Motorcycle Helmet Market

Motorcycle Helmet Market Size by Product (Full Face, Open Face, Off-Road/Racing), By End User (Rider, Passenger), Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-13206
  • Published Date: Dec, 2022
  • Pages: 236
  • Category: Consumer Goods
  • Format: PDF
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The motorcycle helmet market was estimated at around 2.5 billion in 2021, growing at a CAGR of nearly 6.4% during 2022-2030. The market is projected to reach approximately USD 3.5 billion by 2030.

Overview

Demand for the product is anticipated to increase as public awareness of road safety increases. Moreover, throughout the forecast period, the adoption of two-wheeler helmets is anticipated to be fueled by an increase in the number of motorbike and sports bike fans as well as growing worries about traffic-related injuries around the world. For public authorities, preventing traffic accidents effectively now presents a significant challenge in terms of effort and long-term solutions. According to research by the United Nations Motorcycle Helmet Study, more than 3.3 million individuals died in motorcycle accidents between 2008 and 2020, and approximately 1.4 million of these deaths may have been avoided with the proper usage of helmets. Furthermore, according to a study by the Centers for Disease Control and Prevention (CDC), wearing a helmet can increase survival rates by more than 37% and reduce the risk of brain injuries by 69%. The factors projected to propel market growth include rising awareness and initiatives to increase riders' safety.

Motorcycle Helmet Market

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COVID – 19 Impact Analysis

In numerous professions around the world, safety rules have significantly decreased the probability of fatalities by enforcing legal sanctions against violators. The usage of tools and equipment by the workforce on a regular basis, such as clothing, boots, gloves, helmets, and safety eyewear, is also subject to safety requirements. The global sector is currently facing a great deal of uncertainty because to the global COVID-19 epidemic. Governments all around the world had implemented lockdown measures and stringent social distance rules to stop the COVID-19 epidemic. People started to adopt social withdrawal as the coronavirus spread widely, which restricted movement and forced the stoppage of production lines. These factors collectively had an impact on world auto sales.

Growth Drivers

Growing Popularity of Motorcycle Events and Championships

The primary elements anticipated to produce positive growth opportunities for helmet manufacturers are the rising global demand for luxury bikes and the rising popularity of motorcycle competitions and events. Furthermore, the popularity of motorsports and racing competitions on a national and international scale is rising quickly. Leading automakers like Honda, Ducati, Suzuki, Yamaha, and Repsol Honda contribute significantly to the success through dealer promotions, advertising, and by giving teams, riders, and track operators financial and technical support.

Technological developments have made it easier for business owners to launch smart helmets on the world market. Smart helmets include cutting-edge technology that enable riders to ride safely and effectively by preventing traffic collisions. GPS connectivity, speech recognition, tracking devices, cameras, Bluetooth, and Wi-Fi connectivity are just a few of the smart helmet's features. Smart helmets are capable of connecting to smartphones. Riders can now make, receive, and reject calls thanks to this. Smart helmets can also lessen the severity of head injuries sustained in auto accidents. As a result, the introduction of a multifunctional smart motorcycle helmet is anticipated to offer the market significant potential opportunities.

Segmentation Analysis

The largest product category in 2021, with a market share of almost 60.0%, was full-face helmets. Throughout the predicted period, it is anticipated to keep holding a dominant position. Modern materials like carbon fibre and fiberglass-reinforced plastic are being used by manufacturers to make full-face products lighter and safer. Vendors are also including cutting-edge communication technologies like Bluetooth in helmets, which is anticipated to create new business opportunities throughout the forecast period.

The market is divided into rider and passenger segments based on end-user. In 2021, the rider segment, which accounted for more than 85% of market revenue, kept the top position. The use of helmets that were approved by the Department of Transportation was approximately 64% in 2021, according to a survey conducted by the National Occupant Protection Use. Despite the fact that since 2002, the use of motorcycle helmets has climbed by more than 12% and fell to 8.6% since 2018. The use of helmets has fallen, according to recent predictions from the same source, from 69% in 2020 to 65% in 2021.

Report Scope

Attribute Description
Base Year 2021
Forecast period 2022-2030
Report Coverage Revenue estimation and forecast, company profile, competitive landscape, growth factors, and recent trends
Regional scope North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
Market Size(unit) USD Billion
CAGR (2022 to 2030) 6.4%
Segments Covered

By Type
By End-user

Key Insights:

  • Based on type segmentation, full face helmet segment is estimated to hold the largest market share during the forecast period.
  • Based on End-user segmentation, the rider segment will remain the leading revenue-generating category during the forecast period.
  • On the basis of geography/region, the North America region was the leading revenue generator in 2021.

Recent Development

  • Steel Bird introduced their SA-5 DOT full-face helmet with dual certification in November 2021. Additionally, Arai Helmet Ltd., a Japanese company, debuted its Quantic collection for 2021 in 2020. This collection is cosy for both long and fast rides.
  • Arai Helmet Ltd. debuted its Quantic collection for 2021 in 2020, which is cosy for fast and extended rides. It has speaker pockets in addition to a single-piece rear exhaust with spoiler functionality. Arai Helmet Ltd. stated its intention to obtain ECE R22-06 certification.

Regional Landscape

During the projection period, Europe is anticipated to experience the fastest growth. Europe is expected to experience the greatest CAGR of 7.8% on the worldwide market between 2022 and 2030. 949,470 motorcycles were registered in this region in 2021, an increase of more than 7.0%. While Asians and Africans use motorcycles for daily transportation, people in Europe and America use them for enjoyment or leisure, therefore this segment of the global market is not particularly large. Consequently, this region is anticipated to see the fastest growth rate over the projection period due to the rising number of electric mopeds or motorcycles. Because motorcycle sales in North America have been increasing steadily, the region has the largest market globally. But during the forecast period, the Asia-Pacific area is anticipated to have the quickest rate of growth.

South Asian nations, notably ASEAN and India after China, have been the main drivers of motorbike sales in the Asia-Pacific region. Due to the widely dispersed production facilities of the major motorcycle manufacturers, these regions have been major contributors to the demand.

List of the prominent players in the global motorcycle helmet market:

  • Dainese SpA
  • HJC Europe S.A.R.L
  • Shoei Co. Ltd
  • Arai Helmet Ltd.
  • Alpine Stars S.p.A
  • Schuberth GmbH
  • BELL HELMET
  • FOX
  • STUDDS Accessories Limited
  • Royal Enfield
  • Caberg S.p.a.

The global motorcycle helmet market is segmented as follows:

By Type

  • Full Face
  • Open Face
  • Off-Road/ Racing
  • Others

By End-user

  • Rider
  • Passenger Rider

By Region/Geography

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • The Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Egypt
  • Kuwait
  • Rest of the Middle East & Africa
  • Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Type
          4.3.2. Market Attractiveness Analysis By Application
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increasing demand from automotive and safety measures
    5.3. Restraints
          5.3.1. High cost may hamper the market growth
    5.4. Opportunities
          5.4.1. Growth in the end-use industries

6. Global Motor Cycle Helmet Market Analysis and Forecast, By Type
    6.1. Segment Overview
    6.2. Full Face
    6.3. Open Face
    6.4. Off-Road/ Racing
    6.5. Others

7. Global Motor Cycle Helmet Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Rider
    7.3. Passenger Rider

8. Global Motor Cycle Helmet Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
          8.3.6. Rest of Europe
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
          8.4.4. Australia
          8.4.5. South Korea
          8.4.6. Rest of Asia-Pacific
    8.5. South America
          8.5.1. Brazil
          8.5.2. Argentina
          8.5.3. Rest of South America
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa
          8.6.3. Egypt
          8.6.4. Kuwait
          8.6.5. Saudi Arabia
          8.6.6. Rest of Middle East & Africa

9. Global Motor Cycle Helmet Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Motor Cycle Helmet market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Type Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Dainese S.p.A
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Application Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. HJC Europe S.A.R.L
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Application Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Shoei Co. Ltd
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Application Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. Arai Helmet Ltd.
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Application Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Alpine Stars S.p.A
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Application Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Schuberth GmbH
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Application Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. BELL HELMET
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Application Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. FOX
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Application Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. STUDDS Accessories Limited
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Application Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Royal Enfield
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Application Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis

List of Table

1. Global Motor Cycle Helmet Market, By Type, 2022-2030(USD Billion) 

2. Global Full Face Motor Cycle Helmet Market, By Region, 2022-2030(USD Billion) 

3. Global Open Face Motor Cycle Helmet Market, By Region, 2022-2030(USD Billion) 

4. Global Others Motor Cycle Helmet Market, By Region, 2022-2030(USD Billion)

5. Global Motor Cycle Helmet Market, By Application, 2022-2030(USD Billion) 

6. Global Rider Motor Cycle Helmet Market, By Region, 2022-2030(USD Billion) 

7. Global Passenger Rider Motor Cycle Helmet Market, By Region, 2022-2030(USD Billion) 

8. Global Motor Cycle Helmet Market, By Region, 2022-2030(USD Billion) 

9. Global Motor Cycle Helmet Market, By North America, 2022-2030(USD Billion) 

10. North America Motor Cycle Helmet Market, By Type, 2022-2030(USD Billion) 

11. North America Motor Cycle Helmet Market, By Application, 2022-2030(USD Billion) 

12. U.S. Motor Cycle Helmet Market, By Type, 2022-2030(USD Billion) 

13. U.S. Motor Cycle Helmet Market, By Application, 2022-2030(USD Billion)  

14. Canada Motor Cycle Helmet Market, By Type, 2022-2030(USD Billion) 

15. Canada Motor Cycle Helmet Market, By Application, 2022-2030(USD Billion) 

16. Mexico Motor Cycle Helmet Market, By Type, 2022-2030(USD Billion) 

17. Mexico Motor Cycle Helmet Market, By Application, 2022-2030(USD Billion) 

18. Europe Motor Cycle Helmet Market, By Type, 2022-2030(USD Billion) 

19. Europe Motor Cycle Helmet Market, By Application, 2022-2030(USD Billion) 

20. Germany Motor Cycle Helmet Market, By Type, 2022-2030(USD Billion) 

21. Germany Motor Cycle Helmet Market, By Application, 2022-2030(USD Billion) 

22. France Motor Cycle Helmet Market, By Type, 2022-2030(USD Billion) 

23. France Motor Cycle Helmet Market, By Application, 2022-2030(USD Billion) 

24. U.K. Motor Cycle Helmet Market, By Type, 2022-2030(USD Billion) 

25. U.K. Motor Cycle Helmet Market, By Application, 2022-2030(USD Billion)  

26. Italy Motor Cycle Helmet Market, By Type, 2022-2030(USD Billion) 

27. Italy Motor Cycle Helmet Market, By Application, 2022-2030(USD Billion) 

28. Spain Motor Cycle Helmet Market, By Type, 2022-2030(USD Billion) 

29. Spain Motor Cycle Helmet Market, By Application, 2022-2030(USD Billion)

30. Rest of Europe Motor Cycle Helmet Market, By Type, 2022-2030(USD Billion) 

31. Rest of Europe Motor Cycle Helmet Market, By Application, 2022-2030(USD Billion)

32. Asia Pacific Motor Cycle Helmet Market, By Type, 2022-2030(USD Billion) 

33. Asia Pacific Motor Cycle Helmet Market, By Application, 2022-2030(USD Billion) 

34. Japan Motor Cycle Helmet Market, By Type, 2022-2030(USD Billion) 

35. Japan Motor Cycle Helmet Market, By Application, 2022-2030(USD Billion) 

36. China Motor Cycle Helmet Market, By Type, 2022-2030(USD Billion) 

37. China Motor Cycle Helmet Market, By Application, 2022-2030(USD Billion) 

38. India Motor Cycle Helmet Market, By Type, 2022-2030(USD Billion) 

39. India Motor Cycle Helmet Market, By Application, 2022-2030(USD Billion) 

40. Australia Motor Cycle Helmet Market, By Type, 2022-2030(USD Billion) 

41. Australia Motor Cycle Helmet Market, By Application, 2022-2030(USD Billion) 

42. South Korea Motor Cycle Helmet Market, By Type, 2022-2030(USD Billion) 

43. South Korea Motor Cycle Helmet Market, By Application, 2022-2030(USD Billion) 

44. Rest of Asia-Pacific Motor Cycle Helmet Market, By Type, 2022-2030(USD Billion) 

45. Rest of Asia-Pacific Motor Cycle Helmet Market, By Application, 2022-2030(USD Billion) 

46. South America Motor Cycle Helmet Market, By Type, 2022-2030(USD Billion) 

47. South America Motor Cycle Helmet Market, By Application, 2022-2030(USD Billion)  

48. Brazil Motor Cycle Helmet Market, By Type, 2022-2030(USD Billion) 

49. Brazil Motor Cycle Helmet Market, By Application, 2022-2030(USD Billion) 

50. Argentina Motor Cycle Helmet Market, By Type, 2022-2030(USD Billion) 

51. Argentina Motor Cycle Helmet Market, By Application, 2022-2030(USD Billion) 

52. Rest of Latin America Motor Cycle Helmet Market, By Type, 2022-2030(USD Billion) 

53. Rest of Latin America Motor Cycle Helmet Market, By Application, 2022-2030(USD Billion) 

54. Middle East and Africa Motor Cycle Helmet Market, By Type, 2022-2030(USD Billion) 

55. Middle East and Africa Motor Cycle Helmet Market, By Application, 2022-2030(USD Billion) 

56. UAE Motor Cycle Helmet Market, By Type, 2022-2030(USD Billion) 

57. UAE Motor Cycle Helmet Market, By Application, 2022-2030(USD Billion) 

58. South Africa Motor Cycle Helmet Market, By Type, 2022-2030(USD Billion) 

59. South Africa Motor Cycle Helmet Market, By Application, 2022-2030(USD Billion) 

60. Egypt Motor Cycle Helmet Market, By Type, 2022-2030(USD Billion) 

61. Egypt Motor Cycle Helmet Market, By Application, 2022-2030(USD Billion) 

62. Kuwait Motor Cycle Helmet Market, By Type, 2022-2030(USD Billion) 

63. Kuwait Motor Cycle Helmet Market, By Application, 2022-2030(USD Billion) 

64. Saudi Arabia Motor Cycle Helmet Market, By Type, 2022-2030(USD Billion) 

65. Saudi Arabia Motor Cycle Helmet Market, By Application, 2022-2030(USD Billion) 

66. Rest of Middle East Motor Cycle Helmet Market, By Type, 2022-2030(USD Billion) 

67. Rest of Middle East Motor Cycle Helmet Market, By Application, 2022-2030(USD Billion) 

List of Figures 

1. Global Motor Cycle Helmet Market Segmentation

2. Motor Cycle Helmet Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Motor Cycle Helmet Market Attractiveness Analysis By Type

9. Global Motor Cycle Helmet Market Attractiveness Analysis By Application

10. Global Motor Cycle Helmet Market Attractiveness Analysis By Region

11. Global Motor Cycle Helmet Market: Dynamics

12. Global Motor Cycle Helmet Market Share By Type(2022 & 2030)

13. Global Motor Cycle Helmet Market Share By Application(2022 & 2030)

14. Global Motor Cycle Helmet Market Share by Regions (2022 & 2030)

15. Global Motor Cycle Helmet Market Share by Company (2021)

By Type

  • Full Face
  • Open Face
  • Off-Road/ Racing
  • Others

By End-user

  • Rider
  • Passenger Rider

By Region/Geography

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • The Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Egypt
  • Kuwait
  • Rest of the Middle East & Africa
  • Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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