Men’s Personal Care Market

Men’s Personal Care Market Size by Product Type (Skincare, Hair Care, & Personal Grooming), Distribution Channel (Supermarkets/Hypermarkets, Pharmacy & Drugstores, Online, & Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Base Year: 2021 Historical Data: 2019-20
  • Report ID: TBI-12713
  • Published Date: Apr, 2022
  • Pages: 235
  • Category: Consumer Goods
  • Format: PDF
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Global men’s personal care market is expected to reach USD 159.3 billion by 2030, at a CAGR of 12.5% from 2022 to 2030. Men’s personal care market growth would be driven by rising consumer demand for personalized gender specific products and an increase in the purchasing power parity of the consumers over the forecast period.

Market Overview:

With growing concerns about skin & hair health, body image, overall appearance, hygiene etc.; the emphasis on personal care is increasing. Personal care includes showering, shaving, moisturizing, cleansing, exfoliating, scrubbing, conditioning, among many other tasks. Taking care of personal needs is what is known as personal care. These tasks help enhance one’s appearance, boost confidence, have positive long-term benefits on the body and highlights one’s personality. To establish all this, range of products from face washes, cleansers, serums, toners, oils, moisturizers, shampoos, conditioners, body washes and perfumes are used. The use of such products by women is known and is a popular norm however, the use of such products by men is also gaining traction. Men are concerned about their appearance and hygiene and hence demand products which take care of these concerns, this has led to market players introducing product lines dedicated to men’s skin care, hair care and personal grooming. The presence of men in fashion industry has contributed to the increasing disregard for gender binaries, meaning use of such products is not meant for men or this behavior is not manly. The emerging fashion trends have attracted the interest of men who want to improve their dressing and enhance their fashion quotient. The rising influence of social media has also significantly contributed to the increasing awareness about men’s personal care.

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Market Dynamics:

Drivers:
  • Rising inclination towards gender specific products

Increasing knowledge about the physiological differences between men and women have led to the increase in demand for gender specific products. The products available to women do not necessarily take care of the concerns & needs of men. The rising awareness about using personalized products according to one’s need, for example using water-based cleaners on dry skin, is going to drive the demand for dedicated products which are meant for men. Specific grooming products, ingredient-based products, sustainable and organic products that can be accommodating into one’s lifestyle are going to drive the demand for products focused on a specific target audience, i.e. men.

Restraints:
  • The rising concerns about chemical-based products and its side-effects

Men’s personal care market growth would be hampered due to the rising concern about the use of toxic chemicals in the products, which can have severe short-term side effects and adverse irreversible long-term effects.

Opportunities:
  • Emerging fashion trends and increasing social media influence

The use of social media platforms for marketing by partnering with influencers has significantly contributed to the sales of these products. The changed positive outlook about men’s personal care bought about by the men in the fashion industry and actors of the film industry will help capture new audience. The continued presence of this outlook will provide a material opportunity for this industry to capture a new market and increase sales.

Challenges:
  • High Manufacturing costs

The inclination towards sustainable and organic products demand the use of ingredients which are chemical free and environmentally friendly. These properties are reflected in the increased prices of raw materials making the end product costly. With organic ingredients, the use of sustainable packaging is also preferred instead of plastic packaging. The use of sustainable packaging material adds to the manufacturing costs. High raw material costs and high packaging material costs combined can be a challenge for this industry.

Segmentation Analysis:

The global men’s personal care market has been segmented based on product type, distribution channel, and regions.

  • The product type segment is divided into skincare, hair care, & personal grooming. The skincare segment dominated the market with a market share of around 43% in 2021. The skincare segment includes cleansers, face washes, creams, toners, moisturizers, sunscreens which are most utilized products across all age groups.
  • The distribution channel segment is divided into supermarkets/hypermarkets, pharmacy & drugstores, online, & others. Over the forecast period, the supermarkets/hypermarkets segment is expected to grow at the fastest CAGR of 14.6%. Supermarkets/hypermarkets have higher consumer reach owing to their extensive chains across cities. Various brands provide sample products and demonstrations on how to use the products & its benefits, these help in attracting potential consumers. Supermarkets/hypermarkets have a dedicated section for men’s personal care, which gives the consumers the ease to choose from wide range of products and brands in one place.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. North America region emerged as the largest market for the global men’s personal care market with a 38.6% share of the market revenue in 2021.

  • North America currently dominates the men’s personal care market due to the presence of major market players such as Procter & Gamble and Unilever, while Asia-Pacific is expected to rise in the forecast period due to the rise in consumer inclination towards personal care attributed to the increase in disposable income of the consumers.

North America region Men’s personal care Market Share in 2021 - 38.6%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances, and partnerships to improve their market position in the global men’s personal care industry.

Bulldog Skincare, a men’s personal care brand in the UK, launched its bamboomade razors in 2020, which are sustainable and made specifically for men with sensitive skin. This targeted approach attracts more consumers who demand personalized products that can care for specific skin & hair problems.

List of Key Market Players:

  • Procter & Gamble
  • Unilever
  • Johnson & Johnson
  • L’Oréal
  • Reckitt Benckiser
  • Beiersdorf AG
  • Coty Inc.
  • Edgewell Personal Care Company
  • Kao Corporation
  • Estee Lauder Companies, Inc.

Key Target Audience

  • End-users
  • Market Players
  • Investors
  • Men’s Personal Care & grooming center’s
  • Consulting And Research Firm
  • Venture capitalists
  • Third-party knowledge providers
  • Value-Added Resellers (VARs)

Report Description:

  • Global Men’s Personal Care Market, Industry Analysis, Trends, Analysis and Forecast, 2022 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2021 is considered as the base year of the report. 2019 and 2020 are considered as the historic years and 2022 to 2030 are the forecast years. The global men’s personal care market is based on revenue (USD Billion). The report incorporates the market study based on revenue. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global men’s personal care market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts across the globe. The research report also delivers an outline of the attractiveness of men’s personal care based on product type, distribution channel, and regions which are deduced and formulated based on their growth rate (CAGR), market size, and attractiveness by analyzing the present and prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global men’s personal care market. This offers vital and in-depth insights to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global men’s personal care market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
  • Potential growth prospects along with the penetration rate analysis of the product (market related i.e., global men’s personal care market) is covered to comprehend the adoption rate and evaluate the market size. 

Frequesntly Asked Questions

As per The Brainy Insights, the size of the men’s personal care market was valued at USD 55.2 Billion in 2021 to USD 159.3 Billion by 2030.

Global Men’s personal care market is growing at a CAGR of 12.5% during the forecast period 2022-2030.

The global men’s personal care market has been segmented based on product type, distribution channel, and regions. The skin care segment led the market in 2021.

North America region emerged as the largest market for the men’s personal care.

The market's growth will be influenced by the rising inclination towards gender specific products.

The rising concerns about chemical-based products and its side-effects could hamper the market growth.

Emerging fashion trends and increasing social media influence in men’s personal care will provide huge opportunities to the market.

Key players are Procter & Gamble, Unilever, Johnson & Johnson, L’Oréal, Reckitt Benckiser, Beiersdorf AG, Coty Inc., Edgewell Personal Care Company, Kao Corporation and Estee Lauder Companies, Inc.

1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product Type
          4.3.2. Market Attractiveness Analysis By Distribution Channel
          4.3.3. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Rising inclination towards gender specific products
    5.3. Restraints
          5.3.1. The rising concerns about chemical based products and its side effects
    5.4. Opportunities
          5.4.1. Emerging fashion trends and increasing social media influence
    5.5. Challenges
          5.5.1. High manufacturing costs

6. Global Men’s Personal Care Market Analysis and Forecast, By Product Type
    6.1. Segment Overview
    6.2. Skin Care
    6.3. Hair Care
    6.4. Personal Grooming

7. Global Men’s Personal Care Market Analysis and Forecast, By Distribution Channel
    7.1. Segment Overview
    7.2. Supermarkets/Hypermarkets
    7.3. Pharmacy & Drugstores
    7.4. Online
    7.5. Others

8. Global Men’s Personal Care Market Analysis and Forecast, By Regional Analysis
    8.1. Segment Overview
    8.2. North America
          8.2.1. U.S.
          8.2.2. Canada
          8.2.3. Mexico
    8.3. Europe
          8.3.1. Germany
          8.3.2. France
          8.3.3. U.K.
          8.3.4. Italy
          8.3.5. Spain
    8.4. Asia-Pacific
          8.4.1. Japan
          8.4.2. China
          8.4.3. India
    8.5. South America
          8.5.1. Brazil
    8.6. Middle East and Africa
          8.6.1. UAE
          8.6.2. South Africa

9. Global Men’s Personal Care Market-Competitive Landscape
    9.1. Overview
    9.2. Market Share of Key Players in the Men’s Personal Care Market
          9.2.1. Global Company Market Share
          9.2.2. North America Company Market Share
          9.2.3. Europe Company Market Share
          9.2.4. APAC Company Market Share
    9.3. Competitive Situations and Trends
          9.3.1. Product Launches and Developments
          9.3.2. Partnerships, Collaborations, and Agreements
          9.3.3. Mergers & Acquisitions
          9.3.4. Expansions

10. Company Profiles
    10.1. Procter & Gamble
          10.1.1. Business Overview
          10.1.2. Company Snapshot
          10.1.3. Company Market Share Analysis
          10.1.4. Company Product Portfolio
          10.1.5. Recent Developments
          10.1.6. SWOT Analysis
    10.2. Unilever
          10.2.1. Business Overview
          10.2.2. Company Snapshot
          10.2.3. Company Market Share Analysis
          10.2.4. Company Product Portfolio
          10.2.5. Recent Developments
          10.2.6. SWOT Analysis
    10.3. Johnson & Johnson
          10.3.1. Business Overview
          10.3.2. Company Snapshot
          10.3.3. Company Market Share Analysis
          10.3.4. Company Product Portfolio
          10.3.5. Recent Developments
          10.3.6. SWOT Analysis
    10.4. L’Oréal
          10.4.1. Business Overview
          10.4.2. Company Snapshot
          10.4.3. Company Market Share Analysis
          10.4.4. Company Product Portfolio
          10.4.5. Recent Developments
          10.4.6. SWOT Analysis
    10.5. Reckitt Benckiser
          10.5.1. Business Overview
          10.5.2. Company Snapshot
          10.5.3. Company Market Share Analysis
          10.5.4. Company Product Portfolio
          10.5.5. Recent Developments
          10.5.6. SWOT Analysis
    10.6. Beiersdorf AG
          10.6.1. Business Overview
          10.6.2. Company Snapshot
          10.6.3. Company Market Share Analysis
          10.6.4. Company Product Portfolio
          10.6.5. Recent Developments
          10.6.6. SWOT Analysis
    10.7. Coty Inc.
          10.7.1. Business Overview
          10.7.2. Company Snapshot
          10.7.3. Company Market Share Analysis
          10.7.4. Company Product Portfolio
          10.7.5. Recent Developments
          10.7.6. SWOT Analysis
    10.8. Edgewell Personal Care Company
          10.8.1. Business Overview
          10.8.2. Company Snapshot
          10.8.3. Company Market Share Analysis
          10.8.4. Company Product Portfolio
          10.8.5. Recent Developments
          10.8.6. SWOT Analysis
    10.9. Kao Corporation
          10.9.1. Business Overview
          10.9.2. Company Snapshot
          10.9.3. Company Market Share Analysis
          10.9.4. Company Product Portfolio
          10.9.5. Recent Developments
          10.9.6. SWOT Analysis
    10.10. Estee Lauder Companies, Inc.
          10.10.1. Business Overview
          10.10.2. Company Snapshot
          10.10.3. Company Market Share Analysis
          10.10.4. Company Component Portfolio
          10.10.5. Recent Developments
          10.10.6. SWOT Analysis
 

List of Table

1. Global Men’s Personal Care Market, By Product Type, 2019-2030 (USD Billion) 

2. Global Skin Care Men’s Personal Care Market, By Region, 2019-2030 (USD Billion) 

3. Global Hair Care Men’s Personal Care Market, By Region, 2019-2030 (USD Billion) 

4. Global Personal Grooming Men’s Personal Care Market, By Region, 2019-2030 (USD Billion) 

5. Global Men’s Personal Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

6. Global Supermarkets/Hypermarkets Men’s Personal Care Market, By Region, 2019-2030 (USD Billion) 

7. Global Pharmacy & Drugstores Men’s Personal Care Market, By Region, 2019-2030 (USD Billion) 

8. Global Online Men’s Personal Care Market, By Region, 2019-2030 (USD Billion) 

9. Global Others Men’s Personal Care Market, By Region, 2019-2030 (USD Billion) 

10. Global Men’s Personal Care Market, By Region, 2019-2030 (USD Billion) 

11. North America Men’s Personal Care Market, By Product Type, 2019-2030 (USD Billion) 

12. North America Men’s Personal Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

13. U.S. Men’s Personal Care Market, By Product Type, 2019-2030 (USD Billion) 

14. U.S. Men’s Personal Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

15. Canada Men’s Personal Care Market, By Product Type, 2019-2030 (USD Billion) 

16. Canada Men’s Personal Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

17. Mexico Men’s Personal Care Market, By Product Type, 2019-2030 (USD Billion) 

18. Mexico Men’s Personal Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

19. Europe Men’s Personal Care Market, By Product Type, 2019-2030 (USD Billion) 

20. Europe Men’s Personal Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

21. Germany Men’s Personal Care Market, By Product Type, 2019-2030 (USD Billion) 

22. Germany Men’s Personal Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

23. France Men’s Personal Care Market, By Product Type, 2019-2030 (USD Billion) 

24. France Men’s Personal Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

25. U.K. Men’s Personal Care Market, By Product Type, 2019-2030 (USD Billion) 

26. U.K. Men’s Personal Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

27. Italy Men’s Personal Care Market, By Product Type, 2019-2030 (USD Billion) 

28. Italy Men’s Personal Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

29. Spain Men’s Personal Care Market, By Product Type, 2019-2030 (USD Billion) 

30. Spain Men’s Personal Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

31. Asia Pacific Men’s Personal Care Market, By Product Type, 2019-2030 (USD Billion) 

32. Asia Pacific Men’s Personal Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

33. Japan Men’s Personal Care Market, By Product Type, 2019-2030 (USD Billion) 

34. Japan Men’s Personal Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

35. China Men’s Personal Care Market, By Product Type, 2019-2030 (USD Billion) 

36. China Men’s Personal Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

37. India Men’s Personal Care Market, By Product Type, 2019-2030 (USD Billion) 

38. India Men’s Personal Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

39. South America Men’s Personal Care Market, By Product Type, 2019-2030 (USD Billion) 

40. South America Men’s Personal Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

41. Brazil Men’s Personal Care Market, By Product Type, 2019-2030 (USD Billion) 

42. Brazil Men’s Personal Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

43. Middle East and Africa Men’s Personal Care Market, By Product Type, 2019-2030 (USD Billion) 

44. Middle East and Africa Men’s Personal Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

45. UAE Men’s Personal Care Market, By Product Type, 2019-2030 (USD Billion) 

46. UAE Men’s Personal Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

47. South Africa Men’s Personal Care Market, By Product Type, 2019-2030 (USD Billion) 

48. South Africa Men’s Personal Care Market, By Distribution Channel, 2019-2030 (USD Billion) 

List of Figures 

1. Global Men’s Personal Care Market Segmentation

2. Men’s Personal Care Market: Research Methodology

3. Market Size Estimation Methodology: Bottom-Up Approach

4. Market Size Estimation Methodology: Top-Down Approach

5. Data Triangulation

6. Porter’s Five Forces Analysis 

7. Value Chain Analysis 

8. Global Men’s Personal Care Market Attractiveness Analysis By Product Type

9. Global Men’s Personal Care Market Attractiveness Analysis By Distribution Channel

10. Global Men’s Personal Care Market Attractiveness Analysis By Region

11. Global Men’s Personal Care Market: Dynamics

12. Global Men’s Personal Care Market Share by Product Type (2022 & 2030)

13. Global Men’s Personal Care Market Share by Distribution Channel (2022 & 2030)

14. Global Men’s Personal Care Market Share by Regions (2022 & 2030)

15. Global Men’s Personal Care Market Share by Company (2021)

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. The Brainy Insights has segmented the global men’s personal care market based on below mentioned segments:

Global Men’s Personal Care Market by Product Type:

  • Skin Care
  • Hair Care
  • Personal Grooming

Global Men’s Personal Care Market by Distribution Channels:

  • Supermarkets/Hypermarkets
  • Pharmacy & Drugstores
  • Online
  • Others

Global Men’s Personal Care Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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