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The global Men Personal Care market generated USD 57.82 billion revenue in 2022 and is projected to grow at a CAGR of 10.69% from 2023 to 2032. The market is expected to reach USD 159.65 billion by 2032. The market is experiencing growth propelled by heightened awareness among male consumers regarding personal well-being and appearance, influenced by evolving social trends. In addition, shifts in lifestyle, an increased understanding of skincare, and the upsurge in disposable income further boost the market's growth. Continuous technological innovations in electrical products are expected to create new and lucrative opportunities for market growth over the forecast period.
Men's personal care refers to a rapidly evolving and expanding segment within the broader beauty and grooming industry that caters specifically to men's grooming and skincare needs. This category encompasses a diverse range of products that address various aspects of men's personal hygiene, appearance, and well-being. Men's personal care products commonly include facial cleansers, moisturizers, shaving creams, aftershaves, deodorants, hair care products, and specialized grooming tools. The market has witnessed significant growth in response to an increasing awareness among men about the importance of self-care, grooming, and maintaining a well-groomed appearance. One notable trend in personal care is the demand for products formulated with natural and organic ingredients. Men are becoming more conscious of the potential harm caused by certain chemicals, leading to a preference for safer and environmentally friendly options. The growing number of men's salons and grooming services also influence the industry, providing men with professional and specialized care. This trend reflects a cultural shift where men increasingly embrace grooming practices once traditionally associated with women. Moreover, the market is witnessing a changing perception of gender norms, particularly among the younger Generation Z consumers, leading to a more inclusive and diverse approach to personal care. Brands recognize and capitalize on the rising disregard for traditional gender stereotypes, creating products that resonate with a broader spectrum of consumers.
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Changing Societal Norms - Evolving societal norms and attitudes toward grooming have increased men's acceptance of personal care products. There is a growing awareness that grooming is not just a feminine concern but is essential for everyone.
Rise in Disposable Income - Increasing disposable income among men has allowed them to spend more on personal care products. As economic conditions improve, consumers are willing to invest in grooming routines, including skincare, hair care, and grooming tools.
Celebrity Endorsements and Influencer Marketing - The impact of celebrities and influencers on social media has played a pivotal role in endorsing men's grooming products, contributing significantly to their promotion and widespread adoption. Endorsements and recommendations from popular figures contribute to changing perceptions and encourage men to explore new products.
Traditional Gender Norms - Deep-seated traditional gender norms and stereotypes may discourage some men from openly embracing personal care products. Societal expectations about masculinity may hinder the acceptance and adoption of a broader range of grooming products.
Price Sensitivity - Men, on average, tend to be more price-sensitive than women regarding personal care products. Higher pricing of some premium men's grooming products may limit their accessibility to a broader consumer base.
Increasing Awareness of Grooming - As awareness of grooming practices continues to rise, an opportunity exists to educate men about the benefits of a comprehensive personal care routine. Brands can capitalize on this movement by providing information on skincare, haircare, and grooming techniques.
Customization and Personalization - There is a growing requirement for personalized grooming solutions. Brands can seize this opportunity by offering customizable products tailored to individual preferences, skin types, and concerns. Personalized subscription services can also enhance customer engagement.
Expansion of Niche Products - Niche and specialty products, such as those targeting concerns like beard care, anti-ageing, or natural ingredients, present a significant opportunity. Brands can cater to niche markets within the men's personal care segment to meet specific needs.
Stigma Surrounding Self-Care - There is still a stigma surrounding self-care practices for men. Overcoming societal perceptions that associate grooming with femininity and promoting the idea that self-care is essential for everyone is a significant challenge.
Competition with Unisex Products - The popularity of unisex or gender-neutral personal care products can divert some male consumers away from specialized men's grooming items. Men might opt for products perceived as suitable for all genders, impacting the market share of gender-specific products.
The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America emerged as the most prominent global Men Personal Care market, with a 39.14% market revenue share in 2022.
Cultural norms around masculinity and grooming have evolved in North America. Men are more willing to invest in personal care and grooming products as part of their overall wellness routine. In addition, efforts to educate consumers about the benefits of personal care and grooming routines have been significant in North America. Increased awareness campaigns have contributed to a shift in attitudes, making men more open to using various grooming products. Furthermore, celebrity endorsements and influencer marketing play a significant role in shaping consumer behaviour. The endorsement of grooming products by well-known figures in North America has likely contributed to the market's growth by influencing consumer perceptions and preferences. Additionally, North America's overall emphasis on health and wellness has extended to personal care. Men's grooming is increasingly viewed as a component of a healthy lifestyle, leading to a greater demand for products catering to functional and wellness needs. Europe held a considerable market share in 2022. European cultures have a long history of valuing personal grooming and appearance. The cultural embrace of grooming as a routine aspect of self-care has contributed to a robust market for men's personal care products. Europe, particularly Paris, Milan, and London, is globally recognized as a fashion and style hub. The influence of fashion trends on grooming habits is substantial, with European men often seeking products that align with the latest fashion and grooming styles. Besides, many European countries, such as Germany, the United Kingdom, and France, have high average disposable incomes. This economic affluence allows consumers to allocate spending towards premium personal care and grooming products.
North America Region Men Personal Care Market Share in 2022 - 39.14%
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The product segment is classified into skin care, hair care and personal grooming. The skin care segment is further divided into face care, body care and others. The hair care segment is sub-segmented into shampoo, conditioners, hair sprays & hair cream, and others. The personal grooming segment is split into shaving cream & gel, after shave lotion and others. The skin care segment dominated the market, with a share of around 47.29% in 2022. There has been a notable shift in men's grooming habits, with an increasing awareness of skincare as an essential component of personal care. Men are becoming more proactive in adopting skincare routines to address specific skin concerns. Additionally, growing awareness of the importance of skin health and the role of skin care in maintaining a youthful appearance has driven men to explore and invest in skincare products. Brands have capitalized on educating consumers about the long-term benefits of skincare. Besides, the influence of beauty and wellness trends, including promoting healthy and radiant skin, has permeated the men's personal care market. Men are more inclined to use skincare products as part of a broader commitment to self-care.
The age group segment is divided into 18-29 years, 30-59 years, and 60 years and above. The 18-29 years segment dominated the market, with a share of around 46.19% in 2022. The 18-29 age group has been exposed to evolving cultural norms emphasizing the importance of personal grooming and self-care for both men and women. There is a greater acceptance of grooming as a routine part of lifestyle and well-being. In addition, the influence of social media, particularly platforms like Instagram, YouTube, and TikTok, has played a pivotal role in shaping grooming trends and habits among the younger demographic. Influencers and content creators often showcase their grooming routines, influencing their peers to adopt similar practices. Moreover, the 18-29 age group, in the early stages of their professional and social lives, often places a high value on appearance. Skincare, hairstyling, and grooming products enhance individuals' physical presentation and boost confidence.
The distribution channel segment is divided into hypermarkets & supermarkets, pharmacy & drugstores, e-commerce and others. The hypermarkets & supermarkets segment dominated the market, with a share of around 52.47% in 2022. Hypermarkets and supermarkets offer men's personal care products, including skincare, hair care, grooming tools, and fragrances. The extensive product variety allows consumers to explore brands and find products that suit their needs. Furthermore, hypermarkets and supermarkets serve as convenient one-stop shopping destinations where men can find a comprehensive selection of personal care items alongside other household products. This convenience encourages consumers to consolidate their shopping trips. Additionally, the widespread presence of hypermarkets and supermarkets makes personal care products easily accessible to a large consumer base. Consumers value the convenience of purchasing grooming products while shopping for groceries and other necessities.
Report Description:
| Attribute | Description |
|---|---|
| Market Size | Revenue (USD Billion) |
| Market size value in 2022 | USD 57.82 Billion |
| Market size value in 2032 | USD 159.65 Billion |
| CAGR (2023 to 2032) | 10.69% |
| Historical data | 2019-2021 |
| Base Year | 2022 |
| Forecast | 2023-2032 |
| Region | The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level. |
| Segments | Product, Age Group and Distribution Channel |
As per The Brainy Insights, the size of the men personal care market was valued at USD 57.82 billion in 2022 to USD 159.65 billion by 2032.
The global men personal care market is growing at a CAGR of 10.69% during the forecast period 2023-2032.
The North America region became the largest market for men personal care.
Changing societal norms and a rise in disposable income drive the market's growth.
This study forecasts revenue at global, regional, and country levels from 2019 to 2032. The Brainy Insights has segmented the global Men Personal Care market based on below-mentioned segments:
Global Men Personal Care Market by Product:
Global Men Personal Care Market by Age Group:
Global Men Personal Care Market by Distribution Channel:
Global Men Personal Care Market by Region:
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