Mobile Application Market

Mobile Application Market Size by Store Type (Google Store, Apple Store and Others), Application (Gaming, Music & Entertainment, Social Networking, Health & Fitness, Retail & E-commerce and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2023 to 2032

Base Year: 2022 Historical Data: 2019-21
  • Report ID: TBI-13882
  • Published Date: Dec, 2023
  • Pages: 238
  • Category: Information Technology & Semiconductors
  • Format: PDF
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The global Mobile Application market was valued at USD 206.73 Billion in 2022 and growing at a CAGR of 13.76% from 2023 to 2032. The market is expected to reach USD 750.41 Billion by 2032. This market growth is attributed to the growing mobile developer population. It has led to an increase in the number of apps in the market. The mobile app industry is big and is growing significantly. Also, the mobile app industries are generating good revenue, and it is further skyrocketing. The trend suggests that the hybrid monetization model, like the in-app purchases and in-app ads, is becoming popular globally. 

Market Introduction:

Mobile applications are broadly used in smartphones, and this market is the fastest-growing sector in the mobile industry. The popularity of mobile apps is growing, and several OS providers and device vendors are launching their application stores. Mobile is overpowering the position of the desktop. Based on one of the articles of 2022, the surge in the number of digital users has led mobile apps to capture around 65% of the digital media time. It is eventually driving the mobile application market. Based on another study of 2018, the number of users in 2018 was 4.021 billion globally, which was a 7% increase compared to the previous year. Similarly, the number of social media users in 2018 was 3.196 billion globally, which was an increase of 13% in comparison to the previous year. Similarly, mobile phone users were 5.135 billion globally in 2018, which is a 4% increase compared to 2017. Also, another source suggests that global smartphone users downloaded around 60% more apps in 2017 compared to 2015, which means around two apps were downloaded monthly by one human being on Earth. These sources easily suggest that mobile application apps are growing quickly. The growing adoption of digital-first business mobility solutions is driving tech leaders to bring advancement in mobile technologies. Presently, people prefer to use mobile devices in comparison to traditional systems, and hence, businesses are transitioning to mobile-first software solutions. Based on another article, the number of smartphone users was 3.6 Billion in 2016 and recently, in 2022, it became around 6.6 billion smartphone subscriptions, and it was estimated that it would reach around 7.7 Billion subscriptions by 2027. Also, mobile app downloads increased by 11% in 2022 compared to 2021, which shows that people's interest in mobile apps is growing fast. All these factors are eventually driving the mobile application market.

Mobile Application Market Size

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Recent Development
  • In March 2023: Microsoft is preparing for the launch of the mobile app store. This app store will break the monopoly of the Play Store and App Store and will compete against them. This launch will also eventually help the organization expand its market share in the Mobile Application market.
  • In May 2023: Inc. is planning to bring its online store to mobile apps and video games developed by other organizations. It helps people as they don’t have to leave their experience of gaming, web and augmented reality applications, etc., to buy real-world items. All these factors help the organization gain market share in the Mobile Application market.    
  • In March 2016: Practo, which is a healthcare platform, launched its healthcare service in Brazil with two of its operating products called Practo Search and Practo Ray with the support of the Portuguese language. It helps expand Practo's consumer base. These strategies help organizations grow in the mobile application market.

Market Dynamics:


Growing demand for apps– The mobile app market is growing, and consumer spending on the apps is also growing. It has been observed that the user consumes media around 7.5 hours a day on average, including video streaming. In 2021, video streaming and social video apps were in high demand. Augmented and virtual reality will also be the trend in the future. Hence, new AV and AR apps will reach the market. The trend suggests that AI is enhancing the experience of mobile users for apps and making the smartphone smarter. The Internet of Things (IoT) is also improving with the advancement in technology, and people are using apps on their phones to switch on or off some appliances, the function of security cams in their homes, etc. IoT is also being used in transportation, healthcare, security, e-commerce, etc., and hence, there is a need for quality apps in these fields. All these factors are driving the Mobile Application market.


Low internet accessibility – Based on one of the studies, at the time of the pandemic, a decent internet connection was difficult for around 90% of the people in low and middle-income countries. Less than half of the population in low and middle-income countries had access to basic internet connectivity, which was insufficient to access essential education, health and employment services. The low internet accessibility reduces productivity in merging and developing countries. All these factors eventually act as restraints for the mobile application market, as slow loading and downloading times lead to app abandonment.


Increasing time spent on mobile Apps – It has been observed that with increasing years, the time spent on mobile applications by users is increasing. The average time spent on the mobile was more than 5 hours in 2022 for the mobile-first market, which was 9% more than the pandemic time of 2020. It suggests that the mobile apps sector is growing significantly, and there is no sign of a decrease in the growth rate. The countries with the highest average time spent on mobile devices in a day per user are Brazil, Indonesia, Singapore, Saudi Arabia, South Korea, and Mexico. TikTok, Facebook and Instagram were the most downloaded apps in 2022, which shows the demand for social media apps. Some apps with the highest consumer spending are YouTube, TikTok, and Tinder. Based on another article, the leading mobile app market based on downloads was China, with more than 110 billion downloads in 2022, which was half of the total downloads globally. India and the US, with 28 billion and 12 billion downloads, respectively, were second and third. All these factors will eventually drive the mobile application market in the forecasting period.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the largest market for the global Mobile Application market, with a 33.13% share of the market revenue in 2022. This lion's share is attributed to the growing use of mobile apps in the Asia Pacific. There is a surge in the penetration of smartphones and accessibility of the Internet. The leading mobile app market download-wise was China, with more than 110 billion downloads in 2022, and the second is India, with around 28 billion downloads. This factor is due to the growing middle-class population, which drives the use of mobile apps in the region. The mobile app use is growing with more focus on applications like e-commerce, gaming and social media. All these factors are driving the Mobile Application market in the region.

Asia Pacific Region Mobile Application Market Share in 2022 - 33.13%

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Store Type Segment Analysis

The store type segment is divided into google store, apple store and others. The apple store segment dominated the market, with a market share of around 64.11% in 2022. This high market share is attributed to a higher monetisation rate by the iOS apps for the revenue created by premium apps and in-app purchases. Also, the number of users of Apple smartphones is increasing globally, contributing to the segment growth.

Application Segment Analysis

The application segment is divided into gaming, music  & entertainment, social networking, health & fitness, retail & e-commerce and others. The gaming segment dominated the market, with a market share of around 45.22% in 2022. This market share is attributed to the surge in the gaming population, which eventually increased the download and use of mobile gaming applications, especially in emerging economies like India and China. Based on one of the studies in 2021, the mobile gaming application user base increased by 3 billion new players, with more than half of them from the Asia Pacific region.

Some of the Key Market Players:
  • Practo
  • Gameloft SE
  • Microsoft Corporation
  • Google LLC
  • Amazon Inc.
  • Xiaomi Corp.
  • Netflix Inc.
  • Apple Inc.
  • Ubisoft Entertainment

Report Description:

Attribute Description
Market Size Revenue (USD Billion)
Market size value in 2022 USD 206.73 Billion
Market size value in 2032 USD 750.41 Billion
CAGR (2023 to 2032) 13.76%
Historical data 2019-2021
Base Year 2022
Forecast 2023-2032
Region The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level
Segments Store Type and Application

Frequesntly Asked Questions

Asia Pacific region emerged as the largest market for the Mobile Application.

The market's growth will be influenced by growing demand for apps.

Low internet accessibility could hamper the market growth.

Increasing time spent on mobile Apps will provide huge opportunities to the market.

Key players are Practo, Gameloft SE, Microsoft Corporation, Google LLC, Amazon Inc., Xiaomi Corp., Netflix Inc.,, Apple Inc. and Ubisoft Entertainment among others.

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This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global Mobile Application market based on below mentioned segments:

Global Mobile Application Market by Store Type:

  • Google Store
  • Apple Store
  • Others

Global Mobile Application Market by Application:

  • Gaming
  • Music  & Entertainment
  • Social Networking
  • Health & Fitness
  • Retail & E-commerce
  • Others

Global Mobile Application by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa


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Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

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The demand side for the market is estimated through:

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  • Examining the industry indicators prevailing in the market. 

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This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

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