) 

68. UAE Organic Wine Market, By Product Type, 2022-2030 (USD Billion) 

69. UAE Organic Wine Market, By Packaging, 2022-2030 (USD Billion) 

70. UAE Organic Wine Market, By Distribution Channel, 2022-2030 (USD Billion) 

71. South Africa Organic Wine Market, By Product Type, 2022-2030 (USD Billion) 

72. South Africa Organic Wine Market, By Packaging, 2022-2030 (USD Billion) 

73. South Africa Organic Wine Market, By Distribution Channel, 2022-2030 (USD Billion) 

List of Figures 

1. Global Organic Wine Market Segmentation

2. Organic Wine Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Organic Wine Market Attractiveness Analysis By Product Type

9. Global Organic Wine Market Attractiveness Analysis By Packaging

10. Global Organic Wine Market Attractiveness Analysis By Distribution Channel

11. Global Organic Wine Market Attractiveness Analysis By Region

12. Global Organic Wine Market: Dynamics

13. Global Organic Wine Market Share by Product Type (2021 & 2030)

14. Global Organic Wine Market Share by Packaging (2021 & 2030)

15. Global Organic Wine Market Share by Distribution Channel (2021 & 2030)

16. Global Organic Wine Market Share by Regions (2021 & 2030)

17. Global Organic Wine Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2022 to 2030. The Brainy Insights has segmented the global organic wine market based on below mentioned segments:

Global Organic Wine Market by Product Type:

  • Red organic wine
  • White organic wine

Global Organic Wine Market by Packaging:

  • PET plastic bottle
  • Glass bottle
  • Cans
  • Tetra pack
  • Others

Global Organic Wine Market by Distribution Channel:

  • Supermarkets
  • Food service
  • Specialty stores
  • Online platforms
  • Others

Global Organic Wine Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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