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Medical Holography Market

Medical Holography Market Size by Product (Holographic Display, Holographic Microscope, Holographic Print, Holographic Software), Application (Medical Imaging, Medical Education, Biomedical Research), End User, Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2021 to 2028

Base Year: 2020 Historical Data: 2018-19
  • Report ID: TBI-12545
  • Published Date: Oct, 2021
  • Pages: 237
  • Category: Healthcare
  • Format: PDF
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Global medical holography market is expected to reach USD 9365.55 Million by 2028, at a CAGR of 27.99% from 2021 to 2028. Global Medical Holography market is witnessing a considerable growth owing to increase in geriatric population.

Market Overview:

The current medical imaging technologies like ultrasound and CT scan shows 2-d images of the organ. The surgeons looking at this 2d image have to develop this skill to imagine the way this 2d image in 3d. This is very important for them for the successful cure of the disease; otherwise this could be fatal in many surgeries. With the advancement in technology, a new technology has come up with the promising future its called holoscope. It takes medical images of the patient’s heart and then display it into 3d holographic image of the heart. It helps the surgeon to really look at the heart three-dimensional, this gives them a clear picture of the heart, that can really show the problematic region than imagining it. This facility gives the surgeon many excellent options like exploring, rotating and slicing of the 3d image of the heart, to understand the problem better and also to demonstrate the problem better for consultation and solutions. The demand for the Holography would increase drastically in the forecasting period in the medical field. This give the doctor and surgeons better wider angle to look at the disease and come out with better result with minimal invasive procedures. This factor will drive the medical holography market. Many companies are into tie-ups with many health care companies to expand geographically. Holography should be used in the healthcare education sector, like in medical colleges to understand the anatomical studies in a better and easy way. This will revolutionize medical education sector. The rise in geriatric population in the developed countries would definitely increase the chronic diseases and cardiovascular diseases. This is where Medical holography could be a great help in understanding the problem better and for minimum invasive surgeries. These factors would fuel the market in the forecasting period. This holography could also be used in military mapping etc. However, lack of awareness and expensive nature are the restraints for the market.

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Market Dynamics:

Drivers:
  • Increase in geriatric population

The rise in the geriatric population and widespread chronic diseases are expected to drive the market. The increase in geriatric population in the developing counties would increase the number of cases of chronic disease and the cardiovascular related disease. The holography would help the surgeons to look into the problem and then to come up with the minimum invasive surgeries to cure the diseases. These factors would drive the holography market.

  • Increasing adoption of holography technology among the patients and the healthcare professionals

As mentioned, the use of medical holographs allows less-invasive procedures for various diagnostic procedures, improving the safety profile and accordingly yielding better patient outcomes. With the advancement in technology, a new technology has come up with the promising future its called holoscope. It takes medical images of the patient’s heart and then display it into 3d holographic image of the heart. It helps the surgeon to really look at the heart three-dimensional, this gives them a clear picture of the heart, that can really show the problematic region than imagining it. This facility gives the surgeon many excellent options like exploring, rotating and slicing of the 3d image of the heart, to understand the problem better and also to demonstrate the problem better for consultation and solutions.

Restraints:
  • Lack of awareness and expensive treatments

The high computational costs related to processing holograms and less effective projection under sunlight can restrain the growth of medical holography market. Also, the lack of awareness about the latest technologies going to restrain the market.

Opportunities:
  • For better representation of complex 3D structures

Medical holography plays a significant role in the medical imaging industry. It helps the surgeon to really look at the heart three-dimensional, this gives them a clear picture of the heart, that can really show the problematic region than imagining it. This facility gives the surgeon many excellent options like exploring, rotating and slicing of the 3d image of the heart, to understand the problem better and also to demonstrate the problem better for consultation and solutions. The demand for the Holography would increase drastically in the forecasting period in the medical field. This give the doctor and surgeons better wider angle to look at the disease and come out with better result with minimal invasive procedures

Segmentation Analysis:

The global medical holography market has been segmented based on product, application, end user and regions.

  • Product segment include holographic display, holographic microscope, holographic print, holographic software and others. Holographic Display segment hold the largest market share and is expected to register highest CAGR of 32.83%, as it provides the user better experience and clear understanding.
  • The application segment includes medical imaging, medical education and biomedical research. Biomedical research segment accounted for the largest market share in 2020 of around 70.28%. Biomedical research segment is predictable to grow at the maximumgrowth in upcoming years, due to the growing geriatric population across the many countries, dominant chronic diseases.
  • The end-user segment includes academic centers, pharmaceutical & biotechnology companies, hospitals & clinics and research laboratories. Research laboratories segment is accounted for the highest market share of 32.13% in 2020. This can be credited to an increased focus on research and development using Holographic technologies due to high global demand.
Regional Segmentation Analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. North America region is accounting for the market share of 41.69% in 2020.

  • North America is accounted for the highest market share of around 41.69% in 2020. This is due to the better healthcare infrastructure in the region especially in the US and also because of government initiatives in the healthcare sector.
  • However, over the forecast period, Asia-Pacific is expected to witness the fastest growth. rising numbers of government initiatives are anticipatedgrow markets in the region.

The North America Medical Holography Market Share in 2020- 41.69%

 

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Competitive Analysis:

The key players are now concentrating on implementing strategies such as adopting new technology, product innovations, mergers & acquisitions, joint venture, alliances and partnerships to improve their market position in the global medical holography industry.

For instance, in May 2016, Holoxica Limited came up with the world’s first 3-D digital hologram image of the human brain fiber pathways. This new brain path imaging helped neurosurgeons and physicians to study and cure a wide range of neurological conditions, such as motor neuron disease (MND), stroke, Alzheimer etc.

For instance, in April 2016, Mach7 Technologies and 3D Medical had merger. The merger is working on advanced medical image management solutions for the customers all across the globe.

List of Key Market Players:

  • EchoPixel, Inc.
  • Realview Imaging Ltd.
  • Mach7 Technologies Pte. Ltd.
  • Ovizio Imaging systems
  • Holoxica Ltd.
  • zSpace, Inc.
  • Lyncee Tec
  • Eon Reality
  • HolografikaKft.
  • Zebra Imaging

Key Target Audience

  • Hospitals
  • Clinics
  • Government Authorities
  • Research Organization

Report Description:

  • Global medical holography Market, Industry Analysis, Trends, Analysis and Forecast, 2021 to 2028 is a forthcoming/imminent research report which is to be published by The Brainy Insights.
  • 2020 is considered as the base year of the report. 2018 and 2019 are considered as the historic years and 2021 to 2028 are the forecast years. The global medical holography market is based on revenue (USD Million/Billion), volume and price. The report incorporates the market study on the basis of revenue, and volume. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global medical holography market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.
  • The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts all across the globe. The research report also delivers an outline of the attractiveness of product, application, end userand regions which are deduced and formulated on the basis of their growth rate (CAGR), market size, and attractiveness by analyzing the present and future prospects to fathom market growth and development in future.
  • The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global medical holography market.  This offers vital and in depth insights in order to depict the overall market scenario.
  • The report offers the detailed study for the company profiles of key organizations operating in the global medical holography market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario. 
  • The report provides an elaborative assessment of the porter’s five forces analysis coupled with SWOT analysis so as to provide business related data and information’s. Porter’s five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development in order to sustain and survive in the long run.
  • Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which acts as a key potential for the investors. 
  • Potential growth prospects along with the penetration rate analysis of the products (market related i.e., global medical holography market) is covered in order to comprehend the adoption rate and evaluate the market size.

Frequesntly Asked Questions

As per The Brainy Insights, the size of the medical holography market was valued at USD 969.48 million in 2020 and is anticipated to reach USD 9365.55 million by 2028.

Global medical holography market is growing at a CAGR of 27.99% during the forecast period 2021-2028.

The global medical holography market has been segmented based on product, application, end user and regions. The holographic display segment held the substantial market share in 2020.

The North America region emerged as the largest market for the medical holography.

Increase in geriatric population is the key driving factor for the medical holography market.

Lack of awareness and expensive treatments could hamper the market growth.

For better representation of complex 3D structures will provide huge opportunities to the market.

Key players are EchoPixel, Inc., Realview Imaging Ltd., Mach7 Technologies Pte. Ltd., Ovizio Imaging systems, Holoxica Ltd., zSpace, Inc.

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  • Further segmentation of the market on the basis of type, application, end use, product, technology, method, process and any other segment depending on the market
  • Segmentation on the basis of any specific country or region
  • Any segment can be classified on the basis of application
  • Application segment can be further divided on the basis of companies
  • The companies profiled are not limited, we can incorporate additional companies of your choice
  • We can split the company market share on the basis of product, application and region
  • Report can be prepared for any specific country/region/segment
  • Customers can be added on the basis of regions and countries
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1. Introduction
    1.1. Objectives of the Study
    1.2. Market Definition
    1.3. Research Scope
    1.4. Currency
    1.5. Key Target Audience

2. Research Methodology and Assumptions

3. Executive Summary

4. Premium Insights
    4.1. Porter’s Five Forces Analysis
    4.2. Value Chain Analysis
    4.3. Top Investment Pockets
          4.3.1. Market Attractiveness Analysis By Product
          4.3.2. Market Attractiveness Analysis By Application
          4.3.3. Market Attractiveness Analysis By End User
          4.3.4. Market Attractiveness Analysis By Region
    4.4. Industry Trends

5. Market Dynamics
    5.1. Market Evaluation
    5.2. Drivers
          5.2.1. Increase in geriatric population
          5.2.2. Increasing adoption of holography technology among the patients and the healthcare professionals
    5.3. Restraints
          5.3.1. Lack of awareness and expensive treatments
    5.4. Opportunities
          5.4.1. For better representation of complex 3D structures

6. Global Medical Holography Market Analysis and Forecast, By Product
    6.1. Segment Overview
    6.2. Holographic Display
          6.2.1. Laser
          6.2.2. Touchable
          6.2.3. Piston
          6.2.4. Semi-Transparent
    6.3. Holographic Microscope
    6.4. Holographic Print
    6.5. Holographic Software
    6.6. Others

7. Global Medical Holography Market Analysis and Forecast, By Application
    7.1. Segment Overview
    7.2. Medical Imaging
          7.2.1. Ophthalmology
          7.2.2. Dentistry
          7.2.3. Urology
          7.2.4. Otology
          7.2.5. Orthopedics
          7.2.6. Others
    7.3. Medical Education
    7.4. Biomedical Research

8. Global Medical Holography Market Analysis and Forecast, By End User
    8.1. Segment Overview
    8.2. Academic Centers
    8.3. Pharmaceutical & Biotechnology Companies
    8.4. Hospitals & Clinics
    8.5. Research Laboratories

9. Global Medical Holography MarketAnalysis and Forecast, By Regional Analysis
    9.1. Segment Overview
    9.2. North America
          9.2.1. U.S.
          9.2.2. Canada
          9.2.3. Mexico
    9.3. Europe
          9.3.1. Germany
          9.3.2. France
          9.3.3. U.K.
          9.3.4. Italy
          9.3.5. Spain
    9.4. Asia-Pacific
          9.4.1. Japan
          9.4.2. China
          9.4.3. India
    9.5. South America
          9.5.1. Brazil
    9.6. Middle East and Africa
          9.6.1. UAE
          9.6.2. South Africa

10. Global Medical Holography Market-Competitive Landscape
    10.1. Overview
    10.2. Market Share of Key Players in GlobalMedical Holography Market
          10.2.1. Global Company Market Share
          10.2.2. North America Company Market Share
          10.2.3. Europe Company Market Share
          10.2.4. APAC Company Market Share
    10.3. Competitive Situations and Trends
          10.3.1. Product Launches and Developments
          10.3.2. Partnerships, Collaborations, and Agreements
          10.3.3. Mergers & Acquisitions
          10.3.4. Expansions

11. Company Profiles
    11.1. EchoPixel, Inc.
          11.1.1. Business Overview
          11.1.2. Company Snapshot
          11.1.3. Company Market Share Analysis
          11.1.4. Company Product Portfolio
          11.1.5. Recent Developments
          11.1.6. SWOT Analysis
    11.2. Realview Imaging Ltd.
          11.2.1. Business Overview
          11.2.2. Company Snapshot
          11.2.3. Company Market Share Analysis
          11.2.4. Company Product Portfolio
          11.2.5. Recent Developments
          11.2.6. SWOT Analysis
    11.3. Mach7 Technologies Pte. Ltd.
          11.3.1. Business Overview
          11.3.2. Company Snapshot
          11.3.3. Company Market Share Analysis
          11.3.4. Company Product Portfolio
          11.3.5. Recent Developments
          11.3.6. SWOT Analysis
    11.4. Ovizio Imaging systems
          11.4.1. Business Overview
          11.4.2. Company Snapshot
          11.4.3. Company Market Share Analysis
          11.4.4. Company Product Portfolio
          11.4.5. Recent Developments
          11.4.6. SWOT Analysis
    11.5. Holoxica Ltd.
          11.5.1. Business Overview
          11.5.2. Company Snapshot
          11.5.3. Company Market Share Analysis
          11.5.4. Company Product Portfolio
          11.5.5. Recent Developments
          11.5.6. SWOT Analysis
    11.6. zSpace, Inc.
          11.6.1. Business Overview
          11.6.2. Company Snapshot
          11.6.3. Company Market Share Analysis
          11.6.4. Company Product Portfolio
          11.6.5. Recent Developments
          11.6.6. SWOT Analysis
    11.7. Lyncee Tec
          11.7.1. Business Overview
          11.7.2. Company Snapshot
          11.7.3. Company Market Share Analysis
          11.7.4. Company Product Portfolio
          11.7.5. Recent Developments
          11.7.6. SWOT Analysis
    11.8. Eon Reality
          11.8.1. Business Overview
          11.8.2. Company Snapshot
          11.8.3. Company Market Share Analysis
          11.8.4. Company Product Portfolio
          11.8.5. Recent Developments
          11.8.6. SWOT Analysis
    11.9. Holografika Kft
          11.9.1. Business Overview
          11.9.2. Company Snapshot
          11.9.3. Company Market Share Analysis
          11.9.4. Company Product Portfolio
          11.9.5. Recent Developments
          11.9.6. SWOT Analysis
    11.10. Zebra Imaging
          11.10.1. Business Overview
          11.10.2. Company Snapshot
          11.10.3. Company Market Share Analysis
          11.10.4. Company Product Portfolio
          11.10.5. Recent Developments
          11.10.6. SWOT Analysis
 

List of Table

1.Global Medical Holography Market, By Product, 2018-2028 (USD Million)

2.Global Holographic Display Medical Holography Market, By Region, 2018-2028 (USD Million)

3.Global Holographic Microscope Medical Holography Market, By Region, 2018-2028 (USD Million)

4.Global Holographic Print Medical Holography Market, By Region, 2018-2028 (USD Million)

5.Global Holographic Software Medical Holography Market, By Region, 2018-2028 (USD Million)

6.Global Others Medical Holography Market, By Region, 2018-2028 (USD Million)

7.Global Medical Holography Market, By Application, 2018-2028 (USD Million)

8.Global Medical Imaging, Medical Holography Market, By Region, 2018-2028 (USD Million)

9.Global Medical Education, Medical Holography Market, By Region, 2018-2028 (USD Million)

10.Global Biomedical Research, Medical Holography Market, By Region, 2018-2028 (USD Million)

11.Global Medical Holography Market, By End User, 2018-2028 (USD Million)

12.Global Academic Centers, Medical Holography Market, By Region, 2018-2028 (USD Million)

Global Pharmaceutical & Biotechnology Companies, Medical Holography Market, By Region, 2018-2028 (USD Million)

14.Global Hospitals & Clinics, Medical Holography Market, By Region, 2018-2028 (USD Million)

15.Global Research Laboratories, Medical Holography Market, By Region, 2018-2028 (USD Million)

16.Global Medical Holography Market, By Region, 2018-2028 (USD Million)

17.Global Medical Holography Market, By North America, 2018-2028 (USD Million)

18.North America Medical Holography Market, By Product, 2018-2028 (USD Million)

19.North America Medical Holography Market, By Application, 2018-2028 (USD Million)

20.North America Medical Holography Market, By End User, 2018-2028 (USD Million)

21.U.S. Medical Holography Market, By Product, 2018-2028 (USD Million)

22.U.S. Medical Holography Market, By Application, 2018-2028 (USD Million)

23.U.S. Medical Holography Market, By End User, 2018-2028 (USD Million)

24.Canada Medical Holography Market, By Product, 2018-2028 (USD Million)

25.Canada Medical Holography Market, By Application, 2018-2028 (USD Million)

26.Canada Medical Holography Market, By End User, 2018-2028 (USD Million)

27.Mexico Medical Holography Market, By Product, 2018-2028 (USD Million)

28.Mexico Medical Holography Market, By Application, 2018-2028 (USD Million)

29.Mexico Medical Holography Market, By End User, 2018-2028 (USD Million)

30.Europe Medical Holography Market, By Product, 2018-2028 (USD Million)

31.Europe Medical Holography Market, By Application, 2018-2028 (USD Million)

32.Europe Medical Holography Market, By End User, 2018-2028 (USD Million)

33.Germany Medical Holography Market, By Product, 2018-2028 (USD Million)

34.Germany Medical Holography Market, By Application, 2018-2028 (USD Million)

35.Germany Medical Holography Market, By End User, 2018-2028 (USD Million)

36.France Medical Holography Market, By Product, 2018-2028 (USD Million)

37.France Medical Holography Market, By Application, 2018-2028 (USD Million)

38.France Medical Holography Market, By End User, 2018-2028 (USD Million)

39.U.K. Medical Holography Market, By Product, 2018-2028 (USD Million)

40.U.K. Medical Holography Market, By Application, 2018-2028 (USD Million)

41.U.K.Medical Holography Market, By End User, 2018-2028 (USD Million)

42.Italy Medical Holography Market, By Product, 2018-2028 (USD Million)

43.Italy Medical Holography Market, By Application, 2018-2028 (USD Million)

44.Italy Medical Holography Market, By End User, 2018-2028 (USD Million)

45.Spain Medical Holography Market, By Product, 2018-2028 (USD Million)

46.Spain Medical Holography Market, By Application, 2018-2028 (USD Million)

47.Spain Medical Holography Market, By End User, 2018-2028 (USD Million)

48.Asia Pacific Medical Holography Market, By Product, 2018-2028 (USD Million)

49.Asia Pacific Medical Holography Market, By Application, 2018-2028 (USD Million)

50.Asia Pacific Medical Holography Market, By End User, 2018-2028 (USD Million)

51.Japan Medical Holography Market, By Product, 2018-2028 (USD Million)

52.Japan Medical Holography Market, By Application, 2018-2028 (USD Million)

53.Japan Medical Holography Market, By End User, 2018-2028 (USD Million)

54.China Medical Holography Market, By Product, 2018-2028 (USD Million)

55.China Medical Holography Market, By Application, 2018-2028 (USD Million)

56.China Medical Holography Market, By End User, 2018-2028 (USD Million)

57.India Medical Holography Market, By Product, 2018-2028 (USD Million)

58.India Medical Holography Market, By Application, 2018-2028 (USD Million)

59.India Medical Holography Market, By End User, 2018-2028 (USD Million)

60.South America Medical Holography Market, By Product, 2018-2028 (USD Million)

61.South America Medical Holography Market, By Application, 2018-2028 (USD Million)

62.South America Medical Holography Market, By End User, 2018-2028 (USD Million)

63.Brazil Medical Holography Market, By Product, 2018-2028 (USD Million)

64.Brazil Medical Holography Market, By Application, 2018-2028 (USD Million)

65.Brazil Medical Holography Market, By End User, 2018-2028 (USD Million)

66.Middle East and Africa Medical Holography Market, By Product, 2018-2028 (USD Million)

67.Middle East and Africa Medical Holography Market, By Application, 2018-2028 (USD Million)

68.Middle East Medical Holography Market, By End User, 2018-2028 (USD Million)

69.UAE Medical Holography Market, By Product, 2018-2028 (USD Million)

70.UAE Medical Holography Market, By Application, 2018-2028 (USD Million)

71.UAE Medical Holography Market, By End User, 2018-2028 (USD Million)

72.South Africa Medical Holography Market, By Product, 2018-2028 (USD Million)

73.South Africa Medical Holography Market, By Application, 2018-2028 (USD Million)

74.South Africa Medical Holography Market, By End User, 2018-2028 (USD Million)

List of Figures 

1.Global Medical Holography Market Segmentation

2.Medical Holography Market: Research Methodology

3.Market Size Estimation Methodology: Bottom-Up Approach

4.Market Size Estimation Methodology: Top-Down Approach

5.Data Triangulation

6.Porter’s Five Forces Analysis

7.Value Chain Analysis

8.Global Medical Holography Market Attractiveness Analysis By Product

9.Global Medical Holography Market Attractiveness Analysis By Application

10.Global Medical Holography Market Attractiveness Analysis By End User

11.Global Medical Holography Market Attractiveness Analysis By Region

12.Global Medical Holography Market: Dynamics

13.Global Medical Holography Market Share By Product(2021 & 2028)

14.Global Medical Holography Market Share by Application(2021 & 2028)

15.Global Medical Holography Market Share by End User(2021 & 2028)

16.Global Medical Holography Market Share by Regions (2021 & 2028)

17.Global Medical Holography Market Share by Company (2020)

This study forecasts revenue at global, regional, and country levels from 2018 to 2028. The Brainy Insights has segmented the global Medical Holography market on the basis of below mentioned segments:

Global Medical Holography Market by Product:

  • Holographic Display
    •   Laser
    •   Touchable
    •   Piston
    •   Semi-Transparent
  • Holographic Microscope
  • Holographic Print
  • Holographic Software
  • Others

Global Medical Holography Market by Application:

  • Medical Imaging
    •   Ophthalmology
    •   Dentistry
    •   Urology
    •   Otology
    •   Orthopedics
    •   Others
  • Medical Education
  • Biomedical Research

Global Medical Holography Market by End User:

  • Academic Centers
  • Pharmaceutical & Biotechnology Companies
  • Hospitals & Clinics
  • Research Laboratories

Global Medical Holography Market by Region:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia-Pacific
    • Japan
    • China
    • India
  • South America
    • Brazil
  • Middle East and Africa  
    • UAE
    • South Africa

Methodology

Research has its special purpose to undertake marketing efficiently. In this competitive scenario, businesses need information across all industry verticals; the information about customer wants, market demand, competition, industry trends, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment. Our organization, The Brainy Insights incorporates scientific and systematic research procedures in order to get proper market insights and industry analysis for overall business success. The analysis consists of studying the market from a miniscule level wherein we implement statistical tools which helps us in examining the data with accuracy and precision. 

Our research reports feature both; quantitative and qualitative aspects for any market. Qualitative information for any market research process are fundamental because they reveal the customer needs and wants, usage and consumption for any product/service related to a specific industry. This in turn aids the marketers/investors in knowing certain perceptions of the customers. Qualitative research can enlighten about the different product concepts and designs along with unique service offering that in turn, helps define marketing problems and generate opportunities. On the other hand, quantitative research engages with the data collection process through interviews, e-mail interactions, surveys and pilot studies. Quantitative aspects for the market research are useful to validate the hypotheses generated during qualitative research method, explore empirical patterns in the data with the help of statistical tools, and finally make the market estimations.

The Brainy Insights offers comprehensive research and analysis, based on a wide assortment of factual insights gained through interviews with CXOs and global experts and secondary data from reliable sources. Our analysts and industry specialist assume vital roles in building up statistical tools and analysis models, which are used to analyse the data and arrive at accurate insights with exceedingly informative research discoveries. The data provided by our organization have proven precious to a diverse range of companies, facilitating them to address issues such as determining which products/services are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

Our research methodology encompasses an idyllic combination of primary and secondary initiatives. Key phases involved in this process are listed below:

MARKET RESEARCH PROCESS

Data Procurement:

The phase involves the gathering and collecting of market data and its related information with the help of different sources & research procedures.

The data procurement stage involves in data gathering and collecting through various data sources.

This stage involves in extensive research. These data sources includes:

Purchased Database: Purchased databases play a crucial role in estimating the market sizes irrespective of the domain. Our purchased database includes:

  • The organizational databases such as D&B Hoovers, and Bloomberg that helps us to identify the competitive scenario of the key market players/organizations along with the financial information.
  • Industry/Market databases such as Statista, and Factiva provides market/industry insights and deduce certain formulations. 
  • We also have contractual agreements with various reputed data providers and third party vendors who provide information which are not limited to:
    • Import & Export Data
    • Business Trade Information
    • Usage rates of a particular product/service on certain demographics mainly focusing on the unmet prerequisites

Primary Research: The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. Primary research mainly involves in telephonic interviews, E-mail interactions and face-to-face interviews with the raw material providers, manufacturers/producers, distributors, & independent consultants. The interviews that we conduct provides valuable data on market size and industry growth trends prevailing in the market. Our organization also conducts surveys with the various industry experts in order to gain overall insights of the industry/market. For instance, in healthcare industry we conduct surveys with the pharmacists, doctors, surgeons and nurses in order to gain insights and key information of a medical product/device/equipment which the customers are going to usage. Surveys are conducted in the form of questionnaire designed by our own analyst team. Surveys plays an important role in primary research because surveys helps us to identify the key target audiences of the market. Additionally, surveys helps to identify the key target audience engaged with the market. Our survey team conducts the survey by targeting the key audience, thus gaining insights from them. Based on the perspectives of the customers, this information is utilized to formulate market strategies. Moreover, market surveys helps us to understand the current competitive situation of the industry. To be precise, our survey process typically involve with the 360 analysis of the market. This analytical process begins by identifying the prospective customers for a product or service related to the market/industry to obtain data on how a product/service could fit into customers’ lives.

Secondary Research: The secondary data sources includes information published by the on-profit organizations such as World bank, WHO, company fillings, investor presentations, annual reports, national government documents, statistical databases, blogs, articles, white papers and others. From the annual report, we analyse a company’s revenue to understand the key segment and market share of that organization in a particular region. We analyse the company websites and adopt the product mapping technique which is important for deriving the segment revenue. In the product mapping method, we select and categorize the products offered by the companies catering to domain specific market, deduce the product revenue for each of the companies so as to get overall estimation of the market size. We also source data and analyses trends based on information received from supply side and demand side intermediaries in the value chain. The supply side denotes the data gathered from supplier, distributor, wholesaler and the demand side illustrates the data gathered from the end customers for respective market domain.

The supply side for a domain specific market is analysed by:

  • Estimating and projecting penetration rates through analysing product attributes, availability of internal and external substitutes, followed by pricing analysis of the product.
  • Experiential assessment of year-on-year sales of the product by conducting interviews.

The demand side for the market is estimated through:

  • Evaluating the penetration level and usage rates of the product.
  • Referring to the historical data to determine the growth rate and evaluate the industry trends

In-house Library: Apart from these third-party sources, we have our in-house library of qualitative and quantitative information. Our in-house database includes market data for various industry and domains. These data are updated on regular basis as per the changing market scenario. Our library includes, historic databases, internal audit reports and archives.

Sometimes there are instances where there is no metadata or raw data available for any domain specific market. For those cases, we use our expertise to forecast and estimate the market size in order to generate comprehensive data sets. Our analyst team adopt a robust research technique in order to produce the estimates:

  • Applying demographic along with psychographic segmentation for market evaluation
  • Determining the Micro and Macro-economic indicators for each region 
  • Examining the industry indicators prevailing in the market. 

Data Synthesis: This stage involves the analysis & mapping of all the information obtained from the previous step. It also involves in scrutinizing the data for any discrepancy observed while data gathering related to the market. The data is collected with consideration to the heterogeneity of sources. Robust scientific techniques are in place for synthesizing disparate data sets and provide the essential contextual information that can orient market strategies. The Brainy Insights has extensive experience in data synthesis where the data passes through various stages:

  • Data Screening: Data screening is the process of scrutinising data/information collected from primary research for errors and amending those collected data before data integration method. The screening involves in examining raw data, identifying errors and dealing with missing data. The purpose of the data screening is to ensure data is correctly entered or not. The Brainy Insights employs objective and systematic data screening grades involving repeated cycles of quality checks, screening and suspect analysis.
  • Data Integration: Integrating multiple data streams is necessary to produce research studies that provide in-depth picture to the clients. These data streams come from multiple research studies and our in house database. After screening of the data, our analysts conduct creative integration of data sets, optimizing connections between integrated surveys and syndicated data sources. There are mainly 2 research approaches that we follow in order to integrate our data; top down approach and bottom up approach.

Market Deduction & Formulation: The final stage comprises of assigning data points at appropriate market spaces so as to deduce feasible conclusions. Analyst perspective & subject matter expert based holistic form of market sizing coupled with industry analysis also plays a crucial role in this stage.

This stage involves in finalization of the market size and numbers that we have collected from data integration step. With data interpolation, it is made sure that there is no gap in the market data. Successful trend analysis is done by our analysts using extrapolation techniques, which provide the best possible forecasts for the market.

Data Validation & Market Feedback: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helps us finalize data-points to be used for final calculations.

The Brainy Insights interacts with leading companies and experts of the concerned domain to develop the analyst team’s market understanding and expertise. It improves and substantiates every single data presented in the market reports. The data validation interview and discussion panels are typically composed of the most experienced industry members. The participants include, however, are not limited to:

  • CXOs and VPs of leading companies’ specific to sector
  • Purchasing managers, technical personnel, end-users
  • Key opinion leaders such as investment bankers, and industry consultants

Moreover, we always validate our data and findings through primary respondents from all the major regions we are working on.

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