Natural Food And Drinks Market

Natural Food And Drinks Market Size by Product Type (Natural Drinks, Natural Food), Packaging (Cans, Paperboard, Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13875
  • Published Date: Dec, 2023
  • Pages: 239
  • Category: Food & Beverages
  • Format: PDF
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The global natural food and drinks market was valued at USD 150.73 Billion in 2022, which is anticipated to grow at a CAGR of 13.56% from 2023 to 2032. The quick clearing of forests to make way for agriculture and the damaging effects of pesticide use in contemporary agriculture on the environment have raised consumer awareness of sustainable development and farming. Organically derived foods and beverages are becoming more and more popular among consumers. The increasing awareness among consumers regarding the negative impacts of refined and processed foods is probably going to discourage them from purchasing this product. Customers are incorporating more natural foods and beverages into their diets as a result of the rising rates of obesity, type-2 diabetes, cardiovascular diseases, and other conditions caused by an increased consumption of processed foods high in harmful fats, salts, and sugars.

Market Introduction:

Natural foods and beverages are little processed and devoid of artificial additives such as stabilisers, emulsifiers, colours, and sweeteners. But no certification programme or inspection system guarantees the accuracy of the label. Furthermore, the market for natural food and drinks has a lot of room to grow because so many foodservice establishments, including hotels and restaurants, are committed to serving up healthful food and beverages to satisfy the demands of customers who are concerned about their well-being. Because conventional food and drink are grown and processed using excessive amounts of pesticides, antibiotics, growth hormones, artificial colours, flavours, and sweeteners, there are a number of negative effects associated with their use. For example, certain chemicals found in food, such acrylamide and potassium bromate, can lead to major health concerns like depression, cancer, respiratory illnesses, memory problems, and birth defects. As a result, consumers are choosing more natural foods and beverages in order to be safe and healthy. The standard of living rises with an increase in disposable income. Furthermore, because conventional food causes a number of health difficulties, growing urbanisation, an increase in the working population, and a surge in the demand for nutritious and high-quality food are all results of stressful and busy schedules. As a result, the market for natural foods and drinks is growing due to consumers' growing demand for these products in order to maintain a balanced diet. The improved economic conditions worldwide have also made premium natural food and drinks more affordable for consumers, which is fueling the rise of the natural food and drink sector. Customers also favour buying natural foods and drinks from establishments like supermarkets, hypermarkets, and retail stores; however, this is starting to change and go more in the direction of online retailers. An increasing number of businesses are presently relying mostly on online sales for their revenue. The market for healthy drinks is seeing a shift in customer tastes towards nutrient-dense products, which is driving a rise in demand for natural food and drink items.

Natural Food And Drinks Market Size

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Recent Development
  • July 2021: Tyson Foods, a pioneer in natural meat products for pets, was acquired by General Mills. Tyson Food's pet treat division includes the Nudges, Top Chews, and True Chew brands. In keeping with its Accelerate strategy, the acquiring corporation intended to restructure its portfolio for development through this acquisition.
  • June 2021: Conagra Brands added additional plant-based products to its lineup. Several novel and distinctive products have been added to the company's portfolio with these offerings.
  • January 2020: Natural plant-based extracts and components manufacturer Yerbalatine Phytoactives, based in Brazil, was acquired by Archer-Daniels-Midland. The purpose of this transaction was to allow Archer-Daniels-Midland to grow its current business in Brazil.
  • In May 2019, the Ziegler Group—a pioneer in the natural citrus solutions market in Europe—was acquired by Archer Daniels Midland. This acquisition would give Archer Daniels Midland a global platform with the ability to supply customers all over the world with cutting-edge citrus solutions, especially in light of the company's recent acquisition of Florida Chemical Company, a US citrus flavour pioneer.
  • July 2018: Cargill and Archer Daniels Midland established a joint venture to create SoyVen. The goal of this new joint venture was to supply Egyptian consumers with soybean oil and meal. With this new joint venture, the advantages and skills of both Egyptian businesses would put them in a unique position to meet the needs of particular clients in the expanding Egyptian market.

Market Dynamics:


Natural foods and beverages are replacing cosmetic creams due to increased awareness- Aloe Vera-based drinks contain amino acids, which help skin stay supple to reduce dryness and wrinkles, and polysaccharides, which provide additional moisturising power by facilitating the connection of fluids to skin cells for increased hydration. The juice is full of vitamins A, C, and E, which are potent antioxidants that shield skin from UV ray damage. Furthermore, aloe vera contains auxins and gibberellins that promote wound healing and reduce inflammation. The use of functional beverages has increased, especially in developing countries, because they are soothing, revitalise the skin, and may contain fruit flavours that contribute to the delicious flavour. Products like coconut water, which is marketed as a dehydrator, natural diuretic, digestive soother, and cholesterol-lowering product, are becoming more and more popular as consumers over the world become more health-conscious. The popularity of low-sugar products among consumers is demonstrated by the growth in sales of coconut water in several countries in recent years. The growing demand for organic products in developed countries such as Europe is positively affecting the use of organic coconut water. Demand for coconut products is anticipated to increase during the forecast period as more inventive coconut products enter the market. Drinking natural beverages is advantageous since they are made without artificial colouring, flavouring, or processing, all of which are harmful to consumers' long-term health.


Growing consumer demand for carbonated drinks with few or no calories- Because of their busy lives, consumers are starting to prefer carbonated beverages. Due to their sweetness, children and young adults particularly enjoy these drinks. The market for carbonated drinks with reduced calories in the food business has expanded in response to consumer demand for clean-label, gluten-free, low-calorie, and low-carb products. As the market for functional beverages as a whole has expanded and customers' concerns about their health have grown, so too has the appeal of low-calorie beverages. The expansion has been facilitated by the easy access to low- or zero-calorie drinks at locations like Walmart and convenience stores. Large companies are always creating new products and tastes for zero-calorie drinks in an effort to draw in more consumers.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most significant global natural food and drinks market, with a 34.37% market revenue share in 2022. The primary cause of this is the evolving eating habits and lifestyles of the countries in the region, which is projected to support the growth of the Natural Food & Drinks market in North America. The quick uptake of natural foods and beverages was also aided by Americans' and Canadians' large discretionary incomes.

North America Region Natural Food And Drinks Market Share in 2022 - 34.37%

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Product Type Segment Analysis

The product type segment is divided into natural drinks and natural food. The natural food segment dominated the market, with a market share of around 72.38% in 2022. Natural foods are rich in fibre, vitamins, and minerals that can help shield a person from long-term health conditions. In addition to nourishment, these meals include natural components and vitamins that aid in illness prevention.

Packaging Segment Analysis

The packaging segment is divided into cans, paperboard, and others. The cans segment dominated the market, with a market share of around 35.28% in 2022. Cans of drinks are highly valued due to their mobility and ease of use. Because they are sturdy, lightweight, and do not break quickly, they are ideal for outdoor activities such as hiking, camping, and other outdoor lifestyles.

Some of the Key Market Players:
  • Conagra Brands, Inc.
  • General Mills, Inc.
  • Dean Foods
  • Amy’s Kitchen, Inc.
  • Archer Daniels Midland Company
  • The Hain Celestial Group, Inc.
  • Nestle S.A.
  • Bunge Limited

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 150.73 Billion
Market size value in 2032 USD 537.59 Billion
CAGR (2023 to 2032) 13.56%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
Segments Product Type, Packaging

Frequesntly Asked Questions

As per The Brainy Insights, the size of the natural food and drinks market was valued at USD 150.73 Billion in 2022 & USD 537.59 Billion by 2032.

Global natural food and drinks market is growing at a CAGR of 13.56% during the forecast period 2023-2032.

North America region emerged as the largest market for the natural food and drinks.

Natural foods and beverages are replacing cosmetic creams due to increased awareness is a significant driving factor for the growth of the natural food and drinks market.

Growing consumer demand for carbonated drinks with few or no calories is a significant restraining factor for the growth of the natural food and drinks market.

Key players are Conagra Brands, Inc., General Mills, Inc., Dean Foods, Amy’s Kitchen, Inc., Archer Daniels Midland Company, The Hain Celestial Group, Inc., Nestle S.A., Bunge Limited, among others.

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This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global natural food and drinks market based on below mentioned segments:

Global Natural Food And Drinks by Product Type:

  • Natural Drinks
  • Natural Food

Global Natural Food And Drinks by Packaging:

  • Cans
  • Paperboard
  • Others

Global Natural Food And Drinks by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa


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