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Menstrual Cup Market

Menstrual Cup Market Size by Product (Disposable Cups and Reusable Cups),Material (Medical Grade Silicone, Thermoplastic Elastomer), Distribution Channel, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2021 to 2028

Base Year: 2020 Historical Data: 2018-19
  • Report ID: TBI-12575
  • Published Date: Oct, 2021
  • Pages: 239
  • Category: Consumer Goods
  • Format: PDF
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Global menstrual cup market is projected to reach USD 1059.70 million by 2028, at a CAGR of 4.47%from 2021 to 2028.The growth of the market for menstrual cups is fueled by factors such as the need for environmentally friendly, clean, convenient, safe, effective and cost-effective products as an alternative to a pad or tampon.

Market Overview:

A menstrual cup is a feminine hygiene product that is inserted into the vagina during menstruation. Its function is to collect menstrual fluid (the uterine lining of the blood) and to avoid leakage on clothes. The menstrual cups are typically constructed of silicone of flexible medical grade and formed like a stem bell. The stem is used for insertion and removal. The bell-shaped cup seals just below the cervix, against the vaginal wall. The cup is removed, emptied, rinsed, and reinserted every 4 – 12 hours (depending on the volume of flow). The cup needs cleaning after every period. Cups can contain more blood than most types, which will cause more women to use them as an environmentally sustainable option to tampons. Smaller menstrual cups are typically suggested for women under the age of 30 who have not provided vaginal delivery. Larger measurements are also suggested for people who are over 30 years of age, have vaginally given birth or have a heavier period.

Depending on the flow, the tampons need to be replaced every 4 to 8 hours. But cups will stay in longer, and they're perfect for overnight protection. And if the women get the hang of inserting it, they don't have to wear a backup pad or a liner. Menstrual cups also offer the advantage of less embarrassing odor. It reduces the unpleasant menstrual odor that wafts out at the most inappropriate moments, because the fluid is exposed to air as it is applied to pads and tampons. The menstrual cups are indeed more practical and eco-friendly than the pads and tampons. As the menstrual cup is reusable, its usage greatly lowers the amount of waste produced by menstrual periods, because there is no daily waste and the amount of discarded packaging therefore decreases. By using menstrual cups, vaginal pH and beneficial bacteria also stay in place.

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Market Dynamics:

Drivers:
  • Cups benefits over pads & tampons

Advantages of menstrual cups such as less landfill waste and lower costs, beneficial bacteria and vaginal pHstay in place, more time between changes, simple to use, less embarrassing odor, fewer visits to the pharmacy and possible intercourse with the cup in place are some benefits which drive the global menstrual cup market.

  • Increase in awareness of the choices available in feminine hygiene items

Main driving factors for this market include growing awareness within the population of the alternatives available during menstruation, the availability of various cups in various sizes, a broad variety in manufacturers' awareness programs, women's groups, educational institutions.

Restraints:

  • Conservative societies

There are several conservative communities in various countries where the extent of acceptance of such sanitary protections is quite low which could impede market growth.

Opportunities:
  • Opportunities in developing countries

Awareness of safety and sanitary security, ease of usage of menstrual cups in developing countries is projected to give the menstrual cups industry huge growth opportunities.

Challenges:
  • Difficulty of insertion for some

Younger girls and others who have never had intercourse can find it hard to insert the cups. Also, there might be possible fit problems. Sometimes an individual’s anatomy may also find correct usage of the cup difficult. These factors may become challenges for the global menstrual cup market.

Segmentation Analysis:

The global menstrual cup market has been segmented based on product, material, distribution channel and regions.

  • The product segment is divided into disposable cups and reusable cups. The reusable cups segment held the largest market share of around 67.5% in 2020. This is due to these cups' reusability cycle varying from 1 to 10 years based on the brand. Reusable cups are typically produced from silicones of medical grade that do not cause irritation and allergies, which increase the market among women. In addition, reusability and increase in demand for environmentally sustainable female hygiene items often fuel growth in the category of reusable cups.
  • The material segment includes medical-grade silicone and thermoplastic elastomer. The medical grade silicones segment held the largest market share of around 70.4% in 2020 as these are safe, durable and non-allergic feminine goods with growing demand.
  • The distribution channel segment includes online stores and retail outlets. The online stores segment is expected to grow at the highest CAGR of around 5.2% over the forecast period due to the expansion of the e-commerce stores and increasing customer purchasing patterns.
Regional Segmentation Analysis:

The regions evaluated for the menstrual cup market include Europe, North America, Middle East and Africa, South America and Asia Pacific.The North America region emerged as the largest market for the menstrual cup, with a 34.5% share of market revenue in 2020.

  • The rise in the number of women population and the rise in the demand for environmentally friendly female hygiene products fuel the growth of the market in North America. Also, the increasing awareness of the benefits of utilizing menstrual cups and the availability of increasing disposable income among the female population both help to boost the North America region.
  • Asia Pacific is anticipated to grow at the highest CAGR over the forecast period.This is largely attributed to increased awareness of healthcare, technological advancements and increasing awareness within the population regarding the different choices for menstrual protection available in the market.

North America Menstrual Cup Market Share in 2020 - 34.5%

 

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Competitive Analysis:

In October, 2018,Lunette, a leading privately owned and female-led global menstrual cup brand, announced a call for action motivating all menstruating people to turn to healthier period care with their easy-to-try, vegan 'The Power Within' starter kits showcasing their vibrant menstrual cups made of super soft FDA-approved, medical grade silicone.

  • Anigan
  • Diva International Inc.
  • Earth Care Solutions
  • FemyCycle
  • LADYCUP
  • LOON LAB INC.
  • Lune Group Oy Ltd.
  • Lunette
  • MeLuna
  • Mooncup Ltd
  • SckoonCup
  • The Keeper, Inc
  • VCup
  • YUUKI

Key Target Audience

  • Menstrual Cup Manufacturers
  • Menstrual Cup Raw Material Providers
  • Traders and Distributors
  • Research and Consulting Firms
  • Government Authorities and R&D Institutions

Report Description

  • Global Menstrual Cup Market, Industry Analysis, Trends, Analysis and Forecast, 2021 to 2028 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2020 is considered as the base year of the report. 2018 and 2019 are considered as the historic years and 2021 to 2028 are the forecast years. The global menstrual cup market is based on revenue (USD billion). The report incorporates the market study on the basis of revenue. The study covers the market share revenue/market share for each of the segments, regions and countries catering to global menstrual cup market. The regions evaluated for the menstrual cup market are Europe, Asia Pacific, North America, South America and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts all across the globe. The research report also delivers an outline of the attractiveness of menstrual cup and regionswhich are deduced and formulatedon the basis of theirgrowth rate (CAGR), market size, and attractiveness by analyzing the present and future prospects to fathommarket growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global menstrual cup market. This offers vital and in depth insights in order to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global menstrual cup market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development &innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis so as to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development in order to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which acts as a key potential for the investors. 
  • Potential growth prospects along with the penetration rate analysis of the products (market related i.e., global menstrual cup market) is covered in order to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the menstrual cup market was valued at USD 746.54 million in 2020 and is anticipated to reach USD 1059.70 million by 2028.

Global menstrual cup market is growing at a CAGR of 4.47% during the forecast period 2021-2028.

The global menstrual cup market has been segmented based on product, material, distribution channel and regions. The reusable cups segment held the largest market share in 2020.

The North America region emerged as the largest market for the menstrual cup.

Cups benefits over pads & tampons are the key driving factor for the menstrual cup market.

Conservative societies could hamper the market growth.

Opportunities in developing countries will provide huge opportunities to the market.

Key players are Anigan, Diva International Inc., Earth Care Solutions, FemyCycle, LADYCUP, LOON LAB INC., Lune Group Oy Ltd., Lunette

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
  • Customers can be added on the basis of regions and countries
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product
          4.3.2. Market Attractiveness Analysis By Material
          4.3.3. Market Attractiveness Analysis By Distribution Channel
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Cups Benefits Over Pads & Tampons
          5.2.2. Increase in Awareness of the Choices Available in Feminine Hygiene Items
    5.3. Restraints
          5.3.1. Conservative Societies
    5.4. Opportunities
          5.4.1. Opportunities in Developing Countries
    5.5. Challenges
          5.5.1. Difficulty of Insertion for Some

6. Global Menstrual Cup Market Analysis and Forecast, By Product
    6.1. Segment Overview
    6.2. Intodisposable Cups
    6.3. Reusable Cups

7. Global Menstrual Cup Market Analysis and Forecast, By Material
    7.1. Segment Overview
    7.2. Medical-grade Silicone
    7.3. Thermoplastic Elastomer

8. Global Menstrual Cup Market Analysis and Forecast, By Distribution Channel
    8.1. Segment Overview
    8.2. Online Stores
    8.3. Retail Outlets

9. Global Menstrual Cup MarketAnalysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Menstrual Cup Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in GlobalMenstrual Cup Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. Anigan
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Diva International Inc.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Earth Care Solutions
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. FemyCycle
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. LADYCUP
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. LOON LAB INC.
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Lune Group Oy Ltd.
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Lunette
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. MeLuna
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Mooncup Ltd
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
    11.11. SckoonCup
          11.11.1. Business Overview
          11.11.2. Company Snapshot
          11.11.3. Company Market Share Analysis
          11.11.4. Company Product Portfolio
          11.11.5. Recent Developments
          11.11.6. SWOT Analysis
    11.12. The Keeper, Inc
          11.12.1. Business Overview
          11.12.2. Company Snapshot
          11.12.3. Company Market Share Analysis
          11.12.4. Company Product Portfolio
          11.12.5. Recent Developments
          11.12.6. SWOT Analysis
    11.13. VCup
          11.13.1. Business Overview
          11.13.2. Company Snapshot
          11.13.3. Company Market Share Analysis
          11.13.4. Company Product Portfolio
          11.13.5. Recent Developments
          11.13.6. SWOT Analysis
    11.14. YUUKI
          11.14.1. Business Overview
          11.14.2. Company Snapshot
          11.14.3. Company Market Share Analysis
          11.14.4. Company Product Portfolio
          11.14.5. Recent Developments
          11.14.6. SWOT Analysis
 

List of Table

1.Global Menstrual Cup Market, By Product, 2018–2028 (USD Million)

2.Global Into disposable Cups In Menstrual Cup Market, By Region, 2018–2028 (USD Million)

3.Global Reusable Cups In Menstrual Cup Market, By Region, 2018–2028 (USD Million)

4.Global Menstrual Cup Market, By Material, 2018–2028 (USD Million)

5.Global Medical-grade Silicone, Menstrual Cup Market, By Region, 2018–2028 (USD Million)

6.Global Thermoplastic Elastomer, Menstrual Cup Market, By Region, 2018–2028 (USD Million)

7.Global Menstrual Cup Market, By Distribution Channel, 2018–2028 (USD Million)

8.Global Online Stores, Menstrual Cup Market, By Region, 2018–2028 (USD Million)

9.Global Retail Outlets, Menstrual Cup Market, By Region, 2018–2028  (USD Million)

10.Global Menstrual Cup Market, By Region, 2018–2028 (USD Million)

11.Global Menstrual Cup Market, By North America, 2018–2028 (USD Million)

12.North America Menstrual Cup Market, By Product, 2018–2028 (USD Million)

13.North America Menstrual Cup Market, By Material, 2018–2028 (USD Million)

14.North America Menstrual Cup Market, By Distribution Channel, 2018–2028 (USD Million)

15.U.S. Menstrual Cup Market, By Product, 2018–2028 (USD Million)

16.U.S. Menstrual Cup Market, By Material, 2018–2028 (USD Million)

17.U.S. Menstrual Cup Market, By Distribution Channel, 2018–2028 (USD Million)

18.Canada Menstrual Cup Market, By Product, 2018–2028 (USD Million)

19.Canada Menstrual Cup Market, By Material, 2018–2028 (USD Million)

20.Canada Menstrual Cup Market, By Distribution Channel, 2018–2028 (USD Million)

21.Mexico Menstrual Cup Market, By Product, 2018–2028 (USD Million)

22.Mexico Menstrual Cup Market, By Material, 2018–2028 (USD Million)

23.Mexico Menstrual Cup Market, By Distribution Channel, 2018–2028 (USD Million)

24.Europe Menstrual Cup Market, By Product, 2018–2028 (USD Million)

25.Europe Menstrual Cup Market, By Material, 2018–2028 (USD Million)

26.Europe Menstrual Cup Market, By Distribution Channel, 2018–2028 (USD Million)

27.Germany Menstrual Cup Market, By Product, 2018–2028 (USD Million)

28.Germany Menstrual Cup Market, By Material, 2018–2028 (USD Million)

29.Germany Menstrual Cup Market, By Distribution Channel, 2018–2028 (USD Million)

30.France Menstrual Cup Market, By Product, 2018–2028 (USD Million)

31.France Menstrual Cup Market, By Material, 2018–2028 (USD Million)

32.France Menstrual Cup Market, By Distribution Channel, 2018–2028 (USD Million)

33.U.K. Menstrual Cup Market, By Product, 2018–2028 (USD Million)

34.U.K. Menstrual Cup Market, By Material, 2018–2028 (USD Million)

35.U.K. Menstrual Cup Market, By Distribution Channel, 2018–2028 (USD Million)

36.Italy Menstrual Cup Market, By Product, 2018–2028 (USD Million)

37.Italy Menstrual Cup Market, By Material, 2018–2028 (USD Million)

38.Italy Menstrual Cup Market, By Distribution Channel, 2018–2028 (USD Million)

39.Spain Menstrual Cup Market, By Product, 2018–2028 (USD Million)

40.Spain Menstrual Cup Market, By Material, 2018–2028 (USD Million)

41.Spain Menstrual Cup Market, By Distribution Channel, 2018–2028 (USD Million)

42.Asia Pacific Menstrual Cup Market, By Product, 2018–2028 (USD Million)

43.Asia Pacific Menstrual Cup Market, By Material, 2018–2028 (USD Million)

44.Asia Pacific Menstrual Cup Market, By Distribution Channel, 2018–2028 (USD Million)

45.Japan Menstrual Cup Market, By Product, 2018–2028 (USD Million)

46.Japan Menstrual Cup Market, By Material, 2018–2028 (USD Million)

47.Japan Menstrual Cup Market, By Distribution Channel, 2018–2028 (USD Million)

48.China Menstrual Cup Market, By Product, 2018–2028 (USD Million)

49.China Menstrual Cup Market, By Material, 2018–2028 (USD Million)

50.China Menstrual Cup Market, By Distribution Channel, 2018–2028 (USD Million)

51.India Menstrual Cup Market, By Product, 2018–2028 (USD Million)

52.India Menstrual Cup Market, By Material, 2018–2028 (USD Million)

53.India Menstrual Cup Market, By Distribution Channel, 2018–2028 (USD Million)

54.South America Menstrual Cup Market, By Product, 2018–2028 (USD Million)

55.South America Menstrual Cup Market, By Material, 2018–2028 (USD Million)

56.South America Menstrual Cup Market, By Distribution Channel, 2018–2028 (USD Million)

57.Brazil Menstrual Cup Market, By Product, 2018–2028 (USD Million)

58.Brazil Menstrual Cup Market, By Material, 2018–2028 (USD Million)

59.Brazil Menstrual Cup Market, By Distribution Channel, 2018–2028 (USD Million)

60.Middle East and Africa Menstrual Cup Market, By Product, 2018–2028 (USD Million)

61.Middle East and Africa Menstrual Cup Market, By Material, 2018–2028 (USD Million)

62.Middle East Menstrual Cup Market, By Distribution Channel, 2018–2028 (USD Million)

63.UAE Menstrual Cup Market, By Product, 2018–2028 (USD Million)

64.UAE Menstrual Cup Market, By Material, 2018–2028 (USD Million)

65.UAE Menstrual Cup Market, By Distribution Channel, 2018–2028 (USD Million)

66.South Africa Menstrual Cup Market, By Product, 2018–2028 (USD Million)

67.South Africa Menstrual Cup Market, By Material, 2018–2028 (USD Million)

68.South Africa Menstrual Cup Market, By Distribution Channel, 2018–2028 (USD Million)

List of Figures 

1.Global Menstrual Cup Market Segmentation

2.Menstrual Cup Market: Research Methodology

3.Market Size Estimation Methodology: Bottom-Up Approach

4.Market Size Estimation Methodology: Top-Down Approach

5.Data Triangulation

6.Porter’s Five Forces Analysis

7.Value Chain Analysis

8.Global Menstrual Cup Market Attractiveness Analysis By Product

9.Global Menstrual Cup Market Attractiveness Analysis By Material

10.Global Menstrual Cup Market Attractiveness Analysis By Distribution Channel

11.Global Menstrual Cup Market Attractiveness Analysis By Region

12.Global Menstrual Cup Market: Dynamics

13.Global Menstrual Cup Market Share By Product(2021 & 2028)

14.Global Menstrual Cup Market Share By Material(2021 & 2028)

15.Global Menstrual Cup Market Share By Distribution Channel(2021 & 2028)

16.Global Menstrual Cup Market Share by Regions (2021 & 2028)

17.Global Menstrual Cup Market Share by Company (2020)

This study forecasts revenue growth at global, regional, and country levels from 2018 to 2028. The Brainy Insights has segmented the global menstrual cup market on the basis of below mentioned segments:

Global Menstrual Cup Market by Product:

  • Disposable Cups
  • Reusable Cups

Global Menstrual Cup Market by Material:

  • Medical Grade Silicone
  • Thermoplastic Elastomer

Global Menstrual Cup Market by Distribution Channel:

  • Online Stores
  • Retail Outlets

Global Menstrual Cup Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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