Mobile Phone Accessories Market

Mobile Phone Accessories Market Size by Price Range (Mid, Low, and Premium) Product Type (Popsockets, Headphone/Earphone, Portable Speaker, Battery, Protective Case, Power Bank, Charger, Memory Card, Battery Case, Screen Guards, and Others), Distribution Channel, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12811
  • Published Date: Jun, 2022
  • Pages: 236
  • Category: Consumer Goods
  • Format: PDF
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The global mobile phone accessories market is expected to reach USD 157.3 billion by 2030, at a CAGR of 7.20% from 2022 to 2030. Mobile phone accessories market growth would be driven by the growing need for smartphones as they are a valuable mode of communication around the world, and various customized products by the sellers also enhance their usability across multiple end-users like a commercial, industrial, or personal sectors, which is also expected to contribute to the market growth.

Market Overview:

Mobile phone accessories complement mobile handsets' performance, maintenance, and features. Technical inventions and the demand for proper care for mobile phones have pushed the development of the global mobile phone accessories market. The market is highly productive due to periodic product launches presenting unique features. Mobile phone accessories' compatibility and identity enable customers to select from various product offerings. The increasing demand for mobile phone accessories and increased-profit margins of products has shown that many significant mobile handset market players are launching their accessories. The presence of many international and regional brands has expanded the development of the global mobile phone accessories market. Compared to international brands, local manufacturers in the market present more frequent mobile accessories to maintain their competitive prices. As a result, most consumers buy mobile accessories from local stores or online stores. The global mobile phone accessories market is anticipated to be dominated by regional manufacturers due to their competitive pricing and lower production costs. Similarly, the growing need for wireless devices associated with regular technical transformations pushes the market. For example, companies are coming up with recent technologies, like wireless speakers and headsets, which have increased the market demand for the enterprise. Again, the rising adoption of smartphones among teenagers has raised the need for specific accessories such as headphones and mobile covers as they maintain themselves updated with the changing technologies in the market.

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Market Dynamics:

Drivers:
  • Increase in use of smart mobile phones

In the twenty-first century, the rapid technological growth of mobile phones has led to their adoption as a utility, utilized for day-to-day tasks such as task reminders, remote-controlled devices, alarms, and others. Additionally, the media and entertainment functionalities like big touch screens, speakers, easy control volume buttons, speech control intelligence, and different applications add importance to the market. As a result, smartphones have seen the replacement of laptops, wrist watches, calculators, cameras, and other electronics items. Similarly, the elements such as handsfree and others develop the demand for earphones and headsets, which provoke the user to purchase these mobile accessories. Again, the delicate structure and the display screen of mobile phones push users to buy protective covers and screen guards. These protective accessories are manufactured in such a way that they attract users. Hence, the growth in smartphone penetration boosts the future mobile phone accessories market development.

Restraints:
  • The adverse effect of listening disability

Fast development in headsets, portable music players, and mobile phones has expanded the usage of wireless accessories, which has led to many unfavorable hearing results. The extended use of headphones at high volume has generated temporary and permanent sensory damages, restraining the market growth.

Opportunities:
  • Technological advancements in photographic and imaging and accessories

The growth in the sector of media & entertainment has carried advanced video graphics and photographic mobile phone accessories. Smartphone imaging accessories include stabilizer stands, phone lenses, tripods, instant photo printers, etc. Additionally, penetration in social media applications such as Instagram, Twitter, Facebook, and others has increased the numeral of day-to-day photographers, which is anticipated to boost the market for photo and imaging mobile accessories.

Segmentation Analysis:

The global mobile phone accessories market has been segmented based on price range, product type, distribution channel, and regions.

  • The price range segment is divided into mid, low, and premium. The premium segment dominated the market, with a market share of around 34% in 2021. The millennial customers want their selected brands to be more famous. They are ready to spend a premium price on mobile phone accessories products to allow them to recollect their values. Today's generation is more environmentally conscious and focuses more on sustainable mobile phone accessories.
  • The product type segment is divided into popsockets, headphone/earphones, portable speakers, battery, protective case, power bank, charger, memory card, battery case, screen guards, and others. The protective cases segment dominated the market, with a market share of around 12% in 2021. Increasing demand for cases due to regular changes in the product and a rise in the female consumer group are expected to push the market. Similarly, innovation in the material type compatibility of the cases with specific smartphones, like apple, which selects exceptional protective cases to enhance the logo at its back, pushes the market growth in the projection time.
  • The distribution channel segment is divided into online & offline. The offline segment dominated the market, with a market share of around 62% in 2021. The growing need for costly gadgets such as smartwatches and mobile camera lenses and the perception of problems with the delivering  delicate items are driving the segment growth. 
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the largest market for the global mobile phone accessories market with a 34.5% share of the market revenue in 2021.

  • North America dominates the global mobile phone accessories market, accounting for the maximum market percentage due to the extended adoption of wireless accessories, cutting-edge technology, and a higher preference for digitalization.
  • Due to higher internet penetration, smartphone adoption, and decreased prices, Asia-Pacific has projected a fast growth in the global mobile phone accessories market. Risen disposable income and improvements in product technologies are also leading the market growth in the region.

North America Region Mobile Phone Accessories Market Share in 2021 - 34.5%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global mobile phone accessories industry.

Samsung has found Alcantara covers that deliver lasting features and a texture with a smooth touch feel. The material of Alcantara is utilized in the automotive, fashion, and design industries for its grace and ease.

List of Key Market Players:

  • Apple India Pvt. Ltd.
  • Belkin India Pvt. Ltd.
  • Callmate (India) Pvt. Ltd.
  • Case Mate India Pvt. Ltd.
  • Eon Electric Ltd.
  • Intex Technologies (India) Ltd.
  • Moftware Infotech Pvt. Ltd.
  • Optiemus Infracom Ltd.
  • PNY Technologies Asia Pacific Ltd.
  • Samsung India Electronics Pvt. Ltd.

Key Target Audience

  • Retailers
  • Mobile Shops
  • Market Players
  • Investors
  • End-users
  • Government Authorities
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers

Report Description:

  • Global mobile phone accessories market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global mobile phone accessories market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global mobile phone accessories market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of mobile phone accessories based on price range, product type, distribution channel and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global mobile phone accessories market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global mobile phone accessories market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related i.e., global mobile phone accessories market) is covered to comprehend the adoption rate and evaluate the market size. 

Frequesntly Asked Questions

As per The Brainy Insights, the size of the mobile phone accessories market was valued at USD 84.1 billion in 2021 to USD 157.3 billion by 2030.

Global mobile phone accessories market is growing at a CAGR of 7.20% during the forecast period 2022-2030.

The global mobile phone accessories market has been segmented based on price range, product type, distribution channel, and regions. The premium segment led the market in 2021. The protective cases segment led the market in 2021.

North America region emerged as the largest market for the mobile phone accessories market.

The market's growth will be influenced by the increase in use of smart mobile phones.

The adverse effect of listening disability could hamper the market growth.

Technological advancements in photographic and imaging and accessories of mobile phone accessories systems will provide huge opportunities to the market.

Key players are Apple India Pvt. Ltd., Belkin India Pvt. Ltd., Callmate (India) Pvt. Ltd., Case Mate India Pvt. Ltd., Eon Electric Ltd., Intex Technologies (India) Ltd., Moftware Infotech Pvt. Ltd., Optiemus Infracom Ltd.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis by Price Range
          4.3.2. Market Attractiveness Analysis by Product Type
          4.3.3. Market Attractiveness Analysis by Distribution Channel
          4.3.4. Market Attractiveness Analysis by Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increase in use of smart mobile phones
    5.3. Restraints
          5.3.1. The adverse effect of listening disability
    5.4. Opportunities
          5.4.1. Technological advancements in photographic and imaging and accessories

6. Global Mobile Phone Accessories Market Analysis and Forecast, By Price Range:
    6.1. Segment Overview
    6.2. Mid
    6.3. Low
    6.4. Premium

7. Global Mobile Phone Accessories Market Analysis and Forecast, By Product Type
    7.1. Segment Overview
    7.2. Popsockets
    7.3. Headphone/Earphone
    7.4. Portable Speaker
    7.5. Battery
    7.6. Protective Case
    7.7. Power Bank
    7.8. Charger
    7.9. Memory Card
    7.10. Battery Case
    7.11. Screen guards
    7.12. Others

8. Global Mobile Phone Accessories Market Analysis and Forecast, By Distribution Channel
    8.1. Segment Overview
    8.2. Online
    8.3. Offline

9. Global Mobile Phone Accessories Market Analysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Mobile Phone Accessories Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in the Mobile Phone Accessories Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Apple India Pvt. Ltd.
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Belkin India Pvt. Ltd
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Callmate (India) Pvt. Ltd.
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Case Mate India Pvt. Ltd.
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Eon Electric Ltd.
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. Intex Technologies (India) Ltd.
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Moftware Infotech Pvt. Ltd
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Optiemus Infracom Ltd.
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. PNY Technologies Asia Pacific Ltd
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Lilly Lashes
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. Samsung India Electronics Pvt. Ltd
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
 

List of Table

1. Global Mobile Phone Accessories Market, By Price Range, 2019-2030 (USD Billion) 

2. Global Mid Mobile Phone Accessories Market, By Region, 2019-2030 (USD Billion) 

3. Global Low Mobile Phone Accessories Market, By Region, 2019-2030 (USD Billion) 

4. Global Premium Mobile Phone Accessories Market, By Region, 2019-2030 (USD Billion) 

5. Global Mobile Phone Accessories Market, By Product Type, 2019-2030 (USD Billion) 

6. Global Popsockets Mobile Phone Accessories Market, By Region, 2019-2030 (USD Billion) 

7. Global Headphone/Earphone Mobile Phone Accessories Market, By Region, 2019-2030 (USD Billion)

8. Global Portable Speaker Mobile Phone Accessories Market, By Region, 2019-2030 (USD Billion)

9. Global Battery Mobile Phone Accessories Market, By Region, 2019-2030 (USD Billion)

10. Global Protective Case Mobile Phone Accessories Market, By Region, 2019-2030 (USD Billion)

11. Global Power Bank Mobile Phone Accessories Market, By Region, 2019-2030 (USD Billion)

12. Global Charger Mobile Phone Accessories Market, By Region, 2019-2030 (USD Billion)

13. Global Memory Card Mobile Phone Accessories Market, By Region, 2019-2030 (USD Billion)

14. Global Battery Case Mobile Phone Accessories Market, By Region, 2019-2030 (USD Billion)

15. Global Screen guards Mobile Phone Accessories Market, By Region, 2019-2030 (USD Billion)

16. Global Others Mobile Phone Accessories Market, By Region, 2019-2030 (USD Billion)

17. Global Mobile Phone Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

18. Global Online Mobile Phone Accessories Market, By Region, 2019-2030 (USD Billion) 

19. Global Offline Mobile Phone Accessories Market, By Region, 2019-2030 (USD Billion)

20. North America Mobile Phone Accessories Market, By Price Range, 2019-2030 (USD Billion) 

21. North America Mobile Phone Accessories Market, By Product Type, 2019-2030 (USD Billion) 

22. North America Mobile Phone Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

23. U.S. Mobile Phone Accessories Market, By Price Range, 2019-2030 (USD Billion) 

24. U.S. Mobile Phone Accessories Market, By Product Type, 2019-2030 (USD Billion) 

25. U.S. Mobile Phone Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

26. Canada Mobile Phone Accessories Market, By Price Range, 2019-2030 (USD Billion) 

27. Canada Mobile Phone Accessories Market, By Product Type, 2019-2030 (USD Billion) 

28. Canada Mobile Phone Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

29. Mexico Mobile Phone Accessories Market, By Price Range, 2019-2030 (USD Billion) 

30. Mexico Mobile Phone Accessories Market, By Product Type, 2019-2030 (USD Billion) 

31. Mexico Mobile Phone Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

32. Europe Mobile Phone Accessories Market, By Price Range, 2019-2030 (USD Billion) 

33. Europe Mobile Phone Accessories Market, By Product Type, 2019-2030 (USD Billion) 

34. Europe Mobile Phone Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

35. Germany Mobile Phone Accessories Market, By Price Range, 2019-2030 (USD Billion) 

36. Germany Mobile Phone Accessories Market, By Product Type, 2019-2030 (USD Billion) 

37. Germany Mobile Phone Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

38. France Mobile Phone Accessories Market, By Price Range 2019-2030 (USD Billion) 

39. France Mobile Phone Accessories Market, By Product Type, 2019-2030 (USD Billion) 

40. France Mobile Phone Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

41. U.K. Mobile Phone Accessories Market, By Price Range, 2019-2030 (USD Billion) 

42. U.K. Mobile Phone Accessories Market, By Product Type, 2019-2030 (USD Billion) 

43. U.K. Mobile Phone Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

44. Italy Mobile Phone Accessories Market, By Price Range, 2019-2030 (USD Billion) 

45. Italy Mobile Phone Accessories Market, By Product Type, 2019-2030 (USD Billion) 

46. Italy Mobile Phone Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

47. Spain Mobile Phone Accessories Market, By Price Range, 2019-2030 (USD Billion) 

48. Spain Mobile Phone Accessories Market, By Product Type, 2019-2030 (USD Billion) 

49. Spain Mobile Phone Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

50. Asia Pacific Mobile Phone Accessories Market, By Price Range, 2019-2030 (USD Billion) 

51. Asia Pacific Mobile Phone Accessories Market, By Product Type, 2019-2030 (USD Billion) 

52. Asia Pacific Mobile Phone Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

53. Japan Mobile Phone Accessories Market, By Price Range, 2019-2030 (USD Billion) 

54. Japan Mobile Phone Accessories Market, By Product Type, 2019-2030 (USD Billion) 

55. Japan Mobile Phone Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

56. China Mobile Phone Accessories Market, By Price Range 2019-2030 (USD Billion) 

57. China Mobile Phone Accessories Market, By Product Type, 2019-2030 (USD Billion) 

58. China Mobile Phone Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

59. India Mobile Phone Accessories Market, By Price Range 2019-2030 (USD Billion) 

60. India Mobile Phone Accessories Market, By Product Type, 2019-2030 (USD Billion) 

61. India Mobile Phone Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

62. South America Mobile Phone Accessories Market, By Price Range, 2019-2030 (USD Billion) 

63. South America Mobile Phone Accessories Market, By Product Type, 2019-2030 (USD Billion) 

64. South America Mobile Phone Accessories Market, By Distribution Channel, 2019-2030 (USD Billion)

65. Brazil Mobile Phone Accessories Market, By Price Range 2019-2030 (USD Billion) 

66. Brazil Mobile Phone Accessories Market, By Product Type, 2019-2030 (USD Billion) 

67. Brazil Mobile Phone Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

68. Middle East and Africa Mobile Phone Accessories Market, By Price Range, 2019-2030 (USD Billion) 

69. Middle East and Africa Mobile Phone Accessories Market, By Product Type, 2019-2030 (USD Billion) 

70. Middle East and Africa Mobile Phone Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

71. UAE Mobile Phone Accessories Market, By Price Range, 2019-2030 (USD Billion) 

72. UAE Mobile Phone Accessories Market, By Product Type, 2019-2030 (USD Billion) 

73. UAE Mobile Phone Accessories Market, By Distribution Channel, 2019-2030 (USD Billion) 

74. South Africa Mobile Phone Accessories Market, By Price Range 2019-2030 (USD Billion) 

75. South Africa Mobile Phone Accessories Market, By Product Type, 2019-2030 (USD Billion) 

76. South Africa Mobile Phone Accessories Market, By Distribution Channel, 2019-2030 (USD Billion)  

List of Figures 

1. Global Mobile Phone Accessories Market Segmentation

2. Mobile Phone Accessories Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Mobile Phone Accessories Market Attractiveness Analysis by Price Range

9. Global Mobile Phone Accessories Market Attractiveness Analysis by Product Type

10. Global Mobile Phone Accessories Market Attractiveness Analysis by Distribution Channel

11. Global Mobile Phone Accessories Market Attractiveness Analysis by Region

12. Global Mobile Phone Accessories Market: Dynamics

13. Global Mobile Phone Accessories Market Share by Price Range (2022 & 2030)

14. Global Mobile Phone Accessories Market Share by Product Type (2022 & 2030)

15. Global Mobile Phone Accessories Market Share by Distribution Channel (2022 & 2030)

16. Global Mobile Phone Accessories Market Share by Regions (2022 & 2030)

17. Global Mobile Phone Accessories Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global mobile phone accessories market based on below mentioned segments:

Global Mobile Phone Accessories Market by Price Range:

  • Mid
  • Low
  • Premium

Global Mobile Phone Accessories Market by Product Type:

  • Popsockets
  • Headphone/Earphone
  • Portable Speaker
  • Battery
  • Protective Case
  • Power Bank
  • Charger
  • Memory Card
  • Battery Case
  • Screen guards
  • Others

Global Mobile Phone Accessories Market by Distribution Channel:

  • Online
  • Offline

Global Mobile phone accessories Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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