Organic Personal Care Market

Organic Personal Care Market Size by Product Type (Skin Care, Oral Care, Hair Care, Cosmetics and Others), End User (Men, Women and Children), Distribution Channel (Supermarkets/Hypermarkets, Departmental Stores, Brand Outlets, Drug Stores, Convenience Stores, Online and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13910
  • Published Date: Dec, 2023
  • Pages: 238
  • Category: Consumer Goods
  • Format: PDF
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The global organic personal care market was valued at USD 25 billion in 2022 and grew at a CAGR of 7% from 2023 to 2032. The market is expected to reach USD 49.17 billion by 2032. The increasing consumer awareness about organic personal care will drive the growth of the global organic personal care market.

Market Introduction:

Personal care encompasses various aspects, such as dressing and grooming. It also includes aspects like personal hygiene. Some regular habits that help maintain good personal care are showering, hair washing, shaving, tooth brushing, and nail care. Anything natural or connected to nature or derived from biotic elements of nature is referred to as organic. Organic typically resonates with something "healthy" or "near to nature." It also depicts foods produced without the use of synthetic fertilizers or pesticides. Any plant food, food product, or ingredient labelled as "organic" or "organically grown" indicates that no artificial chemicals or pesticides were used throughout the growth, harvesting, and processing of the plant or ingredients. When these ingredients are used to manufacture personal care products, the resultant products are called organic personal care products. These products are known to be 95–100% chemical-free ingredients. These products are free from contamination and are more effective as they are found to have higher concentrations of essential antioxidant vitamins. Shea butter, aloe vera, coconut oil, and honey are examples of organic components proven to be effective ingredients in personal care products. They offer long-term benefits and overall well-being. They also contribute positively towards environmental conservation and sustainability.

Organic Personal Care Market Size

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Recent Development
  • Sergio Calandri and the French investment fund Ekkio Capital purchased the eco-friendly beauty brand Sanoflore from L'Oréal. In 2006, L'Oréal purchased Sanoflore, a French beauty company specialising in producing certified organic cosmetics. The brand belonged to the Dermatological Beauty division of L'Oréal.  Ekkio Capital is an investor focusing on small and medium-sized businesses in the beauty and health industry.

Market Dynamics:


Increasing customer awareness and interest in organic products - As the importance of maintaining an attractive physical appearance has grown over time, consumers' spending on personal care products has increased. Personal care is a key component of the modern lifestyle. The millennial generation, which is expanding, prefers natural, chemical-free, plant-based products that are against animal cruelty. Growing consumer awareness and interest in product ingredients has compelled industry participants to reduce their production of chemical-based personal care products and increase their production of natural personal care products. Therefore, increasing customer awareness and interest in organic products will drive the growth of the global organic personal care market.

  • India's first DIY organic skincare and haircare brand is Blend It Raw Apothecary. Blend It Raw Apothecary provides raw, unrefined, unprocessed, unadulterated, multipurpose substances from India for natural beauty, do-it-yourself projects, health, wellness, herbalism, and aromatherapy. Blend It Raw and Apothecary offer single-ingredient products for all of their ingredients. These single ingredients can be used for aromatherapy, at-home health, and natural beauty; they are not a combination of products. The company prioritizes audience education in addition to using premium products. It is possible to add each item straight into the regimen.

High prices for organic personal care - Compared to products based on chemicals, the costs associated with producing natural personal care products are higher. The expenses associated with locating the ingredients needed to make organic personal care products are to blame for this increase in retail costs. These ingredients are susceptible to climate change, require extensive manual labour for upkeep, and grow more costly to process and package to maintain the contents' integrity. Therefore, the high costs of organic personal care will limit the market's growth as it renders them unaffordable for most consumers.


The growth of e-commerce - Sales of organic personal care products fell during the pandemic as brick-and-mortar stores were forced to close due to lockdowns caused by the COVID-19 outbreak. The shift in customer buying patterns, particularly the rise in internet shopping, assisted in compensating for the decline in sales at physical retail establishments. The availability of every product and brand in one location, convenient payment methods, home delivery, hassle-free repayment replacement options, increased internet penetration, and various discounts and offers will all help fuel the growth of online shopping for organic personal care products. Therefore, the growth of e-commerce will assist the global organic personal care market's growth and development during the forecast period.

  • Following the enormous success of their ground-breaking Organic Biodegradable Baby Wipes in the USA and their native market of New Zealand, TERRA, a leading manufacturer of luxury eco-conscious and organic personal care products, announced its entry into the Indian market. These wipes, made from pure New Zealand waters, are carefully crafted to meet the needs of newborns and people of all ages by being safe for faces, skin, and mouths. TERRA produces its amazing line of biodegradable baby wipes in New Zealand, then shipped straight to India. TERRA is pleased to provide the most acclaimed environmental wipes, produced using only pure New Zealand waters, whose raw materials and finished goods have undergone extensive testing and certification processes from reliable organizations.
Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Europe emerged as the most significant global organic personal care market, with a 39% market revenue share in 2022.

Europe currently dominates the natural skincare products market because of the region's growing adoption of healthy lifestyles, growing consumer awareness of and willingness to pay for organic, animal-friendly, and environmentally sustainable products, and the development of new, affordable, and effective natural skincare products.

Europe Region Organic Personal Care Market Share in 2022 - 39%

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  • The British supermodel and entrepreneur Georgia May Jagger have introduced an organic skincare line. May Botanicals is the name of the first collection, which includes a seaweed sheet mask, multipurpose balm, spot treatment, moisturizer, and hydrating cleanser. There will be more releases, such as a serum and oil for the face. The goal is to grow into areas where Jagger believes there are gaps in the natural cosmetics market, including sun protection, deodorant, and colour.
Product type Segment Analysis

The product type segment is divided into skin care, oral care, hair care, cosmetics and others. The skin care segment dominated the market, with a market share of around 35% in 2022. Skin care is essential for healthy, glowing skin inside out as it helps enhance the skin's integrity, improve its appearance, and treat any skin disorders. A good skin care regimen helps reduce wrinkles, slows down ageing signs and helps prevent acne. Organic ingredients are free from chemicals and highly effective, given their Nutrient-Rich ingredients. They have minimal to no side effects and work well to repair skin and promote rejuvenation over the long run. The increasing awareness about skincare and organic personal care products will propel the segment's growth. The introduction of organic skin care lines by established players and the entry of newcomers with home-grown brands offer greater availability, accessibility and affordability for the segment's growth.

  • Sky Organics, a well-known pioneer in natural and certified organic personal care products and the top brand of castor oil in the United States, recently announced its newest breakthroughs in face and body care. Simple yet effective chemicals are combined in the new additions to provide nourished, moisturized, and youthful-looking skin from head to toe. The firm is demonstrating its dedication to producing top-notch products that maximize the benefits of organic ingredients by expanding. Sky Organics' most recent product launch features carefully created beauty-enhancing oils, balms, and body butter that provide noticeable effects. The company is driven by offering clean and powerful certified organic solutions.
End-user Segment Analysis

The end-user segment is divided into men, women and children. The women segment dominated the market, with a market share of around 57% in 2022. Women are more concerned about personal care, including skin and hair care, personal hygiene, given personal choices, societal norms over women's outer appearance, etc. They are more aware and interested in personal care and actively invest in these products to maintain healthy skin, hair and overall wellbeing. Additionally, the market has more personal care products for women than men. Therefore, the women’s segment dominates the market and will continue to do so during the forecast period.

Distributional Channel Segment Analysis

The distribution channel segment is divided into supermarkets/hypermarkets, departmental stores, brand outlets, drug stores, convenience stores, online and others. The supermarkets/hypermarkets segment dominated the market, with a market share of around 45% in 2022. Given their growing presence globally, supermarkets/hypermarkets are convenient shopping destinations for consumers. They have dedicated aisles for personal care products with sections divided according to product categories like skin, hair and body. They have different sections for men and women. They also offer a different section for children. They offer products of all brands with every size and packaging, allowing consumers to shop conveniently.

  • Organic Bioactives and LEHVOSS Personal Care announced they are expanding their distribution cooperation beyond Spain and Portugal to include France and Poland. A New Zealand-based company called Organic Bioactives uses a patented clean beauty process that blends cutting-edge cosmetic science with traditional harvesting methods to extract potent and sustainable active compounds from native botanical species.
Some of the Key Market Players:
  • Amway Corporation
  • Arbonne International LLC
  • Aubrey Organics
  • Burt's Bee
  • Estée Lauder Companies Inc.
  • L’Oréal International
  • L'Occitane en Provence
  • Oriflame Cosmetics S.A.
  • Weleda
  • Yves Rocher

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 25 Billion
Market size value in 2032 USD 49.17 Billion
CAGR (2023 to 2032) 7%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East and Africa. Furthermore, the regions are further analyzed at the country level.
Segments Product Type, End-User and Distribution Channel

Frequesntly Asked Questions

As per The Brainy Insights, the size of the global organic personal care market was valued at USD 25 billion in 2022 to USD 49.17 billion by 2032.

Global organic personal care market is growing at a CAGR of 7% during the forecast period 2023-2032.

The market's growth will be influenced by the Increasing customer awareness and interest in organic products.

The high cost of organic personal care could hamper the market growth.

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This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global organic personal care market based on below mentioned segments:

Global Organic Personal Care Market by Product Type:

  • Skin Care
  • Oral Care
  • Hair Care
  • Cosmetics
  • Others

Global Organic Personal Care Market by End User:

  • Men
  • Women
  • Children

Global Organic Personal Care Market by Distribution Channel:

  • Supermarkets/Hypermarkets
  • Departmental Stores
  • Brand Outlets
  • Drug Stores
  • Convenience Stores
  • Online
  • Others

Global Organic Personal Care Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa


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